Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.

[Webinar] how to interpret your a b testing results for actionable insights

145 vues

Publié le

In this product webinar, we’ll be discussing VWO reports and how you can visualize these to improve your test performance.

Key Takeaways:

How to read and interpret various conversion graphs in VWO
Pointers on conducting a successful post-test analysis
Decoding several terminologies, which storm your A/B testing reports

Publié dans : Marketing
  • Soyez le premier à commenter

  • Soyez le premier à aimer ceci

[Webinar] how to interpret your a b testing results for actionable insights

  1. 1. How To Interpret Your A/B Testing Results For Actionable Insights Utkarsh Rai Product Marketer, VWO Anshul Gurbaxani Product Manager, VWO Ashwin Gupta Growth, VWO
  2. 2. Ask Questions on Twitter #AskVWO Ashwin @ashwin_gupta Utkarsh @rutkarsh Anshul @anshulgurbaxani
  3. 3. What are we covering today? 01 How To Read Your A/B Testing Report 02 The Art of Conducting Post Test Analysis 03 Things to avoid while evaluating your reports
  4. 4. Reading Your Test Report How To Interpret Your A/B Testing Results For Actionable Insights Get a quick look at test results and recommended action from Smart Notifications.
  5. 5. Post Test Analysis #1 How To Interpret Your A/B Testing Results For Actionable Insights Talent Recruitment Website
  6. 6. Talent Recruitment Website - The Case Study How To Interpret Your A/B Testing Results For Actionable Insights Increase in recruiters signups
  7. 7. Talent Recruitment Website - The Case Study How To Interpret Your A/B Testing Results For Actionable Insights Drop in number of students reaching the second step of the form
  8. 8. Talent Recruitment Website - The Case Study How To Interpret Your A/B Testing Results For Actionable Insights Drastic drop in overall from submits
  9. 9. Post Test Analysis #2 How To Interpret Your A/B Testing Results For Actionable Insights The Ecommerce store
  10. 10. Online Store - The Case Study How To Interpret Your A/B Testing Results For Actionable Insights Overall positive improvement in purchases
  11. 11. Online Store - The Case Study How To Interpret Your A/B Testing Results For Actionable Insights Even greater improvement when segmented by new visitors
  12. 12. Things To Avoid While Evaluating A/B Test Report How To Interpret Your A/B Testing Results For Actionable Insights ● Minimum number of visitors and conversions in the test ● If you segment your results - beware of the meaningless segments ● Don’t call you tests too early ● Multiple tests can overlap!
  13. 13. Titleofyourpresentation-Appcues.com Thank You! Q&A Use #AskVWO To Ask Questions on Twitter

×