2. A LITTLE INSIGHTINTRO
check out our website
Brandwave is an award winning, full-service marketing agency specialising in the sports
market. Delivering on a global scale with some of the most successful brands in the industry,
our work is driven by our genuine passion for sport and the outdoors. Inspired by our shared
interests, we work closely with our clients to create effective and unforgettable campaigns,
which can be seen all over the world.
Our vast in-house expertise allows us to provide full creative, PR and strategic services to
all of our clients. From inventing and delivering advertising and experiential campaigns, to
creating content, websites and movies, and devising and implementing global consultancy
projects. Whatever the project we’re working on we pride ourselves on our experience,
reliability, and proven ability to consistently push the boundaries of sports marketing.

3. A WORD, IF I MAY...INTRO
Growing up by the beach, I am lucky
enough to have taught, worked, and
competed in a huge variety of different
sports since I was a kid...
I think with most sports as with life in
general, you pretty much get out what
you put in.
I’m always grateful to have personally
gotten so much out of sports over the years
- the sheer exhilaration, the focus, and the
inherent sense of achievement, but also the
great friends, the travel, and the balanced
lifestyle that goes with it all.
The Brandwave team come from a pretty
broad spectrum of sporting backgrounds
but we all share the same passion. We love
our work and we’re collectively proud to be
a growing part of an industry that actively
promotes sports to a wider audience.
When I first started the company,
I never dreamed that we would work with
some of the iconic brands, athletes, and
associations that we do today.
We love being inspired by our clients
and we’re happily obsessed with
creating innovative, fresh and exciting
new campaigns.
We think the most important bit of any new
marketing project is to really understand
the mindset of the target audience. For the
most part, I reckon that we’ve got that bit
covered before we even get started...
Founder, Director and proud
member of the target market. click here to check out our brand movie

4. meet the team
FEZAAN HAROON
Creative
SEAN BLACKBURN
Operations Manager
DANIEL MACAULAY
Director
JANE AYLWIN
Financial Controller
VICKY STICKLAND
Commercial Director
MATT CROWHUST
Marketing Consultant
OLIVER ROBINSON
Account Manager
SAM FREEMAN
Creative Director
EMILE KOTT
Senior Web Developer
OLIVIA BOLESWORTH
Creative
RICH NICKLEN
Art Director
SASKIA CLARK
Marketing Consultant
CAUSING EFFECTINTRO
THE BRANDWAVE TEAM
The Brandwave team come from a broad spectrum of sporting backgrounds; from enthusiastic amateurs to Olympic athletes...
what makes us different is that we all share an unrelenting passion for sports. We love our work, we’re happily obsessed with
creating innovative, fresh and exciting new campaigns, and we’re collectively proud to be part of an industry that actively promotes
sports to a wider, global audience. We think the most important part of any marketing campaign is to really understand the mindset
of the target audience. We can understand our client’s target market, because we are their target market.
check out our website

5. CAUSING EFFECTINTRO
BRANDWAVE HQ
At Brandwave, home is where the surf is. Our offices are located near the historic city of Chichester, about an hour
south of London, and just a stone’s throw from some of the best surfing and windsurfing on the south coast. A short
drive north brings you to the South Downs, and some pretty epic mountain bike trails in the surrounding hills.
Creative meetings usually take place in the forest room, our little slice of office nirvana, or outside on the deck with
a bean bag and a beer. All things considered, it’s not a bad place to be.
home sweet home
check out our website

6. ADIDASCLIENT
adidas needs little introduction, it is unquestionably
one of the worlds most prestigious sports brands.
Since it’s foundation in 1949, it’s a brand that has led
in innovation and design, seeking to help athletes of
all skill levels to achieve their peak performance, with
products spanning sports and lifestyle goods across
the globe. It is impossible to imagine the sporting
world without the 3 stripes.
We have worked with adidas since 2007 creating
multiple integrated campaigns for a broad range of
product categories and target markets. In 2012, we
were selected as lead agency for the global launch
of their new cycling category, developing the creative
campaign and delivering all assets from photo shoots
and print advertising to brochures and POS.

7. ADIDASCLIENT
ALL IN FOR YOUR RIDE
Working alongside British Cycling athletes including Sir Chris Hoy MBE, Lizzie
Armitstead, and Alistair & Jonathan Brownlee, we created the ‘all in for your ride’
campaign. The campaign involved the creation of all deliverables from scratch
including: studio and location photography, copywriting, press and online
advertising, to POS, store windows, brochures and product launch events.
all in
for sunday
morning miles
adidas Supernova cycling series as worn by
Jonathan and Alistair Brownlee

8. ADIDASCLIENT
Removable
half-mannequin
product display
Removable side
panel graphics
Branded
forward-facing
shelving base unit
Clockwise from top left: adidas shelved Mannequin POS units developed for British Cycling
team and inline kit launches. Supernova web banner advertising on Cycling Weekly website.
Supernova window for Cycle Surgery. BRITISH CYCLING TEAM KIT LAUNCH
Sir Chris Hoy launches our new ‘No
Ordinary Kit. Extraordinary Results’
campaign at The London Bike Show.
BRITISH CYCLING TEAM KIT BROCHURE
Six-page fold out brochure designed for product
launch. The brochure cover featured a macro shot
of the new breathable fabric, taken in our studio.

