SlideShare une entreprise Scribd logo
1  sur  7
Télécharger pour lire hors ligne
PROJECT REPORT 
FOR 
THE PARTIAL FULFILLMENT OF 
BGS COURSE AT GLIM 
Study of Corporate Social Responsibility in India and its impact on 
business and Society. 
Abstract 
The purpose of this study is to explore the various definitions and descriptions of 
Corporate Social Responsibility (CSR); intricate upon development of CSR in India. 
Vishal Gupta 
DM15166 
Section 1 
Vi shal.pgdm15c@greatlakes.edu.in
Abstract 
Purpose -The purpose of this study is to explore the various definitions and descriptions of Corporate Social 
Responsibility (CSR); intricate upon development of CSR in India; study the theoretical ideas explained by 
various researchers and study the changing growth of current CSR practices in India. This paper observes 
how India’s top 500 corporations view, and manner their CSR, finds key CSR practices and plans these 
beside Global Reporting Enterprise standards. 
Methodology 
It is a cross-sectional study which is tentative in nature. It used secondary data collection and content 
analysis technique to evaluate CSR practices of corporations operating in India. 
Findings 
The key findings of the study are that CSR is nowadays presented as a broad business strategy, rising mainly 
from piece considerations and investor pressure. Corporations consider their interaction with stakeholders 
and impact of its business on society as significant issues. CSR policies vary with turnover and profit. The 
study suggests that business and CSR strategy seem to be on a convergent path, towards corporate and CSR 
integration across the corporation. Out of the top 500 corporations, 229 did not report on CSR activities , 
were therefore filtered. 49% of the lasting 271 corporations were recording on CSR. Many corporations are 
making empty gestures towards CSR and a few corporations have a structured and strategic approach. 
Several corporations’ extent their CSR funds very finely across many happenings. Every corporation 
explains CSR in their own ways as per their needs. CSR is on a rising learning curve and is mainly driven 
by compassion. 
Introduction 
The term corporate social performance was firstly devised by Sethi (1975), prolonged by Carroll (1979), 
and then polished by Wartick & Cochran (1985).In Sethi’s 1975 tri level model, the idea of corporate social 
performance was deliberated, and differences made among various corporate actions. 
World Business Council for Sustainable Development expresses Corporate Social Responsibility (CSR) as 
“The ongoing commitment by business to perform ethically and contribute to economic growth while 
improving the value of life of the staff and their families also of the society at large.” Thus CSR can be 
simply defined as the extra commitment by organizations to improve the social and economic position of 
various investors involved while conforming to all legal and economic necessities. 
CSR has an important role in governing the dangers of wild development, sustaining the needs of the current 
generation and at the same time confirming that the means of future cohorts is not threatened. Corporations 
are keener to report on their aids to the maintenance of a comprehensive environment, an improved society 
or more principled business practices through both inner and external action within the nations in which 
they function. The area often absent is CSR reporting in the zone of labor rights and associations. One of 
the major concerns of CSR should be the superiority of industrial relations in a corporation. There will be 
amplified costs to implement CSR, but the profits are likely to far balance the costs.
NEED FOR CORPORATE SOCIAL RESPONSIBILITY 
The current style of globalization has prepared the corporations realize that in order to contest effectively 
in a competitive atmosphere they need obviously defined business practices with a complete focus on the 
public importance in the markets . Firstly, the rise in competition among the MNCs to gain first mover 
benefit in various developing nations by establishing goodwill dealings with both the state and civil society 
is ample witness to this transformation. Secondly, in most of the emerging markets, the state has a duty of 
protecting the interests of the general public and thus gives preference to corporations which take care of 
the interests of completely. Thirdly, India has been identified as a spring of immense talent with the 
mounting levels of education. E.g, the capability of India in tossing out software professionals has now 
become internationally well-known. In order to lure from this vast talent pool upcoming up in developing 
countries, corporations need to gain a base in these markets by creating sound business follows addressing 
social and cultural apprehensions of the people. Fourthly, firms all over the sphere are beginning to hold 
the significance of intangible assets, be it trademark or employee morale. Equity generated in a 
corporation’s reputation or brand can easily be impaired or even lost mostly for corporations whose brand 
equity rest on corporation status. Reputation is built about intangibles such as trust, quality, relationships, 
transparency, credibility, and consistency, and tangibles such as assets like people, the environment and 
diversity. Only organizations that have grew the goodwill of the overall public and are ideal business 
citizens will be to grow these intangible assets into tactical advantages. CSR can be an important element 
of an organization’s business and corporate-level different strategies. Fifthly, CSR is a vital factor for 
employee enthusiasm and in appealing and retaining top class employees as well. , intellectual capital, 
