1. A potential partnership with UK commercial radio
10th January 2012
www.wateraid.org

2. This Afternoon
• What‟s this all about? Stan Park
• WaterAid Angharad McKenzie
• Free Money Jennie York
• The Water Challenge Mike Colling
• The impact on Malawi Boyce Nyirenda
www.wateraid.org

3. Why water & Sanitation
Every single day 4,000 children
die because of dirty water and
poor sanitation.
www.wateraid.org

4. Why WaterAid?
30 years experience delivering safe water and improved sanitation.
WaterAid is the largest global charity with a single focus on water and sanitation.
Recognised as a leading authority by governments, institutions and NGOs
Programmes in 30 countries in Africa, Asia and Central America
Since 1981
16 million people access water
11 million access sanitation
In 2010/11
1.5 million people access water
1.6 million access sanitation
www.wateraid.org

5. Why WaterAid & You?
UK‟s most recognised charity associated with water
UK public agree, “providing clean water should be the no. 1 priority for charities working to
relieve global poverty”.*
WaterAid is the charity most associated by the public with tackling issues of water and
sanitation *
Brand Awareness of 53% of UK public*
250,000 Regular Monthly Givers
A total of 690,646 adults have donated
46,000 supporters attended a WaterAid
speaker event
Over 10,000 people took part in a
fundraising event for WaterAid in 2010/11
www.wateraid.org

6. We are good partners
Testimonials
"Our collaboration with WaterAid is a true win-win. Not only are we raising funds, but
our customers feel good about their contribution. It also helps shape our image, both
externally and internally.”
Katarina Hempe, Head of Corporate Social Responsibility, H&M.
“I think the £1 million we’ve raised in Whitbread is being more wisely spent than I
could ever have imagined. The transparency of the spend and the value that’s being
driven out of the pounds we generate is absolutely 100%.”
Simon Ewins, Director, Whitbread.
“WaterAid is an excellent example of value for money.”
UK Government‟s Department for International Development report on WaterAid partnership, 2010
www.wateraid.org

7. FREE MONEY
www.wateraid.org

8. DFID Aid Match
“Every day, people demonstrate their commitment to reducing
poverty in the developing world by donating their money to appeals
and charities. By matching pound for pound the money that people
give, the Government would be supporting their choice and
contributing to poverty reduction in the poor countries”.
www.wateraid.org

9. The Rules
• The appeal must be publicised in the UK through a free UK media
partnership
• It must have a minimum of 400,000 opportunities to view
• The charity must be expected to raise a minimum of £100,000
• DFID will match all income to the appeal within three months, excluding
corporate gifts
• Appeal publicity will carry:
• The UKaid logo
• A link to the DFID website
• The wording „For every £1 you give, the Government will add another £1‟
(or a modified version agreed with DFID)
www.wateraid.org

10. The water challenge
Our (early) view of a
partnership
www.wateraid.org

11. Timeline of a Partnership
www.wateraid.org

12. Our vision for the Partnership
• Phase one: The Challenge
• We ask UK radio presenters to take a Water challenge
• They ask their listeners to sponsor them
• And the UK Government match all monies raised
• Phase two: The delivery
• WaterAid take the “winning” presenter to Africa to see them deliver one
of the projects they have raised money for
• Phase three: The thank you
• We run a campaign thanking all listeners for their support, telling them
that we have completed the project, and asking if they would like to
support WaterAid in the future
www.wateraid.org

13. What we are trying to achieve?
The Water Challenge
• Understanding
• Involvement
• Fundraising
• Great radio
www.wateraid.org

14. Understanding
844,000,000 without clean drinking
water
www.wateraid.org

15. Involvement
“Tell me and I’ll show me and I may involve me and I’ll understand
forget; remember;
www.wateraid.org

16. One of our inspirations
www.wateraid.org

17. What might the challenge be?
Put yourselves in their shoes
• No showers, baths or washing for a week
• Carry 20 litres of water for 4 hours per day
• Walk 6 miles each day to and from work
• No running water to drink for a week
• Presenters have to fill up bottles and carry with them
• Presenters can only fetch water once a day, from a specific
location
www.wateraid.org

18. What might the challenge be?
Water related activities
• Broadcast from a bath
• Sponsored shower (with a friend)
• Sponsored swim – river, sea, lake or just a pool
• Sponsored sail
• Sponsored kayak / raft / narrow boat
www.wateraid.org

19. What might the challenge be?
Join a WaterAid activity
• WaterAid 200 takes place on June 16th 2012
• We will have supporters on each of the highest 200 hills &
mountains in the UK
www.wateraid.org

20. Fundraising
What your presenters ask for is up to them …..
… how they‟re asking for it …
www.wateraid.org

21. They won’t be on their own
www.wateraid.org

22. And as part of that support
• We will take the “winning” presenter to see the work they funded
www.wateraid.org

23. In Malawi
• Malawi: 14.9 million population
• 3 million without water supply
• 6.5 million without sanitation
• 92 deaths per thousand under 5‟s
www.wateraid.org

24. We do have a target
• One years work in Malawi costs us £1,800,000
• We are looking for a partner who can help us raise £500,000
• And DFID match this with £500,000
• And the partnership also means.....
• The £400,000 we can raise from our own supporters
• Is matched too by the government
• So your support could earn us another £900,000
www.wateraid.org

25. In perspective
0.3% of your listeners giving £3
each
www.wateraid.org

26. We always plan “Thank yous”
http://thanks.wateraid.org/9762.adrian.smith
www.wateraid.org

27. As part of the Thank You
• We are planning a September radio campaign
• To thank the listeners for their support
• To tell them what they have achieved
• To ask them if they would like to become donors
www.wateraid.org

28. Planning the September Thank You Campaign
• Our fundraising ratio is 4:1
• The means for every £1 we spend we raise £4
• We are planning to spend £250,000 on the September Thank You
campaign
• Based on our target of £1,000,000 for the challenge campaign
www.wateraid.org

29. Let’s talk to Malawi
www.wateraid.org

30. We see this as a true Partnership
• WaterAid brings
• Unique and compelling content
• 690,646 supporters
• An opportunity to involve your presenters and listeners
• The chance to change one country‟s future
• UK commercial radio brings
• The opportunity to reach 30 million adults
• A track record of presenter led fundraising
• And the government
• Doubles our money
Together we can create some great radio
www.wateraid.org

31. We would like to be Partners
www.wateraid.org

32. Stan Park
Radio Works
36-40 Maple Street
London
W1T 6HE
0207 907 0670
Registered charity numbers 288701 (England
and Wales) and SC039479 (Scotland)
www.wateraid.org