1. “Bachat mera adhikar
Shubhiksha mera abhimaan”
To Make-over or not to Make-over
Presented by-
Vinod kumar
Arun adhana
Deepak bhati
Nakul kumar

2. Shubhiksha Profile
Chennai based grocery & pharmaceuticals store
Founded by R. Subramanian in 1997
Susmita Misra, Vice-President, Marketing Services of
Subhiksha
In 2004, 164 stores all over Tamil Nadu & Pondicherry
About 1600 store all over the India
Revenue Rs. 2200 million
Aimed Rs. 2800 million by the end of 2005

4. Goal of the company
Open store for every two kilometer in
Chennai
550 store by 2009 in Delhi
Plan to expand in other part of India

5. Strategy adopted by Shubhiksha
Focused on the lower & upper middle class
Offer a better ambience than typical general
store
Prices are 8% less than the MRP
Inform customers about promotional offers
Store keepers help buyers in purchase decision

6. A view on Organized Retail Market size

7. Supply chain & Inventory
It avoid intermediaries
Goods directly procure from manufactures
 In house built supply chain software
Separate godowns to stock branded,
unbraned & pharmacy products
All stores are connected through internet

8. SWOT analysis of Shubhiksha
Weakness
Strengths Lake of adequate resources
Bulk purchase. Less attractive shop
Lesser price than other Lack of employees
Targeted middle class people
Strong supply chain management
Opportunity Threats
Planning in semi metro city.
Wall mart is coming
Aimed to open 550 new shop by
2009 Big bazaar expanding its
outlets
More ,marks & Spencer

9. Crisis Time
 Initially pharmacy business faced many trouble
Other pharmacist protested & damaged the stores
Lower price created doubt about quality standard in the
mind of drug inspector it fallowed by customers
Glaxo refused to supply the drugs
It filed a suit against Glaxo & won the case.

10. Current scenario
Company has a total debt of around Rs 750
crore,
Need funds to operating requirements
Looking for selling stake to raise funds
Unable to pay wages, rentals and its suppliers.
Trying to protect its store & assets but it has
been crippled due to shortage of staff.

11. Thank You