Connecting with the Ever Changing Consumer Using a Digital Town Hall
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Connecting with the Ever Changing Consumer Using a Digital Town Hall
- 1. CONNECTING WITH THE EVER CHANGING CONSUMER USING A DIGITAL TOWN HALL Richard Watkins :: Cox Communications Kris Hartvigsen :: Vision Critical
- 3. Introduction: Digital Town Hall
- 5. 2006 Launch of Our Panel Cox Digital Town Hall
- 7. Once they are a Resident…. They can participate in surveys…
- 8. Participate in discussions, forums… Once they are a Resident….
- 9. Get Feedback Through Newsletters… Once they are a Resident….
- 10. The Town Hall Provides Reporting
- 11. Examples: Digital Town Hall
- 19. Redefining Panel: Integrate Panel & Community
- 21. Quantitative Panel with 10,000 panelists Breakout Communities of 300, still part of the panel Interact with your target segments through quantitative surveys Invite panelists to additionally participate in ongoing qualitative discussions. Seamlessly run smaller breakout groups of varying sizes. Can be both open member generated content or directed tasks. Integration of Panel & Community
- 22. Town Hall Time Shifting Technology Adopters Gamers Mobile Video Focused Engagement: Run Small Breakout Group(s) Integration of Panel & Community
- 28. Redefining Panel: Introduce Rich Media Questions
- 29. Introduce Rich Media Questions
- 30. Introduce Rich Media Questions
- 31. Introduce Rich Media Questions
- 32. Introduce Rich Media Questions
- 33. Introduce Rich Media Questions
- 34. Introduce Rich Media Questions
- 35. Introduce Rich Media Questions More likely to take part in online surveys No change from my current participation Engagement Lift +18 pts n=1,850 n=1,755 Image: ESOMAR Paper Maximizing respondent engagement:
- 36. Introduce Rich Media Questions Total Canada US UK France Australia 18 to 34 yrs 35 to 54 yrs 55+ yrs Men Women Country Age Gender Image: ESOMAR Paper Maximizing respondent engagement: Engagement Lift
- 37. Introduce Rich Media Questions Fusion Flat Fusion Flat Fusion Flat Flat n = 1,850 Fusion n = 1,755 This survey was… Image: ESOMAR Paper Maximizing respondent engagement:
- 38. Key Take Away:
- 41. Q & A
- 42. CONNECTING WITH THE EVER CHANGING CONSUMER USING A DIGITAL TOWN HALL Richard Watkins :: Cox Communications Kris Hartvigsen :: Vision Critical