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SAVE ASHA is an initiative taken by Radio Mantra & Vibes Communications to help ASHA (a virtual girl) who could have been saved to become victim of Female
Radio Mantra with the help of Vibes Communications as an Tech/Digital Partner tried to convey a message where a girl named ASHA is struggling to come in this beautiful world to and is appealing everyone to give her few hours of life by their one single vote.
Vibes created a web platform in the form of Microsite which shows the statistics of the number of user have voted for Asha and how many days of life does Asha gets in the form of votes.
One vote of one user gives Asha chance to live for 5 more days.
Microsite is linked with Facebook where a campaign was on asking to save Asha.
Vibes tried hard to promote on every group and pass the message to all the user, appealing them to save Asha and make her live with their valuable votes.