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www.collibra.com Stop	
  hiding	
  behind	
  your privacy	
  policy:	
  Building	
  Consumer	
  Trust	
  –ADM	
  info	
  s...
Stop	
  hiding	
  behind	
  your privacy	
  policy:	
  Building	
  Consumer	
  Trust	
  –ADM	
  info	
  session	
  on	
  P...
Stop	
  hiding	
  behind	
  your privacy	
  policy:	
  Building	
  Consumer	
  Trust	
  –ADM	
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Stop	
  hiding	
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  your privacy	
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  Building	
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Stop	
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  Building	
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Stop	
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Stop	
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Stop	
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Stop	
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Stop	
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Stop	
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  Building	
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Stop	
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  Building	
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Stop	
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Stop	
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Stop	
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Stop	
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Stop	
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Stop	
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  Building	
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Stop	
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Stop	
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Stop	
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Stop	
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Stop	
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Stop	
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Stop	
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Stop	
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Stop	
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Stop	
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Stop	
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Stop	
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Stop	
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  Building	
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Stop	
  hiding	
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  policy:	
  Building	
  Consumer	
  Trust	
  –ADM	
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Stop	
  hiding	
  behind	
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  policy:	
  Building	
  Consumer	
  Trust	
  –ADM	
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Stop	
  hiding	
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  Building	
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Stop	
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  Building	
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Stop	
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  policy:	
  Building	
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Stop	
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  policy:	
  Building	
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Stop	
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  Building	
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Stop	
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  Building	
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Stop	
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  Building	
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Stop	
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  Building	
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Stop	
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Stop	
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Stop	
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  Building	
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Stop	
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  Building	
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Stop	
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  Building	
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Stop	
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  Building	
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Stop	
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Stop	
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Stop	
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  Building	
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Stop	
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  Building	
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Stop	
  hiding	
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  your privacy	
  policy:	
  Building	
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Stop	
  hiding	
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  your privacy	
  policy:	
  Building	
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Stop	
  hiding	
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  policy:	
  Building	
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Stop	
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  policy:	
  Building	
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Stop	
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  Building	
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Stop	
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  Building	
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Stop	
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  Building	
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Stop	
  hiding	
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  Building	
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Stop	
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  Building	
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Stop	
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  Building	
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Stop	
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  Building	
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Stop	
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  Building	
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Stop	
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  Building	
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Stop	
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  Building	
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Stop	
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  Building	
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Stop	
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Stop	
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Stop	
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Stop	
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Stop hiding behind your privacy policy: build consumer trust (ADM.be, 2015)

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A good customer experience nowadays gets personal. When designing these personalised experiences, we are confronted with a growing challenge: balancing personalisation and privacy. As our data collection increases, so does the importance of compliance. This does not only apply to the current and upcoming privacy laws, but also to consumer’s privacy expectations.

In this session, we will identify best practices regarding privacy on how to comply to the legal framework and how to build user trust. We’ll show you that shaping a privacy experience that leads to consumer trust isn’t one department’s problem, but a company-wide opportunity.

-- ADM.be, September 2015

Publié dans : Technologie

Stop hiding behind your privacy policy: build consumer trust (ADM.be, 2015)