creativity, Innovation and learning are assisted by a positive CSR approach. Sixthly, improved risk 
management can be realized by in-depth study of relations with external investors. Given the surge in cross-border 
business associations and the danger of cross-border litigation, panels have to ponder the risk 
management principles of business partners and suppliers. CSR also helps in agreement with regulation and 
the escaping of legal approvals, while the structure of dealings with host govt., societies and other investors 
can improve a corporation’s reputation and reliability and be important with concern to its coming 
investment decisions. 
The main drivers for CSR are the dwindling role of govt., demands for better disclosure, amplified customer 
interest, rising investor pressure, reasonable labor markets, and dealer relations. The corporations enjoy 
several assistances like improved economic performance, minor operating costs, improved brand image 
and status, improved sales and consumer loyalty, merchandise safety, greater use of renewable resources 
and material recyclability etc. 
CSR History 
Historically, the philanthropy of corporate people in India has look like western philanthropy in existence 
rooted in religious belief. Corporate practices during the 1900s that could be named socially responsible 
acquired different forms: 
Promoting religious conduct, enhancing employee, service to the community, welfare and Philanthropic 
donations to charity. 
Corporations may give capitals to charitable or educational organizations and may claim for them as 
unlimited humanitarian deeds, as soon as in fact they are merely trying to buy public good will. The 
philosophy of CSR in the 1950s was mainly based on a statement of the obligation of business to society. 
JRD Tata who always placed a great deal of importance to go past conducting themselves as truthful citizens 
keen out that there were numerous ways in which manufacturing and corporate enterprises can contribute 
to civic welfare past the scope of their standard activities. He counseled that apart from the apparent one of 
donating funds to upright causes which has been their usual practice for years; they might have utilized 
their own financial, executive and human resourced to offer task forces for mission direct relief and 
rebuilding measures. Slowly, it was initiated to be accepted.
The last period of the twentieth century seen a swipe away from help and traditional philanthropy in the 
direction of more direct commitment of business in conventional development and anxiety for deprived 
groups in the society. This has been obsessed both within by corporate will and visibly by increased 
legislative and civic expectations (Mohan, 2001). 
Conferring to Infosys founder, Narayan Murthy, ‘social responsibility is to generate maximum shareholders 
worth working under the conditions, where it is just for all its consumers, workers, stakeholders, the 
community, govt. and the environment.’ 
CSR framework 
CSR Initiatives: 
A lot of initiatives have been taken by the Indian companies. A list of those is as: 
1) Industry Association Initiative. 
2) Company Initiatives. 
3) Roundtables and Networks in India. 
Observations 
Based on the study, the following chart depicts the major approaches followed by top Indian Corporations 
for their CSR activities. 
64 corporations of top 200 Indian corporations have their own devoted foundations to convey their CSR 
actions. Foundations are ”not for profit organizations” made for serving the society by several activitie s 
such as education growth etc. In India organizational foundations are normally registered as charitable trusts 
for the persistence of social growth through healthcare development programs, poverty eradication 
programs etc. Hindustan Unilever’s Unilever foundation, work towards improving the living of poor in 
local societies and instantaneously fosters markets of the future, helping more than one billion people to 
develop their health and well-being and, thus, creating a sustainable future. 
62 out of the 200 Indian corporations of top 200 companies in India work along NGOs, charitable trusts 
and other similar organizations to achieve their objectives of carrying out growth in the society where these 
organizations work. E.g. Jet airways, India's foremost airline with the extensive domestic network and 
processes in 24 international terminuses across 4 continents, operates with numerous NGOs to carry out its 
CSR activities
46 of the corporations work in collaboration with a no. of govt. agencies for pursuing their CSR activities. 
18 corporations, were indulged directly in CSR activities. E.g., Havells India Limited, $1.3 billion and one 
of top 5 lighting corporations of world provides mid-day meals to about 350 govt. schools in Alwar district 
of Rajasthan, covering 30,000 students per day. 
12 corporations pursue their CSR by provisioning good and improved health care facilities for the backward 
segments of the society. 
10 corporations maintains distinctive funding for CSR activities and likewise keeps provisions of deputy 
funding for CSR for the next economic year so that the CSR strategies and activities of the corporation can 
be prearranged and carried out tactically throughout the year. E.g., ONGC emphasizes revolution of the 
organization to "stakeholder participation" from "Philanthropy". 
10 businesses also report to involve their employees directly to carry out its CSR actions with the local 
public members. 
2 corporations, Educomp Solutions limited, and Ranbaxy Laboratories Ltd. of 200 Indian companies, 
mention as involved in public private partnership (PPP) as a model to carry out their CSR activities. 
