A brief presentation giving details about Research Introduction, Types, Research Proposals etc.

1. MBA-I
Business Research Methods
Dr.V.M. TIDAKE
PhD (FM); MBA (FM);
MBA (HR); BE (Chemical)
(Savitribai Phule Pune University)

2. Research
Lets play a baby game.
Match the pairs.
a) Who?
b) What?
c) Where?
d) When?
e) How?
i) Performance of MODI Govt?
ii) Identification of Target Market for the
Newly launched EV
iii) Identification of perspective buyers for
RCOM Assets
iv) Study on Nokia Failure Causes, in the
Indian Market.
v) Deciding suitable timing for IPO Launching.

3. Introduction to Research
What is research? (Keyword ADISNB)
 Searching Again and again.
 Finding newer Dimensions to existing phenomena.
 Doing Investigation to find Truth.
 Finding Solution to some ongoing issues.
 Identifying Newer concepts, methodologies, procedures.
 Providing sound Basis for decision making.
Election Polls
7 P’s of Marketing
Training Session Feedback
GST Implementation, Driverless Car
Pythagoras Theorem,
Law of Demand.
Backward Aayog on
Maratha Reservation

4. Research Definition
 Research is a systematized effort to gain new
knowledge
-Redman & Mory.
 Research is an organized enquiry designed and carried
out to provide information for solving a problem.
-Fred Kerlinger

5. Objectives/Significance/Benefits/
Advantages of Research.
 Extends Knowledge,
 Unravels the Mysteries
 Establishes Generalizations and General Laws
 Verifies and Tests existing Facts, Theories etc.
 Prediction of Future
 Analyzes Interrelationships
 Aims at Finding Solutions
 Aims at development of Newer Tools, Concepts and Theories.
 Aids in Planning,
 Supports Decision Making.

6. Types of Research
 On the Basis of Application
 On the Basis of Objectives
 On the Basis of Extent of Theory
 On the Basis of Time Dimension
Keyword: AOET

7. Types of Research
On the Basis
of Application
Pure/Basic/
Fundamental
Research
Applied
Research

8. Types of Research
On the Basis
of Objectives
Exploratory
Descriptive
Causal

9. Types of Research
On the Basis of
Extent of Theory
Theoretical
Empirical

10. Types of Research
On the Basis of
Time Dimension
Cross Sectional
Longitudinal

11. Qualities of Good Research
 Well defined problem
 Systematic
 Purposive
 Scientific
 Objectivity
 Observable or Empirical
 Solution Seeking
 Generalizability
 Unbiased
 Trans Disciplinary
 Clarity in Formulation
 Testable
 Identifying Variables
 Serve the Validity Needs
A very good study of Something during pre and post Demonetization period.
A Laboratorial study of Globalization on the Geography of India.
A Study on causes of failure of Narendra Modi’s Tea Selling Business.
A Study on geographical causes of Mosquito bites on the history of Human Survival.
Empirical Study of My perceptions towards Performance of Modi Govt.
Ethnographic Study of life at Mars.
Situational Study of feelings of the biker after fuel draining while on the go.
Analytical Study of Monsoon weather to reduce summer heat.
Study of management practices at my Retail Store with my enemies Retail Store.
Study of age and Physics for seeking solution on deceased mental peace in Youngsters.
Impact of problems of bad Companies on the level of good employees.
Study of Heartbeats of Armed Force during Surgical Strikes or war related actions.
Study of post death anatomy of Human Body.
Study of impact of Age, Height and Weight on to Human Psychology.

12. Steps in Research Process
 Problem Formulation
 Literature Review
 Hypothesis Designing
 Research Designing
 Sample Designing
 Data Collection
 Data Analysis
 Hypothesis Testing
 Interpretation and Generalization
 Thesis Preparation
Please Find Longest Racecar Having Discbreak, Roof Design, Simple Desk,
Delighting Cushion, Digital Analyzer to support Handoperating Thermocooler
Inorder to Get Timely Protection while driving.

13. Limitations of Research
 Appropriate use of Results (Can tell you Symptoms not Remedy)
 Precise Estimation (Any non consideration of single impacting factor can spoil the entire Research)
 Doesn’t provide answers (Every time may not lead to problem solution)
 Doesn’t Includes Overall Problem (Many a times not possible to cover all the
dimensions)
 Rely on Intuition and Judgment.

14. Problems Encountered by Researchers
in India
 Lack of a scientific training,
 Insufficient Interaction,
 Lack of Faith,
 Research Overlapping,
 Non Existent Code of Conduct,
 Lack of Efficient Secretarial Assistance,
 Lack of Proper Libraries,
 Non Availability of Books and Journals,
 Data Availability,
 Other Problems.

