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Indiagames presentation at the NASSCOM Innovation Awards

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Indiagames presentation at the NASSCOM Innovation Awards

  1. 1. NASSCOM – Innovation Awards Indiagames Ltd.
  2. 2. Indiagames – Defining Characteristics
  3. 3. Our innovation Complex!
  4. 4. It’s a simple story!
  5. 5. What is Games on Demand (GoD)?
  6. 6. Massive TV, Print, Radio Advertising
  7. 7. Users came to website to sign-up & play
  8. 8. Pathetic Conversions < 1%
  9. 9. We were stressed!
  10. 10. We started thinking…hard
  11. 11. Gaming Audiences in India
  12. 12. Real Gaming Audiences in India
  13. 13. India is techsavvy
  14. 14. Most Indians are Technophobic
  15. 15. Most Internet users are afraid
  16. 16. We gave them our ears
  17. 17. All they needed was a some help…
  18. 18. A crack team was put together
  19. 19. Solution : Gaming Ambassadors
  20. 20. Promote, Educate, Guide
  21. 21. Where do we find the Doot’s
  22. 22. BPOoooooooh
  23. 23. BPO jobs are ….
  24. 24. We got the experts…DOOT
  25. 25. Pilot in Mumbai
  26. 26. DOOT -Online, Phone, Email, Chat
  27. 27. Doots got India Gaming!
  28. 28. Conversion = 64%
  29. 29. Doots bane Kadam Kadam ke Saathi
  30. 30. English is very phunny language!
  31. 31. 200 Doots in Bhopal & Indore
  32. 32. Next Phase TN, UP, AP, Punjab
  33. 33. Small Towns Big Market
  34. 34. Target
  35. 35. Big Picture - NASSCOM
  36. 36. What is the innovation?
  37. 37. What is the innovation?
  38. 38. Takeaway Menu… BPO Tadka – DOOTs to evangelize gaming Masala Garlic Bread – Local language & small town Family Dosa – More Jobs No Bheja Fry – Gaming Try
  39. 39. Chak De Gaming

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