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How we use AWS 
@mobmewireless 
Vishnu Gopal
About me 
• Vishnu Gopal 
• CTO, MobME Wireless 
• SlideShare Inc 
• Human-Computer Interaction at UCL, London 
• twitter....
MobME Wireless 
• Product company: Telecom, Banking, Security, 
Entrepreneurship 
• We run Startup Village, a product incu...
AWS 
• Early adopter: ~2008 
• Initially, mostly S3 & Cloudfront 
• Now we use: EC2, RDS, ElasticCache, Route53 
• This sh...
AWS
EC2 
• On-demand server provisioning 
• Replacement for unreliable VPS 
• Thinking of switching to reserved instances 
• Q...
EC2 
• Much better than alternatives for us (have explored 
Tata Instacompute & alternatives from Netmagic) 
• If you need...
RDS 
• Managed MySQL service 
• Uptime of DBs is ~100% 
• Convenience of managed implementations 
• Relatively tuned out o...
Elastic Cache 
• Relatively new addition to our arsenal 
• We are big fans of Redis, and had switched our 
memcached insta...
Route53 
• Very reliable DNS 
• Round-robin DNS for simple load balancing 
• We host a lot of websites, and needed a centr...
Other Services 
• Cloudfront: great CDN 
• SQS: simple queue 
• SES: very cheap email, we also use Mandrill 
• EBS: very l...
Overall Experience 
• Great on-demand computing 
• Reliable 
• Decent management console & tooling (can do better, 
for e....
Finis: Questions?
How we use AWS at MobME Wireless
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How we use AWS at MobME Wireless

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This is how we use AWS at MobME Wireless. Our revenue split & use cases with EC2, Cloudfront, and new services in the offing.

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How we use AWS at MobME Wireless

  1. 1. How we use AWS @mobmewireless Vishnu Gopal
  2. 2. About me • Vishnu Gopal • CTO, MobME Wireless • SlideShare Inc • Human-Computer Interaction at UCL, London • twitter.com/vishnugopal
  3. 3. MobME Wireless • Product company: Telecom, Banking, Security, Entrepreneurship • We run Startup Village, a product incubator based in Kerala & Andhra Pradesh. • AWS user since 2008 • We have a lot of servers (physical & VMs), 100+ physical servers & lots more VMs • www.mobme.in
  4. 4. AWS • Early adopter: ~2008 • Initially, mostly S3 & Cloudfront • Now we use: EC2, RDS, ElasticCache, Route53 • This short talk has my impressions about AWS, tradeoffs, problems in Indian context & some suggestions about alternatives.
  5. 5. AWS
  6. 6. EC2 • On-demand server provisioning • Replacement for unreliable VPS • Thinking of switching to reserved instances • Quick provisioning of servers • Problem: cannot be used where regulatory requirements require server hosting to be done within India (some banks, most telecom)
  7. 7. EC2 • Much better than alternatives for us (have explored Tata Instacompute & alternatives from Netmagic) • If you need just simple hosting, VPS is usually cheaper • Amazon credits for incubators like Startup Village make it the de-facto choice!
  8. 8. RDS • Managed MySQL service • Uptime of DBs is ~100% • Convenience of managed implementations • Relatively tuned out of the box • At times expensive if capacity is not planned well.
  9. 9. Elastic Cache • Relatively new addition to our arsenal • We are big fans of Redis, and had switched our memcached installations to Redis a long time ago • So when Elastic Cache added Redis last September it was a logical fit. • Great implementation, replica & failover support
  10. 10. Route53 • Very reliable DNS • Round-robin DNS for simple load balancing • We host a lot of websites, and needed a central place for DNS hosting • We’re exploring more options here, including linking to services like Cloudflare
  11. 11. Other Services • Cloudfront: great CDN • SQS: simple queue • SES: very cheap email, we also use Mandrill • EBS: very little use since we don’t have a lot of state • Exploring: Glacier, VPC
  12. 12. Overall Experience • Great on-demand computing • Reliable • Decent management console & tooling (can do better, for e.g. Heroku) • Feels like bare metal • Keeps up with the times • Really wish we had an India availability zone
  13. 13. Finis: Questions?

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