Rin detergent case analysis group 10

RIN Detergent – To Position or Reposition PGHR ‘09 - Group 10

Agenda The Situation 1 Alternatives in Hand 2 Evaluating the Alternatives in Hand 3 What we feel 4

Things to be further evaluated first before zeroing down on a strategy ,[object Object],[object Object],Does the ‘consumer survey’ actually serve the purpose ,[object Object],[object Object],[object Object],Why hasn’t any company tried to enter the NSD bar market during the last 5 years ,[object Object],[object Object],The Idea Issues Are Laundry soaps also used for Dish-washing

Alternatives in Hand ,[object Object],RIN as a ‘Fabric’ washer RIN as a ‘Fabric + Dish’ washer RIN as a ‘Dish’ washer The Idea The Idea ,[object Object],[object Object],1 2 3

RIN as a ‘Fabric + Dish’ washer – Alternative 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],RIN as a ‘Fabric’ washer RIN as a ‘Fabric + Dish’ washer RIN as a ‘Dish’ washer 1 2 3

RIN as a ‘Fabric + Dish’ washer – Alternative 1 RIN as a ‘Fabric’ washer RIN as a ‘Fabric + Dish’ washer RIN as a ‘Dish’ washer 1 2 3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

RIN as a ‘Fabric + Dish’ washer – Alternative 2 RIN as a ‘Fabric’ washer RIN as a ‘Fabric + Dish’ washer RIN as a ‘Dish’ washer 1 2 3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

RIN as a ‘Fabric + Dish’ washer – Alternative 2 RIN as a ‘Fabric’ washer RIN as a ‘Fabric + Dish’ washer RIN as a ‘Dish’ washer 1 2 3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

RIN as a ‘Fabric + Dish’ washer – Alternative 2 RIN as a ‘Fabric’ washer RIN as a ‘Fabric + Dish’ washer RIN as a ‘Dish’ washer 1 2 3 ,[object Object],[object Object],[object Object],[object Object],[object Object]

RIN as a ‘Fabric’ washer RIN as a ‘Fabric’ washer RIN as a ‘Fabric + Dish’ washer RIN as a ‘Dish’ washer 1 2 3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

RIN as a ‘Fabric’ washer RIN as a ‘Fabric’ washer RIN as a ‘Fabric + Dish’ washer RIN as a ‘Dish’ washer 1 2 3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

RIN as a ‘Fabric’ washer RIN as a ‘Fabric’ washer RIN as a ‘Fabric + Dish’ washer RIN as a ‘Dish’ washer 1 2 3 ,[object Object],[object Object],[object Object],[object Object]

RIN as a ‘Dish’ washer RIN as a ‘Fabric’ washer RIN as a ‘Fabric + Dish’ washer RIN as a ‘Dish’ washer 1 2 3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

RIN as a ‘Dish’ washer RIN as a ‘Fabric’ washer RIN as a ‘Fabric + Dish’ washer RIN as a ‘Dish’ washer 1 2 3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What we feel ,[object Object],[object Object],[object Object],RIN as a ‘Fabric’ washer RIN as a ‘Fabric + Dish’ washer RIN as a ‘Dish’ washer 1 2 3 The Idea Priority Rationale Priority ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Alternative 1 vis. a vis. other possible strategies 1 2 3 ,[object Object],[object Object],[object Object],[object Object],Additional Expenditure ,[object Object],[object Object],[object Object],Time Period Involved ,[object Object],[object Object],[object Object],Premise ,[object Object],‘ F+D’ Alternative 1 vs. RIN as a ‘Fabric’ washer ,[object Object],‘ F+D’ Alternative 1 vs. RIN as a ‘Dish’ washer ,[object Object],Comparative Chances of ‘Increase in sales’ Alternative ‘ F+D’ Alternative 1 vs. Alternative 2 Positives against alternatives Negatives against alternatives

Conclusion ,[object Object],[object Object],[object Object],[object Object]

Rin detergent case analysis group 10

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Rin detergent case analysis group 10