This document discusses the evolution of the web and strategies for capitalizing on today's web platform through search engine optimization (SEO). It outlines how the web has changed from 1997 to today in terms of internet speeds and user adoption. It then discusses how to optimize a website for SEO, including doing keyword research, optimizing site content and structure, creating engaging content, ensuring mobile friendliness and page speed, submitting the site to search engines, and tracking performance over time. The key message is that SEO requires an ongoing process of testing and refinement rather than a one-time effort.

1. The New Age of Web & SEO
Capitalizing Today’s Web Platform
@vinlim | Green Room

2. Mandatory
About
Me
Self-­‐taught
HTML
in
1997
(1st
Book
on
MV
Doulous)
Started
WebEvoluCon
Resources
in
2001
Decade
in
Sales
(Banking
&
PharmaceuCcal)
Founded
yourfoodreview.com
in
2010
Founded
Startup
Penang
2012
Founded
Green
Room
in
2013
Founded
GDG
George
Town
in
2013

3. Google Developers Group George Town
plus.google.com/+Gdggeorgetownmy

5. LEARNING OBJECTIVE
ü Evolution of the Web
ü The Web Today
ü Capitalizing Web Platform
ü Search Engine Optimization

6. Evolution of the Web
Welcome to the Internet
(Circa 1997)

7. Evolution of the Web
Back Then
56.1 kbps
Today
10,000 kbps
Internet Speed

8. Evolution of the Web
Internet User
(Per 100 Habitants)
Source:
Key
ICT
indicators
for
developed
and
developing
countries
and
the
world
(totals
and
penetraCon
rates),
InternaConal
TelecommunicaCon
Union
(ITU).
Retrieved
25
May
2015.

9. The New Age of Web & SEO
Evolution of the Web

10. The New Age of Web & SEO
The Web Today
The Web Today

11. The Web Today

12. The Web Today

13. The New Age of Web & SEO
Capitalizing The Web Platform

14. The New Age of Web & SEO
Capitalizing The Web Platform
1. Work Across All Devices

15. Capitalizing The Web Platform
Work Across All Devices

16. Capitalizing The Web Platform
Work Across All Devices

17. Capitalizing The Web Platform
Work Across All Devices

18. Capitalizing The Web Platform
2. Minimalistic

19. Capitalizing The Web Platform
Minimalistic

20. Capitalizing The Web Platform
Minimalistic
VS

21. Capitalizing The Web Platform
3. Be Sociable

22. Capitalizing The Web Platform
Be Sociable

23. Capitalizing The Web Platform
Be Sociable

24. Capitalizing The Web Platform
4. Searchable

25. Capitalizing The Web Platform
Searchable

26. Capitalizing The Web Platform
Searchable

27. Capitalizing The Web Platform
Searchable

28. Capitalizing The Web Platform
Searchable

29. The New Age of Web & SEO
Search Engine Optimization

30. Search Engine Optimization
SEO is the process of affecting
the visibility of a website
search engine's organic results.

31. Capitalizing The Web Platform
Story of PageRank

32. Capitalizing The Web Platform
Story of PageRank

33. Capitalizing The Web Platform
Story of PageRank

34. The New Age of Web & SEO
Type of SEO

35. Capitalizing The Web Platform
Standard Process
White Hat SEO
Keyword
Research
• Keyword
Analysis
Site
OpCmizaCon
• Meta
Content
• Schema.org
Markup
• Internal
Linking
Content
OpCmizaCon
• Guest
Blogging
• Natural
CommenCng
Experience
OpCmizaCon
• Mobile
Friendliness
• PageSpeed
Insight
Submission
• Google
Search
Console
Tracking
&
Analysis
• Google
AnalyCcs

36. Capitalizing The Web Platform
1. Keyword Research
White Hat SEO
• huge difference even between close
terms like ‘attorney’ and ‘lawyer’.
• ‘Attorney’ has an estimated 11,100,000
local monthly searches
• ‘lawyer’ has 6,120,000.
• Best keywords depend on the type of
visitors your firm is seeking – ‘lawyer’ is
normally better for injury related terms
(car accident lawyer, brain injury lawyer)
while ‘attorney’ is normally better for
business related terms like bankruptcy
attorney.

37. Capitalizing The Web Platform
2. Site Optimization
White Hat SEO
• <Meta> content tells search engine basic
information.
• Schema.org promotes schemas for
structured data on the internet.
• Internal Linking allow you to have easy-
to-follow navigation throughout your site
and a clear sitemap.
• Improve site’s usability = increases the
amount of time people spend on the site.

38. Capitalizing The Web Platform
3. Content Optimization
White Hat SEO
• More relevant content means more hit,
more traffic.
• Blog about your business, industry, trend
& products.
• There are blogs on every subject, and
usually there are respected blogs that
welcome guest posts.

39. Capitalizing The Web Platform
4. Experience Optimization
White Hat SEO
• Mobile friendly website are ranked higher
in mobile search results
• Page loading speed affect ranking too
• google.com/webmasters/tools/mobile-
friendly/
• developers.google.com/speed/
pagespeed/insights/

40. Capitalizing The Web Platform
5. Submission
White Hat SEO
• Submission to Google Search Console
helps Google index your page, give your
insight for indexing & keywords.
• google.com/webmasters/tools/

41. Capitalizing The Web Platform
6. Tracking & Analysis
White Hat SEO
• Not one single attempt will be
successful.
• Tweak optimization over time to achieve
goal.
• google.com/analytics

42. The New Age of Web & SEO
SEO is a repeated process, not a one off strategy

43. The New Age of Web & SEO
Questions?

44. Thank You
@vinlim | vin@greenroom.com.my