According to the newly passed Companies Bill 2012 CSR spends and reporting have been made more 
stringent. Corporations with net worth more than INR 500 crores, or revenue more than INR 1000 crores, 
or net profit of more than INR 5 crores are obligatory to constitute a CSR board to frame CSR policy for 
the firm. Corporations now have to pass a minimum of 2% of net profit made during preceding 3 years 
before creation of the policy. Majority of academic works advises that CSR done by organizations is largely 
egotistic, rather than being useful to society largely.
Results: 
Government and CSR 
As per study with the top 200 Indian companies. The CSR activities method followed by each company is 
in addition to the aid by the govt. to society. Thus a bit of burden for the societal development is unloaded 
of the government in terms of the CSR activities. 
Government has controlled the activities by the new companies act. And the CSR social impact is measured 
to find the final change by the activity. 
Corporate Social Responsibility’s social impact be measured as following: 
Social impact index= Net improvement in quality of life, and number of lives affected due to the nature of 
the CSR activity and based on the needs of the TB 
CSR’s SII is one of the indicator mentioned and calculated by government to govern the companies to 
follow the laws and impishness of the activities. 
Thus CSR is an aid to government’s aim of development. 
Business and CSR 
Business are looking for the better grounds to hold an opportunity in the developing market and India has 
got the potential. The Perception of the companies in the customers is built on the basis of their products 
and the service to the society. Like Tata group has made an image and brand value via its ethical CSR 
services. 
Companies like ITC and HUL has their go to village strategy for the business development. Which raises 
the business and do well for the society as well. Thus meeting the obligations of the government to follow 
up the new laws. 
Businesses in India are holding ground and are responsible to the social responsibility and are now more 
indulging in these in the essence of competition as well to maintain a social brand image. 
Thus Business also are impacting via new CSR rules and they are looking at all profitable ways to all, 
society government and business, to carry out. One of the suggested index to ROI of CSR activities. 
Society and CSR 
Society is the main focus of the CSR activities as Corporations major focus is toward the development of 
the society showing their responsibility towards the environment they do businesses. 
Society gains a lot from these activities and a major development was shown by certain CSR activities. 
NGOs associated with the human development and the welfare of the society are aided by certain 
companies. These NGOs are mostly non for profit organizations. 
As per our study the research work of the various top companies on the development of the society under 
their responsibility has increased the quality of living and the knowledge of the civic people there. 
Even many initiatives have given rise to many entrepreneurs and many farmers are back to their livelihood. 
The various CSR actions in the term of Health care services has saved many livings and provided quality 
health care to the needy and poor. 
Many corporations also felt their responsibility towards the Eco culture as they are more pronounced for 
their tree plantation and green technology transformation in the society. 
Thus finally the society is benefited by the CSR majorly as this was the major focus of the activity.
References. 
For the very scope of study following links and refrences were used to gather the literature to review 
and understand the new aspects of the project. 
 Conti, T. A. (2007). A history and review of the European Quality Award Model. The 
TQM Magazine. Bingley, Emerald. 19: 112-128. (2012). Retrieved 25.2.2012, from 
http://www.efqm.org/en/. 
 Gemoets, P. (2009). EFQM Transition Guide - How to upgrade to the EFQM Excellence 
Model 2010. EFQM. Brussels, EFQM: p. 4. 
 Olaru, M., G. Stoleriu, et al. (2011). "Social Responsibility Concerns of SMEs in Romania, 
from the perspective of the requirements of the EFQM Excellence Model." Amfitea tr u 
Economic XIII (29): p. 56-71. 
 Serban, V. and M. Ghenta (2009). Excellence Sustainability. EFQM Model for a 
sustainable development of the organization. Proceedings of the 2nd International 
Conference of Ecological Performance in a competitive economy (PEEC), Bucharest, 
Romania. 
 http://timesofindia.indiatimes.com/business/india-business/Corporate-Social- 
Responsibility-rules-soon-will- include-10-major-areas/articleshow/30822317.cms 
 Jones, Instrumental Stakeholder Theory: A Synthesis of Ethics and Economics, Academy 
of Management Review, 20(2), pp. (1995). 
 https://www.google.co.in/search?q=CSR+activities+in+india&oq=CSR+activities+in+in 
dia&aqs=chrome..69i57j0l5.26091j0j7&sourceid=chrome&espv=210&es_sm=93&ie=U 
TF-8 
 https://www.google.co.in/url?sa=t&rct=j&q=&esrc=s&source=web&cd=5&cad=rja&uac 
t=8&ved=0CGkQFjAE&url=http%3A%2F%2Fidosi.org%2Fajbas%2Fajbas4(3)12%2F6. 
pdf&ei=kOAnU9i_MMiHrgfq_YDgBQ&usg=AFQjCNHdbfH7TSTtQa8hlKbJbuPz1DK 
G2A&sig2=5RKLzNr7VZHM_rGdgiCwgQ&bvm=bv.62922401,d.bmk 
 https://www.google.co.in/url?sa=t&rct=j&q=&esrc=s&source=web&cd=6&cad=rja&uac 
t=8&ved=0CHQQFjAF&url=http%3A%2F%2Fwww.indiacsr.in%2Fen%2F%3Ftag%3D 
csr-activities& 
ei=kOAnU9i_MMiHrgfq_YDgBQ&usg=AFQjCNFW23Sn9fMVdJrVrVAyI 
MNiHTp2dQ&sig2=UDd--CAvCQjTBUvH6YN77A&bvm=bv.62922401,d.bmk 
 http://en.wikipedia.org/wiki/Evolution_of_corporate_social_responsibility_in_India 
 http://www.canon.co.in/personal/web/company/about/csr 
 http://www.itcportal.com/businesses/agri-business/e-choupal.aspx

