4. About TINT
TINT is a platform that allows
you to collect, moderate, and
display social media content
onto any screen.
Trusted by over +45,000 brands
in 170 countries.
Where your content and
community comes together.
•Brief History of Storytelling
•The Science of Storytelling
•Challenges in 2016
•Q & A
•Amazon Giftcard Giveaway
6. Can marketers be storytellers?
How do you separate
10. Once upon a time...
The earliest form of storytelling that has
been discovered is from the caves in
the Pyrenees Mountains in France
dating between 15000-13000 BC
13. What can we learn from our Ancestors?
● Storytelling is an evolutionary mechanism that
helped keep our ancestors alive.The theory is
that if I tell you a story about how to survive, you’
ll be more likely to actually survive than if I just
give you facts.
● A narrative works off of both data and emotions,
which is significantly more effective in engaging
a listener than data alone.
15. The Science of Storytelling
• Cognitive Load Theory explains
that our minds can easily
become overloaded if required
to process too much complex
• Once our brains reach capacity,
information passes through our
minds, but does not stick.
19. Did you know…
The average human attention
span in 2000 was 12 seconds,
and by 2013 it was 8 seconds.
That puts us one second shorter
than a goldfish.
In 2015, U.S. adblocking
grew by 48% to reach 45
million active users.
Of those surveyed not currently using
ad-blocking, 41% say they would
consider using the tool if the quantity of
ads typically increased
Source: PaigeFair and Adobe
21. Consumer Preferences
56% of U.S. consumers
said the number of brands
they consider for a given
product or service has
over the past 10 years
24. “Storytelling -- is joke telling. It's knowing your
punchline, your ending, knowing that everything
you're saying, from the first sentence to the last, is
leading to a singular goal, and ideally confirming
some truth that deepens our understandings of who
we are as human beings.”
- Andrew Stanton, Pixar
25. The Journey
The hero’s journey is the common template successful movies
have followed and can help your brand become a rockstar
26. Crafting the Story
● 3 act structure
● Setting & Characters: Your brand
and value prop / others in your space
● Problem: Audience pain points
● Rising action: How does your brand
● Climax: The solution
● Falling action: Next steps
● Denouement: Advocacy