SlideShare une entreprise Scribd logo
1  sur  149
Télécharger pour lire hors ligne
Mobile Marketing AssociationMobile Marketing Association
TOMI T AHONEN
"Biggest Social Media Slut in Mobile"
(according to Forbes 2012)
TomiAhonen Consulting, Hong Kong
Mobile Marketing AssociationMobile Marketing Association
TOMI T AHONEN
"Biggest Social Media Slut in Mobile"
(according to Forbes 2012)
TomiAhonen Consulting, Hong Kong
Mobile Marketing AssociationMobile Marketing Association
"All media is digital; all digital is mobile
and all companies are social."
- Jonathan MacDonald
Mobile Marketing AssociationMobile Marketing Association
How Big is Mobile?
Mobile Marketing AssociationMobile Marketing Association
0
1
2
3
4
5
6
7
8
1962
1967
1972
1977
1982
1987
1992
1997
2002
2007
2012
Global Media June of 2013
Population
FM Radio
TV
Landline Phone
Internet
Source: TomiAhonen Almanac 2012 and TomiAhonen Mobile Forecast 2012-2015
PC
Population 7.1B
FM Radio 4.2B
Internet 2.5B
TV 1.9B
PC 1.4B
Landline 1.1B
Mobile Marketing AssociationMobile Marketing Association
Global Media June of 2013
Source: TomiAhonen Almanac 2012 and TomiAhonen Mobile Forecast 2012-2015
0
1
2
3
4
5
6
7
8
1962
1967
1972
1977
1982
1987
1992
1997
2002
2007
2012
Population
FM Radio
TV
Landline Phone
PC
Internet
Mobile
Population 7.1B
Mobile 7.1B
FM Radio 4.2B
Internet 2.5B
TV 1.9B
PC 1.4B
Landline 1.1B
Mobile Marketing AssociationMobile Marketing Association
Mobile Sheep?
• Swiss researchers discovered way to detect when sheep are frightened
from biological data like heartbeat etc.
• They created alert system that identifies accurately when sheep
frightened, sends SMS to the shepherd
• The use in sheep-farming is if there is a wolf nearby.
• Wolf-detection system is primitive solution of 'reading our minds' and
generating mobile traffic
Source: Textually 14 Aug 2012
Mobile Marketing AssociationMobile Marketing Association
QR Code Gravestones Now In UK
• (I said this would spread..) So yes, Japanese idea to put QR Codes to
gravestones is now in Europe
• The Guardian reports that a UK cemetary in Dorset uses technology so
graveyard visitors can learn more about the deceased person and to see
their web pages or Facebook page and leave comments etc
• The QR Code is done on a piece of granite or metal and added to the
gravestone, at the cost of 300 UKP
Source: The Guardian 5 September 2012
Mobile Marketing AssociationMobile Marketing Association
Honda Virtual Hitch-Hiker
• Honda has fan club K-Tra 'virtual hitch-hiker'
• Real Honda motorcycle owners can sign up, their actual motorcycle
movement will be providers of trips
• Any Honda fans can create hitch-hiker avatar, and then place it anywhere
in Japan to start hitch-hiking. Avatar will be on adventure visibile on
mobile phone
• 20K users = 1.8M km travelled
Source: Infinita 2011
Mobile Marketing AssociationMobile Marketing Association
Mobile Media $150B in 2012
• The mobile media global market grows at a massive 17% rate per year.
Strategy Analytics reports that for year 2012, mobile media was worth
$149.8 Billion
• Interestingly, advertising while it nearly doubled reaching $11.6 Billion in
2012, is still only a minor revenue stream for media on mobile, providing
only 8% of the total media revenues on mobile
Source: Textually 21 April 2012
Mobile Marketing AssociationMobile Marketing Association
How Fast is Mobile?
Mobile Marketing AssociationMobile Marketing Association
Speed of SMS Texting
• Great British Mobile Marketing Report 2012 finds:
• 97% of SMS messages sent are read, vs 20% of emails
(Source: Digital Marketing Association)
• 97% of UK SMS text messages are read within 5 seconds
(Source: Ofcom) .. vs 48 hours for email
• SMS texts have average response rate of 26% vs 5% email
(Source: Mobile Data Association)
Source: Sify News 24 Aug 2012
Mobile Marketing AssociationMobile Marketing Association
Speed of SMS Texting
• Great British Mobile Marketing Report 2012 finds:
• 97% of SMS messages sent are read, vs 20% of emails
(Source: Digital Marketing Association)
• 97% of UK SMS text messages are read within 5 seconds
(Source: Ofcom) .. vs 48 hours for email
• SMS texts have average response rate of 26% vs 5% email
(Source: Mobile Data Association)
Source: Sify News 24 Aug 2012
5x better reach
34,500 x faster
5x more activating
Mobile Marketing AssociationMobile Marketing Association
Mobile Web 720x Faster
• The IAB Internet Advertising Board has released some mobile web and
mobile commerce data
• In the UK, half of all mobile phone users already use mobile commerce
• The average time that a person will pursue a commercial transaction from
web search
to real purchase is about one month
• On the phone the time lag between search
and m-commerce is about one hour
• Quite literally 'e-commerce' on mobile
is 720x faster
Source: IAB 14 June 2011
Mobile Marketing AssociationMobile Marketing Association
How Addicted Are We?
Mobile Marketing AssociationMobile Marketing Association
Compulsive? 150 Times Per Day
• T-Mobile USA CEO Philipp Humm said at CTIA in 2012 that
mobile phone owners "pick up their phone 150 times per day".
That once every 6 and half minutes of every hour of every day
Source: Mashable 8 May 2012
• For smartphones its already up to 200 times per day as reported by the
Guardian (every 5 minutes)
Source: The Guardian 26 June 2012
Mobile Marketing AssociationMobile Marketing Association
Mobile as Status Symbol
• Survey of US mobile phone owners by Vuclip, when answering
question "The first thing people notice about me" top answer was
mobile phone at 61%. Other answers: car, watch or clothing
• For women the mobile addiction isn't as bad but still 38% of women
said the phone was the first thing people noticed
• For women under age 18 - the phone was listed as the first thing to
notice by 82%
Source Quartz 13 March 2013
Mobile Marketing AssociationMobile Marketing Association
70:20:10 Rule by Coca Cola
• Coca Cola's Director of International Media, Gavin Mehrotra told MMA
Asia Forum in May 2011 that for Coca Cola: "SMS is
priority number 1" because only SMS reaches anyone.
• Coca Cola's Attila Weisz told MMA Forum New York in October 2011 and
gave Coke rule for mobile advertising spending:
• Put 70% on mobile messaging
• Put 20% on mobile web
• Put only 10% on mobile apps
• Source: Coca Cola presentations, May & October 2011
Mobile Marketing AssociationMobile Marketing Association
Willer Mobile-Optimized Web
• Willer Travel is Japanese bus service. It used to have one website for both
PC and mobile. After optimized:
• Click-through rates on mobile site increased by 150%
• Bus bookings on mobile site grew by 3 times!
Source: Google Think Mobile event Bangkok 20 Sept 2012
Mobile Marketing AssociationMobile Marketing Association
AP: Future of News is Mobile
• Associated Press Managing Editors held their annual conference in Denver
in September 2011, opened it with shock statement: "Mobile is future of
news."
• The APME CEO and President, Tom Curley said: "Media companies lost
revenues with the internet but have a chance to change that with
mobile."
• Tomi comment: Mobile is the money-making machine (and mobile is the
7th mass medium)
Source: Associated Press 15 Sept 2011
Mobile Marketing AssociationMobile Marketing Association
• In the industrialized world,
It will be a Multimedia,
multi-platform environment
• But the (smart)phone is the
preferred media
• And mobile will be present
when we consume other
media
Source: book The Insider's Guide to
Mobile Tomi T Ahonen 2011
Don't think its only mobile
Mobile Marketing AssociationMobile Marketing Association
Consumer of Mobile
Youth of Today is Customer of Tomorrow
Mobile Marketing AssociationMobile Marketing Association
Youth Messaging
• Survey by Acision of 2,000 smartphone owners in UK & USA found the
following message use among the 18-35 year age group:
• SMS text messaging used by 94%
• Dedicated messaging apps like Skype and Twitter used only by 19% of this
age group Source: Acision survey Psychology of SMS 18 July 2012
Mobile Marketing AssociationMobile Marketing Association
Texting Tolstoi's War & Peace
• Pew reports in 2010 that 30% of American teenagers average sending
over 100 SMS text messages per day
• How much is that? Lets compare. There are 3,197,779 characters in total
in Leo Tolstoi's massive novel 'War & Peace'
• If counting full-length 160 character messages, a teenager sending 100
SMS per day would type full text of 'War & Peace' in under 7 months!
Mobile Marketing AssociationMobile Marketing Association
12% use during Sex
• Astonishing finding by Zeldi in UK of 1,000
mothers and mobile
• 12% of UK mothers admit to having used their
mobile phone while having sex
• This is similar to earlier finding by Retrovo that
10% of UK youth send SMS during sex
Source: Media Post 10 May 2012
Mobile Marketing AssociationMobile Marketing Association
I am the Alpha, and the Omega
• Research from the Time Mobility Poll of 4,700 people in 8 countries
found:
• 44% globally say the mobile is the first thing they see in the morning
when they wake up, and the last thing they see at night before they
fall asleep
Source: Time 22 Aug 2012
Mobile Marketing AssociationMobile Marketing Association
UK Phone Replacement
• Survey by O2 in UK found that following devices are being replaced by
smartphone:
• Alarm clock 54%
• Wristwatch 46%
• Camera 39%
• Laptop 28%
• Game console 11%
• Television 6%
• Books 6%
Source: O2 All About You
study 29 June 2012
Mobile Marketing AssociationMobile Marketing Association
Nomophobia fear of no connection
• Nomophobia first diagnosed in 2008 and is the fear of being without a
mobile phone contact or connection
• A survey of 1,000 UK employed adults by SecurEnvoy found 66% fear
losing
their mobile phone. 41% carry two
phones to prevent it
• 49% of UK adults have become
upset at partner for spying on phone
• 41% of British mobile phone users
have set a PIN code and 10%
encrypt their phones to secure them
Source: The Telegraph 16 Feb 2012
Mobile Marketing AssociationMobile Marketing Association
The Copycat Addiction..
• You know if you yawn, others will also start to yawn
• I have been kidding that a fun thing to do if you're bored and in a
crowded place, is to take out your phone and pretend to read a
message, and watch how many others instinctively feel compelled to
look at their phones
• University of Michigan study reveals that 39.5% of humans will do
that with their phones, within 10 seconds of seeing someone else
look at their phone
Source: Textually 5 Dec 2012
Mobile Marketing AssociationMobile Marketing Association
Mobile is the 7th Medium
Better than the internet or television
Wikipedia page: Seven Mass Media
Source: Ahonen book Mobile as 7th of the Mass Media, 2008
Mobile Marketing AssociationMobile Marketing Association
The 7 Mass Media
Source: Ahonen book Mobile as 7th of the Mass Media, 2008
Wikipedia page: Seven Mass Media
• 1st mass medium Print 1500: books, newspapers, magazines
• 2nd medium Recordings 1890s: music, games, movies
• 3rd medium Cinema 1910s
• 4th medium Radio 1920s
• 5th medium TV 1950s
• 6th medium Internet 1995s
• 7th medium Mobile 2000s
Mobile Marketing AssociationMobile Marketing Association
Source: Tomi Ahonen book
The Insider's Guide to Mobile, 2011
Tomi: Mobile Has 9 Unique Benefits
1. Mobile is first personal mass medium
2. Permanently Connected
3. Always Carried
4. Built-in Payment Channel
5. Available at Creative Impulse
6. Has Most Accurate Audience Info
7. Captures Social Context of Consumption
8. Enables Augmented Reality
9. Offers Digital Interface (to real world)
Mobile Marketing AssociationMobile Marketing Association
9 Unique Benefits of Mobile
Better than the internet or television
Mobile Marketing AssociationMobile Marketing Association
Unique benefit number 1 of 9:
Mobile is first personal mass medium
First four benefits identified by Tomi T Ahonen about 7th Mass Media in 2006
Mobile Marketing AssociationMobile Marketing Association
Do SMS Virtual Kisses Work?
• Research by WhatsYourPrice.com of 1,000 UK office workers found
data about office relationships
• To add X at end of SMS text message means a kiss
• 55% of women and 60% of men who have had office romances, say it
started from the X in the SMS
• 35% of women, 25% of men have had their innocent virtual kiss ie X -
interpreted as sexual
• If virtual kisses are sent prior to
a first date, the chances of the
date becoming intimate are
near 90%
Source: Sify News 24 Aug 2012
Mobile Marketing AssociationMobile Marketing Association
Axe/Lynx Virtual Peep Holes
• Axe/Lynx deodorant ran an experiment with QR code based 'virtual peep
holes' in discos, restaurants, bars and clubs in Puerto Rico
• Inside the men's toilets, the men could use their cameraphones and 'see
through the wall' to the womens' rest rooms and see videos of the women
and what they do in there..
• Result? 23% of target audience
accessed the videos (and proof
that all men are Peeping Toms)
Source: 2D Code 26 June 2012
Mobile Marketing AssociationMobile Marketing Association
Unique benefit number 2 of 9:
Mobile is permanently connected
First four benefits identified by Tomi T Ahonen about 7th Mass Media in 2006
Mobile Marketing AssociationMobile Marketing Association
Coca Cola SMS: 45% Responses
• Coca Cola ran its Olympics-related "Move To The Beat" campaign on
SMS in several countries.
• The campaign was Coca Cola's first global campaign that was
'centered' around mobile but using of course all major media
• Its main mobile element was SMS but also used QR Codes, mobile
web and apps
• The campaign was particularly well run in Canada, where Coca Cola
achieved 45% engagement rates - using SMS
Source Marketing Daily 27 Dec 2012
Mobile Marketing AssociationMobile Marketing Association
Steal the Car - Last to Have it Wins
• Mini campaign Sweden around the theme of car theft
• A virtual Mini was 'parked' in Stockholm
• Then participants were invited to go steal it - whoever got close enough would
gain control of the virtual car
• Rivals would chase person, trying to grab the car. The game would show where
the car was at any time
• Who had it in the end, won
the actual Mini car
• Japanese version won best
mobile ad of Japan award
Source: Japan Mobile Advertising
Awards 2012
Mobile Marketing AssociationMobile Marketing Association
Unique benefit number 3 of 9:
Only mobile is always carried
First four benefits identified by Tomi T Ahonen about 7th Mass Media in 2006
Mobile Marketing AssociationMobile Marketing Association
79% consume news in China
• Research from the Time Mobility Poll of 4,700 people in 8 countries
found:
• 79% of Chinese consume news via their mobile phones (vs 49%
globally)
• 44% globally say the mobile is the first thing they see in the morning,
and the last thing they see at night
Source: Time 22 Aug 2012
Mobile Marketing AssociationMobile Marketing Association
Courts Use SMS.. Subpoenas
• Kazakhstan has started to use SMS notifications to send court order
