5. Why is social data so hard?
Dynamic & Unstructured!
Not tied to Individual Customers!
Not Really an Offer Channel!
Hard to Decipher Signals from Noise!
Difficult to Measure ROI!
8. Wait… What About Privacy?
All Data is Indexed from Public Profiles,
Content, and Connections!
Don’t Combine Personal Identifiable Information
with Social Data – (all anonymized and hashed)!
If you’re sharing data with 3rd parties,
provide NOTICE and CHOICE on
your privacy policy!
25. 1. Interested In:
Outdoor, Travel, Design
Bringing the whole family to Baja for Thanksgiving
this year! Does @SouthWest fly there from Denver?
#surftrip
26. 1. In market For:
Mountain Bikes
Travel to Crested Butte
Checking out the 2014 @Specialized lineup at
@REI. Crested Butte here I come!
74!
27. Reach
+
Relevance
+
Impact
connected to lots of
Outdoor Enthusiasts
Creates bike & Outdoor
content
Followed by Outdoor
Brands
Connected to Current
Customers
Others Engage with
Shared Content
29. Having a challenging
morning with @ATT
“Customer Service”.
Time to jump ship to
@Verizon or @Sprint?
Another"
dropped call?
Seriously??
#ATTfail
iPhone 5S or
HTC One?
Anybody make
the switch?
Use Case – Predicting Churn
30. Get Started
1. get Data Players on Board
2. Connect Social Data To your Crm
3. Integrate Social Signals into
Multi-channel Strategies
4. Test, Measure, & Learn
31. Thank YOU!
SVP,
Co-‐Founder
SpotRight
jp@spotright.com
@jp_lind
SVP,
Director
Leo
Burne@
Group
John.vanderploeg@arcww.com
@johnnyvdp