SlideShare a Scribd company logo
1 of 44
Download to read offline
mobile ux
workshop
MOBILE UX
PROTOTYPING
& STORYTELLING
Presentation & Workshop by:
Vince Baskerville | VP of Product TripLingo
THANK YOU SPONSORS




             VINCENT BASKERVILLE | VP of PRODUCT
VINCENT BASKERVILLE | VP of PRODUCT
10 SIMPLE MOBILE
   PRINCIPLES


            VINCENT BASKERVILLE | VP of PRODUCT
CREATE A VISUAL
HIERARCHY THAT
 MATCHES USERS
         NEEDS
       VINCENT BASKERVILLE | VP of PRODUCT
WEIGHT
BALANCE
VINCENT BASKERVILLE | VP of PRODUCT
THUMB OR
FINGER RULE
   VINCENT BASKERVILLE | VP of PRODUCT
EASILY
NAVIGABLE
  VINCENT BASKERVILLE | VP of PRODUCT
LIMIT
DISTRACTIONS
     VINCENT BASKERVILLE | VP of PRODUCT
USE
APPROPRIATE
   DEFAULTS
   VINCENT BASKERVILLE | VP of PRODUCT
MAKE
  ACTIONS
REVERSIBLE
  VINCENT BASKERVILLE | VP of PRODUCT
BE
CONSISTENT
   VINCENT BASKERVILLE | VP of PRODUCT
DON’T BE
  AFRAID TO
SHOW SOME
   EMOTION
   VINCENT BASKERVILLE | VP of PRODUCT
AVOID
   JARGON
VINCENT BASKERVILLE | VP of PRODUCT
RECAP
1. Create a visual hierarchy
                                6. Use appropriate defaults
 that matches users needs
                                7. Make actions reversible
2. Weight balance
                                8. Be consistent
3. Thumb or finger rule?
                                9. Don’t be afraid to show
    - don’t forget fat fingers
                                 some emotion
4. Easily navigable
                                10. Avoid jargon
5. Limit distractions


                                         VINCENT BASKERVILLE | VP of PRODUCT
•Truly understand your medium
•Solve the right problem, don’t just make
 pretty interfaces
•Try to keep things simple
 •but remember *Less is more* not always
  the answer


                            VINCENT BASKERVILLE | VP of PRODUCT
SKETCH & WIREFRAME TIPS



                VINCENT BASKERVILLE | VP of PRODUCT
VERSUS




   VINCENT BASKERVILLE | VP of PRODUCT
NOT
RECOMMENDED
       VINCENT BASKERVILLE | VP of PRODUCT
• Sketches aren’t the *product*
 • the focus isn’t instagrammable wireframes

• Consider actual content
 • don’t get too caught up with lorem text

• Focuson communication
 • remember the purpose of the interactions




                                    VINCENT BASKERVILLE | VP of PRODUCT
• Keep   it fast and in short bursts
• Sketches & prototypes should always be
 communicating those in between steps.. try not
 to leave anything for interpretation




                                       VINCENT BASKERVILLE | VP of PRODUCT
UNDERSTANDING MOBILE
      CONTEXT



              VINCENT BASKERVILLE | VP of PRODUCT
• Design for partial attention spans and
 interrupted states
• We don’t just create interfaces.. remember to
 focus on interaction
• Where    will your users be?


                                  VINCENT BASKERVILLE | VP of PRODUCT
• Will   they have gloves on?

• Are    they driving?

• Walking    and frustratingly looking for something?

• Relaxed, sipping   on a latte?



                                     VINCENT BASKERVILLE | VP of PRODUCT
SKETCH TIME


        VINCENT BASKERVILLE | VP of PRODUCT
BE RUTHLESS &
      BRAVE
EDIT.. EDIT.. EDIT.. EDIT

                 VINCENT BASKERVILLE | VP of PRODUCT
PROTOTYPING


        VINCENT BASKERVILLE | VP of PRODUCT
• Hi   or lo fidelity?