subpoenas (to require witnesses to appear in court) in civil lawsuit cases,
via SMS. If the intended person does not have a mobile phone, they will
still use old paper-based forms
Source: Central Asia Online 31 Aug 2012
Mobile Marketing AssociationMobile Marketing Association
Unique benefit number 4 of 9:
Mobile has built-in payment channel
First four benefits identified by Tomi T Ahonen about 7th Mass Media in 2006
Mobile Marketing AssociationMobile Marketing Association
mBanking 48% of Kenya GDP
• M-Pesa by Safaricom is now 6 years old, with 15M users. Rival Airtel
(ex Zain) has 3M users.
• Kenya pop 40M (26M age 18+) 69% of adults have m-banking
account, 2.2x more than 'real' bank acct
• M-Pesa and Airtel have 75,000 merchants
• Central Bank of Kenya says average transaction now 32 USD and 2012
total Kenya mobile transactions worth 16.2B USD. Kenya's GDP is
33.6B USD
• So as of 2012, 48% of Kenya GDP runs via mobile
Sources: Business Day 22 Mar 2012,
Africa News 21 Jan 2013
Mobile Marketing AssociationMobile Marketing Association
Carrefour Mobile Shopping App
• Carrefour the big retailer in France has deployed its smartphone app to
help shoppers find what have on their shopping list
• It seems innocent enough at the start - you can use it to create your
shopping list - and to help you, you can use the 2D barcode scanner while
in the store to easily add items to the shopping list
• But here is the magical benefit - you tell it which Carrefour store you will
shop in, and the shopping list will be re-arranged in the order of the items
in the shopping aisles!
• Similar also Albert Heijn in Netherlands
Source: Lebensmittel Zeitung 5 Oct 2012
Mobile Marketing AssociationMobile Marketing Association
Unique benefit number 5 of 9:
Mobile is available at creative impulse
Thank you Tony Fish for discovering this fifth benefit in
2007
Mobile Marketing AssociationMobile Marketing Association
New Zealand Mobile Web
• Vodafone statistics at the annual Tel.Con conference:
• 74% check social networking from bed
• 41% check the mobile internet while on toilet
• 38% have settled bet by finding answer on phone
• 23% access the mobile internet from the beach
Source: Vodafone NZ presentation at Tel.Con in Auckland April 2012
Mobile Marketing AssociationMobile Marketing Association
New Zealand Mobile Web
• Vodafone statistics at the annual Tel.Con conference:
• 74% check social networking from bed
• 41% check the mobile internet while on toilet
• 38% have settled bet by finding answer on phone
• 23% access the mobile internet from the beach
Source: Vodafone NZ presentation at Tel.Con in Auckland April 2012
The Truth is
In My Pocket
Mobile Marketing AssociationMobile Marketing Association
Whose That Chick - In That Car?
• Finland's car-registration information has been available via phone for
years, including owner and past history.
• Now a free iPhone and Android app will use cameraphone image
recognition to recognize the license plate, then querie the database.
Cost per querie between 3-7 Euros depending on info
Source Kauppalehti 10 April 2013
FIN TOM·1007
Mobile Marketing AssociationMobile Marketing Association
Unique benefit number 6 of 9:
Mobile measures audience accurately
Thank you AMF Ventures for discovering this sixth benefit in 2007
Mobile Marketing AssociationMobile Marketing Association
mHealth Stats
• Pew has measured US consumer use of mHealth
• 52% of smartphone owners use the device as their pocket doctor, 8%
of dumbphone users do so too
• That is 31% of all US mobile phone owners
• 19% of smartphone owners have installed at least one mHealth app
on their device, usually dieting, exercise or weight apps
• While 80% of Americans use SMS, only 9% have received any SMS
notices or alerts from their health providers
Source: Pew 8 Nov 2012
Mobile Marketing AssociationMobile Marketing Association
Girlswalker 45% Redemption Rate
• Teen girl mobile magazine Tokyo Girl / Girlswalker twice weekly with
youth content: fashion, dating, make-up etc. Concept is freemium - base
mobile web magazine free, premium editions from paid premium Gold
level with videos etc to platinum level live shows
• Alan Moore reports it is achieving 45% redemption rates to its fashion-
oriented coupons and offers Source: Alan Moore book No Straight Lines 2012
Mobile Marketing AssociationMobile Marketing Association
Unique benefit number 7 of 9:
Only mobile captures social context
Thank you Alan Moore and Xtract for discovering this seventh benefit in 2008
Mobile Marketing AssociationMobile Marketing Association
Obama 2012 SMS Volunteers
• The Obama 2008 campaign used social media and mobile very
successfully. For 2012 they turbocharged their efforts. One of their
most ingenious ideas was the recruiting of SMS volunteers on
election day
• "Would you like to make one call to support President Obama today?
We'll send you one phone number."
• Campaign achieved 10% conversion of targeted Obama supporters so
out of 64M voters, about 6.4M made this call. If SMS activation
results in 50% success in voting, 3.2M votes were generated this way
- Obama's margin of victory was about 5M votes. Source: Communities-
Dominate.blogs.com Nov 22, 2012
Mobile Marketing AssociationMobile Marketing Association
SMS Member Get Member: 50% Success!
• Online social network Blue Lion has started to use SMS text
messaging in its marketing
• Blue Lion monitors which members stop using the service, and sends
an SMS reminder to those. It has measured that these reminders get
a 10% response rate
• They also use SMS for Member-get-Member campaigns finding 50%
conversion rate when members recommend Blue Lion to friends via
SMS
Source GoMo News 14 Feb 2013
Mobile Marketing AssociationMobile Marketing Association
Unique benefit number 8 of 9:
Mobile enables augmented reality
Thank you Raimo van der Klein of Layar for discovering this 8th benefit in
'09
Mobile Marketing AssociationMobile Marketing Association
AR Pages in Tesco Magazine
• Tesco in the UK has added Augmented Reality to many pages of its
Real Food Magazine
• AR links go to videos helping prepare foods, recipes, and offer chance
to purchases instantly, online
• Through 3 months of use, the AR interactive pages get consistently
average click-through rates of 15%
• The best pages achieve 60% click-through rates
Source: The Cloud and Compass 20 Nov 2012
Mobile Marketing AssociationMobile Marketing Association
McDonald's AR in Australia
• McDonald's in Australia launched TrackMyMacca as smartphone app
to identify exactly ingredients of that specific burger and which
Australian farm came from.
• Location-based tech (GPS) identifies restaurant
• Image Recognition identifies packaging of burger
• Augmented Reality then offers links to each ingredient and even
shows face of farmer who owns the farm where it came from
Source MobiAd News 6 March 2013
Mobile Marketing AssociationMobile Marketing Association
Unique benefit number 9 of 9:
Mobile offers a digital interface
Thank you Russell Buckley for discovering this 9th benefit in 2011
Mobile Marketing AssociationMobile Marketing Association
SMS Street Light Control
• A service called Dial4Light has launched the world's first remote control
for street lights in Germany town of Lemgo (pop 42K) near Hannover &
Dortmund
• Street lights on side streets are not turned on for the whole night. But if a
consumer wants the lights on, they send a premium SMS message and get
the lights on for 15 minutes, which costs 50 cents
• The town of Lemgo is saving 50,000 Euro
per year in not unnecessarily spending
electricity to keep lights on at night
Source: Tomi Ahonen book The Insider's Guide
to Mobile 2012
Mobile Marketing AssociationMobile Marketing Association
Car Rentals with NFC Phones
• France-based Continental is launching a service for rental car
companies to do phone-operated car keys
• Smartphones with NFC to operate the keyless locks
• System on smartphones uses NFC and SIM card based security
• System also allows use of charging at electrical charging stations and
logs their use
Source Gizmag 5 April 2013
Mobile Marketing AssociationMobile Marketing Association
Business Processes
Marketing is More than just Advertising
Mobile Marketing AssociationMobile Marketing Association
Traditional 4 P's
• Philip Kotler's original 4 P's and its updated variant, the SIVA model
• Product (or service) Solution
• Price Value
• Place (distribution) Access
• Promotion Information
Mobile Marketing AssociationMobile Marketing Association
Wherever There Are Customers..
"Mobile phones amplify human talents for
cooperation."
- Howard Rheingold, Smart Mobs, 2002
Mobile Marketing AssociationMobile Marketing Association
USA: 31% Prefer SMS Contact
• Pew surveyed 2,277 adults over 18 years of age and reports
on US adult SMS use
• 88% of adults who own phone, use SMS.
• 31% prefer to be contacted by SMS, vs 51% who prefer
voice calls on phone, rest say it depends on situation
Source: Pew Internet and American Life Project 19 Sept 2011
Mobile Marketing AssociationMobile Marketing Association
Product Design?
Mobile Marketing AssociationMobile Marketing Association
India - Lay's Potato Chips
• Pepsi's Lay's potato chips brand in India has run a digital media campaign
across many media, but centered on SMS
• They invited fans to submit flavor ideas. Top
4 would be test-marketed. Winner would get
money plus 1% royalty of every bag sold
• Received 1.3 million flavor suggestions
• 1M votes already (campaign still running)
• South Africa similar Lekkerflavor 187K entries
• In USA, Dunkin Donuts did similar campaign
Sources: Telecom Yatra 31 May 2010, ESPN
presentation 2010, Lekkerflavour.co.za 2010
Mobile Marketing AssociationMobile Marketing Association
Support Supply Chain?
Mobile Marketing AssociationMobile Marketing Association
Hershey Cocoa Link
• Hershey introduced its SMS based Cocoa Link in various African
languages in 2011, to help Cocoa farmers
• Over 100,000 farmers using Cocoa Link already. Program will reach
750,000 farmers by 2017
• With Hershey's advice, farmers have increased Cocoa yields by 15%-
40%
• Side-benefit - because of more efficient farming, the Cocoa Link
project has caused 24% increase in school attendance in Ghana (as
children don't have to skip school to help with the farming so much)
Source mTrends Mobile Opportunities in Africa 2013
Mobile Marketing AssociationMobile Marketing Association
Product Manufacturing?
Mobile Marketing AssociationMobile Marketing Association
Do-it-Yourself Stamps..
• First done in Germany with E Plus and Postal Office selling stamps via
mobile phone. Virtual stamp equivalent is by unique 12 digit code.
You just print those 12 digits on your envelope and mail it..
• Now Denmark and Sweden have also launched it
Source: Textually 7 March 2011
Mobile Marketing AssociationMobile Marketing Association
Pre-purchase Trials?
Mobile Marketing AssociationMobile Marketing Association
Mobile Virtual Trials - Eyeglasses
• French eyeglasses and sunglasses online retailer DirectOptic has
added mobile trialing of their eyeware, using Total Immersion's
platform. Users take cameraphone picture and get to virtually trial
the eyeglasses
• Shoppers who try eyeglasses using mobile trials have 41% higher
conversion rate than normal online shoppers
• And those who use mobile trialing will spend 12.5% more on their
eyeglasses on average than those who don't
• 41% x 112.5% = 45.6% more revenue through mobile
Source: The Cloud and Compass 20 Nov 2012
Mobile Marketing AssociationMobile Marketing Association
Contract?
Mobile Marketing AssociationMobile Marketing Association
Now Turkey also SMS Signatures
• Spain was the first country to accept an SMS messages as legally binding
in contracts
• Turkey has joined that, SMS signatures are now also legally binding in
Turkey
Source: MMA Asia Forum May 4-5, 2011
Mobile Marketing AssociationMobile Marketing Association
Service Delivery?
Mobile Marketing AssociationMobile Marketing Association
TxtEagle - Crowd Sourcing & SMS
• Alan Moore, Author & CEO of SMLXL tells in his latest book 'No Straight
Lines' the story of TxtEagle
• TxtEagle uses crowd-sourcing for service tasks such as translations,
calculations, programing, text entry...
• Most employees are in Emerging World countries
• Projects are cut into bite-sized tasks that
fit 160 characters of SMS text message
Source: Alan Moore book
No Straight Lines, 2012
Mobile Marketing AssociationMobile Marketing Association
Fulfillment?
Mobile Marketing AssociationMobile Marketing Association
Nigerian m-Constitution
• The new Nigerian constitution was made into a mobile phone version, for
Android, Symbian/Ovi, Blackberry and mobile web/WAP. It has been
downloaded 330,000 times
Sources: Guardian 26 Aug 2012, Twitter 30 Aug 2012
Mobile Marketing AssociationMobile Marketing Association
Customer Questions?
Mobile Marketing AssociationMobile Marketing Association
SMS Auto-Calling Center
• mInfo Inc out of Shanghai has deployed response efficiency system for
calling centers
• Using artificial intelligence and continuous refinement the system rapidly
learns and is able to respond to over 90% of calling center types of
questions, when sent in via SMS
• Remainder get automatically forwarded to humans
• Enormous cost savings compared to human call centers
Source: mInfo Inc presentation,
at X Media Lab Malmo 21 Jan 2011
Mobile Marketing AssociationMobile Marketing Association
Prevent Wrong Use?
Mobile Marketing AssociationMobile Marketing Association
Mobile Sunscreen Alarm
• A sunbathing service trialled by a Finnish integrator and Nivea the
cosmetics brand - the mobile phone sunscreen alert service
• Users register their skin type etc to their phone
• Sunscreen lotion intelligent bottle tells phone when lotion was
applied
• Location-based beach service tells how sunny it is (cloudy, full
sunshine etc)
• Sends SMS to your phone when
need shade or stronger sunscreen.
• Test customers loved it..
Source: DiViA 2010
Mobile Marketing AssociationMobile Marketing Association
Inventory Management?
Mobile Marketing AssociationMobile Marketing Association
• Finnair started mobile check-in late in 2001. SITA & Air
Traveller World 2011 survey 4 continents
found 17% use mBoarding pass
• In 2010 Finnair
passed 50% of fliers using it
• Latest version by Book It offers Finnair instant upgrade: After passenger
checked in economy, offered instant upgrades paid by credit card on
mobile or frequent flier miles!
Sources: Book It 2010, SITA 2011
Finnair Mobile Check In
Mobile Marketing AssociationMobile Marketing Association
Digitize the Real World
Mobile Marketing AssociationMobile Marketing Association
Jay-Z Gamefied Book
• Rap artist Jay-Z released a biography with a twist - he created a treasure
related to every page, that fans would be invited to go explore and find in
New York City. The first person to find all 300 hidden treasures received a
lifetime pass to any Jay-Z concert.
• The winning woman took 30 days to find all 300, and recruited others to
