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Lt2011 topsflops

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Lt2011 topsflops

  1. 1. Topic of Presentation Monday, 17 January 2011
  2. 2. Topic of Presentation Monday, 17 January 2011
  3. 3. Topic of Presentation Monday, 17 January 2011
  4. 4. The Top New Season 2011 Launch event
  5. 5. Topic of Presentation Monday, 17 January 2011
  6. 6. Topic of Presentation Monday, 17 January 2011
  7. 7. Let There Be Light <ul><li>New season of TV3 Lithuania is promoted through whole spectrum of marketing mix, however the most exceptional thing among other MTG channels is </li></ul><ul><li>the new season presentation event </li></ul><ul><ul><li>The biggest, exclusive and the most important event of the year, which marks the beginning of the new TV season. Christmas for TV media. </li></ul></ul><ul><ul><li>Unique marketing campaign. It’s great to feel special. </li></ul></ul><ul><ul><li>Event - traditional yet different, changing every year. So, be sure to wait for surprises and make sure to be even better next year. </li></ul></ul><ul><ul><li>Essential for sales, marketing and programming. The DAY of victory and defeat. </li></ul></ul>Monday, 17 January 2011 New season of TV3 Lithuania
  8. 8. It‘s TV Christmas <ul><ul><li>2011 TV3 event was combined with official EuroBasket 2011 opening ceremony therefore combination of TV3, city of Vilnius and Eurobasket forces made the event biggest ever. </li></ul></ul><ul><ul><li>Live show presenting new programs, with the performances of TV stars and the most famous Lithuanian musicians, performers and artists. </li></ul></ul><ul><ul><li>The new Guinness World Record set for the most massive ball dribbling. </li></ul></ul><ul><ul><li>National event with 25 000 viewers on set and 1 114 800 viewers at home. </li></ul></ul>Monday, 17 January 2011 What is going on there?
  9. 9. Unique. Traditional. Different. Benefitial. <ul><li>Traditional yet different </li></ul><ul><ul><ul><ul><li>Although the new season launch is a traditional event, we try to outgrow ourselves every year. To make it better and better. And we succeed  </li></ul></ul></ul></ul><ul><ul><ul><ul><li>What so special about this year? Well… It’s just… TV3 new season launch 2011 was the biggest, the most cheek and the most important event of the year. </li></ul></ul></ul></ul><ul><ul><ul><li>What’s the benefit? </li></ul></ul></ul><ul><ul><ul><ul><li>Its is not only marketing campaign. It is important for programming as one of the biggest live shows on air. It is very important for sales as it is a fabulous BTB event. We had 1000 VIP guests this year including the President of Lithuania. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>This is a sales campaign – promo campaign is sold. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>This is the event which brings fair and panic to our competitors. Well… guys, nothing personal – it’s just business  </li></ul></ul></ul></ul>Topic of Presentation Monday, 17 January 2011 Competitors are used to loooooosssssseeeeeeee
  10. 10. The Flop How Spring Rays Became Spring Ralls <ul><li>Sad story about campaign which sadly had to go… </li></ul>Topic of Presentation Monday, 17 January 2011