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Trends 2013 Online

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Publié le

existing changes and new developments for 2013.
www.colours.nl
nl.linkedin.com/pub/jorg-verweij/0/166/517/

Publié dans : Technologie
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Trends 2013 Online

  1. ONLINE TRENDS 2013A brief stroll into our past and futureJorg Verweij
  2. ONLINE TRENDSThe www as we know itIs less than 11000 days old
  3. ONLINE TRENDSIt reaches almost 1/3of our planets population
  4. ONLINE TRENDSBut what is the purposeof the web web?
  5. ONLINE TRENDSIt’s just a tool!It should make life easier,and separate us from other specieson this planet
  6. 10 internet trends for 2013Take ‘m, or leave ‘m
  7. #1 BIG DATAThe rise of the death star!Marketeers become data geeks
  8. #1 BIG DATA SEM CRM MAIL INBOUNDChannels are often silos,consumers go from one to the otherThey have to merge to be ableto make better decisions
  9. #2 CONVERSION ATTRIBUTION
  10. #2 CONVERSION ATTRIBUTIONWhat do we see?’Attribution modeling: Marketers have been over valuing the last click.• With all the data in place, marketers should take a more holistic approach to whats called attribution tracking -- the process of assigning a specific value to a marketing action that results in a conversion• Main goal or diver is lower acquisition costs!
  11. #3 DESIGN IS KING ? ? What do we see? ?  Big Pictures ?  Large Homepages ? ?  Cinemagraph  Responsive Design
  12. #3 DESIGN IS KINGBIG PICTURES BIG PICTURES
  13. #3 DESIGN IS KINGLARGE WEBPAGESScrolling is the new clicking!
  14. #3 DESIGN IS KINGCINEMAGRAPHS
  15. #3 DESIGN IS KINGCINEMAGRAPHS
  16. #3 DESIGN IS KINGRESPONSIVE WEBDESIGNHere to stay, but thereis a long way to go
  17. #4 MOBILE FIRSTMOBILE FIRSTAnd stop saying mobileusers won’t do that
  18. #5 EARNED vs BOUGHT MEDIA BOUGHT MEDIA Advertising,Television, Bannering, Radio, Sponsorship, Paid search
  19. #5 EARNED vs BOUGHT MEDIA BOUGHT OWNED MEDIA MEDIA EARNED Advertising, MEDIA Websites, SEO,Television, Bannering, E-mail, Apps, Radio, Sponsorship, social networks, Paid search communities, content, service extension
  20. #5 EARNED vs BOUGHT MEDIA BOUGHT OWNED MEDIA MEDIA EARNED Advertising, MEDIA Websites, SEO,Television, Bannering, E-mail, Apps, Radio, Sponsorship, social networks, Paid search SEO, Facebook, Google+, Pinterest, YouTube, communities, content, Twitter, Blogs, Comments, E-mail service extension
  21. #5 EARNED vs BOUGHT MEDIA BOUGHT OWNED MEDIA MEDIA EARNED Advertising, MEDIA Websites, SEO,Television, Bannering, E-mail, Apps, Radio, Sponsorship, social networks, Paid search SEO, Facebook, Google+, Pinterest, YouTube, communities, content, Twitter, Blogs, Comments, E-mail service extensionSTRANGERS FANS CONVERSION CUSTOMERS
  22. #5 EARNED vs BOUGHT MEDIA BOUGHT OWNED MEDIA MEDIA EARNED MEDIA WHAT WOULD YOU BELIEVE? 1. What the brand tells about the brand 2. Or what a friend tells about the brand?
  23. #5 EARNED vs BOUGHT MEDIA
  24. #6 NEUROMARKETINGEEGYOUR BRAIN DOESN’T LIEMeasuring electronic signalsin the brain
  25. #6 NEUROMARKETINGQuinny was one of the first
  26. #7 OPTIMISATIONQuick and dirty user testing
  27. #8 LOCATION BASED
  28. #9 INTELLIGENT OBJECTSMore sensors will be mobile
  29. #9 INTELLIGENT OBJECTSMore sensors will be mobile
  30. #9 INTELLIGENT OBJECTS“intelligent objectsMore sensors will be mobile
  31. #10 BEHAVIOURAL TARGETINGDespite privacy limits
  32. SUMMARYReserve this years budget for 1. Amazing content 2. Beautifull webdesign 3. AnalyticsAnalytics
  33. WWW.COLOURS.NLLinkedin: nl.linkedin.com/pub/jorg-verweij/0/166/517/ Twitter: @jorgnu

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