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Plus de Sherwood College of Nursing, Barabanki, Uttar Pradesh(20)


Attitude- Psychology

  1. ATTITUDE Mr.Visanth V S Principal Sherwood College of Nursing Barabanki, UP
  2. Introduction An attitude may be a set of emotions, behaviors and beliefs towards a particular object, thing, events or a person. Attitude influences the behavior of a person, it may be negative or positive.
  3. Definition An attitude is an individual's degree of like or dislike for something (an idea, object or person). An attitude is a readiness to respond in such a way that behavior is given a certain direction. – Travers
  4. Nature or Characteristics of Attitudes Attitudes have a subject-object relationship Attitudes are learnt Attitudes represent the state of readiness Attitudes have definite motivational affective characteristics. Attitudes range from strongly positive to strongly negative
  5. Ice berg Phenomenon of Attitude
  6. Components of Attitudes An attitude has three components: Cognitive: It refers to the thinking that brings about the development of a belief about the attitude object. Affective: How he feels about it; the emotional component i.e. feelings or emotions associated with an attitude object. Conative: Behavioral tendency both verbal and nonverbal towards the object.
  7. Reactions towards attitude objects There are four possible reactions towards attitude they are as follows; Positive Attitude: The predisposition that results in desirable outcomes for individuals and organizations. Negative Attitude: The tendency of a person that result in an undesirable outcome for individuals and organizations Dual Attitude: It refers to the idea that an individual can have two different attitudes about something. Indifference: Indifference attitude is the absence of feeling for or against the person, idea or event.
  8. Development of Attitudes/Formation of Attitudes  Parents: Family is the first place for formation of attitudes. Parents begin the information flow that forms beliefs and attitudes about things.  Peers: As we grow, we tend to be influenced by other sources such as friends and group members. They serve as reference group in the development of attitudes.
  9. Contd……….  Conditioning : Many attitudes developed on the basis of classical conditioning are found to be irrational, as they have been paired with an emotion producing unconditioned stimulus. An attitudinal response can be learnt through instrumental conditioning by reinforcing a response that occurred in the presence of a discriminated stimulus.  Forming Attitudes by Balance: Balance theory holds that people prefer consistency or harmony in the relationship among their cognitions.
  10. Assessment Of Attitude Attitude can be assessed in two different ways; Direct method Indirect method
  11. Direct Assessment Method Differential Scale Likert Scale Guttman Scale Semantic Differential Scale
  12. Indirect Assessment Method  Inferring attitude directly from the verbal report or expressed opinion has many limitations.  Certain projective tests are used to assess the attitude indirectly.