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Branding - what every business should know

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Every business has a choice. Stand still or Stand out .....

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Branding - what every business should know

  1. 1. Branding, What every business should know.
  2. 2. BRANDING, DESIGN & MARKETING Every business has a choice.
  3. 3. BRANDING, DESIGN & MARKETING Stand still or Stand Out. BRANDING, DESIGN & MARKETING
  4. 4. BRANDING, DESIGN & MARKETING Lead or Follow.
  5. 5. BRANDING, DESIGN & MARKETING Stagnate or innovate.
  6. 6. BRANDING, DESIGN & MARKETING Survive or thrive.
  7. 7. BRANDING, DESIGN & MARKETING Differentiate or Die.
  8. 8. BRANDING, DESIGN & MARKETING And always remember, Perception is reality.
  9. 9. BRANDING, DESIGN & MARKETING So how do you build a profitable business with an irresistible brand?
  10. 10. BRANDING, DESIGN & MARKETING 1. Sell something people actually want.
  11. 11. BRANDING, DESIGN & MARKETING 2. Deliver consistently on your promise.
  12. 12. BRANDING, DESIGN & MARKETING 3. Do it better than anyone else.3. Do it better than anyone else.
  13. 13. BRANDING, DESIGN & MARKETING 4. Create a brand identity that personifies everything you stand for.
  14. 14. BRANDING, DESIGN & MARKETING 5. Tell them what they need to know.
  15. 15. BRANDING, DESIGN & MARKETING 6. Shape their perception of you.
  16. 16. BRANDING, DESIGN & MARKETING 7. Be consistent in style, message and tone of voice.
  17. 17. BRANDING, DESIGN & MARKETING And finally, always remember:
  18. 18. BRANDING, DESIGN & MARKETING There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else. Sam Walton, Wal-Mart There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else. Sam Walton, Wal-Mart
  19. 19. BRANDING, DESIGN & MARKETING email: hello@darwinbrandconsultants.com www.darwinbrandconsultants.com

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