1. HOW TO BECOME A
STRONGER STORYTELLER

2. SPEAKERS
Stephanie Castillo
Visually
Marketing Manager
@StephanieIvania
Jose Gallegos
TINT
Community Strategist

3. About Visually

4. About TINT
TINT is a platform that allows
you to collect, moderate, and
display social media content
onto any screen.
Trusted by over +45,000 brands
in 170 countries.
Where your content and
community comes together.

5. AGENDA
•Brief History of Storytelling
•The Science of Storytelling
•Challenges in 2016
•Storytelling Strategies
•Q & A
•Amazon Giftcard Giveaway

6. Can marketers be storytellers?
How do you separate
storytellers from
content producers?
Source: Salesforce

7. STORYTELLING AS
A BUZZWORD

8. Unpacking the buzz
● Snackable content,
ROI, growth hacking,
storytelling
● Trend or evergreen?
● Stories are agents of
change

9. HISTORY OF
STORYTELLING AND
WHAT WE CAN LEARN

10. Once upon a time...
The earliest form of storytelling that has
been discovered is from the caves in
the Pyrenees Mountains in France
dating between 15000-13000 BC
source: http://www.theatlantic.com/health/archive/2014/11/the-psychological-comforts-of-storytelling/381964/

11. Evolution of Storytelling
source: http://www.theatlantic.com/health/archive/2014/11/the-psychological-comforts-of-storytelling/381964/

12. Storytellers
source: http://www.theatlantic.com/health/archive/2014/11/the-psychological-comforts-of-storytelling/381964/

13. What can we learn from our Ancestors?
source: http://www.theatlantic.com/health/archive/2014/11/the-psychological-comforts-of-storytelling/381964/
● Storytelling is an evolutionary mechanism that
helped keep our ancestors alive.The theory is
that if I tell you a story about how to survive, you’
ll be more likely to actually survive than if I just
give you facts.
● A narrative works off of both data and emotions,
which is significantly more effective in engaging
a listener than data alone.

14. THE SCIENCE OF
STORYTELLING

15. The Science of Storytelling
• Cognitive Load Theory explains
that our minds can easily
become overloaded if required
to process too much complex
information.
• Once our brains reach capacity,
information passes through our
minds, but does not stick.
source: http://www.ethos3.com/2015/01/how-to-minimize-the-extraneous-load-of-your-presentations/

16. Data Vs Stories
source: http://www.slideshare.net/acdowd/bba-present-anpd2015

17. WHY WE NEED TO
TELL BETTER
STORIES

18. Content Engagement
Across 2013 and 2014 the
output of content per
brand increased by 78%,
but content engagement
decreased by 60%
Source: TrackMaven

19. Did you know…
The average human attention
span in 2000 was 12 seconds,
and by 2013 it was 8 seconds.
That puts us one second shorter
than a goldfish.

20. Ad-blocking
In 2015, U.S. adblocking
grew by 48% to reach 45
million active users.
Of those surveyed not currently using
ad-blocking, 41% say they would
consider using the tool if the quantity of
ads typically increased
Source: PaigeFair and Adobe

21. Consumer Preferences
56% of U.S. consumers
said the number of brands
they consider for a given
product or service has
increased significantly
over the past 10 years
Source: Accenture

22. Attention Spans + Competitive Market + New Media
Challenges in 2016

23. HOW DO YOU TELL
BETTER STORIES?

24. “Storytelling -- is joke telling. It's knowing your
punchline, your ending, knowing that everything
you're saying, from the first sentence to the last, is
leading to a singular goal, and ideally confirming
some truth that deepens our understandings of who
we are as human beings.”
- Andrew Stanton, Pixar

25. The Journey
The hero’s journey is the common template successful movies
have followed and can help your brand become a rockstar

26. Crafting the Story
● 3 act structure
● Setting & Characters: Your brand
and value prop / others in your space
● Problem: Audience pain points
● Rising action: How does your brand
fit in?
● Climax: The solution
● Falling action: Next steps
● Denouement: Advocacy

27. Does your brief measure up?

28. Need help finding your story?

29. Buzzfeed’s
Emotional Appeals

30. Online Storytelling

31. WHAT GOOD
STORYTELLING
LOOKS LIKE

32. Art.com
● Snackable videos on its
Facebook page
● DIY and home decor
projects
● Priming customers for next
purchase (and getting
likes!)

33. Survey Monkey
• Explainer video
• Simple and easy to
understand
• Shows depth of the
product and use cases

34. NEW TRENDS

35. Interactive Storytelling
● Data analysis, web
design, journalism
● Audience participation
● Sponsored posts

36. Bringing Offline Stories Online
● The rise of UGC
● Let your audience tell
your brand story
● Authenticity is Key

37. TAKE-AWAYS

38. Closing Thoughts
• Storytelling make data
resonate
• A powerful story should be
the backbone of brand’s
overarching message
• Action items: Listen, digest,
and share
Source: Treprep

39. Q&A

40. AMAZON GIFTCARD
GIVEAWAY

41. THANK YOU!
Visually Blog: http//blog.visual.ly
Contact Visually: hello@visual.ly
Follow us! @Visually
Tint Blog: http://www.tintup.com/blog/
Follow us! @Tint