9. ADIDASCLIENT
BRITISH CYCLING TEAM KIT LAUNCH PRINT AD
For the British Cycling team kit launch, we created the ‘No Ordinary Kit. Extraordinary Results’
campaign. The campaign focused on the extraordinary results achieved by the British Cycling team
during the last eight years they have worked with adidas. The print ads were run across UK print
media including Cyclist, Cycling Weekly, Rouleur, Cycling Plus, and Pro Cycling magazines.
Brand Communications Manager | adidas
view casestudy

10. CLIPPER ROUND THE WORLD YACHT RACECLIENT
The Clipper Round The World Yacht Race offers non-professional
sailors the opportunity to compete in a unique, life-changing round
the world yacht race, covering 40,000 miles.
In 2012, we were selected by Clipper Ventures as their new global
lead marketing agency creating a new corporate brand identity, B2C
recruitment campaign, and B2B sponsorship campaign.

11. CLIPPER ROUND THE WORLD YACHT RACECLIENT
ACHIEVE SOMETHING REMARKABLE CAMPAIGN
We created the ‘Achieve Something Remarkable’ campaign, to emotionally
engage with potential crew through the real-life stories of seven crew
members from the Clipper 11-12 Race.
Through studio photography and individual crew movies, we captured the
unique stories of the seven selected crew members; from why they chose to
sign up, what experiences will stay with them, and how their outlook on life
had changed since completing this unique challenge.
Our campaign was subsequently shortlisted as a finalist for the 2012
Charted Institute Of Marketing ‘Excellence In Marketing Awards’, and
2013 The Digitals ‘Celebrating Digital Excellence Awards’.
Clockwise from top left: Annelise, Nik, Beulah, Vicky. Nick, Lisa. Main Image: Wayne.
view casestudy

12. CLIPPER ROUND THE WORLD YACHT RACECLIENT
#WATCH MY STORY CREW MOVIES
The challenge of the recruitment campaign was to develop a creative platform that
harnessed the emotion of the race, telling the inspirational stories of past crew members
whilst emphasising the rewards and benefits to prospective crew. We created an integrated
multi-media B2C campaign, interviewing and producing movies of the selected crew to
effectively tell their stories, many of which are truly incredible… they certainly inspired us.
watch the movie here
CREW RECRUITMENT BROCHURE
The crew recruitment brochure was an important deliverable of the new campaign.
We created the new 28 page print brochure, ensuring the end product had a
unique and flexible creative template with an emotive and engaging aesthetic.

13. CLIPPER ROUND THE WORLD YACHT RACECLIENT
MOBILE RECRUITMENT TRUCK BRANDING
Clipper Ventures wanted the new recruitment campaign to be integrated into the race
stopover events across the globe. As part of the campaign launch, we branded a fully
mobile recruitment office allowing potential crew recruits to sign up for the next race onsite.
‘‘T he race of your
life starts here’
campaign branding
Branded flags
Event branding
and action
imagery on panels
TRADE SPONSORSHIP ADVERTISING
We created the B2B trade advertising campaign to target potential team sponsors,
host ports and corporate partners. The new sponsorship strapline ‘Let the World
See Your Brand From a New Perspective’ highlights the international appeal and
associated brand equity gained through sponsorship of the race.
view animation

14. CLIPPER ROUND THE WORLD YACHT RACECLIENT
Marketing Brand Manager | Clipper Round the World Yacht Race

15. BERGHAUSCLIENT
Founded in 1966, Berghaus was inspired by what climbers actually
wanted and needed. Its status as an iconic and pioneering British
brand has grown exponentially through four decades of technical
product innovation.
In 2009, Brandwave were selected as lead agency to help Berghaus
communicate their new product and technical stories across the globe.
Over the years, we have worked on every part of their marketing mix.

16. OUR NEW AND EXTENDED FOOTWEAR RANGE PROVIDES A UNIQUE AND ICONIC RANGE OF
PRODUCTS, ALL FEATURING OPTI-STUD®
TECHNOLOGY. OFFERING UNRIVALLED GRIP TO MAXIMISE
UNDERFOOT STABILITY, WHATEVER THE CONDITIONS. ENHANCING YOUR POWER TO PERFORM IN
YOUR CHOSEN ACTIVITY AND ALLOWING YOU TO TAKE ON ANY TERRAIN.
view casestudy

17. BERGHAUSCLIENT
Clockwise from top left: Magma Down campaign demonstrating thermal properties of
product via special studio photography (2010). Opti-stud Technology campaign using studio
photography to demonstrate how different soles work on a broad range of trail running /
hiking surfaces (2011). Partner ad with GORE-TEX® promoting Active Shell Technology
(2012). Live For Adventure campaign featuring Leo Holding and Leah Crane (2012). Main
image: Leo Holding’s Amazonian Jungle brand ad. (2013).

