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Bubble tea shop locator

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For bubble tea fans in Geneva / Switzerland / Europe,
who want to find the nearest bubble tea shop,
offer a mobile app to locate the nearest bubble tea shop based on best reviews.

Unlike Foursquare or similar location services, our app specializes on the bubble tea market only.

No need to search through Google or Foursquare.

Reviewed and rated by other bubble tea addicts.

Publié dans : Technologie, Business
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Bubble tea shop locator

  1. 1. Bubble Tea Shop Locator Testing the Value Proposition
  2. 2. Bubble tea marketAbout bubble tea:http://en.wikipedia.org/wiki/Bubble_teaAlso called boba, pearl milk teaStarted in Taiwan in the 1980sMany different players; some globalfranchises and suppliers emergingFragmented market; someconsolidation expected
  3. 3. The idea:An app to find bubble tea shopsFor bubble tea fans in Geneva / Switzerland / Europe,who want to find the nearest bubble tea shop,offer a mobile app to locate the nearest bubble tea shopbased on best reviews.Unlike Foursquare or similar location services, our appspecializes on the bubble tea market only.No need to search through Google or Foursquare.Reviewed and rated by other bubble tea addicts.
  4. 4. Face-to-face interviewsWe carried out 5 detailedface-to-face interviews.Niche market, fairly unknown in Switzerland,trending in larger cities in Germany.Bubble tea addicts love this app and are willingto contribute content, reviews and ratings. Theyexpect the app to be free.
  5. 5. SurveyIs there a niche market?Online interview16 responses
  6. 6. Results of the online survey12 out of 16 said the app is maybe useful,useful or very useful.11 out of 16 showed some interest incontributing content on bubble tea shops.11 out of 16 will not be willing to pay for anapp.
  7. 7. Value propositionOur value proposition for bubble tea shops:offer mobile phone access to the bubble teacustomer segment.Our value proposition for bubble teaconsumers: find the best bubble tea near mylocation.
  8. 8. Revenue only via shops / suppliersForm partnerships with bubble tea shop chains/ franchises / suppliers to create interactiveadvertising app offering discounts, digitalcoupons, and/or loyalty bonus for bubble teaconsumers.First interviews in Berlin with bubble tea shopsshowed interest in our idea.Value proposition = targeted advertising onconsumers mobile phone
  9. 9. Is the niche too small? "Cool idea, but I think it is important to carefully check how big of a market it has"
  10. 10. Viable option?Substitution:Lots of other free ways to find this information(Google search, Foursquare).Other ideas:Expand to include more types of drinks or alarger beverage market ("best espresso intown").
  11. 11. Targeted advertising "Advertising will get more and more targeted until it disappears, because perfectly targeted advertising is just information."

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