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Eastern Visayas Federation for Information Technology
"SEO - Internet Marketing Training"
SEO Basics, Principles and Fundamentals
by Victorino Q. Abrugar, CPA
Business Consultant and Editor of
BusinessTips.Ph
Topic Overview
●
What is SEO, and why it matters?
●
How to be a SEO: The knowledge and skills of a
successful SEO
●
What you need to know about Google’s Panda and
Penguin
●
The Dos and Don’ts of Search Engine Optimization
●
SEO strategies, techniques, and tactics to get organic
traffic from the search engines
●
How SEO works with other online marketing strategies?
●
How to grow your career as a SEO?
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
Topic Objectives
This lesson will enable trainees to:
●
Learn and understand the meaning of SEO and its importance to
business owners, marketers, leaders, educators, and other users.
●
Learn the essential knowledge, skills and traits to have a
successful career as a SEO.
●
Know what's happening in the SEO world right now.
●
Know the Dos and Don'ts of SEO practice
●
Learn the different SEO strategies, techniques and tactics to drive
organic and relevant traffic from search engines to a website.
●
Learn how to collaborate SEO with other Internet marketing
techniques.
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
What is SEO?
SEO or Search Engine Optimization is a
process of improving the elements of a
website such as its title, content, keywords,
images, structure, navigation, outband
links, and inbound links in an attempt to
increase its search engine algorithm score
and rank higher in the SERPs in order to
attract traffic from the search engines and
convert this traffic in to profitable actions.
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
SEO can be simply defined as the
practice of getting organic or unpaid
web traffic from the search engines.
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
1.SEO optimize a web
page for a particular
keyword to rank it higher
on SERPs.
2.Search engines index
web page on their
SERPs and rank it for a
particular keyword
3.SE users, when they
search for that particular
keyword, find the web
page link on search
results and go to the
main webpage to find the
information they want.
Websites
Company websites, blogs, social
pages, and other web pages.
Search Engines
(Google, Yahoo, Bing, Yandex,
Baidu, etc.)
SE users
People who use the search engines
to find the information the need.
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
Unlike Paid Search Marketing or PPC
Marketing, it can be an unpaid form
of Search Engine Marketing as you
don't have to pay money to search
engines, like Google, Yahoo and Bing,
to get your web pages shown in their
search engine results pages (SERPs).
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
Paid listings on
Search Engines or
Paid Search
Marketing (PPC
Marketing)
Organic or unpaid
search results on
Search Engines.
This is where
your PPC
advertising
goes.
This is where
your SEO
goes.
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
What are the advantages of SEO
over PPC marketing?
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
People trust organic results than
paid listings.
86% of web searchers
trust organic search
results more than
sponsored or paid
PPC listings.
http://unbounce.com/ppc/seo-vs-ppc-infographic/
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
SEO can be done for free.
●
You don't need to pay
search engines to get
included in SERPs.
●
You can do some of
the SEO techniques
without spending
money.
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
Effective SEO has lasting results.
High pagerank and
authority which are
products of quality
SEO can give long-
lasting results and
ROI.
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
Organic search results are not
blocked by ad blocker toolbars.
●
Ad blocker toolbar
plugins usually block ads
including sponsored
listings in SEs.
●
People who repeatedly
search for the same term
may develop ad
blindness or ignore
sponsored listings.
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
What are the disadvantages of SEO
over PPC marketing?
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
SEO is not done overnight.
●
SEO is a process that takes
time to see results.
●
You need to build
authority to rank higher in
the search results.
●
Unlike SEO, PPC or paid
listings can be shown
instantly on SERPs at the
start of your campaign.
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
SEO should conform with terms
and rules of the search engines.
●
A violation with Google's
Webmaster Guidelines can
get your website
penalized.
●
Google's Panda and
Penguin are on the move
to penalized a lot of
websites and pages on
their SERPs.
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
The competition in SEO can be too high.
●
New websites can hardly
compete with other
websites that already have
higher authority.
●
Even if you rank in SERPs,
you still need to
consistently do quality
SEO to stay in ranking
against existing and new
competitors.
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
Why SEO matters to us, and why
people should do SEO?