18. EXTREM™ RANGE GUIDE
The Berghaus Extrem™ series represents the pinnacle
of their technological product design. We completely
redesigned the 13/14 Extrem™ Range Guide to present
the product technology stories in a more engaging way.
Working with world leading climber and adventurer, Leo
Holding, we developed a series of features explaining
the product development process and how this is
incorporated into all new Extrem™ products.
3-IN-1 SPECIAL PHOTOGRAPHY
Berghaus’ innovative 3-in-1
layering system provides ultimate
flexibility and comfort, whatever the
conditions. To communicate the
layering concept visually, we used
special photography combined with
a stylised X-RAY effect.
BERGHAUSCLIENT

19. BERGHAUSCLIENT
BASELAYER PRODUCT MOVIE
To bring the new Berghaus baselayer product story to life we created a three-minute
movie to be shown at industry tradeshows, in store and online. The movie features
360-product animation from our photography studio together with an eye-catching
combination of parallax and motion graphics.
watch the movie here
Global Marketing Manager | Berghaus

20. The Royal National Lifeboat Institution, the RNLI, is an
internationally respected charity that ensures the safety
of beach users around the UK coastline everyday.
Founded in 1824, their lifeboat and lifeguard teams have
saved in excess of 140,000 lives.
As regular beach goers and with a huge amount of
respect for the work RNLI do, Brandwave were honoured
to be selected as the lead agency for a new campaign to
help build awareness of beach safety across the UK and
support the charity that saves lives at sea.
RNLICLIENT

21. “YOU DON’T NEED TO PACK THE LIFEGUARD” PRINT ADS
For the print ad imagery, we worked alongside real RNLI lifeguards on the studio photo
shoots. To ensure we effectively captured the essence of the campaign, we recreated
typical scenarios experienced by families preparing to head to the beach throughout the
summer. The print adverts were placed in strategic locations in the South of England and
along key coastal routes including service stations.
“YOU DON’T NEED TO PACK THE LIFEGUARD” CAMPAIGN
For the new Beach Finder App campaign, we developed a fresh creative concept based on the
message “You don’t need to pack the Lifeguard”. This innovative new creative uses humour
to convey a very serious message, which fell in line with the RNLI’s overall brand values and
approach to beach safety. This was primarily aimed at young families heading to the beach.
RNLICLIENT
"You don't need to
pack the Lifeguard"
Registered in England and Wales (209603) and Scotland (SC037736). Charity number CHY 2678 in the Republic of Ireland.
The RNLI is the charity that saves lives at sea.
*No lifeguards were harmed in the making of this advert.
Lifeguards are provided on over 240 UK beaches this
summer so why pack your own? Plan a safe and fun
family trip using our free ‘beach finder’ app.
DOWNLOAD THE FREE RNLI ‘BEACH FINDER’ APP NOW!
rnli.org/beach

22. SOCIAL MEDIA BRANDING
New social media skins were created for Twitter,
Facebook and YouTube to fall inline with the campaign.
TWITTER
Background and cover image
FACEBOOK AND YOUTUBE
Social medial skins
“YOU DON’T NEED TO PACK THE LIFEGUARD” CAR STICKERS
To increase the reach of the Beach Finder App campaign, we also created car stickers
to further spread awareness of the campaign to families heading to the beach and
encourage downloads of the ‘beach finder’ app.
RNLICLIENT

23. AAC
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SOCIAL MEDIA MOVIES
Online activity for the campaign was centered on social media videos to
further express the importance of lifeguarded beaches and also to generate
engagement with the RNLI across social media channels. Lifeguards played a
central role on both shoots and helped bring the creative concept to life and
ensured the campaign connected with families on a personal level.
GOING TO THE BEACH
A video shot on location in the suburbs of Poole UK, visually highlighting
the typical routine many families experience when taking their children
to the beach. It was imperative that the video over exaggerated the key
campaign message “You don’t need to pack the Lifeguard”.
watch the movie here
AAC 1920 x 1080
P. 100
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COME ON DAD
Shot on location at a popular Bournemouth beach on
an overcast British summer day, the video illustrates the
father figure of the family physically carrying a lifeguard
unnecessarily and re-emphasises the key message of
downloading the Beach Finder App.
RNLICLIENT
watch the movie here

24. BEHIND THE SCENES MOVIE
We produced a short and informative movie to highlight what went on behind the
scenes of the photo shoot and how the final imagery for the campaign was captured.
brandwavemarketing.com/movies
RNLICLIENT
Coastal Safety Manager (Marketing) | RNLI
It has been a real
pleasure to work
with Brandwave. Their
fresh approach and
energy has been
pivotal in developing
a new creative
direction we have not
tried before, using
humour to engage
the audience for what
is a serious message.

25. THE NORTH FACECLIENT
Continuous feedback from their athletes and over forty years of
product development experience means The North Face is a brand
that is synonymous with functional innovation, and consistently pushes
the boundaries of design possibility.
We began our relationship with The North Face in 2011, designing and
building their exhibition stand for the ISPO tradeshow in Munich.
Working with The North Face gives us access to some of the most
inpirational athletes and product stories in the action sports market.

26. THE NORTH FACECLIENT
EXPERIENTIAL PODS
As part of our concept for the ISPO exhibition stand, we designed and built two experiential pods to communicate the new
PATROL 24 ABS Pack and MERU product stories. The pods were fully interactive with seamless screen technology and omni-
directional speakers allowing users to completely immerse themselves in the new hero products. We worked with three times
snowboarding world champion, Xavier De Le Rue, to develop the new creative campaign and explain how ABS technology based
products, such as The PATROL 24 series, can save lives when avalanches occur.
view casestudy view animation

27. THE NORTH FACECLIENT
2.7m
3m3m
1.7m
0.5m
Integrated 2m wide screen with
Omnidirectional speaker
Screen
Light
box
Screen
EXPERIENTIAL PODS
We worked closely with ABS and The North Face to really understand the new product’s USPs and
the marketing objectives. The North Face wanted to convey the product’s attributes in a simple
manner which would translate across a broad range of target markets. Therefore, we designed the
pods to explain the product stories in a technically accurate and aspirational way, so they were easily
understood by the end user.
Clockwise from top left: Xavier De le Rue talks through the features of the PATROL 24 ABS Pack at ISPO. The avalanche
simulation ‘Shake Test’ was designed to demonstrate the principle behind the PATROL 24 ABS Pack’s twin airbags -
larger objects ‘float’ to the surface when shaken (try it with your cereal). ABS equipped PATROL 24 Pack. Return to Meru
pod at ISPO. TNF climbers Renan Ozturk and Conrad Anker sign the Return to Meru pod.

