Oleg Klepikov
783
Abonné
Personal Information
Entreprise/Lieu de travail
Moscow, Russian Federation Russian Federation
Profession
Head of Profiling and Behavioral Analytics Sector at ISM RANEPA
Secteur d’activité
Apparel / Fashion
Site Web
www.neweconomist.ru
À propos
I have special competence and I particularly interested in directions in the field of behavioral design for big data, new approaches to sentiment analysis, deep profiling of user / consumer / customer / citizen using their direct and indirect signs, structured and unstructured data.
My real passion is behavioral economics, neuroeconomics and all the fields closely connected with the decision making process and different approaches how to drive people behavior using little nudges or creating specific patterns in their behavior.
Topics of interest:
- Personal and organizational profiling (from genetics, neurohumoral regulation and population ecology of the values, behavior and personali...
Mots-clés
neuromarketing
neuroeconomics
нейромаркетинг
neuroaesthetics
нейроэкономика
behavioral economics
поведенческая экономика
Нейроэстетика
decision making
sensory branding
сенсорный брендинг
sensory marketing
сенсорный маркетинг
переговоры
управление переговорами
negotiations
ценность
социальная политика
nudge
social policy
Tout plus
- Présentations
- Documents
- Infographies
Дизайн-мышление. Гайд по процессу / Design Thinking Guide / Russian
Wonderfull
•
il y a 8 ans
Lab progress report 2011-2015
Mikhail Burtsev
•
il y a 9 ans
The Power Of Archetypes In Brand Creation
Bianca Cawthorne
•
il y a 14 ans
Engaging Through Storytelling Overview
Bianca Cawthorne
•
il y a 15 ans
Словарь терминов Programmatic
Auditorius
•
il y a 9 ans
Building Brands Online
Kantar
•
il y a 10 ans
Usage And Attitude Survey
Tajan Joseph
•
il y a 14 ans
Оценка стоимости бренда
Cossa
•
il y a 12 ans
Ценности и благосостояние человека. От концепции к внедрению.
Эволюция и Филантропия
•
il y a 10 ans
Transforming Customer Experience: From Moments to Journeys
McKinsey on Marketing & Sales
•
il y a 10 ans
Big Data and Advanced Analytics
McKinsey on Marketing & Sales
•
il y a 10 ans
Customer Journey Analytics and Big Data
McKinsey on Marketing & Sales
•
il y a 11 ans
Nudge:Технологии управления людьми
BAH1115
•
il y a 10 ans