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HOW TO SELL ON EBAY Private Research, 2009 Hoang Viet Phu – eBay Vietnam Selling Team
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internet Adoption is Transformational Global Internet Users (in millions) Source: IDC 730M 1,300M+ The fastest rate of technology adoption in history 0 200 400 600 800 1,000 1,200 1,400 2003 2004 2005 2006 2007 2008 2009
eBay’s Evolution 1995-98 US only, collectibles only 1999  Moved beyond collectibles, expanded internationally  (Alando, iBazar) 2000  Introduced Fixed Price (“Buy It Now”) and eBay stores 2002  Acquired PayPal, removing friction and building a  huge new business 2004-05  Entered new marketplaces: Marktplaats.nl, Mobile.de,  Rent.com, Shopping.com, Kijiji, ProStores. 2005 Acquired Skype, removing friction and building  another business
2007:  a Broad Array of Online Assets Payments Marketplaces Communications Provide a global online trading platform where practically anyone can trade practically anything.
eBay Marketplaces Around the World 33 Markets Asia/Pacific Australia  Korea New Zealand Taiwan China Singapore Hong Kong India Philippines Malaysia Thailand Vietnam Europe Austria  Belgium France  Germany Ireland  Italy Netherlands  Poland Spain Switzerland Sweden UK, Turkey… eBay site or majority investment Americas USA Canada Argentina* Brazil* Chile* Colombia* Ecuador* Mexico* Peru* Uruguay* Venezuela* *MercadoLibre sites Minority investment Present in 40 international markets eBay Vietnam
On an Average Day on an eBay Site (US/DE) … . . . and an automobile is sold every minute. . . . a diamond ring is sold on eBay every 2 minutes . . . more than three watches are sold every minute . . . five women’s handbags are sold every minute
eBay - the World’s Online Marketplace Every day, more than 1 B. page views, 298 Mil. searches and 17 Mil. bids =  14,1 Gigabit/s USD 52 B. Trade volume (GMV) 2006 (worldwide) 233 Mil. registered users  Worldwide More than 100 Mil. items offered on the site (over 6 Mil. each day) Every second,  more than  USD 1,800  worth of goods is sold 170,00 people  in Europe and 1.3 Mil. people worldwide make a  significant portion of  their living on eBay.
Cross Border Trade – Already Large, Huge   Potential (0.19) Cross Border Trade currently accounts for  20%  of eBay Inc’s business However, Cross Border Trade remains a relatively underdeveloped area of eCommerce We believe that real opportunity for eCommerce growth lies in opening international markets and providing smoother Cross Border operations
[object Object],[object Object],[object Object],[object Object],[object Object],Getting ready to sell What you need to know to start selling on eBay
Getting ready to sell What you need to know to start selling on eBay ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sell your item Selling on eBay is quick and easy if we take it step by step
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sell your item Selling on eBay is quick and easy if we take it step by step
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sell your item Selling on eBay is quick and easy if we take it step by step
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sell your item Selling on eBay is quick and easy if we take it step by step
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sell your item Selling on eBay is quick and easy if we take it step by step
[object Object],[object Object],[object Object],[object Object],[object Object],After the listing ends Cooperation and communication make for smooth transactions
After the listing ends Cooperation and communication make for smooth transactions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],After the listing ends Cooperation and communication make for smooth transactions
Marketing & Merchandising Build your sales by learning how to draw in more customers ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing & Merchandising Build your sales by learning how to draw in more customers
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing & Merchandising Build your sales by learning how to draw in more customers
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing & Merchandising Build your sales by learning how to draw in more customers
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing & Merchandising Build your sales by learning how to draw in more customers
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing & Merchandising Build your sales by learning how to draw in more customers
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing & Merchandising Build your sales by learning how to draw in more customers
[object Object],[object Object],[object Object],[object Object],Marketing & Merchandising Build your sales by learning how to draw in more customers
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing & Merchandising Build your sales by learning how to draw in more customers
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing & Merchandising Build your sales by learning how to draw in more customers
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing & Merchandising Build your sales by learning how to draw in more customers
Optimizing your item offer Make your listing stand out! ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Optimizing your item offer Make your listing stand out!
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Optimizing your item offer Make your listing stand out!
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Optimizing your item offer Make your listing stand out!
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Optimizing your item offer Make your listing stand out!
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Optimizing your item offer Make your listing stand out!
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Optimizing your item offer Make your listing stand out!
[object Object]

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PhuHV - Presentation - How To Sell On eBay

  • 1. HOW TO SELL ON EBAY Private Research, 2009 Hoang Viet Phu – eBay Vietnam Selling Team
  • 2.
  • 3. Internet Adoption is Transformational Global Internet Users (in millions) Source: IDC 730M 1,300M+ The fastest rate of technology adoption in history 0 200 400 600 800 1,000 1,200 1,400 2003 2004 2005 2006 2007 2008 2009
  • 4. eBay’s Evolution 1995-98 US only, collectibles only 1999 Moved beyond collectibles, expanded internationally (Alando, iBazar) 2000 Introduced Fixed Price (“Buy It Now”) and eBay stores 2002 Acquired PayPal, removing friction and building a huge new business 2004-05 Entered new marketplaces: Marktplaats.nl, Mobile.de, Rent.com, Shopping.com, Kijiji, ProStores. 2005 Acquired Skype, removing friction and building another business
  • 5. 2007: a Broad Array of Online Assets Payments Marketplaces Communications Provide a global online trading platform where practically anyone can trade practically anything.
  • 6. eBay Marketplaces Around the World 33 Markets Asia/Pacific Australia Korea New Zealand Taiwan China Singapore Hong Kong India Philippines Malaysia Thailand Vietnam Europe Austria Belgium France Germany Ireland Italy Netherlands Poland Spain Switzerland Sweden UK, Turkey… eBay site or majority investment Americas USA Canada Argentina* Brazil* Chile* Colombia* Ecuador* Mexico* Peru* Uruguay* Venezuela* *MercadoLibre sites Minority investment Present in 40 international markets eBay Vietnam
  • 7. On an Average Day on an eBay Site (US/DE) … . . . and an automobile is sold every minute. . . . a diamond ring is sold on eBay every 2 minutes . . . more than three watches are sold every minute . . . five women’s handbags are sold every minute
  • 8. eBay - the World’s Online Marketplace Every day, more than 1 B. page views, 298 Mil. searches and 17 Mil. bids = 14,1 Gigabit/s USD 52 B. Trade volume (GMV) 2006 (worldwide) 233 Mil. registered users Worldwide More than 100 Mil. items offered on the site (over 6 Mil. each day) Every second, more than USD 1,800 worth of goods is sold 170,00 people in Europe and 1.3 Mil. people worldwide make a significant portion of their living on eBay.
  • 9. Cross Border Trade – Already Large, Huge Potential (0.19) Cross Border Trade currently accounts for 20% of eBay Inc’s business However, Cross Border Trade remains a relatively underdeveloped area of eCommerce We believe that real opportunity for eCommerce growth lies in opening international markets and providing smoother Cross Border operations
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