1. Social Media Marketing and
it’s platforms

2. Social Media Marketing and it’s platforms
1. Digital Marketing aims & platforms
2. Social Media Marketing aims & platforms
3. Pinterest
• What is pinterest
• How to use it on business
• Top Brands on Pinterest
• Pinterest location among other social media platforms
• Pinterest in Egypt

3. Social Media Marketing and it’s platforms
4. Twitter
• What is Twitter
• How to use it on business
• Top Brands on Twitter
• Twitter location among other social media platforms
• Twitter in Egypt

4. Digital Marketing aims & platforms
• Digital Marketing is where marketing meets the internet and other forms of new
media, such as cell phones and even video games.
• It aims to connect the offline marketing with all the fliers, billboards, on ground
events and promotions with the internet users.
• Digital marketing covers a wide range of activities such as:
1. Social media marketing “Utilize websites like Facebook , Twitter to spread the word
about their products, or learn more about the needs, wants and interests of their
customers”
2. Search engine optimization “Optimize a website so it ranks high in search engine
results”
3. Viral marketing “Videos that are so much fun people want to see them and share them
with their friends”
4. Web analytics “Analyze data collected through websites in order to set prices, create
better ads, make decisions about product distribution, and improve product design”
5. Reputation management “Track what people are saying about a brand online, and help
companies manage their brand image”
Ref: http://cob.umd.umich.edu/bba-digital-marketing/

5. Social Media Marketing
• Social Media Marketing aims to gain website traffic or attention through social
media sites
• Social Media Marketing needs a content that attracts attention and encourages
readers to share it with their social networks and a corporate message that can be
spread from user to user.
• Social Media Platforms as:
1. Facebook
2. Twitter
3. Pinterest
4. LinkedIn
5. YouTube
6. Tumblr
Ref: http://mashable.com/category/social-media-marketing/

6. Pinterest
• What is pinterest?
Pinterest is a social bookmarking site where users collect and share photos of
their favorite events, interests and hobbies.
• How to use it on business?
1. Create a business account & Verify and sync your account.
2. Add “Pin it” buttons to your on-site content to make sharing easy.
3. Add “Pin it" option under images on your blog.
4. Make different boards as: products, DIY boards, Office board,
Collaboration boards, Seasonal/event boards.
5. Email + Pinterest = Faster ROI
Ref: http://mashable.com/category/social-media-marketig/
http://www.touchpointdigitalmarketing.com/how-to-use-pinterest-for-your-
business.html#sthash.s5vodQOz.iKGqcAD9.dpbs

7. Pinterest
Pinterest Buttons
Pinterest Boards

8. Pinterest
Pinterest Marketing
Strategy
1. Profile
2. Pins
3. Boards
4. Images
5. Copy Right
6. Contests
7. Collaborate
8. Research
Ref http://socialmediaonlineclasses.com/pinterest-
marketing-infographic-64-ways-to-inspire-get-
discovered-and-generate-leads

9. Pinterest
• Top Brands using Pinterest
1. Coca-Cola
2. Diet Pepsi
3. Hardees
4. Kraft Foods
5. Guess
6. Kodak
7. Sony Electronics
8. Volkswagen USA
9. Maybelline
10. BuzzFeed
11. Charity Water
Ref http://socialfresh.com/brands-on-pinterest/

10. Pinterest
• Pinterest and Facebook tend to
drive purchasing activity: 23% of
Facebook users have made a
purchase as a result of interacting
via the site, and 21% of Pinterest
users have done so as a result of
interacting with the site.
• Also Pinterest sparks creativity:
63% of Pinterest users have been
prompted to create
something new as a result of
interacting via the site.
Ref:
http://www.jobstock.com
/blog/social-media-
statistics-2013/
http://www.marketingpr
ofs.com/charts/2012/967
1/facebook-pinterest-
trigger-more-offline-
actions-than-other-
social-sites

11. Pinterest
Pinterest In Egypt

12. Twitter
• What is Twitter?
Twitter is an information network that brings people closer to what's important to them
through micro blogging “Tweet”, send and read text-based messages of up to 140 characters.
Tweet is a post or status update on Twitter, a micro blogging service contains 140 characters or
less.
• Why to Use Twitter on Business?
1. Connecting with customers
2. Branding
3. Customers feedback
4. Marketing
5. Give away coupon codes and promotions
6. Spying on competition
7. Increase Sales
8. Brand loyalty

13. Twitter
• How to use Twitter on Business?
1. Organize whom you follow with lists, create separate lists for Customers, People in
your industry, Social media teachers, People in professional organizations .
2. Create a conversation list
Ref: http://www.socialmediaexaminer.com/twitter-for-business/

14. Facebook
• What is Facebook
• How to use it on business
• Top Brands on Facebook
• Facebook Drives Sales and Case Studies
• Number of Facebook Users Globally and in
Egypt

15. Facebook
• Facebook is a social networking website intended to connect friends, family, and
business associates. It is the largest of the networking sites.
• Facebook users create a profile page that shows their friends and networks
information about themselves, their profile typically includes the following:
Information, Status, Friends, Friends in Other Networks, Photos, Notes, Groups, and
The Wall.
• Users of Facebook can share
news stories, video, and other
files with friends. Most news and
videos websites have buttons that
can be clicked to automatically
share the story or video on a feed.
The person sharing can make
comments about the shared item
that their friends will see.

