Consumententrends 2010

Trends in mobile
& Internet
Consumententrends Vincent Everts
+31647180864
woensdag 24 november 2010

Vincent Everts?

InterimIC innovation acceleration
Innovation study trips:
2008: China
2009: Russia
Innovation in
health care:
2006: India
2007: USA
2008: Japan
Healthcare
innovation event
Innovation in
Government

Tudou.com bigger YouTube

Social Media
2.0

• Mijn Tools

Videoblogger
Talk to Me!

• kassa

Het gaat PRIMA met NL!

The New TV?
• Digital TV
• Harddisk recorder / PVR
• HDTV
• Internet TV

1,2 Mio
1,5 Mio
BOOM
"Platte"
TV

Penetration of HD recorders
(estimated)

Connected devices
0
25
50
75
100
2009 2013
100 M
57 M
Connected devices will
almost double in 4 years
source: Park Associates

Make your
own company
TV Channel

find, collect, publish
www.yubby.com

time consumption Web 1.0 Viral Marketing (PP) travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0Google Adwords Tudou
Google Docs Online video elections 2.0
Multitasking Twitter Amazon Yubby Co-Creation
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0VMS Zoomz HD ebay
news resume VMS Google trends
What are we going to talk about?

Web
1.0

TV: 39% 178 min.
Radio: 33% 151 min.
Internet: 19% 86 min.
Newspaper: 6% 20 min
Magazines: 4% 18 min
How do we spend our time?
39%
33%
19%
6%
4%
TV Radio
Internet Newspapers
Magazines

Internet overtakes TV
If the current growth continues
the internet will overtake TV
as most consumed media in 2010
Text

Time & advertisement
Time online: 1,5 h pp/day
Online adds €500M/yr
Adds € 0,07 pp/h
TV 3 hours/day/user
Advertisement €200M public + €600 commercial
advertisment/hour TV watching € 0,06
NewsPapers 20 min/day
€750M adv revenue
Adds € 2,00 pp/h
Magazines18 m/day
Advertisement €700
Reclame inkomsten: € 2,50 pp/ph

LondonCalling.mobi

• $20 miljard sales
• 1 Billion searches/day
• Money from Adwords
• Almost nothing from
Youtube, Google earth/
map, gmail, apps etc

Google adwords
•Easy to set-up
•Easy to budget
•Price per keyword
Also on
YouTube

1991

1994

1999

1996

2001
9200 Nokia

2005
Andy Rubin

Developers
58

12
IMPACT ON BUSINESS

DELL Case

Dell notebooks

tekst

E-commerce worldwide
2010: €500B
+10%
bron: forrester
Web inﬂuenced: €3000B

Online bestedingen
2009: 8 miljard euro
2009: 7,3 miljard euro
+10%
bron: thuiswinkel.org
Web-inﬂuenced 48
miljardwoensdag 24 november 2010

ProductinformatieSocial tools

90% social tools
Product info
Social tools
what else do people buy
what do they recommend?
Tags of clients
What do they buy in the end?
what else?
Description of customers
reviews of the customers
review of the reviews

LondonCalling.mobi
Marketing sets the expectation, marketing creates
demand, marketing helps a consumer differentiate
why one choice is better than another choice.
Operations delivers.
Any gap between the two drives a conversation
on the social Web.
Dave
Evans

bit.ly/nublack

Download everything
wirelessly
Buy books wirelessly
E-ink technologie reads
the best
240.000 titels
30 hours battery &
fantastic userinterface
kindle

Negroponte
95

News

beta

• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks
WEB 2.0

Who talks

Blogs demograﬁe
Bron:Technorati 2008

7 guidelines
1. Know what you are doing
2. Avoid marketing talk
3. Keep it fresh
4. Reinforce company’s core values
5. Encourage employees to use it
6. Create blogging policies
7. Have ﬁne print

RSS Readers

Communication 2.0

“What are you doing in 140 characters”

Customer service

Why call
via computer?woensdag 24 november 2010

It’s
personal!

Wordprocessing 1951

Wordprocessing 1985

Wordprocessing 2008

Online collaboration
Revisions
comparewoensdag 24 november 2010

Social bookmarking del.icio.us
Web 2.0 startpagina Netvibes & iGoogle
Online to do lists Ta-da list & Remember the Milk
Peer production news Digg & eKudos
Photo management Flickr & Picasa
Web wordprocessing Google Docs
Online calendar Google Calendar
Project management Basecamp
Mindmapping Mindmeister
Web 2.0 software

Get feedback

Social Networking

Twitter/linkedin/Facebook
corperate strategy
Product/Mrk/Sales
Tone of voice
Tools

Video Everywhere

35
15-02-07 ROOS - Regionale TV in 2010 35

Internetvideo
is not just
YouTube!

www.vincente.nl
www.yubby.com
www.interimic.nl
vincent@everts.net
www.twitter.com/vincente
+31647180864
Vincent Everts

Consumententrends 2010

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