The document outlines 10 steps to increase creativity: 1) use "eye magnet" words, 2) leverage scarcity, 3) personalize content, 4) leverage social proof, 5) use icons, 6) consider color psychology, 7) provide reasons, 8) pay attention to design, 9) consider fear appeals, and 10) apply the principle of reciprocity. It also provides tips to overcome creative blocks such as using physical or psychological distance, mind mapping, or finding a blue background.
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69. #1: “Eye magnet” words
#2: “The Principle of Scarcity”
#3: Personalization
#4: “The Principle of Social Proof”
#5: Icons
70. #6: Color
#7: Provide a reason why
#8: Pay attention to the way it looks
#9: Consider using fear
#10 The Principle of Reciprocity
71. Bonus: Best ways to beat creative block
1. Use physical — and psychological — distance.
2. Write down the problem. Then replace
specific verbs with generic ones.
3. Do something different/outside your comfort
zone.
4. Try a mind map.
5. Find a blue background.