In this VWO Webinar, Rishi Rawat, Founder of Frictionless Commerce, answers fundamental questions about creating an eCommerce marketing strategy.
Rishi shares case studies & examples from 13+ years of experience in helping businesses discover conversion opportunities.
WSO2Con2024 - Enabling Transactional System's Exponential Growth With Simplicity
Looking to massively improve conversions in 2022 two words— product pages
1.
2. 1. How shoppers search online
2. The marketer has one shot
3. How to think about your product page
4. Developing a product page sale pitch
5. Maximizing impact
13 year journey.
5 big lessons learnt.
8. Every 24 hours,
millions of shoppers
visit a product page
they’ve never seen and
based on the strength
of its sales pitch;
part with their
hard-earned money.
What an
incredible concept.
10. Make no mistake about it,
the purpose of your
product description isn’t
to describe the product. It
is to sell the product.
Your product description
is your sales pitch.
11. Your ad is
the movie trailer
Your PDP is
The Feature Film
Work on the trailer
after nailing the final
movie edits.
12. For paid traffic landing
on your product page
your entire site
is the product page.
15. The Opening.
My goals with the opening are to:
● Help them cross the
unfamiliarity barrier
with our “why we
exist” story.
● Prevent the user
from thinking
about the 4 other
open tabs.
16. The Middle.
The second part of the sales pitch is
designed to introduce our creation
interestingly and build a case for it. It
gets into technical details, differentiates
our product from competing solutions,
addresses missing or inferior features.
17. The Closing.
The third and final part squarely focuses
on closing the sale. The marketer knows
his biggest enemy is inertia— the shopper
deciding not to take any action at all. So
the marketer helps the prospect imagine
her improved life. We’re near the bottom
of the page, time is running out. We’ve got
to take the shopper over the finish line.
25. There isn’t a perfect product page.
There are only perfect product pages.
26. Your shopping
habits are
different from
mine.
What motivates
you is different
from what
motivates me.
Yet, when you are I visit the same product page
we are both shown the same product description.