28. NEILSON HOLIDAYSCLIENT
Neilson have been in the action sports holiday industry for 37
years and are one of the leading active holiday companies in the
UK. Having won multiple industry awards, they have a wealth of
experience and an unrivalled team of experts offering a superb
range of active holidays, all around the world.
In 2012 we were chosen as the new lead creative agency to help
the brand take their marketing communication to the next level.
Our first challenge was to create a new Beach Clubs 2013
marketing campaign. Neilson were keen to focus on all of the
positive activities experienced whilst on a Neilson holiday and to
hero their loyal customer base.

29. TO BE NEILSON CAMPAIGN
Drawing on a detailed brief and our own experiences of the brand we created the
‘To Be Neilson’ campaign. The campaign focused on the key emotions felt by each
of the target markets – mums, dads, teenagers and kids. The strong, yet simple
creative template is instantly recognisable as Neilson, it sells the values of the
Neilson brand and allows for an integrated campaign which works across all online,
print and cross track advertising on the London Underground, HTML emails
and brochures.
Neilson really know what motivates their target markets and few campaigns we have
worked on have allowed us the opportunity to work on such an emotive and broadly
integrated creative.
NEILSON HOLIDAYSCLIENT
view casestudy

30. NEILSON HOLIDAYSCLIENT
Marketing Manager | Neilson Holidays

31. Founded in 1948, the three stripes of the adidas logo have become
synonymous with global sporting excellence and are now one of the
most recognised brands in thesports industry.
When adidas first diversified into the eyewear market, they brought
with them an unparalleled level of expertise and it came as no surprise
to many that they quickly became one of the most respected players
in the market.
Game changing new products such as the Evil Eye and Terrex
has helped to cement the brand’s position as a global eyewear
leader and the go-to brand for athletes who are serious about their
optical performance.
ADIDAS EYEWEARCLIENT

32. evil eye halfrim pro - hydrophobic
Richie Schley (CAN) wearing evil eye halfrim pro with hydrophobic lenses
adidas.com/eyewear
bring on
the water
©2014SilhouetteInternationalSchmiedAG,adidasGlobalLicensee,adidas,the3-Barslogo,andthe3-StripesmarkareregisteredtrademarksoftheadidasGroup.
ADIDAS EYEWEARCLIENT
EVIL EYE
In parallel with the Tycane Pro “Bring on the Water” campaign, we used striking
action imagery of Mountain Bike legend Richie Schley, to support the launch
of the Evil Eye Half-Rim Pro frames. A cycling specific set of frames with
hydrophobic technology to improve the riders’ clarity of vision in all conditions.

33. ADIDAS EYEWEARCLIENT
tycane pro - hydrophobic
better repellency against dirt and water
Sam Goodchild (GBR) wearing tycane pro with hydrophobic lenses
adidas.com/eyewear
bring on
the water
©2014SilhouetteInternationalSchmiedAG,adidasGlobalLicensee,adidas,the3-Barslogo,andthe3-StripesmarkareregisteredtrademarksoftheadidasGroup.
view casestudy
BRING ON THE WATER HYDROPHOBIC CAMPAIGN
The Brandwave team worked extensively with leading sports
optometrist, Nick Dash, Sailor Sam Goodchild and Olympic
Champion sailor, Jochen Schumann, to test the Tycane Pro
eyewear against competitor products in both a controlled
laboratory environment and on the water in a racing scenario.
TYCANE PRO
In 2013, we provided the creative platform to launch the Tycane Pro,
an incredible new product which has revolutionised industry standards
in lens curvature and hydrophobic technology. Innovative new product
features were also introduced to repel dust more effectively, reduce glare
from the water and prevent salt from obscuring vision.
watch the movie here

34. invoke
see better.
be better.
when sport is your style – invoke offers a precise fit with
lightweight, flexible and durable SPX™ material.
adidas.com/eyewear
double snap nose pads
adjustable to your personal fit
traction gripTM
ensures a secure fit when
you are on the move360 memory hingeTM
hinge flexes in all directions whilst
retaining the original shape
SPXTM
frame
flexible, ultra-light and
break proof, for supreme
comfort and durability
Global Head of Marketing at adidas Eyewear | adidasBen Ashlin
Brandwave
instantly brought
in-depth industry
knowledge to this
campaign, we
look forward to
working with them
on the next phase
of the Tycane
Pro marketing
campaign for 2014!
ADIDAS EYEWEARCLIENT
INVOKE SERIES
Building awareness of adidas’s entry into the optical frames market, we were
challenged to engage a sports-focused audience with a product used in the office.
We built a creative campaign to support the launch of these highly technical glasses;
with SPX frames, adjustable nose pads and memory hinges to fit the user, Invoke are
the highest performance frames on the market.