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
Business owners
use SEO to gain
more customers
and boost their
sales to make
their business
more profitable
and stable.
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
SEO firms and
professionals earn
money by
providing SEO
services to
companies and
other entities.
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
The Government and other
organizations use SEO to promote
their programs and spread more
information to the public.
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
Webmasters and
bloggers use SEO to
drive more organic
search traffic to their
websites and
blogs, and convert
them in to more
money online.
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
Teachers and
educators use SEO
to increase their
reach and audience
to share their
knowledge and
ideas to more
people.
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
To be a successful SEO, you should...
1. Have the knowledge about the algorithms
of Google and other search engines
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
To be a successful SEO, you should...
2. Understand a website's elements and structure
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
To be a successful SEO, you should...
3. Learn how to write quality and useful content
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
To be a successful SEO, you should...
4. Know how to analyze data
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
To be a successful SEO, you should...
5. Learn how to do extensive research
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
To be a successful SEO, you should...
6. Learn how to determine problems and solve them
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
To be a successful SEO, you should...
7. not stop learning and experimenting SEO
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
To be a successful SEO, you should...
8. learn how to build relationships
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
To be a successful SEO, you should...
9. learn how
to optimize
your life.
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
To be a successful SEO, you should...
10. know how to make a plan and
execute it.
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
The Dos of SEO
1. Target your audience
2. Make relevant titles and descriptions
3. Create relevant, unique, useful & engaging content
4. Update your content regularly
5. Build quality and natural links consistently
6. Build social media influence
7. Get updated with search engine news
8. Maintain business or personal excellence
9. Monitor your SEO performance
10. Solve problems as early as possible
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
The Don'ts of SEO
1. Don't hire the wrong SEO
2. Don't stuff keywords
3. Don't target broad keywords
4. Don't ignore potential SEO problems
5. Don't overload your site with ads
6. Don't make your site navigation difficult for users
7. Don't be lazy to update yourself with SEO news
8. Don't learn only SEO
9. Don't rely on search traffic mainly
10. Don't let your SEO plan and strategies unexecuted
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
SEO strategies, techniques, and tactics to get
organic traffic from the search engines
AND
How SEO works with other online
marketing strategies
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
Strategy #1 – Have a search-engine friendly website
Techniques:
On-page SEO, website development, HTML, CSS and PHP
Tactics:
1. Create SE-friendly URL.
2. Improve site navigation and use internal linking.
3. Improve outbound links. Use rel="nofollow".
4. Create a sitemap.
5. Create friendly and useful 404 pages.
6. Optimize images and other multimedia files.
7. Avoid too much ads and keyword stuffing.
8. Use CMS and optimize for mobile.
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
Strategy #2 – Create high-quality fresh content
Techniques:
On-page SEO, Content writing, inbound marketing, viral
marketing, video marketing, photography
Tactics:
1. Identify your audience
2. Write your passion or expertise
3. Write targeted, unique, useful and informational content
4. Research your topic well
5. Check spelling and grammar
6. Use interesting images, videos or infographics
7. Listen to comments or feedback
8. Consistently practice your writing skills
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
Strategy #3 – Build quality inbound links regularly
Techniques:
Off-page optimization, link building, link-baiting, content
marketing, social media marketing, viral marketing, PR and
relationship
Tactics:
1. Write highly useful and informational articles that will
make other websites link to those articles for reference.
2. Create a youtube channel and upload interesting videos
with your link on the description.
3. Create blogs and pages in Facebook, Twitter, Google+,
Foursquare, LinkedIn, Pinterest and other social media.
4. Publish useful and shareable infographics in your site
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
Strategy #3 Tactics cont...
5. Create documents and presentations and submit it to
Scribd, Slideshare, Google Docs, and the like.
6. Submit guest posts on high-authority websites/blogs.
7. Leave engaging comments on relevant blogs.
8. Join online forums and post valuable relevant threads
with your homepage in your profile or signature.
9. Submit your company website to quality business or web
directories.
10. Share the link to your content in relevant social
bookmarking or community sites.
11. Join relevant Facebook groups and other groups online
to expand your network.
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
Strategy #3 Tactics cont...
12. Make more friends and always help people online and
offline.
