4. Download Games
Banking Instant Message Voting
Email Surf Internet News
Video Location based service
Download Music Voice Over IP
Social Network Maps
Mobile TV
12. $60 Voice revenues
are d
eclinin
$45
g.
$30
$15
$0
2002 2003 2004 2005 2006 2007 2008
Source: Chetan Sharma
13. What stops user
from using mobile internet?
Find it expensive 50%
Connection is slow 40%
Don’t find it convenient 37%
Tried but don’t find it useful 17%
Never tried 16%
Don’t know about it 8%
Source: IBM Institute for Business Value
14. Time based pricing
0.4 NTD / minutes
or volume based pricing
0.005 NTD / per packet
to flat rate data tariff
850 NTD / per month
15. What stops user
from using mobile internet?
Find it expensive 50%
Connection is slow 40%
Don’t find it convenient 37%
Tried but don’t find it useful 17%
Never tried 16%
Don’t know about it 8%
Source: IBM Institute for Business Value
17. What stops user
from using mobile internet?
Find it expensive 50%
Connection is slow 40%
Don’t find it convenient 37%
Tried but don’t find it useful 17%
Never tried 16%
Don’t know about it 8%
Source: IBM Institute for Business Value
22. What stops user
from using mobile internet?
Find it expensive 50%
Connection is slow 40%
Don’t find it convenient 37%
Tried but don’t find it useful 17%
Never tried 16%
Don’t know about it 8%
Source: IBM Institute for Business Value
23. More
Useful Application
10202 apps
on the App store!
May Jun Jul Aug Sep Oct Nov
Source: 148Apps
2008
24. What stops user
from using mobile internet?
Find it expensive 50%
Connection is slow 40%
Don’t find it convenient 37%
Tried but don’t find it useful 17%
Never tried 16%
Don’t know about it 8%
Source: IBM Institute for Business Value
27. in g.
$10
grow
$8
Data revenues are
$5
$3
$0
2002 2003 2004 2005 2006 2007 2008
Source: Chetan Sharma
28. Players Types at 2G Era
Customer
Mobile Competitor
Competitor
Mobile
Device
50% Services Operator
50%
Makers
Partners
Source: IBM Institute for Business Value
30. Players Types at 3G Era
Mobile
33%
Device
Makers
Customer
Competitor
Partners Partners
Mobile
Internet
Co
r
Services
o
etit
m
Internet
pe
mp
tito
Service Operator
Co
r
33%
Providers 33%
Partners
Source: IBM Analysis