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toyota automakers
1.
2. Global Vision of Toyota
Toyota will lead the way to the future of mobility, enriching
lives around the world with the safest and most responsible
ways of moving people.
“Through our commitment to quality, constant innovation and
respect for the planet, we aim to exceed expectations and be
rewarded with a smile”.
“We will meet our challenging goals by engaging the talent
and passion of people who believe there is a always a better
way”.
3. Toyota Company
Vision:
Toyota will lead the way to the future of mobility, enriching lives around the
world with the safest and most responsible ways of moving people.
Through our commitment to quality, constant innovation and respect for
the planet, we aim to exceed expectations and be rewarded with a smile.
Mission:
Supplying the range of vehicles, parts, accessories and services to meet
the requirements
Ensuring that products are of outstanding quality, value for money and
instill pride of ownership
4. Introduction On
Toyota Motors
Toyota is 7th
largest automotive manufacturer
Toyota Motor Corporation is headquartered in Toyota City, Aichi
Toyota has annual sales of 397.05 billion yen
Produces ~5.5 million vehicles per year
From 56 manufacturing plants across
6 continents
Employs 317,716 people
Toyota has become the largest vehicle manufacturer in Japan with
over 40% market share
5. History of
Toyota auto Industry
Established in 1937 out of Sakichi Toyota’s weaving machine
company
Launched first car (SA Model) in 1947
The sales price was 3,350 yen, 400 yen cheaper than Ford or GM
cars
“Toyota Production System” formed in 1950 based on just in time
principal
First global expansion in 1959 at Brazil
In 1972, cumulative production >10M units
In 2002, Toyota managed to enter a Formula one
6. Organizational structure &
Key People
Chairman and Representative Director
Fujio Cho
President and Representative Director
Akio Toyoda
Executive Vice President and Representative Director
Takeshi Uchiyamada,Yukitoshi Funo
Directors
Nobuyori Kodaira, Mamoru Furuhashi
7. Toyota Bharat
Toyota, a young and vibrant company in India, has grown since its
inception in 1997
Their mission is to innovate continuously, keeping in mind the
changing needs of customers, stakeholders and society at large.
Toyota's ultimate goal of becoming 'the most admired company in
the country'
The monumental affiliation of Kirloskar Motor with Toyota Motor
Corporation in 1997 further solidifies determination to work for the
growth of the Indian industry
In India, TKM contributes to society through its efforts in the areas
of education, community care and the environment
8. Financial information
Production output 73,08039 units (FY2011)
Revenue US $ 235.89 billion
Operating Income US $5.82 billion
Profit US $ 5.07 billion
Total Assets US $ 370.3 billion
Total Equity US $128.32 billion
9.
10. Ranking & Competitors
Rank Company Overall score
1 BMW 6.882
2 Volkswagen 5.333
3 Daimler 4.834
4 Hyundai Motors 4.685
5 Honda Motors 4.376
6 Ford Motors 4.367
7 Toyota Motors 4.268
8 Nissan motors 3.869
9 General Motors 3.7510
10 Renault 3.5
12. The Toyota Production System
Revolutionized manufacturing industry
At its core is “lean” a relentless drive to improve efficiency and
eliminate waste
Beginnings of TPS were born out of necessity due to lack of
resources in post-war Japan
Toyota has achieved the ISO 14001 certification in its very first
year of operations in India
GOAL of TPS
The main objectives of the Toyota Production System are to design
out overburden and inconsistency , and to eliminate waste..
13. Toyota Production System
Key Main Concepts
SMED
Single Minute Exchange of Dies
Promoted flexibility of production runs
JIT
Just In Time manufacturing
Small batches which reduced inventory costs, tightened
relationship with suppliers and improved quality control
14. Product line
Electric technology
Toyota is one of the largest companies to push hybrid vehicles in the
market and the first to commercially mass-produce and sell such
vehicles
The Prius has become the top selling hybrid car in America
Plug-in hybrids
Toyota is currently testing its "Toyota Plug-in HV" in Japan, the
United States, and Europe
It uses a lithium-ion battery pack, but unlike the Volt, it can run on
the gasoline or electric engine alone
15. Product line
All-electric vehicles
Toyota is speeding up the development of vehicles that run only on
electricity
Toyota has made many concept electric vehicles, including the FT-EV
and FT-EV II.
Cars
As of 2009, Toyota officially lists approximately 70 different models
sold under its namesake brand, including sedans, coupes, vans, trucks,
hybrids, and crossovers
SUVs and crossovers
Toyota SUVs range from the midsize 4Runner to full-size Land cruiser
Other SUVs include the Land Cruiser Prado and FJ Cruiser
16. Company strategy & Principles
In April 2001 the Toyota Motor Corporation adopted the "Toyota
Way 2001 an expression of values and conduct guidelines that all
Toyota employees should embrace
Under the two headings of Respect for People and Continuous
Improvement, Toyota summarizes its values and conduct
guidelines
The five principles of Toyota are
Challenge
Kaizen (improvement)
Genchi Genbutsu (go and see)
Respect
Teamwork
17. Strength
Global organization with strong international position
Growth opportunities in developing markets
Strong brand image based on quality, environmental friendly
(green)
Management & Kaizen Culture
Continuous Improvement
Strong employment relationship.
18. Weakness
Limited Research and Development done as compare to
competitors
Lack of flexibility in the company
Some criticism has been made due to large-scale re-call
made in 2005, quality issues.
Few layers in Organizational hierarchy, resulting in less
opportunity for promotions.
Lack of a proper sales force
19. Opportunities.
Toyota now have a reputation for manufacturing
environmentally friendly vehicles
Toyota has also sold on its technology to other motor
manufacturers like the technology for its new Explorer SUV
Hybrid
Toyota is to target the 'urban youth' market by launching its
new Aygo vehicle with unique convertible, models extending
at their rear and inbuilt DJ system
Market demands fuel efficient vehicles
Continued global expansion
20. Threats
General Environment Threats
Government Regulation
Political instability, fuel shortages, terrorism, war, labor strikes
Specific Environment Threats
Highly competitive industry
Rising prices of raw materials
Declining economic growth on a global scale.
21. Toyota’s Future Strategy
Increase competitive strength through advanced
technology
Environmental technology
Fuel consumption, emission, recoverability
Hybrid vehicles and next generation fuel cells
Cost-reduction efforts
Discontinuation, integration of older models
Increased emphasis on financial services and information
communication system
22. As a responsible corporate citizen, Toyota Kirloskar Motor is
constantly working towards the development of people,
communities, and the earth at large.
TKM's efforts over the years towards developing a prosperous
society include rebuilding a local residential school, construction of
two water tanks in rural Bangalore that benefit around 80,000
people
Awareness on environmental conservation for local schools;
distribution of school materials like bags, books, computers, and
chairs to under-privileged students
Donation of funds towards rehabilitating the victims of the Tsunami
and the Gujarat earthquake.
Social Contribution
23. Awards
NDTV Car & Bike Awards 2011:
Ista Green Award – Prius
Sub-Compact Sedan of the year – Etios
Subros Car & Bike India Awards 2011:
Engine of the year – Altis Diesel
Green Technology of the year – Prius
Auto India:
Best Brand Awards 2011 – Toyota
Most Eco-friendly – Toyota