help find her them
Source: Gamificication Presentation at ICT Qatar 5 Feb 2012
Mobile Marketing AssociationMobile Marketing Association
Beyond the Real World?
Mobile Marketing AssociationMobile Marketing Association
AXE Wake Up Girl
• AXE deodorant brand offered personalized wake-up for mobile phone
users in Japan
• Featured 1 of 14 avatars made based on real girls
• Wake-up girl also to laptop PC. Collect all 14 girls, featured videogame
where
object to discover hidden
treasures.
• 200K unique users - Created
by Bascule for Unilever Japan
• Increased sales by 300%
Source: MMA Asia June 2010
Mobile Marketing AssociationMobile Marketing Association
After-care?
Mobile Marketing AssociationMobile Marketing Association
Spore SMS after store visit
• In Singapore all three operators will send you an SMS directly after your
visit to their store - asking you if you were satisfied with your visit
• If you respond (with an SMS that is not charged, of course) and say you
were not
satisfied - you will receive a
call from senior sales mana-
gement at headquarters
asking why
• This is competitive customer
care!
Mobile Marketing AssociationMobile Marketing Association
Loyalty Rewards?
Mobile Marketing AssociationMobile Marketing Association
• Idea originally from Japan, where Marlboro cigarettes put unique
codes in packets of cigarettes in contest
• Now Pepsi runs similar campaigns, sometimes with SMS codes under
the cap of the bottle, other times using QR codes on the label
• Idea is to get unique mobile phone user
info on how frequently they consume
Pepsi products
• And which flavors they prefer
• Incentive is contests and awards
Pepsi Tracks Use by Bottle
Mobile Marketing AssociationMobile Marketing Association
360 Degree View to Marketing
• Only mobile can reach the consumer in every point where the brand
connects with its customer
• The more brands, companies (and governments and NGOs) learn how
powerful mobile is - in '4 Ps Marketing' - the more they will produce
satisfied customers
• Only 2 entities will collect that data - the brand - and the mobile operator!
• When the data is aggregated, soon mobile operators will know
'everything' about us - much like Amazon knows all of our tastes in books,
movies and music
Mobile Marketing AssociationMobile Marketing Association
Garanti Bank Integrated Campaign
• Garanti Bank of Turkey did award-winning integrated online, email and
mobile campaign for new clients
• Garanti had online video in style of news report, where anchor said they
had reached the point of the last person in Turkey who had not signed up
to mobile banking. Then they said they were now calling that last person -
at which point YOUR phone rang (with recorded message, m-banking
application)
Source: Rabarba presentation
at MMA Turkey 28 June 2011
Mobile Marketing AssociationMobile Marketing Association
Gap in Consumer & Business SMS
• Textmarketing survey of 1,368 UK consumers finds dramatic gap
between what consumers want, and what UK businesses offer via
SMS text messaging:
• 89% would like to receive delivery notices via SMS, but only 26%
have received any (gap 63%)
• 84% would like appointment reminders via SMS but only 29% have
received any (gap 55%)
• 68% would like SMS offers or discounts from brands they purchased
from in past 3 months - yet only 12% had received any (gap 56%)
• 61% would like to receive order confirmations via SMS yet only 16%
have received any (gap 55%)
Source: Textmarketing UK survey Oct 2012
Mobile Marketing AssociationMobile Marketing Association
Gap in Consumer & Business SMS
• Textmarketing survey of 1,368 UK consumers finds dramatic gap
between what consumers want, and what UK businesses offer via
SMS text messaging:
• 89% would like to receive delivery notices via SMS, but only 26%
have received any (gap 63%)
• 84% would like appointment reminders via SMS but only 29% have
received any (gap 55%)
• 68% would like SMS offers or discounts from brands they purchased
from in past 3 months - yet only 12% had received any (gap 56%)
• 61% would like to receive order confirmations via SMS yet only 16%
have received any (gap 55%)
Source: Textmarketing UK survey Oct 2012
Mobile Marketing AssociationMobile Marketing Association
Gap in Consumer & Business SMS
• Textmarketing survey of 1,368 UK consumers finds dramatic gap
between what consumers want, and what UK businesses offer via
SMS text messaging:
• 89% would like to receive delivery notices via SMS, but only 26%
have received any (gap 63%)
• 84% would like appointment reminders via SMS but only 29% have
received any (gap 55%)
• 68% would like SMS offers or discounts from brands they purchased
from in past 3 months - yet only 12% had received any (gap 56%)
• 61% would like to receive order confirmations via SMS yet only 16%
have received any (gap 55%)
Source: Textmarketing UK survey Oct 2012
Mobile Marketing AssociationMobile Marketing Association
Gap in Consumer & Business SMS
• Textmarketing survey of 1,368 UK consumers finds dramatic gap
between what consumers want, and what UK businesses offer via
SMS text messaging:
• 89% would like to receive delivery notices via SMS, but only 26%
have received any (gap 63%)
• 84% would like appointment reminders via SMS but only 29% have
received any (gap 55%)
• 68% would like SMS offers or discounts from brands they purchased
from in past 3 months - yet only 12% had received any (gap 56%)
• 61% would like to receive order confirmations via SMS yet only 16%
have received any (gap 55%)
Source: Textmarketing UK survey Oct 2012
Mobile Marketing AssociationMobile Marketing Association
So Retail?
They seem to be discovering mobile now, finally...
Mobile Marketing AssociationMobile Marketing Association
Mobile Kills Impuse Mag Buys
• WARC reports that a major cause for the fall in USA magazine sales in
2012 is due to retail impulse buy decline
• That is primarily caused by mobile phones - as consumers are not idle
at the check-out counter but rather paying attention to their phones.
• AAM (ex ABC) which audits magazine circulations in the USA reports
that total magazine circulation is down 9.5% during 2012
Source Business Insider 11 Feb 2013
Mobile Marketing AssociationMobile Marketing Association
48% Changed Mind in Store
• Survey by Deloitte of US smartphone owners found:
• 48% have used their smartphone in-store at physical shops to influence
their decision
• Shopping related activity on smartphone increases
during the first 6 months of ownership by 40%
• Deloitte estimates smartphones will influence 19%
of US total retail decisions by 2016 worth $689 Billion
Source: Time Business 3 July 2012
Mobile Marketing AssociationMobile Marketing Association
Retail Behavior Tipping Point
• A December 2012 survey of 5,000 US consumers users about their
Christmastime shopping found:
• 48.1% said they would do most of their shopping in traditional bricks-
and-mortar stores (51.9% said would mainly use online digital and
mobile shopping)
• 44.4% said they would shop online on laptops or desktop PCs
• 4.0% said they would shop on their tablets
• 3.4% said they would shop on smartphones
• More than half made at least 1-3 purchases on a mobile phone.
39.9% checked product-review on their mobile phones
Source Mediapost 18 March 2013
Mobile Marketing AssociationMobile Marketing Association
M Coupons - 5B in 2012
• The mobile coupon era is emerging. Juniper measured 5 Billion m-
coupons were delivered in 2012, almost one m-coupon per mobile
phone subscriber (per year). That number expected to to double now
for 2013
Source Juniper 30 Jan 2013
Mobile Marketing AssociationMobile Marketing Association
QR Codes Used by 10% Globally
• TNS Survey of 48,000 mobile users in 57
countries reported on QR Code use. When
analyzed by TomiAhonen Consulting, QR
Codes have 380M unique users: 9.5% of
global unique mobile owners
• Leading countries according to TNS were Japan 60%, Hong Kong 47%,
South Korea 43%, Singapore 33%, UK 26%, Canada & Taiwan 25%
• Regionally, QR codes used by 27% of advanced APAC, 19% of N America,
14% of W Eur, 12% of Lat Am, 6% of Middle East, 5% of E Eur, and 1% of
Developing Asia and Africa
Sources: TNS Survey April 2012 and
TomiAhonen Consulting May 2012
Mobile Marketing AssociationMobile Marketing Association
Future of Money is...
• Visa Europe showed a corporate Visa video to the Slovakian Mobile
Marketing Forum with a stunning statement about mobile phone based
credit cards and payment cards. The official Visa view is that:
• "The Visa card of the future is a Visa mobile card."
• And the video ended with the position
of Visa about the future of money:
• "The future of payments is mobile."
Source: Visa Europe corporate video shown at
MMMMXI Conference Bratislava 10 May 2011
Mobile Marketing AssociationMobile Marketing Association
Future of Money is...
• Visa Europe showed a corporate Visa video to the Slovakian Mobile
Marketing Forum with a stunning statement about mobile phone based
credit cards and payment cards. The official Visa view is that:
• "The Visa card of the future is a Visa mobile card."
• And the video ended with the position
of Visa about the future of money:
• "The future of payments is mobile."
Source: Visa Europe corporate video shown at
MMMMXI Conference Bratislava 10 May 2011
STOP PRESS:
Nov 21, 2011: Turkey
announces target date of
2025 to end cash!
Mobile Marketing AssociationMobile Marketing Association
m-Banking 48% of Kenya GDP
• M-Pesa by Safaricom is now 6 years old, with 15M users. Rival Airtel
(ex Zain) has 3M users.
• Kenya pop 40M (26M age 18+) 69% of adults have m-banking
account, 2.2x more than 'real' bank acct
• M-Pesa and Airtel have 75,000 merchants
• Central Bank of Kenya says average transaction now 32 USD and 2012
total Kenya mobile transactions worth 16.2B USD. Kenya's GDP is
33.6B USD
• So as of 2012, 48% of Kenya GDP runs via mobile
Sources: Business Day 22 Mar 2012,
Africa News 21 Jan 2013
Mobile Marketing AssociationMobile Marketing Association
First Virtual Credit Card for Mobile
• Mastercard, Airtel & Standard Chartered bank launched the world's first
virtual credit card for mobile
• The SMS based service launch country is Kenya using Airtel Money and
will be rolled across Airtel Africa's footprint in coming months
• Anyone who needs Mastercard payment, can order 16 digit Mastercard
code via the service, receive it with one-time authorization code via SMS
Source: Mobility 14 Sept 2011
Mobile Marketing AssociationMobile Marketing Association
Quotes Eric Schmidt
• Eric Schmidt CEO of Google wrote in Harvard Business Review that
Google's number 2 priority is.. mobile money!
Source: HBR Agenda 2011
Mobile Marketing AssociationMobile Marketing Association
Ikea AR Ads
• Ikea Augmented Reality app that lets consumers to 'test' how furniture
would appear in your home
Source: Tomi T Ahonen book The Insider's Guide to Mobile, 2011
Mobile Marketing AssociationMobile Marketing Association
Camphone Shopping Home Plus
• Tesco's South Korean supermarket Home Plus offers home delivery as
most supermarkets do. They launched the virtual shop for cameraphones
at underground train stations.
Source: MIT Technology Review, 5 July 2011
Mobile Marketing AssociationMobile Marketing Association
Camphone Shopping Home Plus
• Tesco's South Korean supermarket Home Plus offers home delivery as
most supermarkets do. They launched the virtual shop for cameraphones
at underground train stations.
• Increased sales 130%
Source: MIT Technology Review, 5 July 2011
Mobile Marketing AssociationMobile Marketing Association
Carrefour Mobile Shopping App
• I talked about this coming. Now Carrefour the big retailer in France has
deployed its smartphone app to help shoppers find what have on their
shopping list
• It seems innocent enough at the start - you can use it to create your
shopping list - and to help you, you can use the 2D barcode scanner while
in the store to easily add items to the shopping list
• But here is the magical benefit - you tell it which Carrefour store you will
shop in, and the shopping list will be re-arranged in the order of the items
in the shopping aisles!
• Similar also Albert Heijn in Netherlands
Source: Lebensmittel Zeitung 5 Oct 2012
Mobile Marketing AssociationMobile Marketing Association
• BMW ran targeted and timed MMS campaign to sell snow tyres.
Target: those who bought BMW in Germany in summer when snow
tyres not required.
• 117,000 MMS sent on first day of snow
• Personalization: Each BMW owner got
customized ad with their car and color.
• Result: 30% conversion rate!
• Total cost incl creative: $120,000.
• Total revenues earned $45 Million!
• What happened to Marc Mielau? he is
now CMO of Rolls Royce
Source: Tomi Ahonen book The Insider's
Guide to Mobile, 2011
BMW Snow Tyres via MMS
Mobile Marketing AssociationMobile Marketing Association
• BMW ran targeted and timed MMS campaign to sell snow tyres.
Target: those who bought BMW in Germany in summer when snow
tyres not required.
• 117,000 MMS sent on first day of snow
• Personalization: Each BMW owner got
customized ad with their car and color.
• Result: 30% conversion rate!
• Total cost incl creative: $120,000.
• Total revenues earned $45 Million!
• What happened to Marc Mielau? he is
now CMO of Rolls Royce
Source: Tomi Ahonen book The Insider's
Guide to Mobile, 2011
BMW Snow Tyres via MMS
Mobile Marketing AssociationMobile Marketing Association
If you like my slides...
Mobile Marketing AssociationMobile Marketing Association
I am here to meet YOU..
Mobile Marketing AssociationMobile Marketing Association
Who Wants My 10th Book?
Available Now Free on Lulu.com: 350 pages
Mobile Marketing AssociationMobile Marketing Association
A Few Teasers...
..come see me at the end of Friday
Mobile Marketing AssociationMobile Marketing Association
Quotes..
• WPP CEO Sir Martin Sorrell "Our competitive set is no longer
Omnicom and IPG and Publicis. It is Nielsen and GFK. It’s the data
companies."
Source Harvard Business Review March 2013
Mobile Marketing AssociationMobile Marketing Association
Want More Ads?
• Alan Moore said this would happen
• A Qustodian user Andrew Manley wrote at Facebook:
"I never thought I would be asking this question in my life but how can I
receive more ads?"
Source: Message left at Qustodian
page on Facebook on 2 Nov 2011
Mobile Marketing AssociationMobile Marketing Association
"Ads + money = advocurrency."
- Jonathan 'JMac' MacDonald
Mobile Marketing AssociationMobile Marketing Association
And finally, some magic..
Try to make your new concepts seem magical
Mobile Marketing AssociationMobile Marketing Association
Guinness Hidden QR
• Guinness introduced promotional glasses with hidden QR codes. The QR
codes would not be visible until beer is poured into
the glass, then the QR codes would appear
• The QR codes led to various Guinness
mobile websites, promotions, games
and info about the beer
• If other beer (more yellow in color) used
in same glass, the QR code won't show
• Ad concept by BBDO New York