35. 20O
3.5m 11.4ft
HENRI LLOYDCLIENT
Henri Lloyd needs no introduction to the sailing world, the brand
has been at the forefront of technically innovative sailing apparel for
over 40 years. Their ‘Marine Technical’ range has unquestionably
become the industry benchmark for performance design and is
standard attire for elite sailors across the globe.
In 2007, we were selected by Henri Lloyd as the new lead agency
to help them redefine their target markets and elevate all of their
global marketing communication.
Over the years, we have worked on all elements of the marketing
mix and developed numerous new campaigns to help the brand
stand out in the crowded and competitive sailing apparel market.
Working with some of the world’s best sailors such as; five times
Olympic medal winner, Sir Ben Ainslie CBE has allowed us to
continually develop unique marketing campaigns with a global
reach and appeal.

36. HENRI LLOYDCLIENT
Clockwise from top left: Ben Ainslie brand ad (2010). ‘We Create the Technology. You Create
the Passion’ (2012). Dimension product ad (2011). Blue Eco ‘Handle With Care’ (2011). Main
image: ‘History - Some are destined to read it, others are destined to write it’, Sir Robin Knox-
Johnston, brand ad (2010).

37. HENRI LLOYDCLIENT
EXPERIENCE THE SHOCKWAVE MOVIE
As part of our integrated campaign for the Henri Lloyd Shockwave
series, we made a powerful and dynamic two-minute movie primarily for
use within the brand’s social media channels. The movie premiered at
the launch of the new product series at METS tradeshow in Holland.
watch the movie here

38. HENRI LLOYDCLIENT
EXTREME WATERPROOF BOOT PRODUCT ANIMATION
For the Extreme Waterproof Boot campaign we linked all advertising,
POS, and brochures to a bespoke product animation via a unique
branded QR code. The campaign made full use of our studio
photography and animation capabilities.
view casestudy watch the movie here

39. FOOTWEAR SPECIAL
PHOTOGRAPHY
For this campaign, we created
a studio set using perspex and
water to highlight the additional
grip attributes of the Octogrip
sole when wet.
3D MATERIAL RENDERS
Henri Lloyd approached us to help them communicate the technology behind their TP range
of performance fabrics. We created detailed 3D models of each fabric, with realistic textures
and graphical elements to represent each key feature benefit; such as waterproofness,
thermal transfer and breathability. Each model was designed to be animated, with each layer
pealing apart to show the fabric structure.
HENRI LLOYDCLIENT

40. Dow Corning was established in 1943, and specifically
formed to explore the development potential of silicones.
The company has grown to become a global leader in
silicone-based technology and innovation. Headquartered
in Michigan, USA, Dow Corning Corporation is a truly
global company, with a worldwide distributor network, and
nearly 9,000 employees working across the world. In 2010,
Dow Corning created the DEFLEXION™ brand; launching
a range of shock absorbing high performance materials
that utilise the latest silicone technology, to create unique
impact protection solutions.
DEFLEXIONTM
CLIENT

41. AMBASSADOR SERIES MOVIES
With so many competitor brands focusing on the end product, we decided the Deflexion movie strategy
should focus on the research and development phase of their product. We filmed and produced a series
of short movies featuring three-time snowboarding World champion, Xavier De Le Rue, to show the
different stages of product development.
watch the movie here
DESIGNER INTERVIEW WEBISODES
We built a working design studio set and used Deflexion product designers and industry
experts to highlight how the Deflexion product was relevant to the design community, in this
series of short, product-centric webisodes.
watch the movie here
SPECIAL PRODUCT PHOTOGRAPHY
A series of images were shot in our studio to showcase the range of DEFLEXIONTM
materials
available, highlighing the flexibility and waterproofness of the S and TP products.
DEFLEXIONTM
CLIENT

42. BRAND GUIDELINES
Working closely with Dow Corning, we developed the DEFLEXION™ brand
strategy and subsequent brand guidelines. The guidelines detailed the
DEFLEXION™ brand ethos, target markets, visual identity, and tone of voice.
INSOLE SALES BROCHURE
We created a unique magnetic three page fold
out brochure that displayed a product sample
and highlighted the key product USP’s.
DEFLEXIONTM
CLIENT
POINT OF SALE
We worked with Dow Corning’s global sales team
to develop a catalogue of point of sale materials for
retailers to choose from; ranging from shelf barkers
and information hang tags to in-store digital screens
showcasing the Ambassador Series and designer
interview videos.

43. HEADCLIENT
As one of the world’s leading manufacturer of innovative sports
apparel and hardgoods, we were thrilled to work with HEAD on their
new trade catalogues for Autumn/Winter 2014-15. We introduced a
new creative direction for HEAD focused around the performance
aspects of each product, using highlights and callouts of the product
features and end user benefits to ensure trade customers were fully
informed on each product.

44. PRINT BROCHURES
With key product categories throughout HEAD’s skiwear range, it was essential for users of
the catalogues to find the products they required easily and quickly. By using an innovative
tab cutting method, step-indexing, each product category is clearly identifiable for the user
and the catalogue itself maintains it’s stability by reducing the risk of dog-eared tabs and
pages – looking great and remaining practical for the sales representatives.
DIGITAL BROCHURES
Building upon the requests of sales staff for a more portable option of the trade catalogue,
we developed an interactive digital version optimized for iPads. By embedding videos and
lookbooks onto key pages, we ensured that sales representatives had all the content they
could possibly need for a meeting with clients, while providing inspiration for buyers and
retailers. With an intuitive menu and clear guidelines for use, the digital brochure has been
shared with sales staff across Europe in two languages, English and German.
HEADCLIENT

