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Video marketing metrics

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Video marketing metrics

  1. 1. Video Marketing Metrics
  2. 2. subrat@vidooly.com Watch Time www.vidooly.com It says how often your audience get engaged through your video. It is not how many times people clicked on play button. YouTube features videos in related sections and search with the highest watch times rather than the most views.
  3. 3. subrat@vidooly.com www.vidooly.com View through rate (VTR) View through rate (VTR) measures the number of post-impression response viewed during a campaign In general it says % age of people who actually saw your video that actually went on to watch it Low VTR indicates that less no. of people watched your content due to poor thumbnail image or quality of video or high video load time
  4. 4. subrat@vidooly.com Click through rate (CTR) www.vidooly.com CTR is the %age of time a user clicks on the call to action buttons inside your video. It may be a back link to visit a page , a link to watch related video or a purchase link etc. Good CTR indicates how good your video is driving action or engagement.
  5. 5. subrat@vidooly.com www.vidooly.com Engagement Rate It measures the virality of your video content. It provides how many no. of shares, likes & comments happening on your video.
  6. 6. subrat@vidooly.com Audience Retention www.vidooly.com One of the important metrics to tell you details about your loyal users. It is the overall measure of videos ability to retain its audience.
  7. 7. subrat@vidooly.com Audience Retention www.vidooly.com One of the important metrics to tell you details about your loyal users. It is the overall measure of videos ability to retain its audience.

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