Contenu connexe

Tendances

Stakeholders Perceptions regarding Usefulness of Corporate Social Responsibil...
Stakeholders Perceptions regarding Usefulness of Corporate Social Responsibil...Stakeholders Perceptions regarding Usefulness of Corporate Social Responsibil...
Stakeholders Perceptions regarding Usefulness of Corporate Social Responsibil...professionalpanorama
 
Social Enterpreneurship: A Form of Social Responsibility in India
Social Enterpreneurship: A Form of Social Responsibility in IndiaSocial Enterpreneurship: A Form of Social Responsibility in India
Social Enterpreneurship: A Form of Social Responsibility in Indiaprofessionalpanorama
 
Corporate social responsibility role of banks
Corporate social responsibility   role of banksCorporate social responsibility   role of banks
Corporate social responsibility role of banksCS (Dr)Rajeev Babel
 
Uday Salunkhe - Emerging Competitiveness Paradigms
Uday Salunkhe - Emerging Competitiveness Paradigms Uday Salunkhe - Emerging Competitiveness Paradigms
Uday Salunkhe - Emerging Competitiveness Paradigms udaysalunkhe
 
A Study on Linkage between Corporate Social Responsibility and Return on Net ...
A Study on Linkage between Corporate Social Responsibility and Return on Net ...A Study on Linkage between Corporate Social Responsibility and Return on Net ...
A Study on Linkage between Corporate Social Responsibility and Return on Net ...iosrjce
 
Corporate social responsibility competitive advantage or social concern
Corporate social responsibility competitive advantage or social concernCorporate social responsibility competitive advantage or social concern
Corporate social responsibility competitive advantage or social concernAlexander Decker
 
11.corporate social responsibility competitive advantage or social concern
11.corporate social responsibility competitive advantage or social concern11.corporate social responsibility competitive advantage or social concern
11.corporate social responsibility competitive advantage or social concernAlexander Decker
 
Corporate soul oct`13
Corporate soul oct`13Corporate soul oct`13
Corporate soul oct`13Mukul Gupta
 
Corporate social Responsibility
Corporate social ResponsibilityCorporate social Responsibility
Corporate social Responsibilityreevaverma
 
Leadership in a rapidly changing world
Leadership in a rapidly changing worldLeadership in a rapidly changing world
Leadership in a rapidly changing worldJay Vikram Bakshi
 
Article IICA- Np & MM
Article IICA- Np & MMArticle IICA- Np & MM
Article IICA- Np & MMMayurimisra
 
13 mohammad khalil ahmed pp
13 mohammad khalil ahmed pp13 mohammad khalil ahmed pp
13 mohammad khalil ahmed ppPriyanka Sharma
 

Tendances (18)

E0351038042
E0351038042E0351038042
E0351038042
 
Stakeholders Perceptions regarding Usefulness of Corporate Social Responsibil...
Stakeholders Perceptions regarding Usefulness of Corporate Social Responsibil...Stakeholders Perceptions regarding Usefulness of Corporate Social Responsibil...
Stakeholders Perceptions regarding Usefulness of Corporate Social Responsibil...
 
Social Enterpreneurship: A Form of Social Responsibility in India
Social Enterpreneurship: A Form of Social Responsibility in IndiaSocial Enterpreneurship: A Form of Social Responsibility in India
Social Enterpreneurship: A Form of Social Responsibility in India
 
Corporate social responsibility role of banks
Corporate social responsibility   role of banksCorporate social responsibility   role of banks
Corporate social responsibility role of banks
 
Uday Salunkhe - Emerging Competitiveness Paradigms
Uday Salunkhe - Emerging Competitiveness Paradigms Uday Salunkhe - Emerging Competitiveness Paradigms
Uday Salunkhe - Emerging Competitiveness Paradigms
 
A Study on Linkage between Corporate Social Responsibility and Return on Net ...
A Study on Linkage between Corporate Social Responsibility and Return on Net ...A Study on Linkage between Corporate Social Responsibility and Return on Net ...
A Study on Linkage between Corporate Social Responsibility and Return on Net ...
 
1 (2)
1 (2)1 (2)
1 (2)
 
Corporate social responsibility competitive advantage or social concern
Corporate social responsibility competitive advantage or social concernCorporate social responsibility competitive advantage or social concern
Corporate social responsibility competitive advantage or social concern
 
11.corporate social responsibility competitive advantage or social concern
11.corporate social responsibility competitive advantage or social concern11.corporate social responsibility competitive advantage or social concern
11.corporate social responsibility competitive advantage or social concern
 
Corporate soul oct`13
Corporate soul oct`13Corporate soul oct`13
Corporate soul oct`13
 
Corporate social Responsibility
Corporate social ResponsibilityCorporate social Responsibility
Corporate social Responsibility
 
EFFECT OF CSR IN ODISHA
EFFECT OF CSR IN ODISHAEFFECT OF CSR IN ODISHA
EFFECT OF CSR IN ODISHA
 
Leadership in a rapidly changing world
Leadership in a rapidly changing worldLeadership in a rapidly changing world
Leadership in a rapidly changing world
 
Article IICA- Np & MM
Article IICA- Np & MMArticle IICA- Np & MM
Article IICA- Np & MM
 
13 mohammad khalil ahmed pp
13 mohammad khalil ahmed pp13 mohammad khalil ahmed pp
13 mohammad khalil ahmed pp
 