45. Creative
CampaignsWhatever the brief may be, you can bet our creative team have got some stories and experiences
to draw upon for inspiration, providing a unique creative resource that you won’t find anywhere
else. Our unparalleled experience of the sports market and its brands, products and technologies,
means we have a genuine understanding of our clients’ USPs. We’ll work with you to ensure
our creative defines your brand and hits every aspect of your brief, whether you want a global
advertising campaign, a new brand identity or next season’s brochure.
BEHIND THE SCENES
A location photography shoot with BULK POWDERSTM
ambassador and Olympic gold medalist
James DeGale ensured aspirational imagery for the brand focused adverts was captured.
In addition, a product photography shoot for the Pro SeriesTM
range took place in the Brandwave
studio to heighten the visual impact of the campaign. The campaign can be seen across the health
and wellness print media in publications including Men’s Health and Men’s Fitness over the next
six months. Straplines including, All Bulk. No Bull. and Straightforward Sports Nutrition were
implemented to effectively communicate the transparency of the brand.
CREATIVE CAMPAIGNSWORK
view casestudy
view more examples

46. CREATIVE CAMPAIGNSWORK
HARDWARE ADVERTISING CAMPAIGN
When Fat Face teamed up with some of the leading hardware brands in the
action sports industry to produce a new line of co-branded products, they
chose us to create a fresh new integrated print advertising campaign.

47. TIME FOR AN UPGRADE CAMPAIGN
The marine electronics industry is famously matter of fact when it comes to
creativity in advertising campaigns. Simrad challenged us to create a bold,
new, high-concept sales promotional campaign to communicate their new
yachting product range in a humorous and thought-provoking way. The
campaign was run across Europe via print advertising and in-store POS.
CREATIVE CAMPAIGNSWORK

48. ROCK YOUR BOAT CAMPAIGN
When Simrad created the world’s first fully integrated marine audio server,
they asked us to help them develop a new product name, visual identity and
integrated global marketing campaign. The Rock Your Boat campaign sought to
appeal to the target market via a strong emotional association with music rather
than relying exclusively on the new product’s USPs and functionality.
CREATIVE CAMPAIGNSWORK

49. VIVA LA REVOLUTION CAMPAIGN
Neil Pryde Group own many of the world’s most successful action sports brands. We helped
them create the new Neil Pryde Sailing brand from scratch developing all deliverables from
brochures to websites and POS. The Viva La Revolution campaign appealed to a younger
target market with a bright and dynamic aesthetic.
CREATIVE CAMPAIGNSWORK

50. Movie Production
& Motion Graphics
GLOBAL EVENT SERIES BRAND MOVIE
To mark the launch of the 2013 Global Event Series, we made an emotive three-minute movie for
HotChillee, profiling the key race personalities such as Tour de France winner Stephen Roche
and the many event highlights of the series, since its inception.
watch the movie here
Few marketing deliverables can explain your product USPs so clearly and provide such a
measurable return on investment as a well-produced movie.
Our movie and motion graphics departments are fully equipped with all the industry-leading
software, and we can sort everything for your movie, from on location filming to post-production
with customised soundtracks and animation. With all movie production facilities in-house, we
have everything you need to create exceptional brand or product movies.
PREDATOR FLEX PRODUCT MOVIE
For the launch of the new Predator Flex Reactor Goggles, we storyboarded, filmed and produced a
bespoke product movie. We filmed the action on location with Zoggs’ triathletes and combined the
footage with intricate product animations, which we created from scratch.
watch the movie here
LOGO IDENT
We combined 3D modeling with animation and motion graphics to produce an eye-catching
logo animation that could be applied across all OTC video content. The ident featured a series of
‘Terminator-esque’ liquid metal bubbles all coming together to form the OTC brand logo.
watch the movie here
WORK MOVIE PRODUCTION & MOTION GRAPHICS
view casestudy
view casestudy
view more examples
EYEWEAR VIDEO
Using specialist strategically mounted eye tracker cameras, we captured the range of additional
peripheral vision allowed by the new 10 base lens. We worked extensively with sailing athletes
Sam Goodchild and Jochen Schumann to test the Tycane Pro eyewear. Combining animations
with motion graphics helped to clearly conveyed the effectiveness of the eyewear.
watch the movie

51. FESTIVAL PROMO
The classic surf movie, The Endless Summer, was the inspiration for the promotional movie we
created for Glass Butter Beach, a UK based action sports music festival. The GBB promo movie
was used as a viral teaser across the web during the build up to the event.
view casestudy watch the movie here
PRODUCTS RANGE MOVIE
We created a unique multimedia template for Lewmar, including a dropdown menu
style graphic, showcasing their entire product range. The intricate product animations
are technically accurate to the supplied CADs and photorealistic throughout the movie.
watch the movie here
TECHNOLOGY ANIMATIONS
We created a series of Parallax based technology animations for GORE-TEX® to
demonstrate how their products help The North Face build outerwear that is both
waterproof and breathable. These animations were developed to work on digital
screens across the London Underground network.
watch the movie here
‘SPORT IS OUR BUSINESS’ MOVIE
For the University of Chichester ‘Sport Is Our Business’ movie, we storyboarded, filmed,
and produced a bespoke ten-minute movie detailing the university’s work with top brands,
athletes, and associations to help achieve competitive sporting success. The movie was
premiered at the 2012 Olympic and Paralympic convention, ICSEMIS, in Glasgow.
watch the movie here
MOVIE PRODUCTION & MOTION GRAPHICSWORK
view casestudy
TRADE MOVIE
We created a fast paced and emotive brandmovie to help convey the impact absorbing properties
of the new DEFLEXION materials. Working with leading athletes accross a broad range of action
sports, the movie helped communicate the product USP’s and user applications.
watch the movie here