13. Be a resource speaker on events related to your business
or profession.
14. Accept interviews and guesting online or on traditional
media.
15. Interview influential people in your niche.
16. Write eBooks and research papers and share it for free.
17. Develop free tools, software or applications.
18. Create and share free WordPress templates and plugins.
19. Donate to charities and non-for-profit organizations.
20. Always wow your customers or clients.
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
Strategy #4 – Boost brand visibility on SERPs
Techniques:
Off-page SEO, Social media marketing, online reputation
management, PR marketing
Tactics:
1. Submit your website to Google Places and and claim your
Google Map listings.
2. Optimize your Facebook and other social media pages for the
search engines.
3. Optimize your images for search engines.
4. Optimize your videos in YouTube
5. Submit your sitemap to Google, Bing and other SEs.
6. Follow the rules and guidelines of Google and other SEs.
7. Build more relationships online and offline.
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
How to grow your career as a SEO?
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
#1 Build influential website and blog.
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
#2 Build more influence on social media.
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
#3 Get a mentor and don't stop learning SEO.
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
#4 Teach people and make disciples.
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
#5 Share useful documents, videos, and
other materials online.
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
#6 Be a speaker and inspire your audience.
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
#7 Maintain excellence in your SEO work.
Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
Thank you.
Check all our reference and sources:
http://www.quickmeme.com/ (for the memes)
http://www.youtube.com/user/GoogleWebmasterHelp
http://www.mattcutts.com/blog/
http://unbounce.com/ppc/seo-vs-ppc-infographic/
http://moz.com/blog/smwc-and-other-essential-seo-jargon
http://www.reloadmedia.com.au/searchstrategy/google/whats-the-difference-between-google-penguin-and-google-panda/
http://blog.us.cision.com/2013/05/top-100-social-media-internet-marketing-seo-blogs-for-2013/

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SEO Basics, Principles and Fundamentals

  • 1. Eastern Visayas Federation for Information Technology "SEO - Internet Marketing Training" SEO Basics, Principles and Fundamentals by Victorino Q. Abrugar, CPA Business Consultant and Editor of BusinessTips.Ph
  • 2. Topic Overview ● What is SEO, and why it matters? ● How to be a SEO: The knowledge and skills of a successful SEO ● What you need to know about Google’s Panda and Penguin ● The Dos and Don’ts of Search Engine Optimization ● SEO strategies, techniques, and tactics to get organic traffic from the search engines ● How SEO works with other online marketing strategies? ● How to grow your career as a SEO? Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
  • 3. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization) Topic Objectives This lesson will enable trainees to: ● Learn and understand the meaning of SEO and its importance to business owners, marketers, leaders, educators, and other users. ● Learn the essential knowledge, skills and traits to have a successful career as a SEO. ● Know what's happening in the SEO world right now. ● Know the Dos and Don'ts of SEO practice ● Learn the different SEO strategies, techniques and tactics to drive organic and relevant traffic from search engines to a website. ● Learn how to collaborate SEO with other Internet marketing techniques.
  • 4. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization) What is SEO? SEO or Search Engine Optimization is a process of improving the elements of a website such as its title, content, keywords, images, structure, navigation, outband links, and inbound links in an attempt to increase its search engine algorithm score and rank higher in the SERPs in order to attract traffic from the search engines and convert this traffic in to profitable actions.
  • 5. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
  • 6. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization) SEO can be simply defined as the practice of getting organic or unpaid web traffic from the search engines.
  • 7. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization) 1.SEO optimize a web page for a particular keyword to rank it higher on SERPs. 2.Search engines index web page on their SERPs and rank it for a particular keyword 3.SE users, when they search for that particular keyword, find the web page link on search results and go to the main webpage to find the information they want. Websites Company websites, blogs, social pages, and other web pages. Search Engines (Google, Yahoo, Bing, Yandex, Baidu, etc.) SE users People who use the search engines to find the information the need.
  • 8. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization) Unlike Paid Search Marketing or PPC Marketing, it can be an unpaid form of Search Engine Marketing as you don't have to pay money to search engines, like Google, Yahoo and Bing, to get your web pages shown in their search engine results pages (SERPs).