15. Business Research
 Definition:
Business Research is the planning, collection and analysis of data relevant to business decision making and the
communication of the results of this analysis to management - McDaniel & Gates
 Nature:
a) Clearly defined Objectives
b) Right Methodology
c) Promoting Business
d) Covers Region in which Business Operates
e) Judging Problems
f) Flexibility
g) Helps in business decision making

16. Objectives/Benefits of Business
Research
a) Cost Estimation
b) Price Determination
c) Cost Control
d) Managerial Decision Making
e) Market Trend Evaluation
f) Competitive Advantage Gaining

17. Business Research & Other
Information Services
A) Decision Support System (DSS)
B) Business Intelligence (BI)

18. Decision Support System (DSS)
Decision Support System is an interactive computer based system, which help decision makers utilize data and
model to solve unstructured problems.
-Scott Morton
Application:
a) Independent Problems, b) Interrelated Problems, c) Organizational Problems
Advantages:
• Improve Problem Solving
• Facilitate Communication
• Promote Learning or Training
• Increase Organizational Control
Disadvantages:
• Limited Storage Capacity
• Limited Information Sharing
• Difficult to Use
• Require Extensive Knowledge
• Translation Problem
• Confliction

19. Business Intelligence (BI)
Business Intelligence means the computer based advanced analytical tools and systems that
play a key role in the research process of the organization.
Application:
a) Measurement, b) Analytics, c) Reporting, d) Data Collaboration, e) KM
Advantages:
• Authorize Researchers
• Unite people to access data competently and successfully
• Examine and Increase Insight
• Enhance Association
• Refined Investigation and Reporting
Disadvantages:
• Pilling of Historical Data
• Cost
• Complexity
• Limited Use

20. Research Applications in Functional
Areas of Business
Financial Management: Capitalization, Investment Decisions, Dividend Decisions etc.
Production and Materials: PPC, Materials Management, Lean Manufacturing, MRP,
Stocking etc.
Banking and Insurance: New product Development, Credibility Determination, NPA
Management, Profit Management etc.
Human Resource Management: Recruitment, Training, Pay Roll Administration,
Employee Motivation, Employee Performance, Career Enhancement Program etc.
Government Sector: Union Budget, Import Export, Education, Healthcare, Industrial
Growth, Defense, Agricultural Development, Reservation Commission etc.
Marketing: New Product Development, Branding & Advertising, 7P’s, Customer Service,
Sales Promotion etc.

21. Emerging Trends in Business
Research
 Customer
 Public Data
 Investors
 Innovation
 Research and Development
 Technology
 Product Analysis
 Market and Consumer Research
 Market Analysis
 Competition Research
 Financial Analysis
 SWOT Analysis
 Competitor Analysis
 Growth Analysis
 Economic Analysis
 Consumer
 Product Development etc.

22. Concept of Scientific Enquiry
I) Scientific Enquiry is the act of systematically-
 Observing,
 Inducing,
 Deducing,
 Testing and
 Evaluating
a science based testing procedure.
II) Scientific Enquiry can be well understood by the help of following Incremental Steps-
a) Formulation of Research Problem,
b) Formulation of Management Question,
c) Formulation of Research Question and
d) Formulation of Investigation Question.

23. Research Proposal
 A research proposal is a snapshot of details encompassing the research problem precisions,
research methodology to be incorporated and planning of organizational resources while
meeting the goal.
 03 Dimensions:
a) From where to Start;
b) Destination to be reached;
c) Method of Getting There
 Purpose:
1. To present the management question to be Researched and its importance.
2. To discuss the research efforts of others who have worked on related management
questions.
3. To suggest the data necessary for solving the management question and how the data will be
gathered, treated and interpreted.

24. Elements of a Research Proposal
 Problem Statement
 Literature Review.
 Conceptual Framework.
 Hypotheses or Research Question.
 Research Methodology
 Task Structure or Scope of Work
 Management Plan
 Staff & Institutional Qualification.
 Budget

25. Evaluating a Research Proposal
 Precision in Problem Definition
- Clarity, Precision, Relevance, Applicability, Possibility etc.
 Quality of Methodology Followed
- Robustness, Validity, Reliability, Empirical, Replicable.
 Sufficiency of Resources Availability
- Timing, Quantity, Quality and Ability of Resources like Time, HR, Money, Infrastructure
etc.
 Information Availability
- Availability or Possibility to be Collected.
 Value of Research
- Is Value of Research Output is more than Cost or other Resources Consumed.

26. Question?
 How can you solve business problem?
 Why do you need to know how to write the research proposal?
 Do you understand the research process?
 Do you know why do you have to identify problem statement clearly before doing
research?
 Do you know why sampling and statistics are important to the research result?
 Why do you have to identify the limitation of your study?
 Why the research report and presentation are important?
 Do you know how to apply the steps of the research process ?

27. Questions
1.If you want to set up a coffee shop near the university and
school, what is your research topic?
2.Identify the problem statement.
3.Identify the objectives
4.The hypotheses
5. The research methodology.
6. The examples of the questionnaire