52. BrandingDesigning a new corporate or product identity is one of the most important and
challenging parts of any brand’s creative development. We have built a solid
reputation for designing innovative and unique branding that work across multiple
product categories and target markets. Whether it’s the first basic product logo or a
complete corporate rebrand, we love creating branding that is as fresh as it is iconic.
BRANDINGWORK
EVENT BRANDING
It rains a lot in the UK, so when the sun shines everybody makes the most of it! GBB is
a unique festival that combines a plethora of core action sports with many of the UK’s
hottest up and coming music acts. For the GBB brand identity we wanted to take the
classic 60’s Endless Summer aesthetic and combine it with an edgy, modern Andy
Wharhol-esque fluro update.
view more examples on our website
view casestudy

53. BRANDINGWORK
view casestudy
RE-BRAND
From super yachts and dinghies to arboriculture and winch lines, Marlow consistently produce the most
sought after performance ropes in the industry. For the Marlow re-brand we were inspired by the rope
making machinery in the Marlow factory and used the photo of the machinery as a basis for a clean
new creative template that has been utilised in all elements of the marketing mix across the world.

54. Web
WWW.SEVERNESAILS.COM
We used Drupal 7 to build the core content management system of the new Severne
website. Key features on the new website include a custom made product finder to enable
users to select the correct sail and accessories for their board type and windsurfing
conditions as well as a bespoke dealer finder powered by Google Maps.
view casestudy severnesails.com
Like everyone we spend a lot of time on the web. But, unlike everyone, we also have extensive
experience of designing and building websites. We know what works, what looks good, what
infuriates users, what keeps them coming back and what influences them to spend. Whether you
need a campaign specific micro-site, an internal trade site, or a fully optimised e-commerce site,
we’ll create a web platform that sets your brand apart from the competition.
WWW.NEILPRYDESAILING.COM
Neil Pryde asked us to create a website that was easily navigable and clearly
showcased their new line of technical sailing apparel. We created the new website in
Flash with an animated splash page and customised product viewer.
WWW.OTC-WINDSURF.COM
The OTC website was built in WordPress to ensure quick and easy updates to the site
with multiple security access levels. Key features of the new site include a live Twitter
feed, bespoke events calendar, and a virtual tour of the El Médano centre.
otc-windsurf.com
WEBWORK
view more examples on our website

55. WWW.WETSUITS.ANIMAL.CO.UK
Animal wetsuits are one of the fastest growing wetsuit brands in the industry. For their website we
built a fully customised Flash website with an animated neoprene Union Jack intro. The website
also featured a bespoke 360 product view and technology explanation tabs.
WWW.FAIISE.COM
Faiise is a young and vibrant UK snow brand that creates pioneering multilayered outerwear and
baselayer garments. For their website, we created a fully customised quirky Flash website that
incorporated a bespoke team rider viewer and product viewer with full ecommerce facilities.
faiise.com
WEBWORK
view casestudy
WWW.MARLOWROPES.COM
For Marlow, we delivered a clean, modern and identifiable website built in Joomla, with a
template that distinctly categorises each of the brand’s target markets. The new website
incorporates a bespoke global retailers page enabling users to pinpoint their nearest Marlow
dealer via a detailed radius search. Other features include an updated Marlow TV page which
draws focus to the broad range of Marlow sponsored boats, teams, and athletes; generating a
greater level of interactivity and highlighting Marlow’s continued support of the sailing industry.
marlowropes.com

56. WINDSURFING SAILS
Communicating the 3D design element of windsurfing sails is extremely difficult in a 2D
environment. To overcome this we conducted a studio photo shoot using a new product
styling technique set against a black background. The style of this photography is unique
within the industry and heavily influenced the Severne creative template.
Studio
PhotographyThere are very few challenges we find as rewarding as creating bold, dramatic or striking
images to compliment our creative campaigns. The effect of great photography is unique
and undeniable, which is why we work with some of the most talented and sought after
photographers in the industry. Whatever your product USPs or your creative brief, our
studio can make anything, or anyone look great.
RUNNING FOOTWEAR
Advertising hero photography
using ‘View Camera’.
BACK PROTECTOR
Exploded view
showing individual
product components.
STUDIO PHOTOGRAPHYWORK
view more examples

57. ROPE COILS
‘View Camera’ hero image captured
for use in our ‘All Ropes Are Not Equal’
print and web advertising campaign.
HYDROPHOBIC DOWN
Water explosion image created by combining multiple
images of water projected from different angles.
FOOTBALL BOOTS
Technical hero image
designed to show the
full product from a
unique angle.
STUDIO PHOTOGRAPHYWORK

58. LAYERING TECHNOLOGY
Multiple layering image used to demonstrate
how different layering garments fit together.
AUDIO BEANIES
Side profile image use to demonstrate the
different colour options available in the range.
OCTOGRIP SERIES
Twisted shoe image created by using a metal
rod to manipulate product. Used as a hero
product in the ‘Grip With A Twist’ campaign.
STUDIO PHOTOGRAPHYWORK
BRITISH CYCLING TEAM KIT
Ghosted half-mannequin hero
product image used as part of the
‘no ordinary kit’ campaign.
ASSASSIN FRONT ZIP 3:2
Full size three quarter front facing image
used as a hero product image in Animal
print and online advertising.

