A good customer experience nowadays gets personal. When designing these personalised experiences, we are confronted with a growing challenge: balancing personalisation and privacy. As our data collection increases, so does the importance of compliance. This does not only apply to the current and upcoming privacy laws, but also to consumer’s privacy expectations.
In this session, we will identify best practices regarding privacy on how to comply to the legal framework and how to build user trust. We’ll show you that shaping a privacy experience that leads to consumer trust isn’t one department’s problem, but a company-wide opportunity.
-- ADM.be, September 2015