• Prototyping    reduces misinterpretation

 • in   comparison to detailed requirement docs

• Remember      to set expectations



                                      VINCENT BASKERVILLE | VP of PRODUCT
• Eventually   saves time, money & overall effort

• Helpsto create a constant feedback loop,
 which helps produce a better product

• Thisisn’t a means to an end, but wrather it is to
 help better articulate ‘show & tell’


                                    VINCENT BASKERVILLE | VP of PRODUCT
iterative
feedback
loop
            VINCENT BASKERVILLE | VP of PRODUCT
VINCENT BASKERVILLE | VP of PRODUCT
WHY PROTOTYPE?



           VINCENT BASKERVILLE | VP of PRODUCT
• It’ll   help you improve design making decision
• Communicate   your ideas better & get buy-in
  from your team / client easily
• Gather      proper user feedback
• Explore     unknowns
• Further     refine concepts

                                     VINCENT BASKERVILLE | VP of PRODUCT
• Multiple   ways to prototype your product
 • paper
 • power   point / keynote
 • balsamiq
 • axure
 • adobe photoshop / fireworks / flash
 • html / js
 • etc...


                                  VINCENT BASKERVILLE | VP of PRODUCT
STORYTELLING


        VINCENT BASKERVILLE | VP of PRODUCT
The goal of sketches & prototypes
 is to convince yourself & others



                      VINCENT BASKERVILLE | VP of PRODUCT
• Telling
        stories:
 • helps put a ‘face’ on data
 • helps paint in missing details from sketches &
   prototypes
 • helps encourage collaboration & innovation




                                  VINCENT BASKERVILLE | VP of PRODUCT
Stories turn profile
information into a
persona; with this
information we can
better design a solution
for this & other similar
user needs


                           VINCENT BASKERVILLE | VP of PRODUCT
• Stories
        can illustrate problems & ‘pain points’
 that wasn’t discovered through sketching
 prototypes




                                  VINCENT BASKERVILLE | VP of PRODUCT
INSTRUCTIONS /
   PEE BREAK

          VINCENT BASKERVILLE | VP of PRODUCT
WRAP UP


      VINCENT BASKERVILLE | VP of PRODUCT
THANK YOU SPONSORS




             VINCENT BASKERVILLE | VP of PRODUCT
AU REVOIR
    VINCE BASKERVILLE
                     @WHOISVINCE
                               VINCE@TRIPLINGO.COM




     VINCENT BASKERVILLE | VP of PRODUCT

More Related Content

Viewers also liked

business process reengineering.... soyeb
business process reengineering.... soyebbusiness process reengineering.... soyeb
business process reengineering.... soyeb
Soyeb Ali
 
Business process reengineering
Business process reengineeringBusiness process reengineering
Business process reengineering
navi2488
 
Information technology for business process reengineering
Information technology for business process reengineeringInformation technology for business process reengineering
Information technology for business process reengineering
Shriket Trivedi
 
Business Process Reengineering
Business Process ReengineeringBusiness Process Reengineering
Business Process Reengineering
Mr. Murali
 
Business Process Reengineering - The Way To Business Success
Business Process Reengineering - The Way To Business SuccessBusiness Process Reengineering - The Way To Business Success
Business Process Reengineering - The Way To Business Success
Sagar Mandal
 
Business processing Reengineering
Business processing ReengineeringBusiness processing Reengineering
Business processing Reengineering
Vincent Tiso
 

Viewers also liked (20)

Business Process Management Meets Enterprise 2 0
Business Process Management Meets Enterprise 2 0Business Process Management Meets Enterprise 2 0
Business Process Management Meets Enterprise 2 0
 
Towards a Benchmark for BPMN Engines
Towards a Benchmark for BPMN EnginesTowards a Benchmark for BPMN Engines
Towards a Benchmark for BPMN Engines
 
business process reengineering.... soyeb
business process reengineering.... soyebbusiness process reengineering.... soyeb
business process reengineering.... soyeb
 
Process mining in business process management
Process mining in business process managementProcess mining in business process management
Process mining in business process management
 
Multilayered paper prototyping for user concept modeling
Multilayered paper prototyping for user concept modelingMultilayered paper prototyping for user concept modeling
Multilayered paper prototyping for user concept modeling
 
Business process reengineering
Business process reengineeringBusiness process reengineering
Business process reengineering
 