59. STUDIO PRODUCT PHOTOGRAPHY
We have worked with O’Neill on a broad variety of
studio product photography projects each with their
own set of creative challenges. We constantly develop
our unique product styling and strive to make the
product look three dimensional as possible in a two
dimensional environment.
O’NEILL HOODY STACK
Vertical stack product styling designed to
show the full range of product colours.
O’NEILL HUB BACKPACK
The world’s first integrated solar
backpack with communication
and entertainment functionalities.
STUDIO PHOTOGRAPHYWORK

60. MARINE TECHNICAL PHOTO SHOOT
Shot on location in Spain, we conducted a three-day
shoot to capture the new hero products for the Henri
Lloyd dinghy, cruising, and offshore ranges. Henri Lloyd
sponsored athletes on the shoot included five times
Olympic medal winner, Sir Ben Ainslie CBE.
Location
PhotographyBringing together all the elements to get that perfect shot on the day takes planning, guile
and a touch of professional instinct. Our extensive experience of organising and executing
shoots all over the world means we know exactly how to get them. As well as supplying a
renowned sports specialist photographer, we offer a complete service that will oversee all
aspects of your location shoot from beginning to end.
WETSUIT PHOTO SHOOT
Bikini hero image shot at sunset.
PHOTO SHOOT
Brochure and advertising
summer shoot in West
Sussex, UK.
LOCATION PHOTOGRAPHYWORK
view more examples on our website

61. WETSUITS PHOTO SHOOT
The O’Neill Pro surf team on location in
Taghazout, Morocco.
ADIDAS CYCLING
PHOTO SHOOT
Working with adidas’
production team we
storyboarded, briefed
and directed the
adidas cycling photo
shoot in Richmond
Park, London for the
‘all in for your ride’
campaign.
PHOTO SHOOT
Flip Flop hero product shot.
LOCATION PHOTOGRAPHYWORK

62. LOCATION PHOTOGRAPHYWORK
JAMES DeGALE PHOTOSHOOT
In the gym with Olympic Boxing Gold
Medallist James DeGale for the BULK
POWDERS location photo shoot.
PHOTO SHOOT
adidas eyewear shoot on the
water with Sam Goodchild.
JAMES DeGALE PHOTOSHOOT
Behind the scenes imagery.

63. Point of SaleHaving spent years hunting out the best products on the market, we understand
the effect that great POS can have in-store and how this influences your customer’s
purchasing decisions. We design and produce seasonal POS items to meet all
briefs. We’re known for creating beautiful, bespoke POS items to celebrate brand
anniversaries and hero-product launches, but can also call on an extensive arsenal
of standardised POS items, allowing us to produce POS to any timescale and
budget, from small quantities to global production runs.
FOOTWEAR
Chameleon hanging mobile, floor-standing
unit and CDUs.
POINT OF SALEWORK
view more examples on our website
Clockwise from top left: O’Neill Longest Wave 3D POS. O’Neill bespoke POS trophy. O’Neill 3D seasonal POS item. Smartwool gondola
picture gallery. Oakley sales promo USB’s, scratch cards, ‘Oakley Air’ plane ticket, strut card and CDU. Fat Face picture frame.

64. Packaging
Developing great packaging is a delicate balance of making something that is functional,
clearly communicates the product USPs, and designing an aesthetic that really stands out
on the shelf. From basic swing tags to fully interactive multimedia boxes, we always strive to
design innovative packaging solutions to suit any type of product and production budget.
VIDEO BOX
Fully interactive multimedia box for
Predator Flex Reactor trade launch.
watch the movie here
PACKAGINGWORK
view more examples on our website
Clockwise from top left: Overboard waterproof iPad case. Berghaus sock packaging. Henri Lloyd swingtags. Simrad SonicHub packaging.
Henri Lloyd brochure box / CDU.

65. In-storeWe spend most of our wages on sports kit, so we know your products need
to look as good in-store as they do in your ads. With our complete service we
design, produce, deliver and install brand-building features in-store. We make a
habit of visiting all the major industry and in-store tradeshows, as well as retailers
and flag-ship stores throughout Europe, which means we understand what
doesn’t work, and more importantly, what does.
IN-STOREWORK
HEADPHONE PLAY TABLE
Bespoke product display unit based on
standard pallet dimensions.
view more examples on our website
Clockwise from top left: Musto clothing gondola units. Bespoke adidas cycling modular gondola units for in-line cycling apparel range.
Nobile kiteboard display unit. O’Neill ‘Shaped in Cal’ 3D window display. O’Neill shop in shop at Shore Watersports.

66. WHAT OUR CLIENTS SAY
dont just take our
word for it....
Brand Communications Manager | adidas
Global Marketing Manager | Berghaus
Marketing Director EMEA | The North Face
Head of Sponsorship, Experiential and PR | Lucozade
Marketing Manager | Neilson Holidays
Read more testimonials on our website
I’ve really enjoyed working with the team at
Brandwave on the creation of our new campaign. They
were professional, thorough and their creative ideas for
the key benefits of the product were right on brief.
Global Marketing Director | O’Neill
Michael Heath

67. OUR CLIENTS

68. Moving forwards...
Like what you’ve seen? Why not give us a call on:
+44 (0)1243 550008
© 2014 Brandwave Marketing Limited