• Source: Ads of the World 30 April 2012
Mobile Marketing AssociationMobile Marketing Association
Alarm if Sun Shining
• Nivea Sun Alarm is an alarm app for smartphones that checks the
current weather. It then will alarm and wake you up early if its sunny,
it lets you sleep later if its raining..
Source PSFK 17 Feb 2013
Mobile Marketing AssociationMobile Marketing Association
Alarm if Sun Shining
• Nivea Sun Alarm is an alarm app for smartphones that checks the
current weather. It then will alarm and wake you up early if its sunny,
it lets you sleep later if its raining..
Source PSFK 17 Feb 2013
So Nivea is now in the
alarm clocks & weather
forecasting businesses
Mobile Marketing AssociationMobile Marketing Association
Two thoughts to end on..
Mobile Marketing AssociationMobile Marketing Association
"The world will change more in the next
10 years, than it has in the previous 100
years."
- Chetan Sharma, 7 July 2011
Mobile Marketing AssociationMobile Marketing Association
"Put your best people on mobile."
- Eric Schmidt, Google
Mobile Marketing AssociationMobile Marketing Association
Tomi T Ahonen, Author & Consultant
Competitiveness, Business Case, Marketing, and Profitability
• Provides workshops, training and consulting in how to make money
with mobile adn converged services.
• The world's most prolific new mobile service evangelist, has introduced
over 1,200 new service concepts at public conferences; is quoted in
140 books by his peers
• Quoted in over 400 press stories in a dozen languages; keynotes at over
300 major conferences on 6 continents; his daily blog is syndicated on
CNBC, NY Times, etc
• Lectures at Oxford University on 3G and Convergence
• Available as a motivational speaker at your event!
• Read his bestsellers "Digital Korea", "Communities Dominate Brands",
“Mobile as 7th of the Mass Media” etc
website: www.tomiahonen.com
e-mail: tomi@tomiahonen.com
blog: communities-dominate.blogs.com
twitter: @tomiahonen
Tomi's newest book "The Insider's Guide to Mobile"
Earlier Tomi Ahonen has set up
& run Nokia’s 3G Business
Consultancy. Previously he
worked for 3 operators where he
created the world’s first fixed-
mobile service bundle and set a
world record for taking market
share from the incumbent
"Service creation and marketing will be key to 3G," Ahonen said. Total Telecom 12 October 2000
Mobile Marketing AssociationMobile Marketing Association
Bonus Info
Mobile Marketing AssociationMobile Marketing Association
10 Commandments of mAd
Kim Dushinski author of Mobile Marketing Handbook issued 10 Commandments of
mobile marketing:
1 Thou shall not send mobile spam
2 Thou shall only cause mobile action with QR codes
3 Mobilize thy site
4 Thou shall only create a mobile app if there is a valid reason to
5 Honor your mobile campaigns by marketing them fully
and accurately
6 Mobilize thy email
7 Thou shall not ignore mobile, for thy neighbor won't
8 Thou shall provide relevant value
9 Obey the context in which your customers are
interacting with you
10 Use only mobile when it is the right tool for the job
Mobile Marketing AssociationMobile Marketing Association
• TomiAhonen Mobile Forecast 2012-2015 gives following dates of
major milestones coming in mobile:
• Smartphones to sell 1B units annually by year 2013
• More people vote via SMS on TV shows than total TV sets in world by
year 2013
• Total handset sales to pass 2B annually by 2014
• More active users of SMS than humans alive 2014
(obviously this means many of us using 2+ accounts)
• Half of new phones sold to have touch screens 2014
• Half of internet users will never use a PC to access the internet by
2014 (rest are mobile & PC users, and diminishing slice of 'only PC'
users)
Source: TomiAhonen Mobile Forecast 2012-2015 - see more at tomiahonen.com
Major Milestones Coming Soon
Mobile Marketing AssociationMobile Marketing Association
Mobile Subscribers, Unique Users, Phones
Source: Tomi Ahonen Amanac 2012 - see www.tomiahonen.com - 191 page eBook only 9.99 Euros
Mobile Marketing AssociationMobile Marketing Association
Price Pyramid of Mobile Phones
Source: TomiAhonen Phone Book 2012 - see www.tomiahonen.com - eBook only 9.99 Euros
Premium Smartphones Over $450 11%
Mid-Price Smartphones $150 - $449 13%
Low cost Smartphones $80 - $149 17%
Featurephones $40 - $79 21%
Ultra-cheap phones Under $40 38%
Mobile Marketing AssociationMobile Marketing Association
Smartphones & 3G Users: by Region
3G Migration Rate Smartphone Penetration Rate
0% 20% 40% 60% 80% 100%
USA & Canada
Europe West
Europe East
APAC advanced
Asia developing
Middle East
Africa
Latin America
Source TomiAhonen Phone Book 2012
3G Penetration Rate
Smartphone Migration
Source: TomiAhonen Phone Book 2012 - see www.tomiahonen.com - eBook only 9.99 Euros
Mobile Marketing AssociationMobile Marketing Association
• TomiAhonen Consulting provides exclusive ranking of world's largest
corporations when measured by only their mobile industry revenues
(removing other revenues). The top 12 are:
1 China Mobile*, China Operator $87B
2 Verizon Wireless**, USA Operator $75B
3 Apple iPhone**, USA Smartphones $74B
4 Samsung Galaxy**, S Korea Handsets $69B
5 AT&T Wireless**, USA Operator $62B
6 Vodafone Mobile**, UK Operator $60B
7 Telefonica Movil**, Spain Operator $55B
8 NTT DoCoMo*, Japan Operator $48B
9 T-Mobile**, Germany Operator $47B
10 Orange Mobile**, France Operator $46B
11 America Movil**, Mexico Operator $39B
12 Nokia Mobile**, Finland Handsets $37B
*real company under this name, **virtual company with estimated revenues
Source: TomiAhonen Almanac 2013 - see more at www.tomiahonen.com
Largest 'Mobile' Companies 2012
Mobile Marketing AssociationMobile Marketing Association
Tomi Ahonen Index of Mobile Leadership 2012
Source: Tomi Ahonen Amanac 2013 - see www.tomiahonen.com - 194 page eBook only 9.99 Euros
Mobile Marketing AssociationMobile Marketing Association
Tomi Ahonen Report
TomiAhonen Mobile Forecast 2012-2015
86 pages, eBook format only, May 2012 - Cost only 99 Euro
TomiAhonen Consulting's forecast of the 110 most requested mobile
industry numbers is in ebook format. Table of contents:
Chapter 1 - Intro (4 pages)
Chapter 2 - Size of Industry (8 pages) 3 charts, 7 tables
Chapter 3 - Customers (7 pages) 1 chart, 10 tables
Chapter 4 - Handsets Overall (10 pages) 6 charts, 8 tables
Chapter 5 - Handset Market Shares (25 pages) 24 charts
Chapter 6 - Mobile Data (18 pages) 15 charts, 15 tables
Chapter 7 - Smartphone Apps (2 pages) 1 chart, 1 table
Chapter 8 - Customer Types (5 pages) 3 charts, 3 tables
Chapter 9 - Annual Statistical Summaries (5 pages) 4 tables
More info see www.tomiahonen.com
eBooks only via tomiahonen.com
Mobile Marketing AssociationMobile Marketing Association
Tomi Ahonen eBooks
Pearls Vol 2: Mobile Social Networking
Foreword by Mark Curtis, CEO of Flirtomatic,
171 pages, eBook format only, April 2009 - Cost only 9.99 Euro
Tomi's second volume of "Pearls", has 50 case studies of real world
services around topics of mobile social networking and digital
communities covering all biggest stories including Mixi, Mobage,
Flirtomatic, Itsmy, Qik, Twitter, Cyworld, Habbo, Mogi, Tohato, MTV, i-
Report etc.
Pearls Vol 1: Mobile Advertising
Foreword by Russell Buckley, SVP Admob, Chairman Mobile Marketing Association
171 pages, eBook format only, January 2009 - Cost only 9.99 Euro
Launching an eBook series of Tomi's "Pearls", this first volume has 50 case
studies of real world services around topics of mobile advertising and
marketing from 19 countries including location-based, coupons, viral,
advergaming etc
eBooks only via tomiahonen.com
Mobile Marketing AssociationMobile Marketing Association
Tomi Ahonen eBooks
Pearls Vol 3: Mobile Money
171 pages, eBook format only, June 2011 - Cost only 9.99 Euro
Tomi's third volume of "Pearls", has 50 case studies of real world services
around topics of mobile social money, mobile payments, mobile banking
and mobile wallets. Includes all biggest stories such as Coca Cola, M-Pesa,
NTT DoCoMo Osaifu Keitai etc.
eBooks only via tomiahonen.com
Mobile Marketing AssociationMobile Marketing Association
Tomi Ahonen eBooks
Tomi Ahonen Almanac 2013
190 pages, eBook format only, February 2013 - Cost only 9.99 Euro
Comprehensive industry review and almanac with 93 tables, charts and
diagrams, covering all major aspects of the mobile telecoms industry from
handsets to services, from customers to networks, from SMS text
messaging to content from mobile internet to mobile advertising.
eBooks only via tomiahonen.com
"Whenever I need a stat, Tomi seems to have it, so I'd highly recommend this."
- Russell Buckley, MD Admob Europe, Chairman Mobile Marketing Association
"Speaking of statistics, Tomi Ahonen has put together the Tomi Ahonen Almanac as an
eBook for mobile nuts. In it, you can quickly find mobile penetration of say, Thailand, or that
51% of the Earth's population has at least one cellphone, and one in 8 mobile walks around
with 2 phones in their pockets!"
- Ricky "The Guru" Cadden at Symbian Guru
"Tomi Ahonen is the king of mobile statistics and knows more about the mobile space than
any one I know"
- Paul Poutanen founder and President of Mob4hire
"If you're interested in mobile statistics, you really need to pick up a copy of Tomi Ahonen's
Almanac. The Almanac is full of hard to find information."
- WAP Review
Mobile Marketing AssociationMobile Marketing Association
Tomi Ahonen eBooks
Tomi Ahonen Phone Book 2012
173 pages, eBook format only, September 2012 - Cost only 9.99 Euro
Complete update of the volume, data current to December 2012.
Comprehensive review and almanac of handset side of mobile industry
with 100 tables, charts and diagrams, with all market shares, average
sales prices, features, operating systems etc for smartphones,
dumbphones and major brands in handsets.
It is the companion piece to highly popular TomiAhonen Almanac.
eBooks only via tomiahonen.com
Mobile Marketing AssociationMobile Marketing Association
Tomi Ahonen six hardcover books
Mobile as 7th of the Mass Media, 2008
explains the media opportunities in mobile from music
and gaming to TV and social networking and even
internet and adertising. 322 pages.
Digital Korea, 2007 with Jim O'Reilly
is case study in digital convergence from the most
advanced information society of South Korea.
covers internet, TV, mobile, ecash, egoverment,
robotics, telematics, virtual reality etc 282 pages.
Communities Dominate Brands, 2005
with Alan Moore
first business book on social networking 280 pages.
3G Marketing, 2004, with Timo Kasper & Sara
Melkko is marketing handbook for mobile operators
M-Profits 2002
Still only complete business book for mobile, 360 p
Services for UMTS, 2002, with Joe Barrett was first
services and applications book for 3G, 373 pages
all six hardcover books are available at Amazon
Mobile Marketing AssociationMobile Marketing Association
Tomi Ahonen Books:
2013 TomiAhonen Almanac 2013 (ebook: tomiahonen.com)
2012 TomiAhonen Phone Book 2012 (ebook: tomiahonen.com)
2012 Mobile Forecast 2012-2015 (ebook: tomiahonen.com)
2011 Pearls Vol 3: Mobile Money (ebook: tomiahonen.com)
2010 The Insider's Guide to Mobile (free ebook: lulu.com)
2009 Pearls Vol 2: Mobile Social Networking (ebook: tomiahonen.com)
2009 Pearls Vol 1: Mobile Advertising (ebook: tomiahonen.com)
2008 Mobile as 7th of the Mass Media (hardcover: futuretext)
2006 Digital Korea (hardcover: futuretext)
2005 Communities Dominate Brands (hardcover: futuretext)
2004 3G Marketing (hardcover: John Wiley)
2002 M-Profits (hardcover: John Wiley)
2002 Services for UMTS (hardcover: John Wiley)
see all Tomi T Ahonen's books with links at www.tomiahonen.com
Mobile Marketing AssociationMobile Marketing Association
Selected TomiAhonen Workshops
• Changing Customer Needs in Mobile Most requested workshop currently, includes “steps” to
addiction, “split” personalities, time to change..
• Mobile as 7th Mass Media Tomi's latest workshop discussing media convergence and unique
aspects of mobile. Also adopted for Oxford Univ.
• Social Networking / Mobile Digital Communities based on his book Communities Dominate
Brands, may be run with SMLXL. Adopted for Oxford U.
• New Mobile Service Creation From ideas to money-making, for mobile and fixed, for operators,
vendors, content partners etc, includes 6 M’s and Early 8
• Business of Mobile Telecoms (2G, 2.5G, 3G) Adopted for Oxford U
• 3G TV covering video and TV convergence with mobile. Adopted for Oxford U
• Mobile Marketing and Advertising featuring "Engagement Marketing"
• Segmentation and Customer Understanding may be run with Xtract
• Launch Marketing for 2.5G and 3G also adopted for Oxford University
• MVNO, Revenue Sharing & Partnerships can include building a model
• Forecasting and Business Modelling in Telecoms Popular workshop
• Competitiveness in Telecoms Workshop form or competition simulation:
• Workshops are very cost-effective ! Write tomi@tomiahonen.com for more.
Mobile Marketing AssociationMobile Marketing Association
Tomi's Mobilista Primus Inter Pares TW List
• If you are in mobile and on Twitter, the 'must follow' Twitterati in addition to @TomiAhonen are
Tomi's Primus Inter Pares list:
• @AjitJaokar - author of tons of mobile books, advisor to governments
• @ChetanSharma - Chetan Sharma author, best view to US stats & industry
• @DW2 - David Wood ex CEO of Symbian
• @EOrtiz - C Enrique Ortiz author on mobile tech
• @Ew4n - Ewan MacLeod, editor of Mobile Industry Review
• @FjordMark - Mark Curtis author ex CEO of Flirtomatic, now at Fjord
• @JMacDonald - JMac Jonathan MacDonald the author and superguru
• @KimDushinski - Kim Dushinski author on mobile marketing
• @MTrends - Rudy De Waele what can I say, a mobile social butterfly
• @PGolding - Paul Golding author on mobile apps, web, tech
• @RussellBuckley - Russell Buckley author ex MMA Chair ex Google ex Admob
• @TechnoKitten - Helen Keegan runs Swedish Beers
• @Textually - Emily Turrettini editor of Textually and Ringtonia
• @TonyFish - Tony Fish mobile author but also guru on digital identity & privacy
• @Torgo - Daniel Appelquist author & mobile strategist now with Bluevia
• @Wireless_Watch - Lars Cosh-Ishii editor Wireless Watch Japan, MoMo Tokyo
Mobile Marketing AssociationMobile Marketing Association
The Guru's Bookshelf in Mobile:
• Mobile as 7th of the Mass Media, Tomi T Ahonen, 2008
• Communities Dominate Brands Ahonen & Moore, 2005
• Mobile Marketing Handbook (2nd ed), Kim Dushinski, 2012
• Mobile Advertising, Sharma, Herzog & Melfi, 2008
• My Digital Footprint, Tony Fish, 2010
• Digital Korea, Ahonen & O'Reilly, 2007
• No Straight Lines, Alan Moore, 2011
• Social Gaming, Schmid, Talos & Aguilina, 2013
• Mobile Internet for Dummies, O'Farrell, Levine, et al 2008
• Digital Money Reader, Dave Birch (ed), 2011
• Next Generation Wireless Apps (2nd ed), Paul Golding, 2010
• M-Profits, Tomi T Ahonen, 2002
• 3G Marketing, Ahonen, Kasper & Melkko, 2004
• ...And of course The Dilbert Future by Scott Adams..