Rapidly Exploring Application Design through Speed Dating
Rapidly Exploring Application Design through Speed DatingRapidly Exploring Application Design through Speed Dating
Rapidly Exploring Application Design through Speed Dating
 
Process mapping --- business process reengineering
Process mapping --- business process reengineeringProcess mapping --- business process reengineering
Process mapping --- business process reengineering
 
Information technology for business process reengineering
Information technology for business process reengineeringInformation technology for business process reengineering
Information technology for business process reengineering
 
Business Process Reengineering
Business Process ReengineeringBusiness Process Reengineering
Business Process Reengineering
 
Business Process Simulation in jBPM
Business Process Simulation in jBPMBusiness Process Simulation in jBPM
Business Process Simulation in jBPM
 
How To Explain BPMN To Business Users
How To Explain BPMN To Business UsersHow To Explain BPMN To Business Users
How To Explain BPMN To Business Users
 
Business Process Reengineering - The Way To Business Success
Business Process Reengineering - The Way To Business SuccessBusiness Process Reengineering - The Way To Business Success
Business Process Reengineering - The Way To Business Success
 
BPMN 2.0 overview
BPMN 2.0 overviewBPMN 2.0 overview
BPMN 2.0 overview
 
Business processing Reengineering
Business processing ReengineeringBusiness processing Reengineering
Business processing Reengineering
 
Business process-reengineering
Business process-reengineeringBusiness process-reengineering
Business process-reengineering
 
Business process mapping
Business process mappingBusiness process mapping
Business process mapping
 
Business Process Design 2008
Business Process Design 2008Business Process Design 2008
Business Process Design 2008
 
Business process re engineering
Business process re engineeringBusiness process re engineering
Business process re engineering
 
Implementation of Business Process Reengineering in Thermax Ltd.
Implementation of Business Process Reengineering in Thermax Ltd.Implementation of Business Process Reengineering in Thermax Ltd.
Implementation of Business Process Reengineering in Thermax Ltd.
 

Similar to Mobile UX Prototyping & Storytelling

Similar to Mobile UX Prototyping & Storytelling (20)

Adapting to Your Users
Adapting to Your UsersAdapting to Your Users
Adapting to Your Users
 
Lean Usability Testing
Lean Usability TestingLean Usability Testing
Lean Usability Testing
 
Being a UX team of one: Understanding your strengths and weaknesses
Being a UX team of one: Understanding your strengths and weaknessesBeing a UX team of one: Understanding your strengths and weaknesses
Being a UX team of one: Understanding your strengths and weaknesses
 
Being a UX team of one: Understanding strengths & weaknesses
Being a UX team of one: Understanding strengths & weaknessesBeing a UX team of one: Understanding strengths & weaknesses
Being a UX team of one: Understanding strengths & weaknesses
 
Designing happiness
Designing happinessDesigning happiness
Designing happiness
 
Designing happiness
Designing happinessDesigning happiness
Designing happiness
 
Mobile UX Design workshop
Mobile UX Design workshopMobile UX Design workshop
Mobile UX Design workshop
 
Introduction to LEAN UX
Introduction to LEAN UXIntroduction to LEAN UX
Introduction to LEAN UX
 
Mobile, Metrics & Mayhem
Mobile, Metrics & MayhemMobile, Metrics & Mayhem
Mobile, Metrics & Mayhem
 
Wine & wireframes
Wine & wireframesWine & wireframes
Wine & wireframes
 
Digital design workshop
Digital design workshop Digital design workshop
Digital design workshop
 
Uxd codestrong
Uxd codestrongUxd codestrong
Uxd codestrong
 
Designing an Awesome Mobile User Experience
Designing an Awesome Mobile User ExperienceDesigning an Awesome Mobile User Experience
Designing an Awesome Mobile User Experience
 
Vince Baskerville: Designing an Awesome Mobile User Experience
Vince Baskerville: Designing an Awesome Mobile User ExperienceVince Baskerville: Designing an Awesome Mobile User Experience
Vince Baskerville: Designing an Awesome Mobile User Experience
 