CSR OF COMMERCIAL BANKS
CSR OF COMMERCIAL BANKSCSR OF COMMERCIAL BANKS
CSR OF COMMERCIAL BANKS
 
csr: legislation
csr: legislationcsr: legislation
csr: legislation
 
Dec14010501
Dec14010501Dec14010501
Dec14010501
 

Similaire à Study of Corporate Social Responsibility in India and its impact on business and Society

From Philanthropy to Mandatory CSR: A Journey towards Mandatory Corporate So...
	From Philanthropy to Mandatory CSR: A Journey towards Mandatory Corporate So...	From Philanthropy to Mandatory CSR: A Journey towards Mandatory Corporate So...
From Philanthropy to Mandatory CSR: A Journey towards Mandatory Corporate So...inventionjournals
 
Corporate Social Responsibilty of Bharti Airtel
Corporate Social Responsibilty of Bharti AirtelCorporate Social Responsibilty of Bharti Airtel
Corporate Social Responsibilty of Bharti Airtelafroz ansari
 
Corporate Social Responsibilty of Bharti Airtel
Corporate Social Responsibilty of Bharti AirtelCorporate Social Responsibilty of Bharti Airtel
Corporate Social Responsibilty of Bharti Airtelafroz ansari
 
Corporate social responsibility
Corporate social responsibilityCorporate social responsibility
Corporate social responsibilityNewazAIUB
 
Report- Impact of CSR on financial performance of the company
Report- Impact of CSR on financial performance of the companyReport- Impact of CSR on financial performance of the company
Report- Impact of CSR on financial performance of the companyBindu Priya Pasham
 
Corporate Social Responsibility in India
Corporate Social Responsibility in IndiaCorporate Social Responsibility in India
Corporate Social Responsibility in IndiaRahul raj singh
 
Csr in india ,a case study on hindalco
Csr in india ,a case study on hindalcoCsr in india ,a case study on hindalco
Csr in india ,a case study on hindalcoserampore college
 
corporate social responsibility initiatives between public sector and.pptx
corporate social responsibility initiatives between public sector and.pptxcorporate social responsibility initiatives between public sector and.pptx
corporate social responsibility initiatives between public sector and.pptxAyaanKhan453492
 
Mehak 3c corporate social responsibilty of five different brands and their co...
Mehak 3c corporate social responsibilty of five different brands and their co...Mehak 3c corporate social responsibilty of five different brands and their co...
Mehak 3c corporate social responsibilty of five different brands and their co...Mehak Kalra
 
Research Project on CSR.docx
Research Project on CSR.docxResearch Project on CSR.docx
Research Project on CSR.docxkushi62
 
Corporate social responsibility (2)
Corporate social responsibility  (2)Corporate social responsibility  (2)
Corporate social responsibility (2)madhumeeta dhar
 
Introduction to CSR.pdf
Introduction to CSR.pdfIntroduction to CSR.pdf
Introduction to CSR.pdfShrutika Khole
 

Similaire à Study of Corporate Social Responsibility in India and its impact on business and Society (20)

Jeeni
JeeniJeeni
Jeeni
 
From Philanthropy to Mandatory CSR: A Journey towards Mandatory Corporate So...
	From Philanthropy to Mandatory CSR: A Journey towards Mandatory Corporate So...	From Philanthropy to Mandatory CSR: A Journey towards Mandatory Corporate So...
From Philanthropy to Mandatory CSR: A Journey towards Mandatory Corporate So...
 
Module 4 CSR.pptx
Module 4 CSR.pptxModule 4 CSR.pptx
Module 4 CSR.pptx
 
Corporate Social Responsibilty of Bharti Airtel
Corporate Social Responsibilty of Bharti AirtelCorporate Social Responsibilty of Bharti Airtel
Corporate Social Responsibilty of Bharti Airtel
 
Corporate Social Responsibilty of Bharti Airtel
Corporate Social Responsibilty of Bharti AirtelCorporate Social Responsibilty of Bharti Airtel
Corporate Social Responsibilty of Bharti Airtel
 
Corporate social responsibility
Corporate social responsibilityCorporate social responsibility
Corporate social responsibility
 
Unit 4 ethics and governance
Unit 4 ethics and governanceUnit 4 ethics and governance
Unit 4 ethics and governance
 
Report- Impact of CSR on financial performance of the company
Report- Impact of CSR on financial performance of the companyReport- Impact of CSR on financial performance of the company
Report- Impact of CSR on financial performance of the company
 
Corporate Social Responsibility in India
Corporate Social Responsibility in IndiaCorporate Social Responsibility in India
Corporate Social Responsibility in India
 
Csr in india ,a case study on hindalco
Csr in india ,a case study on hindalcoCsr in india ,a case study on hindalco
Csr in india ,a case study on hindalco
 
corporate social responsibility initiatives between public sector and.pptx
corporate social responsibility initiatives between public sector and.pptxcorporate social responsibility initiatives between public sector and.pptx
corporate social responsibility initiatives between public sector and.pptx
 
Mehak 3c corporate social responsibilty of five different brands and their co...
Mehak 3c corporate social responsibilty of five different brands and their co...Mehak 3c corporate social responsibilty of five different brands and their co...
Mehak 3c corporate social responsibilty of five different brands and their co...
 
