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Urban Land Institute
   Los Angeles     October 26, 2011

   The Food Revolution –
and its Impact on Real Estate
New Ruralism Framework
 • Bridges sustainable agriculture/local food and smart growth
 • Opportunities to grow and access fresh food across the transect
 • Agriculture – an integral element in metro-region sustainability




Systems-based                                  Place-based
• regulations                                  • foodsheds
• distribution                                 • appellations/districts
• marketing                                    • farm, ranch, or market
Organic &
                       Artisan      Community
                       Foods         & Public
      Food Hubs                       Health
      & Farmers
       Markets
                                            Agricultural
                   OPPORTUNITIES             Enterprise
                                               Zones
Food Policy            ACROSS
 Councils
                     SECTORS &
                   DEMOGRAPHICS             Agtourism
                                             & Rural
  Sustainability                             Lifestyle
    Planning
                                  Agricultural
                   Ecosystem
                                      Land
                    Services
                                  Preservation
                    Markets
Opportunities Across Transect

Context      Production Types             Place Types
Urban        Backyard garden/balcony      Garden district, garden city
             School/community garden
             Urban agriculture business
Peri-urban   Ranchette, hobby farm        Foodbelt, agricultural park
             Market garden
             Estate
             Commercial farm
             Grazing

Rural        Diversified crops &          Ag preservation district,
             animals                      appellation
             Commodity, mono-crop
             Grazing
Local Food & Ag System Goals

Environmental % food sold locally
               % of land in agriculture & using sustainable practices
               Habitat and landscape values
               Urban green waste and wastewater reuse

Social         # people engaged and/or employed
               % of local food demand met
               % of population with access to fresh food
               Community networks strengthened
               Diverse ag and food cultural traditions supported

Economic       Land value and indirect viewshed value
               Production value
               Value added from processing, distribution & retail
               Rural economic development & agtourism
Preserve and restore a network of lands and waters to sustain the
  natural diversity, increase recreational opportunities and enhance
     the agricultural productivity of the San Francisco Bay Area.
                      ~GREENPRINT~




… working landscapes that provide healthy food for the region’s
residents and visitors, livelihoods for farmers and ranchers, and
irreplaceable environmental and cultural resources for all ….
Sub-regional Scale Opportunities
  Fresno Southeast Growth Area   Green Valley Specific Plan
(SEGA) 13,000 acre development     2,000 acres with 1,000
    with 1,800 acre food belt      grazing & 500 acre farm




Angwin Ecovillage
~ 300 new homes
+ 100 acre farm
Parcel scale Opportunities
    Urban Edge Agricultural Parks




QROE Model, NE                                Educational Farms




Hawaii AgPark    Biodynamic Vineyard Resort
Oeste Farms Conservancy       Martial Cottle Park
 600 acres – private land   290 acres – public land
7,000 ac Urban Edge Foodbelt in Coyote Valley
            What would it take ?
Agricultural Parks in the EU
   • Multifunctional – nature, culture, agriculture
   • Multi-jurisdictional – local, municipal, provincial, country, EU
   • Multiple actors - public commitment to preservation policies




Baix Llobregat Agricultural Park near Barcelona   Parco Agricolo Sud Milano
New Ruralism
          R e - l o c a l i z i n g f o o d & agriculture

•   Creates opportunities for rural & urban place-making
•   Promotes local culture & community health
•   Advances regional sustainability
•   Contributes toward climate change mitigation




                  www.sagecenter.org

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The Food Revolution and Its Impact on Real Estate (Sibella Kraus) - ULI Fall Meeting 102611

  • 1. Urban Land Institute Los Angeles October 26, 2011 The Food Revolution – and its Impact on Real Estate
  • 2. New Ruralism Framework • Bridges sustainable agriculture/local food and smart growth • Opportunities to grow and access fresh food across the transect • Agriculture – an integral element in metro-region sustainability Systems-based Place-based • regulations • foodsheds • distribution • appellations/districts • marketing • farm, ranch, or market
  • 3. Organic & Artisan Community Foods & Public Food Hubs Health & Farmers Markets Agricultural OPPORTUNITIES Enterprise Zones Food Policy ACROSS Councils SECTORS & DEMOGRAPHICS Agtourism & Rural Sustainability Lifestyle Planning Agricultural Ecosystem Land Services Preservation Markets
  • 4. Opportunities Across Transect Context Production Types Place Types Urban Backyard garden/balcony Garden district, garden city School/community garden Urban agriculture business Peri-urban Ranchette, hobby farm Foodbelt, agricultural park Market garden Estate Commercial farm Grazing Rural Diversified crops & Ag preservation district, animals appellation Commodity, mono-crop Grazing
  • 5. Local Food & Ag System Goals Environmental % food sold locally % of land in agriculture & using sustainable practices Habitat and landscape values Urban green waste and wastewater reuse Social # people engaged and/or employed % of local food demand met % of population with access to fresh food Community networks strengthened Diverse ag and food cultural traditions supported Economic Land value and indirect viewshed value Production value Value added from processing, distribution & retail Rural economic development & agtourism
  • 6. Preserve and restore a network of lands and waters to sustain the natural diversity, increase recreational opportunities and enhance the agricultural productivity of the San Francisco Bay Area. ~GREENPRINT~ … working landscapes that provide healthy food for the region’s residents and visitors, livelihoods for farmers and ranchers, and irreplaceable environmental and cultural resources for all ….
  • 7. Sub-regional Scale Opportunities Fresno Southeast Growth Area Green Valley Specific Plan (SEGA) 13,000 acre development 2,000 acres with 1,000 with 1,800 acre food belt grazing & 500 acre farm Angwin Ecovillage ~ 300 new homes + 100 acre farm
  • 8. Parcel scale Opportunities Urban Edge Agricultural Parks QROE Model, NE Educational Farms Hawaii AgPark Biodynamic Vineyard Resort
  • 9.
  • 10. Oeste Farms Conservancy Martial Cottle Park 600 acres – private land 290 acres – public land
  • 11. 7,000 ac Urban Edge Foodbelt in Coyote Valley What would it take ?
  • 12. Agricultural Parks in the EU • Multifunctional – nature, culture, agriculture • Multi-jurisdictional – local, municipal, provincial, country, EU • Multiple actors - public commitment to preservation policies Baix Llobregat Agricultural Park near Barcelona Parco Agricolo Sud Milano
  • 13. New Ruralism R e - l o c a l i z i n g f o o d & agriculture • Creates opportunities for rural & urban place-making • Promotes local culture & community health • Advances regional sustainability • Contributes toward climate change mitigation www.sagecenter.org

Editor's Notes

  1. Jo - proper nmae
  2. Economic and place=making opportuniies
  3. Blue print – invests, green print invest etc.
  4. Johanna add – site plan
  5. 2,938 haManaged by consortium of local governments and professional farming organizationsManaged for economic, environmental and social functions, and preservation values