  1. 1. www.collibra.com Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX building consumer trust stop hiding behind your privacy policy Ann Wuyts (@vintfalken) Visual & UX Designer at
  2. 2. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX Having knowledge of the customer is the only durable competitive advantage for companies. Bruce Kasanoff, the author of Smart Customers, Stupid Companies
  3. 3. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX Four phases of cognizant computing Gartner, Future of Smart Devices, 2013 1. SYNC ME 2. SEE ME 3. KNOW ME 4. BE ME Store copies of my digital assets and keep it in sync across all end points and contexts Know where I am (and have been) on the internet and in the real world. Understand my mood and context to better align services Understand what I want and need and proactively present it to me Act on my behalf based on learned and explicit rules 94% COMPLETED 82% WEARABLES UPDATE 31% … LOADING DATA INITIALIZING.. 12%
  4. 4. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX ‘Know me’ lock-in I’m not leaving these behind Could not do without.. So easy that you remember! On top of increased spend due to personalization of offers
  5. 5. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX Users expect Personalistation & Personal Experiences for the ‘most personal device ever’ are.. RELEVANT are you engaging at the right moment? GLANCEABLE can you deliver value in milliseconds? PERSONAL do you approach people in the right manner?
  6. 6. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX No other Apple device has ever been so connected to the wearer. It is important to be mindful of this connection . Apple Watch Human Interface Design Guidelines, 2015
  7. 7. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX Machine-to-human relationships are now about human-to-human values UNDERSTANDING PERSONALISATION H2H M2H TRUST PRIVACY
  8. 8. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX The Privacy Challenge Concern about privacy jumped 5 points between 2014 and 2015. 2nd Annual Poll on How Personal Technology is Changing our Lives - January 2015, Microsoft
  9. 9. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX Loss of control Privacy challenge: user point of view 91% of adults ‘agree’ or ‘strongly agree’ that consumers have lost control over how personal information is collected and used by companies. Pew Research Privacy Panel Survey, January 2014
  10. 10. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX Lack of transparency Privacy challenge: user point of view People are fearful of sharing their data largely because companies and government have not been good at clearly explaining how they use it. Data Dialog, Demos 2012
  11. 11. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX Understanding ‘privacy’ Privacy challenge: user point of view Pew Research Privacy Panel Survey, January 2014
  12. 12. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX “ Privacy ≠ Security Co-founder of AlertMe - Pilgrim Baert Security is a very important topic, but it’s primarily a technical topic, and to a large extent it’s a very well- understood one. If you pay attention to security, it is possible to get it right, whereas privacy is something that’s much more fluid and is much more about social norms, expectations, implicit contracts between consumers and providers.”
  13. 13. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX 1. Compliance Why should organisations care about privacy?
  14. 14. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX 2. Competitive advantage Privacy is not only a fundamental right, it can also be a competitive advantage . Neelie Kroes Conform to EU legislation? Ready for the world market! People can trust you with their digital identities? Sets you apart from competition Why care?
  15. 15. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX “ 2014 US Consumer Data Privacy Study: Consumer Privacy Edition, TRUSTe 9 out of 10 consumers avoid doing business with companies who they feel are not protecting their privacy online
  16. 16. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX 3. Privacy is part of the product Why care? proportionality trust PRIVACY PILLAR PRODUCT
  17. 17. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX Privacy as a Trading Function? Customer Data: Designing for Transparancy and Trust – by Timothy Morey, Theodore Forbath, And Allison Schoop, May 2015 (Harvard Business Review)
  18. 18. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX Data in exchange for saving money, time, and energy
  19. 19. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX “61% of adults “disagree” or “strongly disagree” with the statement: “I appreciate that online services are more efficient because of the increased access they have to my personal data. But are we doing a good job at offering them these savings? Pew, 2014
  20. 20. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX Privacy is a fundamental component of the product experience BUSINESS VALUE CONSUMER VALUE PRIVACY PERSONALISATION GREAT UX
  21. 21. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX Being credible useful usable desirable credible valuable findable accessible User Experience Honeycomb (Peter Morville) credible 2004 the information you present to users 2015 taking responsibility to keep personal data safe
  22. 22. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX Delivering understanding & trust We owe it to both our users and the people who hire us to actively think about privacy, and to implement privacy in the flows and designs we deliver. B. We need to deliver trustworthy products. A. We need to deliver great, personal experiences.
  23. 23. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX • Privacy • Personalisation • Both • Neither Q 01 What do you feel has most weight in your organisation?
  24. 24. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX Privacy requires a clear mandate to get things done You can’t do it alone. It is multi-disciplinary and cross-departmental. Everybody accepts it is important – but not a single department has it as a priority. Have privacy as part as the project plan and estimates as soon as possible. A continuous need to explain the significance of privacy in the overall product & company picture Have privacy as a deliverable, avoids the delays & soring costs of adding it after the facts.
  25. 25. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX • Yes, very much so • Mostly legal • Mostly IT • It’s a department on its own Q 02 Do you feel ‘privacy’ is treated as cross- departmental at your organisation?
