Marketing Trends & New Dimensions.

2. 
As the world continues to evolve and
marketing continues to grow more and more
complex, let’s explore as to what current
marketing trends will be the most important
for businesses in future.

3. If every business increased their current client
retention rates, increased the revenues from
their existing client base, and received just
one good quality referral from every one of
their clients, the need for lead generation
marketing would be greatly diminished- CRM
More and more businesses are opening
channels to encourage feedback. Customer
surveys are appearing everywhere.
As more and more businesses come to realize
that their biggest marketing potential lies
within their existing client base, we will see
ever increasing attention paid to the
engagement of existing clients.

4. All successful marketers today know
that effective content marketing is the
key to many areas of marketing success.
•
Social Media Today reported that 78%
of CMO’s believe custom content is the
future of marketing. As businesses
continue to shift their mindset from
pushing ads out to the creation of
valuable content that people can engage
with and that they want to pull, we will
continue to see the rise of content
marketing.

5. •
•
•
This seems like an obvious one, but
many marketing professionals are still
battling with the uses and impacts of
social media within their overall
marketing strategies.
As a current marketing trend, we
believe that businesses in future will
focus on better utilizing the new social
media ad platforms and technologies,
as well as how to better use these
social tools to create stronger
engagement with their current client
base.
Here are some stats:
52% of enterprise brands say social
media is the top driver for relationship
building

6. •
Mobile, mobile, mobile. The rise
of mobile as a key player in all
marketing strategies is
astonishing. In 2014 it is
projected that around 35% of all
search engine traffic will be from
mobile devices.
If you want to be available for
people to find you, for people to
learn more about you, and for
people to purchase from you, an
aggressive mobile strategy is
important.

7. •
The richness of the web continues to
reflect the world around us. Many
people engage better with pictures and
videos than they do with plain old
words. One study found that blog posts
with videos attract 3 times more
inbound links than plain text posts.
The imagery and videos you produce
will continue to increase in importance.
As mkt mgrs you have to plan how to
incorporate video and imagery into
your plan to greatly increase your
levels of engagement

8. •
Everyone gathers marketing data today.
The actual gather of marketing data is the
easy part. Each year the level of
sophistication around the manipulation
and use of data to create key information
continues to evolve.
In the world of big data, the most
important decisions are how to distill all
that data down into the KPI (Key
Performance Indicators) that you really
need to pay attention to in order to create
the results you need from your marketing
strategy. In future the marketing trend
will be to see businesses utilizing key data
to make better decisions-DSS, ESS

9. •
The need to differentiate themselves
from rivals and engage with customers
better is making retailers chant the do-ityourself (DIY) mantra. So now,
customers get to design their own
clothes or create their own colours.
The festive season saw apparel retailer
Allen Solly introduce a scheme allowing
walk-in customers create their own
colour for apparel and have them
shipped to their homes in a fortnight.

10. 
An increasing number of Indians are using online
consumer-to-consumer classified services to sell pre-owned
goods. Called 'sellsumers' , these are not professional
traders but have graduated from the passive act of buying
online to actively participating in the virtual marketplace.
It's a community that is expanding by the day, thanks to
websites like ClickIndia, Quikr, OLX, eBay and Sulekha.
OLX claims its page views have grown 50 times over the last
two years, while Quikr estimates 10-15 million consumer-toconsumer sellers logged on to the portal in June. Sulekha,
which also offers services like product blogs and yellow
pages, says 25-30 % of its traffic is driven by sellsumers.

11. •
Frugal
innovation:
Devi
Shetty's
Narayana Hrudayalaya to conduct heart
surgeries at world's cheapest rates
•
Narayana Hrudayalaya, a pioneer in
low-cost cardiac care, is building a
chain of hospitals that will carry out
heart surgeries at the cheapest rates in
the world, buttressing India's
reputation as the Mecca for frugal
innovation.
A series of design and operational
advancements, ranging from
construction techniques to postoperative care, will mean that an open
heart surgery can be performed for as
low as Rs 65,000, or about one-fourth
the cost in a corporate hospital.
•

12. •
•
Aravind was started as an 11-bed
hospital in Madurai in 1976. Over the
years, it has showed how social ventures
can be viable. A 35% operating margin,
for instance, has been possible despite
half its patients being treated free of cost
One of Aravind Eye Care's secrets has
been its ability to break down medical
processes into easily replicable tasks.
This has helped it gain tremendously in
efficiency. Also, nurses and paramedics
are trained to do a lot of routine work,
with doctors specifically in charge of
diagnosis and surgery. All this enables a
doctor to perform a routine cataract
surgery in 5 minutes. And Aravind's
doctors perform over a thousand a day.
Other examples include Jaipur foot,
Annapurna Salt, Lifebuoy soap, Casas
Bahai..