16. Facebook
• Four Steps to Business Success on Facebook
2. Build Your Page
3. Connect With People
4. Engage Your Audience
5. Influence Friends of Fans
Build Your Page
Choose a cover
Choose a photo that
Pick a logo Set a
category and a represents your
and Write a memorable brand and
Page name
sentence about web address showcases your
that represents
your business for your Page product or
your business service

17. Facebook
Connect With People
Name Test Measure
Create Reach Campaign, Multiple your
Facebook the right pricing Adverts advert
Adverts audience and and Pick performan
scheduling the Best ce
Engage Your Audience
Promote Check your
Post your post to Page
quality reach more Insights to
content people in see what's
regularly news feed working

18. Facebook
Influence Friends of Fan
Expand your
Encourage reach to
people to friends of Measure your
interact with fans results
your business Sponsored
W.O.M Stories
Ref: https://www.facebook.com/business/overview

19. Facebook
• Top Brands on Facebook Egypt
I. FMCG
1. Pepsi Masr
2. Chipsy Egypt
3. Nescafe Egypt
4. La Poire Egypt
5. Danette Egypt
6. Fayrouz Egypt
Ref:
http://www.socialbakers.com/f
acebook-
pages/egypt/type/food-
beverages/

20. Facebook
II. Telecommunication
1. Vodafone Egypt
2. Etisalat Misr
3. TE Data
Ref:
http://www.socialbakers.com/f
acebook-
pages/egypt/type/telecommuni
cation/

21. Facebook
III. News and Media
1. R.N.N |
2.
3. Daily News Egypt
Ref:
http://www.socialbakers.com/f
acebook-
pages/egypt/type/media-news-
publishing/

22. Facebook
III. TV Channel
1. Al Nahar
2. Rotana Cinema
Ref:
http://www.socialbakers.com/f
acebook-pages/egypt/type/tv-
channel/

23. Facebook
• Facebook drives sales to business
Ref: http://smartsiteteam.com/2013/01/21/can-you-use-facebook-to-drive-sales-60-percent-of-consumers-say-yes-
infographic/

24. Facebook
Ref: http://smartsiteteam.com/2013/01/21/can-you-use-facebook-to-drive-sales-60-percent-of-consumers-say-yes-
infographic/

25. Facebook
• Case Studies
I. The Book Binding Workshop
• Offering something for free is a proven marketing tactic. The Book Binding
Workshop offered a free 248 page hardcover book to anyone that bought $300
0f book binding supplies.
• They achieved two goals:
1. An increase in fans from 50 to 650 in just a month
2. Increase in sales of $15,000
Ref: http://www.jeffbullas.com/2012/12/20/5-successful-
facebook-marketing-campaigns-case-studies/

26. Facebook
II. Heineken
• December 2011, a microsite (www.coloryourchristmas.com ) was launched
12 days before the Christmas, sponsored by Heineken aimed to gather all
Lebanese around the world to Light up Christmas together.
• Heineken made a billboard of 1.8KM of Neon Light.
• All Lebanese were invited through social Media to log in
(www.coloryourchristmas.com), logging with their Facebook profiles and
click into (Light Up) button and sharing on their newsfeed.
• Logging into that microsite, and pressing Light Up button, writing your
name on the bottle, the bottle’s light billboard is increased by every single
click.
• On 24 December the bottle was lit up, with 26,900 unique visitors and
50,500 page views with visitors from 129 countries about 1,076 cities.
• In only 12 days the micro website got 76,000,000 Impressions through
Social Network. By 24/12/2011 the whole bottle was lit up on the street.
Ref: http://campaignme.com/2012/01/22/12924/heineken-%E2%80%93-color-your-christmas/

27. Facebook

28. Facebook
Ref: http://www.techjournal.org/2012/10/which-site-drives-the-most-e-commerce-traffic-facebook-or-pinterest/

29. Facebook
4. Facebook Statistics
• Facebook Global Audience Number in 5/3/2013 is 963,812,360 users.
• Facebook Egypt Audience Number in 5/3/2013 is 13,010,580 users, that
makes Egypt #20 in the ranking of all Facebook statistics by Country.
Ref: http://www.socialbakers.com/facebook-statistics/egypt/
http://www.checkfacebook.com/