  26. 26. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX Making a case for education(knowledge = control)
  27. 27. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX “ Reality check on IoT Acquity Group, 2015 87% of consumers has never heard of the Internet of Things However, they are more familiar with connected objects in specific contexts. • ‘IoT’ is an industry term • Consumer understanding is limited to the vertical (industry-specific) level, where as the IoT is inherently horizontal
  28. 28. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX “ Understanding the connected ecosystem Consumer understanding of IoT as a term, nevermind a phenomenon, is extremely low. To understand that a device is connected is not the same as understanding the implications of a connected ecosystem—of the Internet of Things. Altimeter, 2015
  29. 29. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX “ Please explain 85% of consumers wants to understand more about how their data is collected before using connected devices 2014 TRUSTe Privacy Index: Internet of Things Edition, TRUSTe
  30. 30. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX “ Privacy policies is no guarantee (but the consumer does not know that) 65% do not know that the statement “When a website has a privacy policy, it means the site will not share my information with other websites and companies without my permission” is false. The Tradeoff Fallacy: How Marketers are Misrepresenting American Consumers and Opening them Up to Exploitation Turow, Hennessy, Draper
  31. 31. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX So let’s just do this? email password If  have  read  and  agreed  to  the  terms  of  service and   privacy  policy. SIGN UP
  32. 32. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX Let’s don our white hats! Educate users on privacy and security. Marketing then gets to sell this as if we are white knights in shiny armor saving the users in distress. ;)
  33. 33. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX Axiom’s AboutTheData
  34. 34. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX Google ads on the London Tube
  35. 35. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX Education: seize the moment Can everybody access your email on your phone? Make sure only you can access your email – and password resets – on your phone. Protecting your iOS or Android device using an access code or gesture takes only 2 minutes to set up. Let’s show you. Hi!  Instructions  to  reset  your  password   have  been  sent  to i****  @  g****.com If  they  do  not  arrive  within  5  minutes,  please  click   here.
  36. 36. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX Education: don’t be afraid to point to third party resources or tools Bye bye little black book. Have you ever tried a password manager? A password manager is a software application that helps a user store and organize passwords. Learn more on wikipedia. (Because so many of you asked: here at the Xcomp offices, we use Last Pass) Hi!  Instructions  to  reset  your  password   have  been  sent  to i****  @  g****.com If  they  do  not  arrive  within  5  minutes,  please  click   here. ********** ******* ************** ***
  37. 37. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX In case of breach • Consider a breach likely – and prepare accordingly • Do not play the victim • Be accountable • Take ownership • Express regaret 1. What happened? (tell what you know at that time) crisis communications (works for downtime communication too) 2. What is being done *NOW*? (investigate, take systems offline, ..) 3. How does this affect your customers? (both short- and long term) 4. What are you doing to minimize risk? What can your customers do? 5. How do people get more information or updates? (folluw up) 6. What are you doing prevent this from happening again?
  38. 38. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX • Yes • No • Somewhat Q 03 Educate Does your organisation provides additional informational resources around privacy and security? (e.g. disclosures, partner lists, risks, opportunities, 3rd party resources or tools, risk assessment tools, .. )
  39. 39. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX Informed consent(transparency & control) Yes, I do!
  40. 40. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX “ Step 1: Get consent Privacy does not benefit from a “do first, ask forgiveness later” strategy. (avoid: “Hey, we just lost all this data of yours you did not we had in the first place.”) (what), why, where, to whomset correct expectations
  41. 41. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX “ Step 1: Get explicit consent By signing this contract, you agree we have the right to collect and pass on all your information. In case you do not want your bank to pass on your credit information to third partners and other divisions, please write ‘I do not agree’ on the contract and hand it over to the person behind the till. EXPLICIT EXPLICIT NOT EXPLICIT (hidden opt-out) NO YES IF YOU AGREE, PLEASE CHECK THIS BOX:
  42. 42. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX “ Step 1: Get informed, explicit consent Users don’t want simple things. They want things they can understand. @jnd1er (UX lx 2011)
  43. 43. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX Design for informed No surprises Option: Offer a tldr; summary
  44. 44. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX One-page privacy policies No surprises • one-page privacy policy • will go in effect October 15 • “simpler, clearer and more transparent” (Chief Legal Officer Harvey Anderson) • challenged other companies to do the same
  45. 45. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX
  46. 46. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX “AVG’s new privacy policy is uncomfortably honest about tracking users.” In making its privacy policy easier to understand, AVG has also opened itself up to a backlash. - Columnist Jared Newman Damned if you do, and damned if you don’t. Resulting PCWorld headline:
  47. 47. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX Fix? • Add a paid option that collects and passes on fewer data (‘business’?) • Offer a clear comparison Aka give people CHOICE Rather we have only the essential data required to keep you secure? Compare our free to our pro offerings
  48. 48. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX • Yes • No • Somewhat Q 04 Informed consent Does your organisation require users to give their informed consent?
  49. 49. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX Choice(control)