  • 9. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization) Paid listings on Search Engines or Paid Search Marketing (PPC Marketing) Organic or unpaid search results on Search Engines. This is where your PPC advertising goes. This is where your SEO goes.
  • 10. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
  • 11. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization) What are the advantages of SEO over PPC marketing?
  • 12. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization) People trust organic results than paid listings. 86% of web searchers trust organic search results more than sponsored or paid PPC listings. http://unbounce.com/ppc/seo-vs-ppc-infographic/
  • 13. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization) SEO can be done for free. ● You don't need to pay search engines to get included in SERPs. ● You can do some of the SEO techniques without spending money.
  • 14. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization) Effective SEO has lasting results. High pagerank and authority which are products of quality SEO can give long- lasting results and ROI.
  • 15. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization) Organic search results are not blocked by ad blocker toolbars. ● Ad blocker toolbar plugins usually block ads including sponsored listings in SEs. ● People who repeatedly search for the same term may develop ad blindness or ignore sponsored listings.
  • 16. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization) What are the disadvantages of SEO over PPC marketing?
  • 17. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization) SEO is not done overnight. ● SEO is a process that takes time to see results. ● You need to build authority to rank higher in the search results. ● Unlike SEO, PPC or paid listings can be shown instantly on SERPs at the start of your campaign.
  • 18. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization) SEO should conform with terms and rules of the search engines. ● A violation with Google's Webmaster Guidelines can get your website penalized. ● Google's Panda and Penguin are on the move to penalized a lot of websites and pages on their SERPs.
  • 19. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization) The competition in SEO can be too high. ● New websites can hardly compete with other websites that already have higher authority. ● Even if you rank in SERPs, you still need to consistently do quality SEO to stay in ranking against existing and new competitors.
  • 20. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization) Why SEO matters to us, and why people should do SEO?
  • 21. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization) Business owners use SEO to gain more customers and boost their sales to make their business more profitable and stable.
  • 22. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization) SEO firms and professionals earn money by providing SEO services to companies and other entities.
  • 23. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization) The Government and other organizations use SEO to promote their programs and spread more information to the public.
  • 24. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization) Webmasters and bloggers use SEO to drive more organic search traffic to their websites and blogs, and convert them in to more money online.
  • 25. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization) Teachers and educators use SEO to increase their reach and audience to share their knowledge and ideas to more people.
  • 26. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
  • 27. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization) To be a successful SEO, you should... 1. Have the knowledge about the algorithms of Google and other search engines
  • 28. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization) To be a successful SEO, you should... 2. Understand a website's elements and structure
  • 29. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization) To be a successful SEO, you should... 3. Learn how to write quality and useful content
  • 30. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization) To be a successful SEO, you should... 4. Know how to analyze data
  • 31. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization) To be a successful SEO, you should... 5. Learn how to do extensive research
  • 32. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization) To be a successful SEO, you should... 6. Learn how to determine problems and solve them
  • 33. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization) To be a successful SEO, you should... 7. not stop learning and experimenting SEO
  • 34. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization) To be a successful SEO, you should... 8. learn how to build relationships
  • 35. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization) To be a successful SEO, you should... 9. learn how to optimize your life.
  • 36. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization) To be a successful SEO, you should... 10. know how to make a plan and execute it.
  • 37. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
  • 38. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization) The Dos of SEO 1. Target your audience 2. Make relevant titles and descriptions 3. Create relevant, unique, useful & engaging content 4. Update your content regularly 5. Build quality and natural links consistently 6. Build social media influence 7. Get updated with search engine news 8. Maintain business or personal excellence 9. Monitor your SEO performance 10. Solve problems as early as possible
  • 39. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization) The Don'ts of SEO 1. Don't hire the wrong SEO 2. Don't stuff keywords 3. Don't target broad keywords 4. Don't ignore potential SEO problems 5. Don't overload your site with ads 6. Don't make your site navigation difficult for users 7. Don't be lazy to update yourself with SEO news 8. Don't learn only SEO 9. Don't rely on search traffic mainly 10. Don't let your SEO plan and strategies unexecuted
  • 40. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization) SEO strategies, techniques, and tactics to get organic traffic from the search engines AND How SEO works with other online marketing strategies
  • 41. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization) Strategy #1 – Have a search-engine friendly website Techniques: On-page SEO, website development, HTML, CSS and PHP Tactics: 1. Create SE-friendly URL. 2. Improve site navigation and use internal linking. 3. Improve outbound links. Use rel="nofollow". 4. Create a sitemap. 5. Create friendly and useful 404 pages. 6. Optimize images and other multimedia files. 7. Avoid too much ads and keyword stuffing. 8. Use CMS and optimize for mobile.