Contenu connexe

Tendances

Emarketer Proxxima 2014
Emarketer Proxxima 2014Emarketer Proxxima 2014
Emarketer Proxxima 2014Karen Sanchez
 
How Trinity Mobile Apps can increase your business
How Trinity Mobile Apps can increase your businessHow Trinity Mobile Apps can increase your business
How Trinity Mobile Apps can increase your businessRaion Seishin
 
The 2015 U.S. Mobile App Report - COMSCORE
The 2015 U.S. Mobile App Report - COMSCOREThe 2015 U.S. Mobile App Report - COMSCORE
The 2015 U.S. Mobile App Report - COMSCORERomain Fonnier
 
10 Mobile Trends for 2014 and Beyond (May 2014)
10 Mobile Trends for 2014 and Beyond (May 2014)10 Mobile Trends for 2014 and Beyond (May 2014)
10 Mobile Trends for 2014 and Beyond (May 2014)Karen Sanchez
 
thinkLA Mobile Breakfast 2014 - Henry Blodget Presentation
thinkLA Mobile Breakfast 2014 - Henry Blodget PresentationthinkLA Mobile Breakfast 2014 - Henry Blodget Presentation
thinkLA Mobile Breakfast 2014 - Henry Blodget PresentationthinkLA
 
Marketing to the Mobile Elite
Marketing to the Mobile EliteMarketing to the Mobile Elite
Marketing to the Mobile EliteAndrew Savory
 
Mobile trends india_2013__smart_insights
Mobile trends india_2013__smart_insightsMobile trends india_2013__smart_insights
Mobile trends india_2013__smart_insightsRetailemall
 
thinkLA Mobile Breakfast 2015 Presentation Slides
thinkLA Mobile Breakfast 2015 Presentation SlidesthinkLA Mobile Breakfast 2015 Presentation Slides
thinkLA Mobile Breakfast 2015 Presentation SlidesthinkLA
 
50 Mobile Marketing Facts
50 Mobile Marketing Facts50 Mobile Marketing Facts
50 Mobile Marketing FactsHubSpot
 
Mobile Marketing from A to Z by Jamie Turner
Mobile Marketing from A to Z by Jamie TurnerMobile Marketing from A to Z by Jamie Turner
Mobile Marketing from A to Z by Jamie TurnerSIXTY
 
How Consumers Use Mobile and What You Can Do About It
How Consumers Use Mobile and What You Can Do About ItHow Consumers Use Mobile and What You Can Do About It
How Consumers Use Mobile and What You Can Do About ItDeb Evans, CFE
 
The Power of Digital Platforms
The Power of Digital Platforms The Power of Digital Platforms
The Power of Digital Platforms Willem Breytenbach
 
Informate - SmartPhone Metrics And Analysis - March 2010
Informate - SmartPhone Metrics And Analysis - March 2010Informate - SmartPhone Metrics And Analysis - March 2010
Informate - SmartPhone Metrics And Analysis - March 2010Informate Mobile Intelligence
 
Wearable Products and Technology Outlook - July 2013
Wearable Products and Technology Outlook - July 2013Wearable Products and Technology Outlook - July 2013
Wearable Products and Technology Outlook - July 2013JonCarvinzer
 
eMarketer Webinar: Social Media Marketing on Mobile Devices
eMarketer Webinar: Social Media Marketing on Mobile DeviceseMarketer Webinar: Social Media Marketing on Mobile Devices
eMarketer Webinar: Social Media Marketing on Mobile DeviceseMarketer
 

Tendances (20)

Emarketer Proxxima 2014
Emarketer Proxxima 2014Emarketer Proxxima 2014
Emarketer Proxxima 2014
 
How Trinity Mobile Apps can increase your business
How Trinity Mobile Apps can increase your businessHow Trinity Mobile Apps can increase your business
How Trinity Mobile Apps can increase your business
 
The 2015 U.S. Mobile App Report - COMSCORE
The 2015 U.S. Mobile App Report - COMSCOREThe 2015 U.S. Mobile App Report - COMSCORE
The 2015 U.S. Mobile App Report - COMSCORE
 
Mobile, Local and Real-Time Search - Greg Sterling
Mobile, Local and Real-Time Search - Greg SterlingMobile, Local and Real-Time Search - Greg Sterling
Mobile, Local and Real-Time Search - Greg Sterling
 
For Small businesses
For Small businessesFor Small businesses
For Small businesses
 
10 Mobile Trends for 2014 and Beyond (May 2014)
10 Mobile Trends for 2014 and Beyond (May 2014)10 Mobile Trends for 2014 and Beyond (May 2014)
10 Mobile Trends for 2014 and Beyond (May 2014)
 
thinkLA Mobile Breakfast 2014 - Henry Blodget Presentation
thinkLA Mobile Breakfast 2014 - Henry Blodget PresentationthinkLA Mobile Breakfast 2014 - Henry Blodget Presentation
thinkLA Mobile Breakfast 2014 - Henry Blodget Presentation
 
Marketing to the Mobile Elite
Marketing to the Mobile EliteMarketing to the Mobile Elite
Marketing to the Mobile Elite
 
Mobile trends india_2013__smart_insights
Mobile trends india_2013__smart_insightsMobile trends india_2013__smart_insights
Mobile trends india_2013__smart_insights
 
thinkLA Mobile Breakfast 2015 Presentation Slides
thinkLA Mobile Breakfast 2015 Presentation SlidesthinkLA Mobile Breakfast 2015 Presentation Slides
thinkLA Mobile Breakfast 2015 Presentation Slides
 
50 Mobile Marketing Facts
50 Mobile Marketing Facts50 Mobile Marketing Facts
50 Mobile Marketing Facts
 
Mobile Marketing from A to Z by Jamie Turner
Mobile Marketing from A to Z by Jamie TurnerMobile Marketing from A to Z by Jamie Turner
Mobile Marketing from A to Z by Jamie Turner
 
The Future of Mobile
The Future of MobileThe Future of Mobile
The Future of Mobile
 
How Consumers Use Mobile and What You Can Do About It
How Consumers Use Mobile and What You Can Do About ItHow Consumers Use Mobile and What You Can Do About It
How Consumers Use Mobile and What You Can Do About It
 
