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Welcome note n new thinking

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Milene's welcome note with a selection of ads

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Welcome note n new thinking

  1. 3. <ul><li>“ The definition of insanity is </li></ul><ul><li>doing the same things and </li></ul><ul><li>expecting a different result.” </li></ul>
  2. 5. How can we together… <ul><li>Take more risks, sticking our necks out </li></ul><ul><li>Be more creative with of off air </li></ul><ul><ul><li>Placement </li></ul></ul><ul><ul><li>Interaction </li></ul></ul><ul><ul><li>Move the money somewhere else? </li></ul></ul><ul><li>Inspire our teams to come up with new, fresh ideas </li></ul><ul><ul><li>Lateral Thinking & Brainstorming </li></ul></ul>
  3. 6. Instructions <ul><li>+ Do interrupt </li></ul><ul><li>+ Do ask questions </li></ul><ul><li>+ Do disagree </li></ul><ul><li>+ Do share ideas </li></ul><ul><li>Don’t use email </li></ul><ul><li>Don’t use mobiles </li></ul><ul><li>+ Use the 20 minute rule! </li></ul>
  4. 7. <ul><li>What is good </li></ul><ul><li>advertising? </li></ul>
  5. 8. <ul><li>The truth told in a </li></ul><ul><li>surprising way! </li></ul>
  6. 10. Lateral Thinking Brainstorming
  7. 11. USING STICKERS
  8. 14. Hifi - Apple
  9. 15. Hair product
  10. 16. Sticker on stairs
  11. 17. Underground
  12. 18. Train station
  13. 19. Stickers on stairs
  14. 21. Ski experience
  15. 22. Ski experience
  16. 23. Stop domestic violence
  17. 24. Million Dollar Drop
  18. 25. Million Dollar Catch
  19. 26. Whipeout sticker
  20. 27. Collaborations
  21. 28. Collaborations
  22. 29. Collaborations
  23. 30. Staff cars
  24. 31. Staff cars
  25. 32. Something for nothing <ul><li>Famous & loved actress </li></ul><ul><li>Single Minded Prep? </li></ul><ul><li>Drama </li></ul><ul><li>Emotions </li></ul>
  26. 33. Alternative designs
  27. 34. Alternative designs
  28. 35. Alternative designs
  29. 41. Clever moves – Troyan T-shirt
  30. 46. Truths <ul><li>People love challenges </li></ul><ul><li>People love to be silly </li></ul><ul><li>People need to switch off from daily tasks </li></ul><ul><li>We should monetize on this! </li></ul>
  31. 47. Knowing your brand
  32. 48. Knowing your brand
  33. 49. Knowing your brand
  34. 50. <ul><li>Take risks </li></ul><ul><li>Think new </li></ul><ul><li>Try things out </li></ul><ul><li>Fail </li></ul><ul><li>Succeed </li></ul><ul><li>Share </li></ul><ul><li>Inspire change </li></ul>

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