Sujit Maity.pptx
Sujit Maity.pptxSujit Maity.pptx
Sujit Maity.pptx
 
Research Project on CSR.docx
Research Project on CSR.docxResearch Project on CSR.docx
Research Project on CSR.docx
 
Csr lyn
Csr  lynCsr  lyn
Csr lyn
 
IIMSHILLONGDRAFT.pdf
IIMSHILLONGDRAFT.pdfIIMSHILLONGDRAFT.pdf
IIMSHILLONGDRAFT.pdf
 
Essay On Csr
Essay On CsrEssay On Csr
Essay On Csr
 
Csr Essay
Csr EssayCsr Essay
Csr Essay
 
Corporate social responsibility (2)
Corporate social responsibility  (2)Corporate social responsibility  (2)
Corporate social responsibility (2)
 
Introduction to CSR.pdf
Introduction to CSR.pdfIntroduction to CSR.pdf
Introduction to CSR.pdf
 

Dernier

Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 

Dernier (20)

Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 

Study of Corporate Social Responsibility in India and its impact on business and Society

  • 1. PROJECT REPORT FOR THE PARTIAL FULFILLMENT OF BGS COURSE AT GLIM Study of Corporate Social Responsibility in India and its impact on business and Society. Abstract The purpose of this study is to explore the various definitions and descriptions of Corporate Social Responsibility (CSR); intricate upon development of CSR in India. Vishal Gupta DM15166 Section 1 Vi shal.pgdm15c@greatlakes.edu.in
  • 2. Abstract Purpose -The purpose of this study is to explore the various definitions and descriptions of Corporate Social Responsibility (CSR); intricate upon development of CSR in India; study the theoretical ideas explained by various researchers and study the changing growth of current CSR practices in India. This paper observes how India’s top 500 corporations view, and manner their CSR, finds key CSR practices and plans these beside Global Reporting Enterprise standards. Methodology It is a cross-sectional study which is tentative in nature. It used secondary data collection and content analysis technique to evaluate CSR practices of corporations operating in India. Findings The key findings of the study are that CSR is nowadays presented as a broad business strategy, rising mainly from piece considerations and investor pressure. Corporations consider their interaction with stakeholders and impact of its business on society as significant issues. CSR policies vary with turnover and profit. The study suggests that business and CSR strategy seem to be on a convergent path, towards corporate and CSR integration across the corporation. Out of the top 500 corporations, 229 did not report on CSR activities , were therefore filtered. 49% of the lasting 271 corporations were recording on CSR. Many corporations are making empty gestures towards CSR and a few corporations have a structured and strategic approach. Several corporations’ extent their CSR funds very finely across many happenings. Every corporation explains CSR in their own ways as per their needs. CSR is on a rising learning curve and is mainly driven by compassion. Introduction The term corporate social performance was firstly devised by Sethi (1975), prolonged by Carroll (1979), and then polished by Wartick & Cochran (1985).In Sethi’s 1975 tri level model, the idea of corporate social performance was deliberated, and differences made among various corporate actions. World Business Council for Sustainable Development expresses Corporate Social Responsibility (CSR) as “The ongoing commitment by business to perform ethically and contribute to economic growth while improving the value of life of the staff and their families also of the society at large.” Thus CSR can be simply defined as the extra commitment by organizations to improve the social and economic position of various investors involved while conforming to all legal and economic necessities. CSR has an important role in governing the dangers of wild development, sustaining the needs of the current generation and at the same time confirming that the means of future cohorts is not threatened. Corporations are keener to report on their aids to the maintenance of a comprehensive environment, an improved society or more principled business practices through both inner and external action within the nations in which they function. The area often absent is CSR reporting in the zone of labor rights and associations. One of the major concerns of CSR should be the superiority of industrial relations in a corporation. There will be amplified costs to implement CSR, but the profits are likely to far balance the costs.
  • 3. NEED FOR CORPORATE SOCIAL RESPONSIBILITY The current style of globalization has prepared the corporations realize that in order to contest effectively in a competitive atmosphere they need obviously defined business practices with a complete focus on the public importance in the markets . Firstly, the rise in competition among the MNCs to gain first mover benefit in various developing nations by establishing goodwill dealings with both the state and civil society is ample witness to this transformation. Secondly, in most of the emerging markets, the state has a duty of protecting the interests of the general public and thus gives preference to corporations which take care of the interests of completely. Thirdly, India has been identified as a spring of immense talent with the mounting levels of education. E.g, the capability of India in tossing out software professionals has now become internationally well-known. In order to lure from this vast talent pool upcoming up in developing countries, corporations need to gain a base in these markets by creating sound business follows addressing social and cultural apprehensions of the people. Fourthly, firms all over the sphere are beginning to hold the significance of intangible assets, be it trademark or employee morale. Equity generated in a corporation’s reputation or brand can easily be impaired or even lost mostly for corporations whose brand equity rest on corporation status. Reputation is built about intangibles such as trust, quality, relationships, transparency, credibility, and