Radio Script and Storyboards

1. DESIGN FOR PRODUCTION
SANGEETA JAIN

2. LECTURE 6 RADIO SCRIPT AND STORYBOARD

3. Vintage vector designed by Freepik
radio script is writing for the ear.

4. • Script is defined as the written words of a play, movie or show, or a
standard message to deliver on the phone or in person. Radio Script is
the written document containing the words, sound effects, music and
silence for the radio advertisement.
• A radio advertisement has only 15, 30, or 60 seconds to catch the
attention of the audience and motivate them to buy your product or
service. Listeners have to get it the first time around because they can’t
go back and hear it again (unlike re-reading a sentence in a print
advertisement).
• Most radio ads play for 30 seconds. Longer ads lose the listener's
attention and shorter ads don't have the time to accomplish anything
other than brand-name recognition.
RADIO SCRIPT

5. • Script should be no longer than 65 words for a 30 seconds advertisement.
• Write scripts clearly. Use easy and simple words with short sentences and
direct approach. Indicate sound effects with the phrase "SFX”. Label each
actuality “ACT”. Write who’s talking and how long it is.
• The script should…
– Mention the product clearly
– Describe it in brief / give a special offer / state any updates etc.
– Conclude with a call for action
• Some creative aspects include…
– be friendly not formal
– be energetic
– use words that give a chance for listeners to imagine visuals
– use interesting sounds and/or silence to enhance the words
SOME GUIDELINES…

6. AN EXAMPLE…
ref: voices.com

7. Vintage vector designed by Freepik
tell the story…visually.

8. • Storyboard is designing for TV advertisements. It is a series of sketches that
visually tell the story. It outlines the story, scenes and action.
• The storyboard shows the ‘key’ frames of the story or the design idea while
the action between frames is completed in the mind of the viewer/client. The
storyboard includes directional cues, such as arrows, to indicate actions and
camera movements.
• The storyboard helps to develop a strong visual story, spot weaknesses in
plot or timing or important missing elements or shots and to plan the…
– composition
– layout
– camera placement
– scene transitions
STORYBOARD

9. • The elements of print vs. elements of TV advertisements
STORYBOARD
Print Advertisements
ü Line
ü Color
ü Shape
ü Texture
ü Space
ü Form
TV Advertisements
ü Image
• Arrangement of scenes
ü Cinematography
• Framing
• Lighting
• Movement
ü Editing
• Sequence
ü Sound
• Dialogue
• Music
• Effects

10. • Storyboard should convey…
– what characters are in the frame?
– what are they doing?
– what are the characters saying to each other?
– is there going to be any other audio in this frame?
– how much time has passed between the frames?
– where the "camera" is in the scene?
– what is the angle of the camera?
• close-up
• long shot
• low camera angle, etc.
STORYBOARD

11. • How to work on a storyboard?
– Think of the key moments in your story (arc)
– What is the beginning, middle and end of this story?
– What are the other key ‘scene’ changes?
– How will the action progress?
– How will text, images and other elements enter and exit
the screen or transit from one frame to the next?
– Think about timing:
• The length of a frame
• the time from one frame to another
STORYBOARD

12. h"p://accad.osu.edu/womenandtech/Storyboard%20Resource/

13. h"p://nma.kcc.hawaii.edu/gargiulo/blog/images/LoremIpsum-­‐Storyboard.jpg

14. • How to work on a storyboard?
– develop a storyboard that consists of at least 6-9 frames.
– show the characters and their narration.
– write the sound effects or use arrows to add emphasis to
or illustrate actions.
– write below each frame to explain what kind of action is
taking place on screen.
– describe in visual or words the camera shot(s).
STORYBOARD

15. STORYBOARD
Example of a storyboard designed in Photoshop