In order to achieve true omni-channel retail capabilities and improve operational efficiency, Mattress Firm has chosen Visionet Systems as strategic technology partner. Visionet has applied its expertise towards integrating Mattress Firm’s existing investments in e-commerce with Microsoft Dynamics AX to produce a centralized information repository that synchronizes all business information across retail channels in near real-time. This has resulted in streamlined e-commerce processing and fulfilment, and a more consistent customer journey.

2. Mattress Firm Achieves Omni-Channel Enablement
by Partnering with Visionet Systems
Cranbury, NJ - April 12, 2017 – In order to achieve true omni-channel retail capabilities and improve
operational efficiency, Mattress Firm has chosen Visionet Systems as strategic technology partner.
Visionet has applied its expertise towards integrating Mattress Firm’s existing investments in e-
commerce with Microsoft Dynamics AX to produce a centralized information repository that
synchronizes all business information across retail channels in near real-time. This has resulted in
streamlined e-commerce processing and fulfilment, and a more consistent customer journey.
As a partner of both Microsoft and Demandware, Visionet was the perfect technology provider for this
project. “Visionet’s integration solution for Demandware and Dynamics AX has simplified our retail
order management,” said Jonathan Sider, CIO at Mattress Firm. “It ensures a single version of the truth,
and prevents the proliferation of separate information silos for each sales channel. Automatic
synchronization between Dynamics and Demandware has eliminated the need for other error-prone
and labor-intensive methods.”
Unifying ERP and e-commerce platforms has led to many strategic benefits. “Maintaining a single data
repository lets Mattress Firm implement genuine omni-channel workflows, such as support for in-store
or home delivery of products ordered over the phone or online,” said Orryn Sledge, Senior Vice
President, Professional Services at Visionet Systems. “Synchronizing Demandware with Dynamics has
also improved inventory visibility, and provides consistent product availability irrespective of sales
channel. It has also produced a clearer picture of customer loyalty, with cross-channel sales information
used to generate analytics for store managers and measure each customer’s lifetime value. These
improvements enable smart clienteling and more effective digital marketing, and result in higher
customer satisfaction.”
Integration between Demandware and Dynamics was achieved in a quick and cost-effective fashion by
using CommerceLink, Visionet’s pre-built e-commerce integration solution,
www.visionetsystems.com/solutions/commercelink. Completely linking the two systems has helped
Mattress Firm effectively monitor and optimize customer interactions. “Visionet’s CommerceLink
solution has helped us achieve visibility into all of our consumer interactions across our multiple online
and store channels,” said Tony Miller, Vice President of Enterprise Systems at Mattress Firm. “This was
important for us in order to improve our customer engagement, bring merchandising consistency, and
streamline fulfilment processes. Visionet’s EdgeAX CommerceLink solution cut through complexities,
simplified these business processes, and helped us achieve our objectives across channels.”
About Visionet Systems

3. Headquartered in Cranbury, NJ, Visionet Systems, Inc. (visionetsystems.com) is a full-service technology
consulting and business process outsourcing company that delivers software solutions, services, and
technology-led BPO products built on a best-of-breed philosophy to help its customers increase business
agility, drive down costs and reduce risk. Visionet has a decades-long track record of successful projects
involving omni-channel enablement, e-commerce, ERP and has engineered many high-performance,
cost-effective solutions across a wide range of sectors including, retail, banking, insurance, distribution,
and manufacturing, with a focus on delivering value and exceeding customer expectations. For more
information, visit online at https://www.visionetsystems.com.
About Mattress Firm
Founded in 1986, Houston-based Mattress Firm (mattressfirm.com) is the largest independent multi-
brand mattress specialty retailer in the United States and one of the most successful specialty bedding
companies in the world, with more than 3,500 company-operated and franchised stores across 49
states, and over $3.5 billion in pro forma sales in 2015. In September 2016, the company was acquired
by Steinhoff International for $3.8 billion, and now operates as a subsidiary of Steinhoff. Mattress Firm
offers a broad selection of traditional and specialty mattresses, bedding accessories, and other related
products from leading manufacturers.
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MEDIA CONTACTS:
Visionet Systems, Inc.
Marlo J. Bodinizzo
4 Cedarbrook Drive, Bldg. B,
Cranbury, NJ 08512
Phone: 609-452-0700 x 1150
Email: marlo.bodinizzo@visionetsystems.com
Website: https://www.visionetsystems.com
PR Source: https://www.visionetsystems.com/news/mattress-firm-achieves-omni-channel-enablement-
partnering-visionet-systems