consistency, and tangibles such as assets like people, the environment and diversity. Only organizations that have grew the goodwill of the overall public and are ideal business citizens will be to grow these intangible assets into tactical advantages. CSR can be an important element of an organization’s business and corporate-level different strategies. Fifthly, CSR is a vital factor for employee enthusiasm and in appealing and retaining top class employees as well. , intellectual capital, creativity, Innovation and learning are assisted by a positive CSR approach. Sixthly, improved risk management can be realized by in-depth study of relations with external investors. Given the surge in cross-border business associations and the danger of cross-border litigation, panels have to ponder the risk management principles of business partners and suppliers. CSR also helps in agreement with regulation and the escaping of legal approvals, while the structure of dealings with host govt., societies and other investors can improve a corporation’s reputation and reliability and be important with concern to its coming investment decisions. The main drivers for CSR are the dwindling role of govt., demands for better disclosure, amplified customer interest, rising investor pressure, reasonable labor markets, and dealer relations. The corporations enjoy several assistances like improved economic performance, minor operating costs, improved brand image and status, improved sales and consumer loyalty, merchandise safety, greater use of renewable resources and material recyclability etc. CSR History Historically, the philanthropy of corporate people in India has look like western philanthropy in existence rooted in religious belief. Corporate practices during the 1900s that could be named socially responsible acquired different forms: Promoting religious conduct, enhancing employee, service to the community, welfare and Philanthropic donations to charity. Corporations may give capitals to charitable or educational organizations and may claim for them as unlimited humanitarian deeds, as soon as in fact they are merely trying to buy public good will. The philosophy of CSR in the 1950s was mainly based on a statement of the obligation of business to society. JRD Tata who always placed a great deal of importance to go past conducting themselves as truthful citizens keen out that there were numerous ways in which manufacturing and corporate enterprises can contribute to civic welfare past the scope of their standard activities. He counseled that apart from the apparent one of donating funds to upright causes which has been their usual practice for years; they might have utilized their own financial, executive and human resourced to offer task forces for mission direct relief and rebuilding measures. Slowly, it was initiated to be accepted.
  • 4. The last period of the twentieth century seen a swipe away from help and traditional philanthropy in the direction of more direct commitment of business in conventional development and anxiety for deprived groups in the society. This has been obsessed both within by corporate will and visibly by increased legislative and civic expectations (Mohan, 2001). Conferring to Infosys founder, Narayan Murthy, ‘social responsibility is to generate maximum shareholders worth working under the conditions, where it is just for all its consumers, workers, stakeholders, the community, govt. and the environment.’ CSR framework CSR Initiatives: A lot of initiatives have been taken by the Indian companies. A list of those is as: 1) Industry Association Initiative. 2) Company Initiatives. 3) Roundtables and Networks in India. Observations Based on the study, the following chart depicts the major approaches followed by top Indian Corporations for their CSR activities. 64 corporations of top 200 Indian corporations have their own devoted foundations to convey their CSR actions. Foundations are ”not for profit organizations” made for serving the society by several activitie s such as education growth etc. In India organizational foundations are normally registered as charitable trusts for the persistence of social growth through healthcare development programs, poverty eradication programs etc. Hindustan Unilever’s Unilever foundation, work towards improving the living of poor in local societies and instantaneously fosters markets of the future, helping more than one billion people to develop their health and well-being and, thus, creating a sustainable future. 62 out of the 200 Indian corporations of top 200 companies in India work along NGOs, charitable trusts and other similar organizations to achieve their objectives of carrying out growth in the society where these organizations work. E.g. Jet airways, India's foremost airline with the extensive domestic network and processes in 24 international terminuses across 4 continents, operates with numerous NGOs to carry out its CSR activities
  • 5. 46 of the corporations work in collaboration with a no. of govt. agencies for pursuing their CSR activities. 18 corporations, were indulged directly in CSR activities. E.g., Havells India Limited, $1.3 billion and one of top 5 lighting corporations of world provides mid-day meals to about 350 govt. schools in Alwar district of Rajasthan, covering 30,000 students per day. 12 corporations pursue their CSR by provisioning good and improved health care facilities for the backward segments of the society. 10 corporations maintains distinctive funding for CSR activities and likewise keeps provisions of deputy funding for CSR for the next economic year so that the CSR strategies and activities of the corporation can be prearranged and carried out tactically throughout the year. E.g., ONGC emphasizes revolution of the organization to "stakeholder participation" from "Philanthropy". 10 businesses also report to involve their employees directly to carry out its CSR actions with the local public members. 2 corporations, Educomp Solutions limited, and Ranbaxy Laboratories Ltd. of 200 Indian companies, mention as involved in public private partnership (PPP) as a model to carry out their CSR activities. According to the newly passed Companies Bill 2012 CSR spends and reporting have been made more stringent. Corporations with net worth more than INR 500 crores, or revenue more than INR 1000 crores, or net profit of more than INR 5 crores are obligatory to constitute a CSR board to frame CSR policy for the firm. Corporations now have to pass a minimum of 2% of net profit made during preceding 3 years before creation of the policy. Majority of academic works advises that CSR done by organizations is largely egotistic, rather than being useful to society largely.
