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Fill 
Your 
Pipeline 
With 
Warm 
Prospects 
With 
Inside-­‐Based 
Social 
Selling
Content 
The 
missing 
piece 
to 
sales 
success 
While 
you 
have 
op5mized 
your 
marke5ng 
through 
CRM 
tools, 
conten...
Hack 
The 
Funnel 
Sell 
the 
way 
buyers 
are 
shopping 
90% 
of 
C-­‐suite 
execu5ves 
never 
respond 
to 
cold 
calls 
...
Content 
Can 
Be 
Easy 
Sales 
and 
marke:ng 
is 
changing 
As 
content 
becomes 
key 
to 
sales 
success, 
the 
roles 
of...
How 
Meddle 
Works 
Few 
professionals 
have 
the 
5me 
or 
skills 
to 
blog 
or 
create 
“tradi5onal” 
marke5ng 
content ...
Each 
comment 
is 
shared 
and 
op:mized 
for 
each 
social 
network 
6
Each 
comment 
is 
also 
turned 
into 
a 
mini-­‐blog 
post 
on 
your 
corporate 
web 
site. 
The 
professional’s 
persona...
A 
Company 
Of 
Experts 
Insights 
from 
contribu5ng 
professionals 
across 
your 
organiza5on 
are 
curated 
into 
a 
rea...
Benefits 
of 
Anybody 
who 
should 
be 
crea:ng 
content, 
can 
now 
do 
so 
easily. 
9 
• Establishes 
your 
company 
as ...
More 
Social 
Stats 
You 
Can’t 
Ignore 
• 78% 
of 
salespeople 
using 
social 
media 
outsell 
their 
peers 
(Social 
Med...
What 
Makes 
Meddle 
Different? 
• Meddle 
is 
the 
only 
solu:on 
designed 
to 
enable 
professionals 
to 
create 
authen...
For 
more 
informa:on 
or 
a 
demo, 
go 
here: 
hLp://try.meddle.it/social-­‐selling/ 
12 
Or 
contact: 
Vidar 
Brekke, 
C...
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Social Selling for Inside Sales Teams

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65% of corporate buyers choose to do business with the company that was first to add value to their buying process. In this presentation we show you how to create content that positions your sales and marketing teams as valuable experts, which is key to earning the trust of the self-educating buyer.


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Social Selling for Inside Sales Teams

  1. 1. Fill Your Pipeline With Warm Prospects With Inside-­‐Based Social Selling
  2. 2. Content The missing piece to sales success While you have op5mized your marke5ng through CRM tools, content remains the missing piece in your sales strategy – leaving a vacuum filled by compe:tors whose valuable content pulls buyers into their funnel before you even see a buying signal. 2 82% of B2B decision makers think sales reps are unprepared. (Sirius Decisions) 65% of corporate buyers choose to do business with the company that was first to add value to their buying process. (Forrester Research)
  3. 3. Hack The Funnel Sell the way buyers are shopping 90% of C-­‐suite execu5ves never respond to cold calls or email blasts.* They will only spend 5me with sales people they believe will add value. Sales professionals with basic content marke5ng skills will have an easier 5me posi5oning themselves as experts and peers, which is key to earning the trust of the self-­‐educa5ng buyer. 60-­‐70% of the buying process is complete by the 5me a prospect connects with a sales person. Source: Aberdeen Group 3 *Source: Harvard Business Review
  4. 4. Content Can Be Easy Sales and marke:ng is changing As content becomes key to sales success, the roles of sales and marke5ng are converging more than ever before. Content crea:on is a challenge Meddle offers sales and marke5ng teams a simple tool to facilitate original content crea5on, and get that content in front of the self-­‐educa5ng buyer on social networks, search engines and corporate sites. 4
  5. 5. How Meddle Works Few professionals have the 5me or skills to blog or create “tradi5onal” marke5ng content in a consistent manner. With Meddle, any professional is able to create and distribute original content by simply commen5ng on industry news they’re already reading. 5 Meddle offers a browser plugin that allows professionals to turn their comments on industry news into marke5ng content.
  6. 6. Each comment is shared and op:mized for each social network 6
  7. 7. Each comment is also turned into a mini-­‐blog post on your corporate web site. The professional’s personal voice and exper5se -­‐ combined with the credibility of the organiza4on -­‐ strengthens both the personal and the corporate brands. 7
  8. 8. A Company Of Experts Insights from contribu5ng professionals across your organiza5on are curated into a real-­‐5me stream on your website, building your brand as a company of experts while earning you valuable SEO and new lead genera5on opportuni5es. Meddle = Thought leadership & inbound marke4ng at scale 8
  9. 9. Benefits of Anybody who should be crea:ng content, can now do so easily. 9 • Establishes your company as a place where industry experts & thought leaders come to work and serve customers • Drama5cally increases your exposure on search engines and social networks • Low cost of lead genera5on & customer acquisi5on • Beder customer reten5on and up-­‐sell • Improved employee sa5sfac5on, talent reten5on, and acquisi5on
  10. 10. More Social Stats You Can’t Ignore • 78% of salespeople using social media outsell their peers (Social Media and Sales Quota Survey) • 73% of IT decision makers have engaged with a vendor representa5ve over social networks (LinkedIn) • Social Selling has the highest lead to close ra5o of all prospec5ng methodologies (Sales Benchmark Index) • Sales reps using social media has 3.6X greater chance of mee5ng a decision maker (Sales Benchmark Index) • Subject mader experts ac5ve on social networks generate new business opportuni5es 7x more effec5vely than tradi5onal marke5ng (IBM) • 86% of IT buyers use social media in their purchase decision process (IDG Connect) 10
  11. 11. What Makes Meddle Different? • Meddle is the only solu:on designed to enable professionals to create authen:c content at scale • Meddle combines the credibility and reach of both professionals and employers • Meddle enables sales & marke5ng teams to: – Generate an unprecedented volume of valuable brand-­‐relevant, viral content. – Increase visibility on search engines (with high-­‐ volume, keyword-­‐ rich content) – Leverage sales professionals social networks as distribu5on channels – Showcase a diversity of exper5se – Generate new leads 11
  12. 12. For more informa:on or a demo, go here: hLp://try.meddle.it/social-­‐selling/ 12 Or contact: Vidar Brekke, Co-­‐founder & CEO vidar@meddle.it, P: +1 646 465 2965

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