TAG: The Mobile Assassination Game, a play on the cult 80's movie, is an intersect of social meets mobile meets good ol' competitiveness. A unique mobile game that allows players to track & tag their targets using location & social tools , such as foursquare, on their mobile phones. Players can also share their "TAGshot" on Facebook & Twitter. It's a fun way to meet, interact & enhance social experiences. Game play ranges from corporate team building to networking events to college orientations. Players can share their "TAGlshot" on Facebook & Twitter.

1. TAG: The Mobile Assassination Game A Case Study on: Mobile Social Gaming Alex Hachey Interactive Designer

2. Smartphones Today: Hardware Memory: 512 MB Weight: 4.1 oz Bluetooth: Version 3 960x640 Retina Display Web Access Camera/Video: 8MP Autofocus GPS: Internal (A-GPS) 1Ghz Processor Built in Accelerometers

3. More Than Just a Pocket Knife Smarter Utilities Barcode Scanning Augmented Reality Location Based Services Near Field Communication Face Time Communication Gyroscopic Everything

4. Smartphone Utilities are “Augmenting Humanity” 1 in 3 Smartphone queries seek information about nearby places Global mobile traffic grew 260% in 2010 200 Millionusers spend 560 Billion minutes on Facebook from their Smartphone each month Eric Schmidt, Former Google CEO

5. So Why Gaming? Common Perceptions that Undervalue Gaming: Not Profitable Enough Narrow / Small Demographics Small/Segmented Markets Too Costly to Develop / Low ROI

6. Gaming isn’t Profitable? $360 Million in Sales 2.6 Millionunique players 5.9 Million hours logged …in a day $1 Billion sales in first month $150k to develop and made about $70 million in a year

7. Virtual Currency From this To this

8. Virtual Currency: Why the Hell Do I Care? $2.2 billion industry SPCA $90K YoVille– Virtual Pet adoptions Make-a-Wish Foundation $1.1 Million Pandaren Monk Pet Users spend $60 and are 56% likely to make 2nd purchase

9. Demographic: Stereotypes Profile Gender: Male Friends: Negative Diet: Hot Pockets, Mt. Dew Complexion: Poor Residence: Parent’s Basement

10. Demographic: Reality Profile Gender: 53% of women are “gamers” Friends: Very Social Personality: Competitive Outgoing Attractive?: Probably

11. Gaming Platforms: Too Niche?

12. Mobile/SNS Stimulate Gaming 45 Mil Smartphones in US $1.07 – average cost for mobile game OpenFeint - 40 Mil Users Cross Mobile OS Gaming Network 83% of Facebookers have played social games

13. Trends Across Platforms

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25. In the Future! Location Based Interactivity

26. In the Future! Location Based Interactivity

27. In the Future! Location Based Interactivity

28. In the Future! In Game Points/Currency

29. In the Future! Multiple Game Styles

30. In the Future! Added Gaming Features

31. Now come talk to us! tagmobilegame.com @tagmobilegame Todd Marks, President Vince Buscemi, Chief Strategy Officer Dan Cohen, Chief Operating Officer Shervonne Cherry, Chief Creative Officer