Paneurópska vysoká škola - April 21th

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HELLO!!

3. 1.SCIENCE FICTION & ENTERTAINMENT !
A) Science fiction always created fantastic universes filled with multiple kinds of technology. !
B) In Matrix movie trilogy (1999-2003), we saw some characters connecting their minds/
bodies into a cyberspace to fight against an army of sentient machines.!
C) The music quartet Kraftwerk have used robots with plastic human heads in the stage
during presentations.!
D) We can see science fiction in our reality. We can see reality in science fiction.!
Source: https://www.youtube.com/watch?v=yvNutGbEk6g!

4. 2.CODES!
A) We are living an intense relationship with codes.!
B) Our existence is based on codes.!
C) The internet is an ambient full of codes.!
D) Internet is a space of multiple connections between human and non-human.!

5. 3.TECHNOLOGY!
A) Technology as second nature in the present days.!
B) Technology as the “shell of a snail”.1!
C) Human body hybridized with technology. The body is technology.2!
1.STIEGLER, Bernard. Teleologics of the snail: the errant self wired to a WiMax network. Theory, Culture & Society, vols. 2–3, n. 26,
2009, p. 33–45. <http://tcs.sagepub.com/content/26/2-3/33.full.pdf>!
2.FORTUNATI, Leopoldina. The human body: natural and artificial technology. IN: KATZ, James. Machines that becomes us: the social
context of personal communication technology. London: Transaction Publishers, 2007, p.71-87. !

6. 4.INTERNET OF THINGS!
A) Nets, sensors, objects, gadgets and multiple devices that amplifies the communication
between individuals-individuals, individuals-objects and objects-objects. Things “feeling”
other things mediating actions between them and humans. 1!
B) So, the question is: can things communicate? !
1. LEMOS, André. A comunicação das coisas: teoria ator-rede e cibercultura. São Paulo: Annablume, 2013.!

7. 5.WEARABLE TECHNOLOGY!
For the purpose of this presentation, we understand that wearable technology has some
elementary features: !
A) is wearable (bands, glasses, ear plugs, clothes, shoes, necklaces etc.), digital and that
hybridizes to the user’s body, establishing a human/non-human relationship processing.!
B) Connects itself to the internet, sensors or other devices transmitting user’s body
information to another platform!
C) Has a hardware (the device per se) and a software (a mobile application or a social
network website).!
D) The devices in this category are made up of microprocessors and microcontrollers.!
E) Two areas to highlight: fitness and healthcare.!

8. 5.WEARABLE TECHNOLOGY!
Source: https://www.youtube.com/watch?v=jXS79c4cnx8!

9. 5.WEARABLE TECHNOLOGY!
Source:https://www.youtube.com/watch?v=G2TLHLOWoug + https://www.youtube.com/watch?v=hnp6kc_1D1Q!

10. 5.WEARABLE TECHNOLOGY!
The wearable techs area is a rich field to explore some communication and consumption
ideas. It is a very promising market with very optimistic projections. Juniper Research
Institute points that in 2019 this market will generate U$ 53 billions of revenues1. Today, most
part of wearable devices fit in sport or health area, but it is possible to imagine a wide use
for this kind of technology in a near future.!
1. Source: “Smart wearables market to generate $53BN hardware revenues by 2019” in the URL <http://www.juniperresearch.com/
press/press-releases/smart-wearables-market-to-generate-$53bn-hardware>. Accessed at 25/3/2016..!

11. 6.WEARABLE TECH + BRANDING/MARKETING!

12. 6.WEARABLE TECH + BRANDING/MARKETING!

13. 7.IN SHORT!

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