Apps as a Marketing Tool
Apps as a Marketing ToolApps as a Marketing Tool
Apps as a Marketing Tool
 
The Power of Digital Platforms
The Power of Digital Platforms The Power of Digital Platforms
The Power of Digital Platforms
 
Informate - SmartPhone Metrics And Analysis - March 2010
Informate - SmartPhone Metrics And Analysis - March 2010Informate - SmartPhone Metrics And Analysis - March 2010
Informate - SmartPhone Metrics And Analysis - March 2010
 
Wearable Products and Technology Outlook - July 2013
Wearable Products and Technology Outlook - July 2013Wearable Products and Technology Outlook - July 2013
Wearable Products and Technology Outlook - July 2013
 
Mobile revolution powerpoint pdf
Mobile revolution powerpoint pdfMobile revolution powerpoint pdf
Mobile revolution powerpoint pdf
 
eMarketer Webinar: Social Media Marketing on Mobile Devices
eMarketer Webinar: Social Media Marketing on Mobile DeviceseMarketer Webinar: Social Media Marketing on Mobile Devices
eMarketer Webinar: Social Media Marketing on Mobile Devices
 

Similaire à Around the World with Mobile Global Insights and Regional Relevance of Mobile Marketing

Mr. Tomi Ahonen Mobile Digital - Ncell App Camp 2014
Mr. Tomi Ahonen Mobile Digital - Ncell App Camp 2014Mr. Tomi Ahonen Mobile Digital - Ncell App Camp 2014
Mr. Tomi Ahonen Mobile Digital - Ncell App Camp 2014MobileNepal
 
IAB Training 2014 - Mobility: A Closer Conversation. James Miner, Moderator
IAB Training 2014 - Mobility: A Closer Conversation. James Miner, ModeratorIAB Training 2014 - Mobility: A Closer Conversation. James Miner, Moderator
IAB Training 2014 - Mobility: A Closer Conversation. James Miner, ModeratorJames Miner
 
Smartphone Fundraising: Digital Fundraising Hot Topic
Smartphone Fundraising: Digital Fundraising Hot TopicSmartphone Fundraising: Digital Fundraising Hot Topic
Smartphone Fundraising: Digital Fundraising Hot TopicBryan Miller
 
MMA 2013_Mobile ad beyond asia
MMA 2013_Mobile ad beyond asiaMMA 2013_Mobile ad beyond asia
MMA 2013_Mobile ad beyond asiaHoàng Hường
 
Presentatie MARCOM13 alex kozloff
Presentatie MARCOM13 alex kozloffPresentatie MARCOM13 alex kozloff
Presentatie MARCOM13 alex kozloffIAB Nederland
 
Alex Kozloff (IAB mobile UK) @Mobile Dome MARCOM13
Alex Kozloff (IAB mobile UK) @Mobile Dome MARCOM13Alex Kozloff (IAB mobile UK) @Mobile Dome MARCOM13
Alex Kozloff (IAB mobile UK) @Mobile Dome MARCOM13Adfo Groep | Events
 
Mobile Marketing Statistics
Mobile Marketing StatisticsMobile Marketing Statistics
Mobile Marketing StatisticsConversion
 
Toowoomba 2011 Social Media Friend or Foe
Toowoomba 2011 Social Media Friend or FoeToowoomba 2011 Social Media Friend or Foe
Toowoomba 2011 Social Media Friend or FoeJustin Tamsett
 
Legal Technology: Change is Good
Legal Technology: Change is GoodLegal Technology: Change is Good
Legal Technology: Change is GoodNicole Black
 
12 Trends for 2012
12 Trends for 201212 Trends for 2012
12 Trends for 2012dentsu
 
Scott Jones, ChaCha - Think LA Mobile Breakfast
Scott Jones, ChaCha - Think LA Mobile Breakfast Scott Jones, ChaCha - Think LA Mobile Breakfast
Scott Jones, ChaCha - Think LA Mobile Breakfast ChaChaSlide
 
Presentation On Mobile Marketing By Dan Sodergren From Your Marketing Trainer
Presentation On Mobile Marketing By Dan Sodergren From Your Marketing TrainerPresentation On Mobile Marketing By Dan Sodergren From Your Marketing Trainer
Presentation On Mobile Marketing By Dan Sodergren From Your Marketing TrainerGreat Marketing Works
 
Velti mobile and digital multi channel landscape 2013 h1 13-03-13
Velti mobile and digital multi channel landscape 2013 h1 13-03-13Velti mobile and digital multi channel landscape 2013 h1 13-03-13
Velti mobile and digital multi channel landscape 2013 h1 13-03-13Simon Green
 
Dorian Marketing Group Powerpoint
Dorian Marketing Group PowerpointDorian Marketing Group Powerpoint
Dorian Marketing Group Powerpointdavedoor
 
Digital Asset Upgrade Proposal for Publishing House
Digital Asset Upgrade Proposal for Publishing HouseDigital Asset Upgrade Proposal for Publishing House
Digital Asset Upgrade Proposal for Publishing HousePopcorn Social
 
Mobile experience study
Mobile experience studyMobile experience study
Mobile experience studyGroupM Spain
 

Similaire à Around the World with Mobile Global Insights and Regional Relevance of Mobile Marketing (20)

Mr. Tomi Ahonen Mobile Digital - Ncell App Camp 2014
Mr. Tomi Ahonen Mobile Digital - Ncell App Camp 2014Mr. Tomi Ahonen Mobile Digital - Ncell App Camp 2014
Mr. Tomi Ahonen Mobile Digital - Ncell App Camp 2014
 
IAB Training 2014 - Mobility: A Closer Conversation. James Miner, Moderator
IAB Training 2014 - Mobility: A Closer Conversation. James Miner, ModeratorIAB Training 2014 - Mobility: A Closer Conversation. James Miner, Moderator
IAB Training 2014 - Mobility: A Closer Conversation. James Miner, Moderator
 
Smartphone Fundraising: Digital Fundraising Hot Topic
Smartphone Fundraising: Digital Fundraising Hot TopicSmartphone Fundraising: Digital Fundraising Hot Topic
Smartphone Fundraising: Digital Fundraising Hot Topic
 
McGoran -- Keynote
McGoran -- KeynoteMcGoran -- Keynote
McGoran -- Keynote
 
MMA 2013_Mobile ad beyond asia
MMA 2013_Mobile ad beyond asiaMMA 2013_Mobile ad beyond asia
MMA 2013_Mobile ad beyond asia
 
Presentatie MARCOM13 alex kozloff
Presentatie MARCOM13 alex kozloffPresentatie MARCOM13 alex kozloff
Presentatie MARCOM13 alex kozloff
 
Alex Kozloff (IAB mobile UK) @Mobile Dome MARCOM13
Alex Kozloff (IAB mobile UK) @Mobile Dome MARCOM13Alex Kozloff (IAB mobile UK) @Mobile Dome MARCOM13
Alex Kozloff (IAB mobile UK) @Mobile Dome MARCOM13
 
Mobile Marketing Statistics
Mobile Marketing StatisticsMobile Marketing Statistics
Mobile Marketing Statistics
 
Toowoomba 2011 Social Media Friend or Foe
Toowoomba 2011 Social Media Friend or FoeToowoomba 2011 Social Media Friend or Foe
Toowoomba 2011 Social Media Friend or Foe
 
The World Goes Mobile
The World Goes MobileThe World Goes Mobile
The World Goes Mobile
 
Legal Technology: Change is Good
Legal Technology: Change is GoodLegal Technology: Change is Good
Legal Technology: Change is Good
 
12 Trends for 2012
12 Trends for 201212 Trends for 2012
12 Trends for 2012
 
Keynote: Future of Mobile
Keynote: Future of MobileKeynote: Future of Mobile
Keynote: Future of Mobile
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile Marketing
 
Scott Jones, ChaCha - Think LA Mobile Breakfast
Scott Jones, ChaCha - Think LA Mobile Breakfast Scott Jones, ChaCha - Think LA Mobile Breakfast
Scott Jones, ChaCha - Think LA Mobile Breakfast
 
Presentation On Mobile Marketing By Dan Sodergren From Your Marketing Trainer
Presentation On Mobile Marketing By Dan Sodergren From Your Marketing TrainerPresentation On Mobile Marketing By Dan Sodergren From Your Marketing Trainer
Presentation On Mobile Marketing By Dan Sodergren From Your Marketing Trainer
 
Velti mobile and digital multi channel landscape 2013 h1 13-03-13
Velti mobile and digital multi channel landscape 2013 h1 13-03-13Velti mobile and digital multi channel landscape 2013 h1 13-03-13
Velti mobile and digital multi channel landscape 2013 h1 13-03-13
 
Dorian Marketing Group Powerpoint
Dorian Marketing Group PowerpointDorian Marketing Group Powerpoint
Dorian Marketing Group Powerpoint
 
Digital Asset Upgrade Proposal for Publishing House
Digital Asset Upgrade Proposal for Publishing HouseDigital Asset Upgrade Proposal for Publishing House
Digital Asset Upgrade Proposal for Publishing House
 
Mobile experience study
Mobile experience studyMobile experience study
Mobile experience study
 

Plus de Vivastream

Exchange Solutions Datasheet_Ecommerce
Exchange Solutions Datasheet_EcommerceExchange Solutions Datasheet_Ecommerce
Exchange Solutions Datasheet_EcommerceVivastream
 
Exchange Solutions Datasheet_Customer Engagement Roadmap
Exchange Solutions Datasheet_Customer Engagement RoadmapExchange Solutions Datasheet_Customer Engagement Roadmap
Exchange Solutions Datasheet_Customer Engagement RoadmapVivastream
 
Vivastream Poster
Vivastream PosterVivastream Poster
Vivastream PosterVivastream
 
Vivastream Poster
Vivastream PosterVivastream Poster
Vivastream PosterVivastream
 
Breaking Up is Hard to Do: Small Businesses’ Love Affair with Checks
Breaking Up is Hard to Do: Small Businesses’ Love Affair with ChecksBreaking Up is Hard to Do: Small Businesses’ Love Affair with Checks
Breaking Up is Hard to Do: Small Businesses’ Love Affair with ChecksVivastream
 
EY Smart Commerce Report
EY Smart Commerce ReportEY Smart Commerce Report
EY Smart Commerce ReportVivastream
 
EY Global Consumer Banking Survey 2014
EY Global Consumer Banking Survey 2014EY Global Consumer Banking Survey 2014
EY Global Consumer Banking Survey 2014Vivastream
 
EY Global Consumer Banking Survey
EY Global Consumer Banking SurveyEY Global Consumer Banking Survey
EY Global Consumer Banking SurveyVivastream
 
Automation for RDC and Mobile
Automation for RDC and MobileAutomation for RDC and Mobile
Automation for RDC and MobileVivastream
 
Healthcare Payments Automation Center
Healthcare Payments Automation CenterHealthcare Payments Automation Center
Healthcare Payments Automation CenterVivastream
 
Next Generation Recognition Solutions
Next Generation Recognition SolutionsNext Generation Recognition Solutions
Next Generation Recognition SolutionsVivastream
 
Automation Services
Automation ServicesAutomation Services
Automation ServicesVivastream
 
Company Overview
Company OverviewCompany Overview
Company OverviewVivastream
 

Plus de Vivastream (20)

Exchange Solutions Datasheet_Ecommerce
Exchange Solutions Datasheet_EcommerceExchange Solutions Datasheet_Ecommerce
Exchange Solutions Datasheet_Ecommerce
 
Exchange Solutions Datasheet_Customer Engagement Roadmap
Exchange Solutions Datasheet_Customer Engagement RoadmapExchange Solutions Datasheet_Customer Engagement Roadmap
Exchange Solutions Datasheet_Customer Engagement Roadmap
 
Test
TestTest
Test
 
Tcap
TcapTcap
Tcap
 
SQA
SQASQA
SQA
 
Jeeva jessf
Jeeva jessfJeeva jessf
Jeeva jessf
 
Vivastream Poster
Vivastream PosterVivastream Poster
Vivastream Poster
 
Vivastream Poster
Vivastream PosterVivastream Poster
Vivastream Poster
 
APEX
APEXAPEX
APEX
 
Breaking Up is Hard to Do: Small Businesses’ Love Affair with Checks
Breaking Up is Hard to Do: Small Businesses’ Love Affair with ChecksBreaking Up is Hard to Do: Small Businesses’ Love Affair with Checks
Breaking Up is Hard to Do: Small Businesses’ Love Affair with Checks
 
EY Smart Commerce Report
EY Smart Commerce ReportEY Smart Commerce Report
EY Smart Commerce Report
 
EY Global Consumer Banking Survey 2014
EY Global Consumer Banking Survey 2014EY Global Consumer Banking Survey 2014
EY Global Consumer Banking Survey 2014
 
EY Global Consumer Banking Survey
EY Global Consumer Banking SurveyEY Global Consumer Banking Survey
EY Global Consumer Banking Survey
 
Serano
SeranoSerano
Serano
 
Accura XV
Accura XVAccura XV
Accura XV
 
Automation for RDC and Mobile
Automation for RDC and MobileAutomation for RDC and Mobile
Automation for RDC and Mobile
 
Healthcare Payments Automation Center
Healthcare Payments Automation CenterHealthcare Payments Automation Center
Healthcare Payments Automation Center
 
