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Prospects are more informed before the point of purchase than at any other moment in history. Forrester reports that potential buyers are now 70% to 90% of the way through the sales process when they finally connect to a salesperson. What’s more, potential customers reward businesses that provide them with honest and helpful content. Do you have content ready for the entire path? In this session you will learn: * How to create a content strategy for the entire sales funnel * How to move your prospect from awareness to consideration to decision * The best types of content to create for people AND search engines* How to produce the right content — even if you think your business is boring!