  50. 50. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX Choice ACCESS DURATION People forget to ‘revoke’ things. Supply limited time access options: WeChat: location discoverable for 10 minutes (default) LinkedIn: access duration settings (weeks -> months -> years)
  51. 51. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX Choice OFFER ALTERNATIVES:NO BINARY YES/NO TO ALL SERVICES In your designs and flows, take into account both having and not having the data. Design personalized experiences for when you have data. Design good alternatives for not having the data. Today will be sunny Weather for Olen, Belgium where we know you live. Check out the weather! Antwerpen
  52. 52. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX Choice MAKE IT EASY TO LEAVE BUT CONVINCE THEM TO STAY Think about WHY people are leaving, and offer alternatives. “snooze” services less-email-option reset profile/account .. (and remember data portability!)
  53. 53. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX Do you want to know if your friends are (action/mood/..) ? Do you want your friends to know if you are (action/mood/..) ? Don’t allowOK Choice: keep peer-to-peer privacy in mind Ask the right question: not do you want to see, but are you willing for others to see..
  54. 54. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX • Yes • No • Somewhat Q 05 Choice Does your organisation provide users with options towards the collection, use, sharing, storage of their data?
  55. 55. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX Empower(control – agency matters!)
  56. 56. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX Empower Easy access overview of privacy settings CLEAR & CONSISTENT, SO PEOPLE CAN TRUST YOU TO POINT OUT PRIVACY RELATED FEATURES & SETTINGS.
  57. 57. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX REWARD SECURE BEHAVIOUR Users that enable two-step security on their accounts will now receive a 10% discount off their monthly bill Mailchimp bill. Empower Offer the tools & reward usage
  58. 58. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX Empower Tools to make secure habits easy BURNER ACCOUNTS Kinja introduced these for anonymous commenting. They made private keys understandable through metaphor. “…if you lose the burner key initially issued we will not be able to retrieve this information for you or reset the account. Save your key.”
  59. 59. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX Because… EXPLAIN YOUR MAGIC – WHY DO YOU NEED THE DATA? When users know of the existence of a certain algorithm, their satisfaction with the product increases over time , probably as they start to understand its workings better. Yet when they discovered an algorithm they were previously unaware of, users felt betrayed.
  60. 60. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX WORST CASE SCENARIO “In the extreme case, it may be that whenever a software developer in Menlo Park adjusts a parameter, someone somewhere wrongly starts to believe themselves to be unloved. ” – Eslami et all.
  61. 61. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX Because allows people to correct you when you are wrong Show people their data selfs If we are going to allow algorithms and expert rules to steer our behaviour, we must know they understand that correctly. Training is essential! Allow for: - Correction - Reset
  62. 62. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX • Yes • No • Somewhat Q 06 Empower Does your organisation provides tools that allow your user to be in control of their data? (beyond emailing privacy @ organisation.com ;))
  63. 63. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX Value Exchange(control)
  64. 64. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX Reflect all data collected in functionality
  65. 65. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX Accelerometer Gyroscope Microphone Camera In-App Usage GPS Expected value User acceptance Wi-Fi Browsing History The more permissions are required, more added value is expected from the mobile app. Calendar SMS Light GSR Privacy as a trading function: quality
  66. 66. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX Beware location Special data which under the GDPR will require extra safety measures avoid when possible coarse location
  67. 67. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX • Yes • No • Somewhat Q 07 Value Exchange Do you feel your organisation offers fair value for the consumer data it collects?
  68. 68. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX “As a species we have had roughly 100,000 years to develop our behavioral norms in the physical world; but we have had barely 100 years to develop such norms in the digital world.
  69. 69. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX We are influencing what is acceptable.
  70. 70. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX “ We are building the future. Let’s do so responsibly, together! Build consumer trust Stop hiding behind your privacy policy Ann Wuyts (@vintfalken) Visual & UX Designer at Collibra
  71. 71. Stop  hiding  behind  your privacy  policy:  Building  Consumer  Trust  –ADM  info  session  on  Privacy  &  UX Credits & further reading materials Check these out! On  the  Paradox  of  the  Simple  Privacy  Policy by  Jedidiah  Bracy,  CIPP/E,  CIPP/US https://iapp.org/news/a/on-­‐the-­‐paradox-­‐of-­‐the-­‐simple-­‐privacy-­‐policy/ The  IoT Manifeto http://iotmanifesto.org/ Consumer  Perceptions  of  Privacy  in  the  Internet  of  Things  (Altimeter) http://www.altimetergroup.com/pdf/reports/Consumer-Perceptions-Privacy-IoT-Altimeter-Group.pdf Few  Feel  that  the  Government  or  Advertisers  can  be  Trusted  -­‐Pew  Research  Privacy  Panel  Survey,  January  2014 http://www.pewinternet.org/2014/11/12/few-­‐feel-­‐that-­‐the-­‐government-­‐or-­‐advertisers-­‐can-­‐be-­‐trusted/ Views  from  Around  the  Globe  -­‐2nd  Annual  Poll  on  How  Personal  Technology  is  Changing  our  Lives,  January  2015,  Microsoft   http://mscorp.blob.core.windows.net/mscorpmedia/2015/01/2015DavosPollFINAL.pdf Gartner  Says  by  2017  Your  Smartphone  Will  Be  Smarter  Than  You (Gartner) http://www.gartner.com/newsroom/id/2621915 The Obvious Data Usage Principle http://www.keek.be/2015/the-obvious-data-usage-principle/ Transparency  about  algorithms  leads  to  increased  product  satisfaction http://www.keek.be/2015/transparency-about-algorithms-leads-to-increased-product-satisfaction/ A  list  of  41  questions  worth  asking  to  better  understand  the  ethical  implications  of  the  technologies  we  create  and  use: http://thefrailestthing.com/2014/11/29/do-artifacts-have-ethics/ .. and a little thought exercise: Do artefacts have ethics?

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