Crispin Porter + Bogusky'nin eski kreatif direktörü, şimdiki ajans başkanı Chuck Porter'ın Virutic'in misafiri olarak geldiği İstanbul'da gerçekleştirdiği sunum..

2. TEŞEKKÜR EDERIM

3. HE‟S LYING.

4. HE DOESN‟T SPEAK
TURKISH.

6. POPULAR CULTURE IS
CURRENCY.

7. THE POWER OF THE STORY.

8. MYTH #1
EVERYTHING HAS CHANGED.

9. THE CRASH OF „04
Percentage of Men 18-34 watching prime-timeTV
33.0%
32.0%
31.0%
30.0%
29.0%
28.0%
27.0%
96-97 97-98 98-99 99-00 00-01 01-02 02-03 03-04
Source: Nielsen Media Research
Based on the percentage watching an average prime-time minute during the first three weeks of each television season

10. MEDIA FRAGMENTATION
Magazines Mobile
4% Video Games 6%
Newspapers
3%
8%
Internet
10%
Magazines
3%
TV
51%
Radio TV Newspapers
27% 61% 3%
Radio
24%
Late 80s Now
Source: E-marketer: Multitasking Consumers – Distracted or Connected? and Nielsen/Arbitron

11. ROUGHLY 380 B.C.

13. “THERE IS NO LEARNING
WITHOUT EMOTION”
-PLATO

14. FABLES, PARABLES AND
SOMETIMES ADVERTISING.

15. A FEW THINGS
WE‟VE LEARNED.

16. STAY LOOSE AND BACK
WINNERS.

19. 100 MILLION HITS.
IN 12 DAYS.

26. LIFE CHANGING EVENTS
% of Owners/Users Giving "4" or "5" on 5 pt. Impact on Life Scale
iPod
Radio
Satellite Radio
Handheld
e-mail
TiVo/
DVR
0 10 20 30 40 50 60
Source: Arbitron 2005

27. MULTI-TASKING
Percent of People 18+ Who Multi-task With Each Medium
Magazine
Newspaper
TV
Radio
Internet
0 10 20 30 40 50 60 70
Source: BIG research Simultaneous Media Usage Survey

28. MYTH #2
THE CUSTOMER IS IN
CONTROL.

29. INTERRUPTING PEOPLE
ISN‟T SUCH A GOOD
MARKETING PLAN.

30. IT‟S EASIER THAN EVER
TO FALL IN LOVE WITH YOU.

36. THE 50 MILLION PERSON
FOCUS GROUP.

38. WHAT YOU DO
IS MORE INTERESTING
THAN WHAT YOU SAY.

40. FLY BELOW THE RADAR.

42. THE BEST BUZZ
IS FREE BUZZ.

47. EVERYTHING IS
INTERACTIVE.

54. CONSISTENCY IS GOOD.
SURPRISE IS BETTER.

56. DON‟T FEED THE GORILLA.

61. PEOPLE GET BORED.
DON‟T WASTER THEIR TIME.

62. WHAT CAN YOU DO
IN 7 SECONDS?

64. THINK GLOBAL.

66. ARROGANT JERKS WHO
ONLY CARE ABOUT
AWARDS.

67. ARROGANT JERKS WHO
DON‟T ONLY CARE ABOUT
AWARDS.

68. WE MEASURE EVERYTHING
(IT‟S HOW WE GET PAID).

69. TAKE A GIANT STEP BACK.

70. THE GOLF.

74. THIS REVOLUTION ISN‟T
ABOUT WRITERS AND ART
DIRECTORS.

79. IT‟S HARD TO RESEARCH
YOURSELF TO GLORY.

85. BRAINS. TALENT. PASSION.
COURAGE. CURIOSITY.
EXPERIENCE.
IN THAT ORDER.

86. TALENT
GETTING IT AND KEEPING IT.

90. COLORADO?

93. GO OVERBOARD.

95. NEVER USE THE MONEY
EXCUSE.

97. NO FOCUS GROUP IN THE
WORLD HAS EVER WRITTEN
A GOOD STORY.

98. SAĞ OLUN.