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Integrated Promotion Decisions
1.
Integrated Promotion Decisions
2.
3.
4.
Decision Sequence for
Developing the Promotion Mix
5.
6.
7.
8.
9.
Strategic Circumstances and
the Relative Importance of Advertising and Personal Selling as Promotional Tools
10.
Comparing the Merits
of the Promotion Mix Elements
11.
12.
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14.
15.
16.
17.
18.
19.
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