Slides from mobile marketing webinar, where Talia Wolf explains how to optimize mobile UX and enable more conversions from your mobile visitors.

1. Talia Wolf
Taliagw
| banana-splash.com
4 Steps to Building a Mobile Strategy that Converts

2. What percentage of your traffic is mobile?
Taliagw

3. What percentage of your traffic is mobile?
Taliagw
Where do they land?

4. What percentage of your traffic is mobile?
Taliagw
Where do they land?What devices do they use?

5. What percentage of your traffic is mobile?
Taliagw
Where do they land?What devices do they use?What do they search for?

6. Stop treating your mobile & desktop visitors the
same way.
My goal for you today:
…and start converting them
Taliagw

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Responsive Design Kills Conversions

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12. Ericsson
Mobile Experiences = Watching a Horror Film

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Mobile web visitors, rarely convert
Taliagw

15. SO HOW DO YOU DO IT?
Photo via Visual hunt

16. Designing for the Mobile State of Mind
1. Understand the Behavior
2. Address the Emotional Triggers
3. Personalize the Experience
4. Learn and Optimize
Taliagw

17. Understand Mobile Behavior

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20. Think Google

21. • Checkout page
• Returning visitor
• Idle for 5 seconds
• Identify device type
12.5 - 54%
To Help People Cross Devices
Taliagw

22. Audience
Landing Pages
Exit Pages
Site behavior
Mobile Metrics to Follow
Taliagw
Acquisition

23. Designing for the Mobile State of Mind
1. Understand the Behavior
2. Address the Emotional Triggers
3. Personalize the Experience
4. Learn and Optimize
Taliagw

24. Address Emotional Triggers

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28. @taliagwTaliagw

29. People don’t remember what you said,
they remember how you made them feel
Maya Angelou
Taliagw

30. @conversioner_ @taliagw #CTAConf@taliagwTaliagw

31. @conversioner_ @taliagw #CTAConf@taliagw

32. @conversioner_ @taliagw #CTAConf

33. Emotional Targeting
Make it about the customer
Show it, don’t just say it
Run meaningful tests
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36. Less is More
One single message
Less words
LARGE font
One main visual trigger
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38. • Saw 3 pages
• After hours
• Show at 900 Pixels
71% Uplift
Increasing Mobile Leads

39. • Show Search term
• GEO Targeted
111% - 350% Uplift
Increasing Calls

40. Designing for the Mobile State of Mind
1. Understand the Behavior
2. Address the Emotional Triggers
3. Personalize the Experience
4. Learn and Optimize
Taliagw

41. Personalize the Experience

42. It’s not just WHAT you say
Visualhunt
It’s WHEN
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43. VB InsightsTaliagw

44. 86% of consumers will pay up to 25% more
for better personalization
RightNowTaliagw

46. Getting More Relevant App Downloads
• Button design triggered by device
• Viewed 2 pages
• Returning visitors (second time)
Taliagw

47. Getting More Relevant App Downloads
• Button design triggered by device
• Viewed 2 pages
• Returning visitors (second time)
110% Uplift
Taliagw

48. • Show at 900 Pixels
• Addressing FOMO
32% Uplift
To Increase Subscriptions

49. Addressing Real Time Needs
Taliagw

50. Designing for the Mobile State of Mind
1. Understand the Behavior
2. Address the Emotional Triggers
3. Personalize the Experience
4. Learn and Optimize
Taliagw

51. Learn and Optimize

52. Var 1 Var 2
- Testing behavioral elements
- Testing messaging
- Testing design
65% Uplift

53. Designing for the Mobile State of Mind
1. Understand the Behavior
2. Address the Emotional Triggers
3. Personalize the Experience
4. Learn and Optimize
Taliagw

55. 55
The root of every conversion = Human Behavior

56. BANANASPLASH
A Smart Mobile Presence
Taliagw
Email us for a copy:
MobileguideVWO@banana-splash.com
Questions?