SEO is the process of optimizing a website to increase its visibility in organic search engine results. The key steps in SEO include keyword research, analyzing site structure and content, optimizing pages with targeted keywords and metadata, gaining backlinks, and ongoing maintenance. SEO techniques can be "white hat" and follow search engine guidelines, or "black hat" by exploiting weaknesses in search algorithms. Off-page SEO such as social media, articles, and links from other sites also helps improve search rankings. The SEO process is ongoing rather than a one-time optimization.

1. SEARCH ENGINE OPTIMIZATION
SEO is the process of affecting the visibility
of a website or a web page in a web search
engine’s unpaid result.

2. CONTENT
What is SEO?
What is SE?
How does SE works?
Life Cycle of SEO
SEARCH ENGINEOPTIMIZATION
Contents
What is SEO ?
What is SE ?
How does SE works ?
Techniques of SEO
Life cycle of SEO
Off page
CONTENTS
What is SEO ?
What is SE ?
How does SE
works ?
Techniques of
SEO
Life cycle of SEO

3. WHAT IS SEO ?
 SEO stands for search engine optimization.It is the process of
getting traffic from the “free”,
“organic”,”editional”or”natural”searchresults on search
engines.
 SEO may target different kinds of search
,localsearch,academic search,news search and
industry-specific vertical search engines
 Types of SEO
• White hat SEO:It utilizes techniques and methods to
improve search engine rankings of website which don’t
run afoul of search engine guidelines.
• Black hat SEO:It exploits weaknesses in the search engine
algorithms to obtain high ranking of a websites.

4. WHAT IS SE ?
 Search engines are programs that search documents
for specified keywords and returns a list of the
documents where the keywords were found.
 Some of the popular Search Engines are
Google,Bing,Ask,Bing,Baidu,e.t.c.
 Types of SE
• Mainstream search engines:Like Google,Bing and
Yahoo are all free to use and supported by online
advertising.
• Private search engine:It risen in popularity recently
due to privacy concerns raised by data collection
practices of mainstream search engines.
• Computational search engines:WolframAlpha is an
example of this,devoted to answering questions
related to maths and science.

5. HOW DO SEARCH ENGINES WORKS ?
Step 1:
Crawl links and websites
Step 2:
Index and cache webpages
Step 3:
Apply ranking algorithm
Search engine brought crawls
through the World Wide Web to
find new websites based on the
text on the website or links to
websites.
As bots find pages on the
web,they decide whether or not
they want to include that web
page within their index based
on their own set of criteria.
Once a search engine has built up
its index,it will rank the pages
according to the relevancy to the
search keyword and serve up the
best results on SERP.

6. Techniques of
 Audit your Site Framework
 Data Research Via End User Value
 Create More Optimized Landing Pages
 Make Your Site Responsive and Mobile-Friendly
 Double your Infografic Power
 Implement Latent Semantic Indexing
 Spy and Target Competitor’s Live Keywords
SEO

7. Life cycle of SEO
 Keyword Research and Analisis:It act as the basis of a website that requires a lot of
traffic from multiple search engines.
 Site Analysis:It gives you an overview of your website;s potential,areas of
improvement,and obstacles.
 Compentative Analysis:It provides the details about country of your visiters ,the no.of
times they click on your site,how long they are on site,etc.
 META tag setup:HTML tags that is created in order to give the keywords,description
details,and other related information to spiders.
 Site Content Optimization:To have search engine visibility you need to use keywords
and phrases focusing on your main targeted audience;s queries.
 Descriptive Site Map Creation:It has all links to all pages ot the sites.Navigation is
simpler for you and the search engine to crawl,thus ensuring that all pages are
found.
 Schema Markup:It is microdata which added to webpages to give better orientation
to search engines about the page and what it is all about.
 Search Engine Submission:A term used for registration ot the websites with the
search engine.
 Link Exchange Page Creation:These are for exchanging links between high quality
websites.
 Link Popularity Campaign:A number of incoming links or outgoing links of your site
from various sites and directories are link popularity.
 Campaign Duration(Maintanance):Many organization feels thet once their sites has
been optimized,then their work is over and the site optimization is complete.But
actually,there is much more.

8. Off Page SEO
 Can do directly OFF your website to help your rank higher.
 Such as social networking,article submission,forum and blog
marketing,etc.
Great off-page SEO techniques
• Social Networking Site
• Blogging
• Blog Marketing
• Forum Marketing
• Search Engine Optimization
• Directory Submission
• Social Bookmarking
• Link Baiting
• Photo Sharing
• Video Marketing
• Business Reviews
• Local Listings
• Article Submissions
• Social Shopping Networks
• Answer Questions