Digital Marketing
By Victorious Digital

What is Search Engine?
• Search engine is a service that allows Internet users to search for
content via the World Wide Web.
• Example- google, bing, yahoo
• Search Engine Work:
1. Crawler
2. Crawling(process)
3. Indexing

SEO(Search Engine Optimization)
• It is the practice of increasing the quantity and quality of traffic to your website through
organic search engine results.
• Organic search engine results (Unpaid or free of Cost)
• Types of SEO
1. Black head
2. Grey head
3. White head
• SEO are mainly perform in two way:
1. On-Page SEO
2. Off-Page SEO

On Page SEO
• Meta Tags Optimization
• Keywords
• Robots.txt File
• HTML Sitemap
• XML Sitemap

Meta Tags Optimization
• Meta Title
1. 55-60 Words Characters
2. Primary keywords | Secondary Keywords | Firm Name(Another keyword)
• Meta Description
1. 150 to 160 characters long
2. It should be simple and relevant
• Meta Keyword
1. 200 characters
2. Types of keywords (short tail, long tail, generic, Seasonal)
3. Find Keywords using Keyword planner

Keyword
• Keyword density(Target words/Total words *100)
• Keyword spam
 web page's meta tags, visible content, or backlink anchor text in an attempt to gain an unfair rank advantage
in search engines
• Keyword proximity
Find keyword relevant /approx. to the content
• Keyword prominence
Famous keywords
• Keyword frequency
Which keywords are used many times

Robots.txt File
• Create on Notepad.
• It used to invite all crawlers on our website.
• It is only onetime process for website.
• It should be put in root directory of a website
• Used to hide from crawler
• Format : USER-AGENT:*
allow://
disallow://

Sitemap
XML Sitemap
• XML Sitemaps are important for SEO because they make it easier for
Google to find your site's pages—this is important because Google
ranks web PAGES not just websites.
• https://www.victoriousdigital.in/sitemap.xml
HTML Sitemap
• An HTML sitemap allows site visitors to easily navigate a website.

Image Optimization
• Image optimization is a good way for increase your sites or blog SEO,
We optimize images in different way first is to reduce size of images.
• Eg:- <img src="image link"/ alt=“alt text”>

HTML Tags
• Heading tags (H1 to H6)
• Bold(<b>)
• Italic (<i>)
• Anchor Tag (<a href=“http://victoriousdigital.in/”>Victorious
Digital</a>)

Canonical Tag
• The canonical element, often called the “canonical link”, is an HTML
element that helps webmasters prevent duplicate content issues. It
does this by specifying the “canonical URL”, the “preferred” version of
a web page. Using it well improves a site's SEO.
• Eg:-<link rel="canonical" href="http:// Website ID" />

404 error / Page Not Found
• The HTTP 404 Not Found Error means that the webpage you were
trying to reach could not be found on the server.
301 - Moved Permanently
• The word 'permanent' means all qualities of the redirected page will
be passed on to the new page like.
302 - Moved Temporary
• 302 is used when you want to redirect your site visitors into another
webpage but you plan to bring the redirected page back after some
time.