  • 6. Results: Government and CSR As per study with the top 200 Indian companies. The CSR activities method followed by each company is in addition to the aid by the govt. to society. Thus a bit of burden for the societal development is unloaded of the government in terms of the CSR activities. Government has controlled the activities by the new companies act. And the CSR social impact is measured to find the final change by the activity. Corporate Social Responsibility’s social impact be measured as following: Social impact index= Net improvement in quality of life, and number of lives affected due to the nature of the CSR activity and based on the needs of the TB CSR’s SII is one of the indicator mentioned and calculated by government to govern the companies to follow the laws and impishness of the activities. Thus CSR is an aid to government’s aim of development. Business and CSR Business are looking for the better grounds to hold an opportunity in the developing market and India has got the potential. The Perception of the companies in the customers is built on the basis of their products and the service to the society. Like Tata group has made an image and brand value via its ethical CSR services. Companies like ITC and HUL has their go to village strategy for the business development. Which raises the business and do well for the society as well. Thus meeting the obligations of the government to follow up the new laws. Businesses in India are holding ground and are responsible to the social responsibility and are now more indulging in these in the essence of competition as well to maintain a social brand image. Thus Business also are impacting via new CSR rules and they are looking at all profitable ways to all, society government and business, to carry out. One of the suggested index to ROI of CSR activities. Society and CSR Society is the main focus of the CSR activities as Corporations major focus is toward the development of the society showing their responsibility towards the environment they do businesses. Society gains a lot from these activities and a major development was shown by certain CSR activities. NGOs associated with the human development and the welfare of the society are aided by certain companies. These NGOs are mostly non for profit organizations. As per our study the research work of the various top companies on the development of the society under their responsibility has increased the quality of living and the knowledge of the civic people there. Even many initiatives have given rise to many entrepreneurs and many farmers are back to their livelihood. The various CSR actions in the term of Health care services has saved many livings and provided quality health care to the needy and poor. Many corporations also felt their responsibility towards the Eco culture as they are more pronounced for their tree plantation and green technology transformation in the society. Thus finally the society is benefited by the CSR majorly as this was the major focus of the activity.
  • 7. References. For the very scope of study following links and refrences were used to gather the literature to review and understand the new aspects of the project.  Conti, T. A. (2007). A history and review of the European Quality Award Model. The TQM Magazine. Bingley, Emerald. 19: 112-128. (2012). Retrieved 25.2.2012, from http://www.efqm.org/en/.  Gemoets, P. (2009). EFQM Transition Guide - How to upgrade to the EFQM Excellence Model 2010. EFQM. Brussels, EFQM: p. 4.  Olaru, M., G. Stoleriu, et al. (2011). "Social Responsibility Concerns of SMEs in Romania, from the perspective of the requirements of the EFQM Excellence Model." Amfitea tr u Economic XIII (29): p. 56-71.  Serban, V. and M. Ghenta (2009). Excellence Sustainability. EFQM Model for a sustainable development of the organization. Proceedings of the 2nd International Conference of Ecological Performance in a competitive economy (PEEC), Bucharest, Romania.  http://timesofindia.indiatimes.com/business/india-business/Corporate-Social- Responsibility-rules-soon-will- include-10-major-areas/articleshow/30822317.cms  Jones, Instrumental Stakeholder Theory: A Synthesis of Ethics and Economics, Academy of Management Review, 20(2), pp. (1995).  https://www.google.co.in/search?q=CSR+activities+in+india&oq=CSR+activities+in+in dia&aqs=chrome..69i57j0l5.26091j0j7&sourceid=chrome&espv=210&es_sm=93&ie=U TF-8  https://www.google.co.in/url?sa=t&rct=j&q=&esrc=s&source=web&cd=5&cad=rja&uac t=8&ved=0CGkQFjAE&url=http%3A%2F%2Fidosi.org%2Fajbas%2Fajbas4(3)12%2F6. pdf&ei=kOAnU9i_MMiHrgfq_YDgBQ&usg=AFQjCNHdbfH7TSTtQa8hlKbJbuPz1DK G2A&sig2=5RKLzNr7VZHM_rGdgiCwgQ&bvm=bv.62922401,d.bmk  https://www.google.co.in/url?sa=t&rct=j&q=&esrc=s&source=web&cd=6&cad=rja&uac t=8&ved=0CHQQFjAF&url=http%3A%2F%2Fwww.indiacsr.in%2Fen%2F%3Ftag%3D csr-activities& ei=kOAnU9i_MMiHrgfq_YDgBQ&usg=AFQjCNFW23Sn9fMVdJrVrVAyI MNiHTp2dQ&sig2=UDd--CAvCQjTBUvH6YN77A&bvm=bv.62922401,d.bmk  http://en.wikipedia.org/wiki/Evolution_of_corporate_social_responsibility_in_India  http://www.canon.co.in/personal/web/company/about/csr  http://www.itcportal.com/businesses/agri-business/e-choupal.aspx