Case study Bulgaria Nova TV

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viasatcreative

Footbolize the town(Sofia, Bulgaria)

Entertainment & Humor Sports News & Politics

“ Best Championships” on Diema and Nova Sport FAPL & UCL “ Footbolize the city” viral campaign

[object Object],[object Object],[object Object],[object Object],Content/Structure

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ It is time for football” Idea

[object Object],[object Object],[object Object],*Communication Idea Campaign slogan : “The best championships on Diema & Nova Sport” *viral campaign follows off air communication (outdoor in Sofia and big cities)

[object Object],[object Object],[object Object],[object Object],[object Object],*Communication Idea

[object Object],[object Object],[object Object],[object Object],[object Object],Period of the campaign

[object Object],[object Object],[object Object],[object Object],Communication steps

“ Park in front of the TV, leave the car, it is time for the best championships on Diema & Nova Sport!” The message

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Footbolize the city BTL activities

[object Object],[object Object],[object Object],[object Object],[object Object],Footbolize the city BTL activities

Location: Sofia ,[object Object],Total branding in Sofia: app. 2000 pcs.

[object Object],[object Object],[object Object],[object Object],Web i video sharing

[object Object],Step 1 http://vbox7.com/play:d9ac550b http://www.youtube.com/watch?v=kQPtT_So4A0

The video was selected for the “editor’s choice” became part of TOP 40 became TOP video of the day TOTAL VIEWS: over 76 578

[object Object],[object Object],[object Object],[object Object],[object Object],Total facebook share: app. 30 000 group fans

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Step 3 Share in forums

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Overview

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