Next Generation Recognition Solutions
Next Generation Recognition SolutionsNext Generation Recognition Solutions
Next Generation Recognition Solutions
 
Automation Services
Automation ServicesAutomation Services
Automation Services
 
Company Overview
Company OverviewCompany Overview
Company Overview
 

Dernier

Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 

Dernier (20)

Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 

Around the World with Mobile Global Insights and Regional Relevance of Mobile Marketing

  • 1. Mobile Marketing AssociationMobile Marketing Association TOMI T AHONEN "Biggest Social Media Slut in Mobile" (according to Forbes 2012) TomiAhonen Consulting, Hong Kong
  • 2. Mobile Marketing AssociationMobile Marketing Association TOMI T AHONEN "Biggest Social Media Slut in Mobile" (according to Forbes 2012) TomiAhonen Consulting, Hong Kong
  • 3. Mobile Marketing AssociationMobile Marketing Association "All media is digital; all digital is mobile and all companies are social." - Jonathan MacDonald
  • 4. Mobile Marketing AssociationMobile Marketing Association How Big is Mobile?
  • 5. Mobile Marketing AssociationMobile Marketing Association 0 1 2 3 4 5 6 7 8 1962 1967 1972 1977 1982 1987 1992 1997 2002 2007 2012 Global Media June of 2013 Population FM Radio TV Landline Phone Internet Source: TomiAhonen Almanac 2012 and TomiAhonen Mobile Forecast 2012-2015 PC Population 7.1B FM Radio 4.2B Internet 2.5B TV 1.9B PC 1.4B Landline 1.1B
  • 6. Mobile Marketing AssociationMobile Marketing Association Global Media June of 2013 Source: TomiAhonen Almanac 2012 and TomiAhonen Mobile Forecast 2012-2015 0 1 2 3 4 5 6 7 8 1962 1967 1972 1977 1982 1987 1992 1997 2002 2007 2012 Population FM Radio TV Landline Phone PC Internet Mobile Population 7.1B Mobile 7.1B FM Radio 4.2B Internet 2.5B TV 1.9B PC 1.4B Landline 1.1B
  • 7. Mobile Marketing AssociationMobile Marketing Association Mobile Sheep? • Swiss researchers discovered way to detect when sheep are frightened from biological data like heartbeat etc. • They created alert system that identifies accurately when sheep frightened, sends SMS to the shepherd • The use in sheep-farming is if there is a wolf nearby. • Wolf-detection system is primitive solution of 'reading our minds' and generating mobile traffic Source: Textually 14 Aug 2012
  • 8. Mobile Marketing AssociationMobile Marketing Association QR Code Gravestones Now In UK • (I said this would spread..) So yes, Japanese idea to put QR Codes to gravestones is now in Europe • The Guardian reports that a UK cemetary in Dorset uses technology so graveyard visitors can learn more about the deceased person and to see their web pages or Facebook page and leave comments etc • The QR Code is done on a piece of granite or metal and added to the gravestone, at the cost of 300 UKP Source: The Guardian 5 September 2012
  • 9. Mobile Marketing AssociationMobile Marketing Association Honda Virtual Hitch-Hiker • Honda has fan club K-Tra 'virtual hitch-hiker' • Real Honda motorcycle owners can sign up, their actual motorcycle movement will be providers of trips • Any Honda fans can create hitch-hiker avatar, and then place it anywhere in Japan to start hitch-hiking. Avatar will be on adventure visibile on mobile phone • 20K users = 1.8M km travelled Source: Infinita 2011
  • 10. Mobile Marketing AssociationMobile Marketing Association Mobile Media $150B in 2012 • The mobile media global market grows at a massive 17% rate per year. Strategy Analytics reports that for year 2012, mobile media was worth $149.8 Billion • Interestingly, advertising while it nearly doubled reaching $11.6 Billion in 2012, is still only a minor revenue stream for media on mobile, providing only 8% of the total media revenues on mobile Source: Textually 21 April 2012
  • 11. Mobile Marketing AssociationMobile Marketing Association How Fast is Mobile?
  • 12. Mobile Marketing AssociationMobile Marketing Association Speed of SMS Texting • Great British Mobile Marketing Report 2012 finds: • 97% of SMS messages sent are read, vs 20% of emails (Source: Digital Marketing Association) • 97% of UK SMS text messages are read within 5 seconds (Source: Ofcom) .. vs 48 hours for email • SMS texts have average response rate of 26% vs 5% email (Source: Mobile Data Association) Source: Sify News 24 Aug 2012
  • 13. Mobile Marketing AssociationMobile Marketing Association Speed of SMS Texting • Great British Mobile Marketing Report 2012 finds: • 97% of SMS messages sent are read, vs 20% of emails (Source: Digital Marketing Association) • 97% of UK SMS text messages are read within 5 seconds (Source: Ofcom) .. vs 48 hours for email • SMS texts have average response rate of 26% vs 5% email (Source: Mobile Data Association) Source: Sify News 24 Aug 2012 5x better reach 34,500 x faster 5x more activating
  • 14. Mobile Marketing AssociationMobile Marketing Association Mobile Web 720x Faster • The IAB Internet Advertising Board has released some mobile web and mobile commerce data • In the UK, half of all mobile phone users already use mobile commerce • The average time that a person will pursue a commercial transaction from web search to real purchase is about one month • On the phone the time lag between search and m-commerce is about one hour • Quite literally 'e-commerce' on mobile is 720x faster Source: IAB 14 June 2011
  • 15. Mobile Marketing AssociationMobile Marketing Association How Addicted Are We?
  • 16. Mobile Marketing AssociationMobile Marketing Association Compulsive? 150 Times Per Day • T-Mobile USA CEO Philipp Humm said at CTIA in 2012 that mobile phone owners "pick up their phone 150 times per day". That once every 6 and half minutes of every hour of every day Source: Mashable 8 May 2012 • For smartphones its already up to 200 times per day as reported by the Guardian (every 5 minutes) Source: The Guardian 26 June 2012
  • 17. Mobile Marketing AssociationMobile Marketing Association Mobile as Status Symbol • Survey of US mobile phone owners by Vuclip, when answering question "The first thing people notice about me" top answer was mobile phone at 61%. Other answers: car, watch or clothing • For women the mobile addiction isn't as bad but still 38% of women said the phone was the first thing people noticed • For women under age 18 - the phone was listed as the first thing to notice by 82% Source Quartz 13 March 2013
  • 18. Mobile Marketing AssociationMobile Marketing Association 70:20:10 Rule by Coca Cola • Coca Cola's Director of International Media, Gavin Mehrotra told MMA Asia Forum in May 2011 that for Coca Cola: "SMS is priority number 1" because only SMS reaches anyone. • Coca Cola's Attila Weisz told MMA Forum New York in October 2011 and gave Coke rule for mobile advertising spending: • Put 70% on mobile messaging • Put 20% on mobile web • Put only 10% on mobile apps • Source: Coca Cola presentations, May & October 2011
  • 19. Mobile Marketing AssociationMobile Marketing Association Willer Mobile-Optimized Web • Willer Travel is Japanese bus service. It used to have one website for both PC and mobile. After optimized: • Click-through rates on mobile site increased by 150% • Bus bookings on mobile site grew by 3 times! Source: Google Think Mobile event Bangkok 20 Sept 2012
  • 20. Mobile Marketing AssociationMobile Marketing Association AP: Future of News is Mobile • Associated Press Managing Editors held their annual conference in Denver in September 2011, opened it with shock statement: "Mobile is future of news." • The APME CEO and President, Tom Curley said: "Media companies lost revenues with the internet but have a chance to change that with mobile." • Tomi comment: Mobile is the money-making machine (and mobile is the 7th mass medium) Source: Associated Press 15 Sept 2011
  • 21. Mobile Marketing AssociationMobile Marketing Association • In the industrialized world, It will be a Multimedia, multi-platform environment • But the (smart)phone is the preferred media • And mobile will be present when we consume other media Source: book The Insider's Guide to Mobile Tomi T Ahonen 2011 Don't think its only mobile
  • 22. Mobile Marketing AssociationMobile Marketing Association Consumer of Mobile Youth of Today is Customer of Tomorrow
  • 23. Mobile Marketing AssociationMobile Marketing Association Youth Messaging • Survey by Acision of 2,000 smartphone owners in UK & USA found the following message use among the 18-35 year age group: • SMS text messaging used by 94% • Dedicated messaging apps like Skype and Twitter used only by 19% of this age group Source: Acision survey Psychology of SMS 18 July 2012
  • 24. Mobile Marketing AssociationMobile Marketing Association Texting Tolstoi's War & Peace • Pew reports in 2010 that 30% of American teenagers average sending over 100 SMS text messages per day • How much is that? Lets compare. There are 3,197,779 characters in total in Leo Tolstoi's massive novel 'War & Peace' • If counting full-length 160 character messages, a teenager sending 100 SMS per day would type full text of 'War & Peace' in under 7 months!
  • 25. Mobile Marketing AssociationMobile Marketing Association 12% use during Sex • Astonishing finding by Zeldi in UK of 1,000 mothers and mobile • 12% of UK mothers admit to having used their mobile phone while having sex • This is similar to earlier finding by Retrovo that 10% of UK youth send SMS during sex Source: Media Post 10 May 2012
  • 26. Mobile Marketing AssociationMobile Marketing Association I am the Alpha, and the Omega • Research from the Time Mobility Poll of 4,700 people in 8 countries found: • 44% globally say the mobile is the first thing they see in the morning when they wake up, and the last thing they see at night before they fall asleep Source: Time 22 Aug 2012
  • 27. Mobile Marketing AssociationMobile Marketing Association UK Phone Replacement • Survey by O2 in UK found that following devices are being replaced by smartphone: • Alarm clock 54% • Wristwatch 46% • Camera 39% • Laptop 28% • Game console 11% • Television 6% • Books 6% Source: O2 All About You study 29 June 2012
  • 28. Mobile Marketing AssociationMobile Marketing Association Nomophobia fear of no connection • Nomophobia first diagnosed in 2008 and is the fear of being without a mobile phone contact or connection • A survey of 1,000 UK employed adults by SecurEnvoy found 66% fear losing their mobile phone. 41% carry two phones to prevent it • 49% of UK adults have become upset at partner for spying on phone • 41% of British mobile phone users have set a PIN code and 10% encrypt their phones to secure them Source: The Telegraph 16 Feb 2012
  • 29. Mobile Marketing AssociationMobile Marketing Association The Copycat Addiction.. • You know if you yawn, others will also start to yawn • I have been kidding that a fun thing to do if you're bored and in a crowded place, is to take out your phone and pretend to read a message, and watch how many others instinctively feel compelled to look at their phones • University of Michigan study reveals that 39.5% of humans will do that with their phones, within 10 seconds of seeing someone else look at their phone Source: Textually 5 Dec 2012
  • 30. Mobile Marketing AssociationMobile Marketing Association Mobile is the 7th Medium Better than the internet or television Wikipedia page: Seven Mass Media Source: Ahonen book Mobile as 7th of the Mass Media, 2008
  • 31. Mobile Marketing AssociationMobile Marketing Association The 7 Mass Media Source: Ahonen book Mobile as 7th of the Mass Media, 2008 Wikipedia page: Seven Mass Media • 1st mass medium Print 1500: books, newspapers, magazines • 2nd medium Recordings 1890s: music, games, movies • 3rd medium Cinema 1910s • 4th medium Radio 1920s • 5th medium TV 1950s • 6th medium Internet 1995s • 7th medium Mobile 2000s
  • 32. Mobile Marketing AssociationMobile Marketing Association Source: Tomi Ahonen book The Insider's Guide to Mobile, 2011 Tomi: Mobile Has 9 Unique Benefits 1. Mobile is first personal mass medium 2. Permanently Connected 3. Always Carried 4. Built-in Payment Channel 5. Available at Creative Impulse 6. Has Most Accurate Audience Info 7. Captures Social Context of Consumption 8. Enables Augmented Reality 9. Offers Digital Interface (to real world)
  • 33. Mobile Marketing AssociationMobile Marketing Association 9 Unique Benefits of Mobile Better than the internet or television
  • 34. Mobile Marketing AssociationMobile Marketing Association Unique benefit number 1 of 9: Mobile is first personal mass medium First four benefits identified by Tomi T Ahonen about 7th Mass Media in 2006
  • 35. Mobile Marketing AssociationMobile Marketing Association Do SMS Virtual Kisses Work? • Research by WhatsYourPrice.com of 1,000 UK office workers found data about office relationships • To add X at end of SMS text message means a kiss • 55% of women and 60% of men who have had office romances, say it started from the X in the SMS • 35% of women, 25% of men have had their innocent virtual kiss ie X - interpreted as sexual • If virtual kisses are sent prior to a first date, the chances of the date becoming intimate are near 90% Source: Sify News 24 Aug 2012
  • 36. Mobile Marketing AssociationMobile Marketing Association Axe/Lynx Virtual Peep Holes • Axe/Lynx deodorant ran an experiment with QR code based 'virtual peep holes' in discos, restaurants, bars and clubs in Puerto Rico • Inside the men's toilets, the men could use their cameraphones and 'see through the wall' to the womens' rest rooms and see videos of the women and what they do in there.. • Result? 23% of target audience accessed the videos (and proof that all men are Peeping Toms) Source: 2D Code 26 June 2012
  • 37. Mobile Marketing AssociationMobile Marketing Association Unique benefit number 2 of 9: Mobile is permanently connected First four benefits identified by Tomi T Ahonen about 7th Mass Media in 2006