Layar March 5th Webinar - Get More Out of Interactive Print
Layar March 5th Webinar - Get More Out of Interactive PrintLayar March 5th Webinar - Get More Out of Interactive Print
Layar March 5th Webinar - Get More Out of Interactive Print
 
Updated Storyboard
Updated StoryboardUpdated Storyboard
Updated Storyboard
 
Mobile analytics
Mobile analyticsMobile analytics
Mobile analytics
 
How to write compelling user stories
How to write compelling user storiesHow to write compelling user stories
How to write compelling user stories
 
Presentation15
Presentation15 Presentation15
Presentation15
 
I Want My MVP (Digital Project Management Summit 2014)
I Want My MVP (Digital Project Management Summit 2014)I Want My MVP (Digital Project Management Summit 2014)
I Want My MVP (Digital Project Management Summit 2014)
 

More from Vincent Baskerville

More from Vincent Baskerville (9)

Storytelling for product development
Storytelling for product developmentStorytelling for product development
Storytelling for product development
 
Execute a non-reactionary UX strategy
Execute a non-reactionary UX strategyExecute a non-reactionary UX strategy
Execute a non-reactionary UX strategy
 
Create + execute a non-reactionary UX strategy
Create + execute a non-reactionary UX strategyCreate + execute a non-reactionary UX strategy
Create + execute a non-reactionary UX strategy
 
UXD lesson 1 - Intro To UX
UXD lesson 1 - Intro To UXUXD lesson 1 - Intro To UX
UXD lesson 1 - Intro To UX
 
Designing for engagement
Designing for engagementDesigning for engagement
Designing for engagement
 
Semantics, less and sarcasm
Semantics, less and sarcasmSemantics, less and sarcasm
Semantics, less and sarcasm
 
Semantics, LESS and Sarcasm
Semantics, LESS and SarcasmSemantics, LESS and Sarcasm
Semantics, LESS and Sarcasm
 
Anarchist guide to titanium ui
Anarchist guide to titanium uiAnarchist guide to titanium ui
Anarchist guide to titanium ui
 
Productizing yourself
Productizing yourselfProductizing yourself
Productizing yourself
 

Recently uploaded

EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
Earley Information Science
 

Recently uploaded (20)

04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonets
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 

