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45. 2 miljard video’s per dag
33 uur video upload per minuut
Bezoekers 15 minuten per dag
In 60 dagen wordt net zoveel geupload als
3 TV kanalen in 60 jaar uitzenden
2 de zoekmachine wereldwijd
1 miljard abonnees
Friday, June 10, 2011
47. 3 miljoen leden gebruiken
auto-share om video’s te delen
1 Tweet levert 7 bezoekers
Video consumptie per dag:
Facebook: 46.2 jaar
MySpace: 5.6 jaar
Orkut: 12.7 jaar
Hi5: 1.2 jaar
Friday, June 10, 2011
48. Life of a YouTube video
bron: Silicon Alley Insider
Friday, June 10, 2011
49. What are they looking?
bron: Frank N. Magid Media Futures 2010: Online video
Friday, June 10, 2011
72. Volg Vincent Everts live
in zijn elektrische Leaf
- Live auto lifestats
- Live 1.6mbit streaming video
- Live Google maps
- Twitter with driver
- Twitter with Car
- Interviews
Friday, June 10, 2011
79. What are we going to talk about?
Friday, June 10, 2011
80. What are we going to talk about?
Web 1.0 Viral Marketing (PP)
time consumption travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Twitter Amazon Yubby Co-Creation
Multitasking
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
Friday, June 10, 2011
88. How do we spend our time?
4%
6%
39%
19%
33%
Friday, June 10, 2011
89. How do we spend our time?
TV: 39% 178 min. 4%
6%
Radio: 33% 151 min. 39%
19%
Internet: 19% 86 min.
Newspaper: 6% 20 min 33%
Magazines: 4% 18 min
TV Radio
Internet Newspapers
Magazines
Friday, June 10, 2011
90. Time & advertisement
TV 3 hours/day/user
Advertisement €200M public + €600 commercial
advertisment/hour TV watching € 0,06
Time online: 1,5 h pp/day
Online adds €500M/yr
Adds € 0,07 pp/h
NewsPapers 20 min/day
€750M adv revenue
Adds € 2,00 pp/h
Magazines18 m/day
Advertisement €700
Reclame inkomsten: € 2,50 pp/ph
Friday, June 10, 2011
94. Comscore: CPA/CPC
You are not rewarded for what you do
Friday, June 10, 2011
95. Comscore: CPA/CPC
You are not rewarded for what you do
85% never clicks on anything during the month
3% does 80% of the clicks
80% increase in visiting websites within 2 month
100% increase in search
17% increase in offline sales
27% increase in online sales
Friday, June 10, 2011
96. • $32 billion sales
• 1 Billion searches/day
• Money from Adwords
• Almost nothing from
Youtube, Google earth/
map, gmail, apps etc
Friday, June 10, 2011
97. Google adwords
•Easy to set-up
•Easy to budget
•Price per keyword
Also on
YouTube
Friday, June 10, 2011
117. MS Paid $6bn for online
advertising company aQuantive
in 2007
$40B for Tmobile USA
Friday, June 10, 2011
118. MS Paid $6bn for online
advertising company aQuantive 668M clients
in 2007 145M active users/month
207B minutes +39B minutes 2010
$40B for Tmobile USA $13/$52 user
$5/yr
$860M/2010
9x Sales
Business?
Friday, June 10, 2011
119. MS Paid $6bn for online
advertising company aQuantive 668M clients
in 2007 145M active users/month
207B minutes +39B minutes 2010
$40B for Tmobile USA $13/$52 user
$5/yr
“Microsoft has $860M/2010
always had the 9x Sales
ability to take really Business?
great technology
and ruin it”
Friday, June 10, 2011
190. Product info what else do people buy
what do they recommend?
Description of customers
Social tools 90% social tools
What do they buy in the end?
what else?
Tags of clients
review of the reviews
reviews of the customers
Friday, June 10, 2011