SlideShare a Scribd company logo
1 of 9
Brand Identity
Guidelines
the basic elements
clear space &
minimum size


     X              4X             X

         X                             Minimum logo size
                                           is 25 mm




    3X




     X                             X
             Minimum clear space            50 mm
the tagline




                                    Speleological Research,
                                    Writing to Explore and
                                    Discovering Adventure

          Speleological Research,
          Writing to Explore and
          Discovering Adventure
brand colours


                      C   0%           C   0%
                      M   100%         M   0%
                      Y   100%         Y   0%
                      K   0%           K   100%




                      R   237%         R   35%
                      G   28%          G   31%
                      B   136%         B   32%




                #ED1C24          #231F20
colour combinations
  2 colours version   black and white version




  1 colour version    gold & silver version
logo on images & graphics




                 on bright images                  on dark images




     on colour images               on colourfull images            on colourfull grahics
incorrect usage




 do not retype the logo          do not resclae the logo   do not change the logo colour
                                   unproportionally




                 do not distort the logo
Nusantara Identity

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Nusantara Identity

  • 3. clear space & minimum size X 4X X X Minimum logo size is 25 mm 3X X X Minimum clear space 50 mm
  • 4. the tagline Speleological Research, Writing to Explore and Discovering Adventure Speleological Research, Writing to Explore and Discovering Adventure
  • 5. brand colours C 0% C 0% M 100% M 0% Y 100% Y 0% K 0% K 100% R 237% R 35% G 28% G 31% B 136% B 32% #ED1C24 #231F20
  • 6. colour combinations 2 colours version black and white version 1 colour version gold & silver version
  • 7. logo on images & graphics on bright images on dark images on colour images on colourfull images on colourfull grahics
  • 8. incorrect usage do not retype the logo do not resclae the logo do not change the logo colour unproportionally do not distort the logo