Mobile UX Prototyping & Storytelling

  • 2. MOBILE UX PROTOTYPING & STORYTELLING Presentation & Workshop by: Vince Baskerville | VP of Product TripLingo
  • 3. THANK YOU SPONSORS VINCENT BASKERVILLE | VP of PRODUCT
  • 4. VINCENT BASKERVILLE | VP of PRODUCT
  • 5. 10 SIMPLE MOBILE PRINCIPLES VINCENT BASKERVILLE | VP of PRODUCT
  • 6. CREATE A VISUAL HIERARCHY THAT MATCHES USERS NEEDS VINCENT BASKERVILLE | VP of PRODUCT
  • 8. THUMB OR FINGER RULE VINCENT BASKERVILLE | VP of PRODUCT
  • 9. EASILY NAVIGABLE VINCENT BASKERVILLE | VP of PRODUCT
  • 10. LIMIT DISTRACTIONS VINCENT BASKERVILLE | VP of PRODUCT
  • 11. USE APPROPRIATE DEFAULTS VINCENT BASKERVILLE | VP of PRODUCT
  • 12. MAKE ACTIONS REVERSIBLE VINCENT BASKERVILLE | VP of PRODUCT
  • 13. BE CONSISTENT VINCENT BASKERVILLE | VP of PRODUCT
  • 14. DON’T BE AFRAID TO SHOW SOME EMOTION VINCENT BASKERVILLE | VP of PRODUCT
  • 15. AVOID JARGON VINCENT BASKERVILLE | VP of PRODUCT
  • 16. RECAP 1. Create a visual hierarchy 6. Use appropriate defaults that matches users needs 7. Make actions reversible 2. Weight balance 8. Be consistent 3. Thumb or finger rule? 9. Don’t be afraid to show - don’t forget fat fingers some emotion 4. Easily navigable 10. Avoid jargon 5. Limit distractions VINCENT BASKERVILLE | VP of PRODUCT
  • 17. •Truly understand your medium •Solve the right problem, don’t just make pretty interfaces •Try to keep things simple •but remember *Less is more* not always the answer VINCENT BASKERVILLE | VP of PRODUCT
  • 18. SKETCH & WIREFRAME TIPS VINCENT BASKERVILLE | VP of PRODUCT
  • 19. VERSUS VINCENT BASKERVILLE | VP of PRODUCT
  • 20. NOT RECOMMENDED VINCENT BASKERVILLE | VP of PRODUCT
  • 21. • Sketches aren’t the *product* • the focus isn’t instagrammable wireframes • Consider actual content • don’t get too caught up with lorem text • Focuson communication • remember the purpose of the interactions VINCENT BASKERVILLE | VP of PRODUCT
  • 22. • Keep it fast and in short bursts • Sketches & prototypes should always be communicating those in between steps.. try not to leave anything for interpretation VINCENT BASKERVILLE | VP of PRODUCT
  • 23. UNDERSTANDING MOBILE CONTEXT VINCENT BASKERVILLE | VP of PRODUCT
  • 24. • Design for partial attention spans and interrupted states • We don’t just create interfaces.. remember to focus on interaction • Where will your users be? VINCENT BASKERVILLE | VP of PRODUCT
  • 25. • Will they have gloves on? • Are they driving? • Walking and frustratingly looking for something? • Relaxed, sipping on a latte? VINCENT BASKERVILLE | VP of PRODUCT
  • 26. SKETCH TIME VINCENT BASKERVILLE | VP of PRODUCT
  • 27. BE RUTHLESS & BRAVE EDIT.. EDIT.. EDIT.. EDIT VINCENT BASKERVILLE | VP of PRODUCT
  • 28. PROTOTYPING VINCENT BASKERVILLE | VP of PRODUCT
  • 29. • Hi or lo fidelity? • Prototyping reduces misinterpretation • in comparison to detailed requirement docs • Remember to set expectations VINCENT BASKERVILLE | VP of PRODUCT
  • 30. • Eventually saves time, money & overall effort • Helpsto create a constant feedback loop, which helps produce a better product • Thisisn’t a means to an end, but wrather it is to help better articulate ‘show & tell’ VINCENT BASKERVILLE | VP of PRODUCT
  • 31. iterative feedback loop VINCENT BASKERVILLE | VP of PRODUCT
  • 32. VINCENT BASKERVILLE | VP of PRODUCT
  • 33. WHY PROTOTYPE? VINCENT BASKERVILLE | VP of PRODUCT
  • 34. • It’ll help you improve design making decision • Communicate your ideas better & get buy-in from your team / client easily • Gather proper user feedback • Explore unknowns • Further refine concepts VINCENT BASKERVILLE | VP of PRODUCT
  • 35. • Multiple ways to prototype your product • paper • power point / keynote • balsamiq • axure • adobe photoshop / fireworks / flash • html / js • etc... VINCENT BASKERVILLE | VP of PRODUCT
  • 36. STORYTELLING VINCENT BASKERVILLE | VP of PRODUCT
  • 37. The goal of sketches & prototypes is to convince yourself & others VINCENT BASKERVILLE | VP of PRODUCT
  • 38. • Telling stories: • helps put a ‘face’ on data • helps paint in missing details from sketches & prototypes • helps encourage collaboration & innovation VINCENT BASKERVILLE | VP of PRODUCT
  • 39. Stories turn profile information into a persona; with this information we can better design a solution for this & other similar user needs VINCENT BASKERVILLE | VP of PRODUCT
  • 40. • Stories can illustrate problems & ‘pain points’ that wasn’t discovered through sketching prototypes VINCENT BASKERVILLE | VP of PRODUCT
  • 41. INSTRUCTIONS / PEE BREAK VINCENT BASKERVILLE | VP of PRODUCT
  • 42. WRAP UP VINCENT BASKERVILLE | VP of PRODUCT
  • 43. THANK YOU SPONSORS VINCENT BASKERVILLE | VP of PRODUCT
  • 44. AU REVOIR VINCE BASKERVILLE @WHOISVINCE VINCE@TRIPLINGO.COM VINCENT BASKERVILLE | VP of PRODUCT