1. Competitive Intelligence A Sword For That War Called Business

2. What are your competitors doing? How will their actions affect your company’s plans, decisions and operations? Are there new competitors on the horizon? Can you see changes in your market before they occur?

5. Competitive Intelligence Model Intelligence Information Data Organize Analyze

6. Competitive Intelligence Technical Intelligence Technical Information Technical Data ORGANIZE ANALYZE Business Intelligence Business Information Business Data TECHNICAL EXPERTISE BUSINESS EXPERTISE TECHNICAL EXPERTISE BUSINESS EXPERTISE Technical and Business Intelligence SOURCE: Krol, Coleman & Bryant, Drug Information Journal 1996;30:243-256.

8. The Competitive Technical Intelligence and Competitive Business Intelligence Processes Planning Collection Analysis Delivery Use Evaluation Competitive Technical Intelligence – CTI Competitive Business Intelligence - CBI

13. Specific skills needed to effectively execute the process of acquiring intelligence Traits: creativity, persistence, written and oral communication skills, analytical ability, understanding of scientific methodology, independent learning skills, and business savvy.

14. Teachable Skills: strategic thinking, business terminology, market research and presentation skills, knowledge of primary information sources and research methods; communication skills, analytical ability, and a familiarity with scientific methodology. Specific skills needed to effectively execute the process of acquiring intelligence

15. Specific skills needed to effectively execute the process of acquiring intelligence Professional Experience: knowledge of corporate power structures and decision making processes, industry knowledge; enhancement of: primary research skills, business savvy, and journalistic interviewing and observational skills. skills, and research skills

16. Mentoring: creativity, persistence, strategic thinking, and business terminology; enhancement of: communication Specific skills needed to effectively execute the process of acquiring intelligence

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