  • 42. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization) Strategy #2 – Create high-quality fresh content Techniques: On-page SEO, Content writing, inbound marketing, viral marketing, video marketing, photography Tactics: 1. Identify your audience 2. Write your passion or expertise 3. Write targeted, unique, useful and informational content 4. Research your topic well 5. Check spelling and grammar 6. Use interesting images, videos or infographics 7. Listen to comments or feedback 8. Consistently practice your writing skills
  • 43. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization) Strategy #3 – Build quality inbound links regularly Techniques: Off-page optimization, link building, link-baiting, content marketing, social media marketing, viral marketing, PR and relationship Tactics: 1. Write highly useful and informational articles that will make other websites link to those articles for reference. 2. Create a youtube channel and upload interesting videos with your link on the description. 3. Create blogs and pages in Facebook, Twitter, Google+, Foursquare, LinkedIn, Pinterest and other social media. 4. Publish useful and shareable infographics in your site
  • 44. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization) Strategy #3 Tactics cont... 5. Create documents and presentations and submit it to Scribd, Slideshare, Google Docs, and the like. 6. Submit guest posts on high-authority websites/blogs. 7. Leave engaging comments on relevant blogs. 8. Join online forums and post valuable relevant threads with your homepage in your profile or signature. 9. Submit your company website to quality business or web directories. 10. Share the link to your content in relevant social bookmarking or community sites. 11. Join relevant Facebook groups and other groups online to expand your network.
  • 45. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization) Strategy #3 Tactics cont... 12. Make more friends and always help people online and offline. 13. Be a resource speaker on events related to your business or profession. 14. Accept interviews and guesting online or on traditional media. 15. Interview influential people in your niche. 16. Write eBooks and research papers and share it for free. 17. Develop free tools, software or applications. 18. Create and share free WordPress templates and plugins. 19. Donate to charities and non-for-profit organizations. 20. Always wow your customers or clients.
  • 46. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization) Strategy #4 – Boost brand visibility on SERPs Techniques: Off-page SEO, Social media marketing, online reputation management, PR marketing Tactics: 1. Submit your website to Google Places and and claim your Google Map listings. 2. Optimize your Facebook and other social media pages for the search engines. 3. Optimize your images for search engines. 4. Optimize your videos in YouTube 5. Submit your sitemap to Google, Bing and other SEs. 6. Follow the rules and guidelines of Google and other SEs. 7. Build more relationships online and offline.
  • 47. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization) How to grow your career as a SEO?
  • 48. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization) #1 Build influential website and blog.
  • 49. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization) #2 Build more influence on social media.
  • 50. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization) #3 Get a mentor and don't stop learning SEO.
  • 51. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization) #4 Teach people and make disciples.
  • 52. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization) #5 Share useful documents, videos, and other materials online.
  • 53. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization) #6 Be a speaker and inspire your audience.
  • 54. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization) #7 Maintain excellence in your SEO work.
  • 55. Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization) Thank you. Check all our reference and sources: http://www.quickmeme.com/ (for the memes) http://www.youtube.com/user/GoogleWebmasterHelp http://www.mattcutts.com/blog/ http://unbounce.com/ppc/seo-vs-ppc-infographic/ http://moz.com/blog/smwc-and-other-essential-seo-jargon http://www.reloadmedia.com.au/searchstrategy/google/whats-the-difference-between-google-penguin-and-google-panda/ http://blog.us.cision.com/2013/05/top-100-social-media-internet-marketing-seo-blogs-for-2013/