  • 38. Mobile Marketing AssociationMobile Marketing Association Coca Cola SMS: 45% Responses • Coca Cola ran its Olympics-related "Move To The Beat" campaign on SMS in several countries. • The campaign was Coca Cola's first global campaign that was 'centered' around mobile but using of course all major media • Its main mobile element was SMS but also used QR Codes, mobile web and apps • The campaign was particularly well run in Canada, where Coca Cola achieved 45% engagement rates - using SMS Source Marketing Daily 27 Dec 2012
  • 39. Mobile Marketing AssociationMobile Marketing Association Steal the Car - Last to Have it Wins • Mini campaign Sweden around the theme of car theft • A virtual Mini was 'parked' in Stockholm • Then participants were invited to go steal it - whoever got close enough would gain control of the virtual car • Rivals would chase person, trying to grab the car. The game would show where the car was at any time • Who had it in the end, won the actual Mini car • Japanese version won best mobile ad of Japan award Source: Japan Mobile Advertising Awards 2012
  • 40. Mobile Marketing AssociationMobile Marketing Association Unique benefit number 3 of 9: Only mobile is always carried First four benefits identified by Tomi T Ahonen about 7th Mass Media in 2006
  • 41. Mobile Marketing AssociationMobile Marketing Association 79% consume news in China • Research from the Time Mobility Poll of 4,700 people in 8 countries found: • 79% of Chinese consume news via their mobile phones (vs 49% globally) • 44% globally say the mobile is the first thing they see in the morning, and the last thing they see at night Source: Time 22 Aug 2012
  • 42. Mobile Marketing AssociationMobile Marketing Association Courts Use SMS.. Subpoenas • Kazakhstan has started to use SMS notifications to send court order subpoenas (to require witnesses to appear in court) in civil lawsuit cases, via SMS. If the intended person does not have a mobile phone, they will still use old paper-based forms Source: Central Asia Online 31 Aug 2012
  • 43. Mobile Marketing AssociationMobile Marketing Association Unique benefit number 4 of 9: Mobile has built-in payment channel First four benefits identified by Tomi T Ahonen about 7th Mass Media in 2006
  • 44. Mobile Marketing AssociationMobile Marketing Association mBanking 48% of Kenya GDP • M-Pesa by Safaricom is now 6 years old, with 15M users. Rival Airtel (ex Zain) has 3M users. • Kenya pop 40M (26M age 18+) 69% of adults have m-banking account, 2.2x more than 'real' bank acct • M-Pesa and Airtel have 75,000 merchants • Central Bank of Kenya says average transaction now 32 USD and 2012 total Kenya mobile transactions worth 16.2B USD. Kenya's GDP is 33.6B USD • So as of 2012, 48% of Kenya GDP runs via mobile Sources: Business Day 22 Mar 2012, Africa News 21 Jan 2013
  • 45. Mobile Marketing AssociationMobile Marketing Association Carrefour Mobile Shopping App • Carrefour the big retailer in France has deployed its smartphone app to help shoppers find what have on their shopping list • It seems innocent enough at the start - you can use it to create your shopping list - and to help you, you can use the 2D barcode scanner while in the store to easily add items to the shopping list • But here is the magical benefit - you tell it which Carrefour store you will shop in, and the shopping list will be re-arranged in the order of the items in the shopping aisles! • Similar also Albert Heijn in Netherlands Source: Lebensmittel Zeitung 5 Oct 2012
  • 46. Mobile Marketing AssociationMobile Marketing Association Unique benefit number 5 of 9: Mobile is available at creative impulse Thank you Tony Fish for discovering this fifth benefit in 2007
  • 47. Mobile Marketing AssociationMobile Marketing Association New Zealand Mobile Web • Vodafone statistics at the annual Tel.Con conference: • 74% check social networking from bed • 41% check the mobile internet while on toilet • 38% have settled bet by finding answer on phone • 23% access the mobile internet from the beach Source: Vodafone NZ presentation at Tel.Con in Auckland April 2012
  • 48. Mobile Marketing AssociationMobile Marketing Association New Zealand Mobile Web • Vodafone statistics at the annual Tel.Con conference: • 74% check social networking from bed • 41% check the mobile internet while on toilet • 38% have settled bet by finding answer on phone • 23% access the mobile internet from the beach Source: Vodafone NZ presentation at Tel.Con in Auckland April 2012 The Truth is In My Pocket
  • 49. Mobile Marketing AssociationMobile Marketing Association Whose That Chick - In That Car? • Finland's car-registration information has been available via phone for years, including owner and past history. • Now a free iPhone and Android app will use cameraphone image recognition to recognize the license plate, then querie the database. Cost per querie between 3-7 Euros depending on info Source Kauppalehti 10 April 2013 FIN TOM·1007
  • 50. Mobile Marketing AssociationMobile Marketing Association Unique benefit number 6 of 9: Mobile measures audience accurately Thank you AMF Ventures for discovering this sixth benefit in 2007
  • 51. Mobile Marketing AssociationMobile Marketing Association mHealth Stats • Pew has measured US consumer use of mHealth • 52% of smartphone owners use the device as their pocket doctor, 8% of dumbphone users do so too • That is 31% of all US mobile phone owners • 19% of smartphone owners have installed at least one mHealth app on their device, usually dieting, exercise or weight apps • While 80% of Americans use SMS, only 9% have received any SMS notices or alerts from their health providers Source: Pew 8 Nov 2012
  • 52. Mobile Marketing AssociationMobile Marketing Association Girlswalker 45% Redemption Rate • Teen girl mobile magazine Tokyo Girl / Girlswalker twice weekly with youth content: fashion, dating, make-up etc. Concept is freemium - base mobile web magazine free, premium editions from paid premium Gold level with videos etc to platinum level live shows • Alan Moore reports it is achieving 45% redemption rates to its fashion- oriented coupons and offers Source: Alan Moore book No Straight Lines 2012
  • 53. Mobile Marketing AssociationMobile Marketing Association Unique benefit number 7 of 9: Only mobile captures social context Thank you Alan Moore and Xtract for discovering this seventh benefit in 2008
  • 54. Mobile Marketing AssociationMobile Marketing Association Obama 2012 SMS Volunteers • The Obama 2008 campaign used social media and mobile very successfully. For 2012 they turbocharged their efforts. One of their most ingenious ideas was the recruiting of SMS volunteers on election day • "Would you like to make one call to support President Obama today? We'll send you one phone number." • Campaign achieved 10% conversion of targeted Obama supporters so out of 64M voters, about 6.4M made this call. If SMS activation results in 50% success in voting, 3.2M votes were generated this way - Obama's margin of victory was about 5M votes. Source: Communities- Dominate.blogs.com Nov 22, 2012
  • 55. Mobile Marketing AssociationMobile Marketing Association SMS Member Get Member: 50% Success! • Online social network Blue Lion has started to use SMS text messaging in its marketing • Blue Lion monitors which members stop using the service, and sends an SMS reminder to those. It has measured that these reminders get a 10% response rate • They also use SMS for Member-get-Member campaigns finding 50% conversion rate when members recommend Blue Lion to friends via SMS Source GoMo News 14 Feb 2013
  • 56. Mobile Marketing AssociationMobile Marketing Association Unique benefit number 8 of 9: Mobile enables augmented reality Thank you Raimo van der Klein of Layar for discovering this 8th benefit in '09
  • 57. Mobile Marketing AssociationMobile Marketing Association AR Pages in Tesco Magazine • Tesco in the UK has added Augmented Reality to many pages of its Real Food Magazine • AR links go to videos helping prepare foods, recipes, and offer chance to purchases instantly, online • Through 3 months of use, the AR interactive pages get consistently average click-through rates of 15% • The best pages achieve 60% click-through rates Source: The Cloud and Compass 20 Nov 2012
  • 58. Mobile Marketing AssociationMobile Marketing Association McDonald's AR in Australia • McDonald's in Australia launched TrackMyMacca as smartphone app to identify exactly ingredients of that specific burger and which Australian farm came from. • Location-based tech (GPS) identifies restaurant • Image Recognition identifies packaging of burger • Augmented Reality then offers links to each ingredient and even shows face of farmer who owns the farm where it came from Source MobiAd News 6 March 2013
  • 59. Mobile Marketing AssociationMobile Marketing Association Unique benefit number 9 of 9: Mobile offers a digital interface Thank you Russell Buckley for discovering this 9th benefit in 2011
  • 60. Mobile Marketing AssociationMobile Marketing Association SMS Street Light Control • A service called Dial4Light has launched the world's first remote control for street lights in Germany town of Lemgo (pop 42K) near Hannover & Dortmund • Street lights on side streets are not turned on for the whole night. But if a consumer wants the lights on, they send a premium SMS message and get the lights on for 15 minutes, which costs 50 cents • The town of Lemgo is saving 50,000 Euro per year in not unnecessarily spending electricity to keep lights on at night Source: Tomi Ahonen book The Insider's Guide to Mobile 2012
  • 61. Mobile Marketing AssociationMobile Marketing Association Car Rentals with NFC Phones • France-based Continental is launching a service for rental car companies to do phone-operated car keys • Smartphones with NFC to operate the keyless locks • System on smartphones uses NFC and SIM card based security • System also allows use of charging at electrical charging stations and logs their use Source Gizmag 5 April 2013
  • 62. Mobile Marketing AssociationMobile Marketing Association Business Processes Marketing is More than just Advertising
  • 63. Mobile Marketing AssociationMobile Marketing Association Traditional 4 P's • Philip Kotler's original 4 P's and its updated variant, the SIVA model • Product (or service) Solution • Price Value • Place (distribution) Access • Promotion Information
  • 64. Mobile Marketing AssociationMobile Marketing Association Wherever There Are Customers.. "Mobile phones amplify human talents for cooperation." - Howard Rheingold, Smart Mobs, 2002
  • 65. Mobile Marketing AssociationMobile Marketing Association USA: 31% Prefer SMS Contact • Pew surveyed 2,277 adults over 18 years of age and reports on US adult SMS use • 88% of adults who own phone, use SMS. • 31% prefer to be contacted by SMS, vs 51% who prefer voice calls on phone, rest say it depends on situation Source: Pew Internet and American Life Project 19 Sept 2011
  • 66. Mobile Marketing AssociationMobile Marketing Association Product Design?
  • 67. Mobile Marketing AssociationMobile Marketing Association India - Lay's Potato Chips • Pepsi's Lay's potato chips brand in India has run a digital media campaign across many media, but centered on SMS • They invited fans to submit flavor ideas. Top 4 would be test-marketed. Winner would get money plus 1% royalty of every bag sold • Received 1.3 million flavor suggestions • 1M votes already (campaign still running) • South Africa similar Lekkerflavor 187K entries • In USA, Dunkin Donuts did similar campaign Sources: Telecom Yatra 31 May 2010, ESPN presentation 2010, Lekkerflavour.co.za 2010
  • 68. Mobile Marketing AssociationMobile Marketing Association Support Supply Chain?
  • 69. Mobile Marketing AssociationMobile Marketing Association Hershey Cocoa Link • Hershey introduced its SMS based Cocoa Link in various African languages in 2011, to help Cocoa farmers • Over 100,000 farmers using Cocoa Link already. Program will reach 750,000 farmers by 2017 • With Hershey's advice, farmers have increased Cocoa yields by 15%- 40% • Side-benefit - because of more efficient farming, the Cocoa Link project has caused 24% increase in school attendance in Ghana (as children don't have to skip school to help with the farming so much) Source mTrends Mobile Opportunities in Africa 2013
  • 70. Mobile Marketing AssociationMobile Marketing Association Product Manufacturing?
  • 71. Mobile Marketing AssociationMobile Marketing Association Do-it-Yourself Stamps.. • First done in Germany with E Plus and Postal Office selling stamps via mobile phone. Virtual stamp equivalent is by unique 12 digit code. You just print those 12 digits on your envelope and mail it.. • Now Denmark and Sweden have also launched it Source: Textually 7 March 2011
  • 72. Mobile Marketing AssociationMobile Marketing Association Pre-purchase Trials?
  • 73. Mobile Marketing AssociationMobile Marketing Association Mobile Virtual Trials - Eyeglasses • French eyeglasses and sunglasses online retailer DirectOptic has added mobile trialing of their eyeware, using Total Immersion's platform. Users take cameraphone picture and get to virtually trial the eyeglasses • Shoppers who try eyeglasses using mobile trials have 41% higher conversion rate than normal online shoppers • And those who use mobile trialing will spend 12.5% more on their eyeglasses on average than those who don't • 41% x 112.5% = 45.6% more revenue through mobile Source: The Cloud and Compass 20 Nov 2012
  • 74. Mobile Marketing AssociationMobile Marketing Association Contract?
  • 75. Mobile Marketing AssociationMobile Marketing Association Now Turkey also SMS Signatures • Spain was the first country to accept an SMS messages as legally binding in contracts • Turkey has joined that, SMS signatures are now also legally binding in Turkey Source: MMA Asia Forum May 4-5, 2011
  • 76. Mobile Marketing AssociationMobile Marketing Association Service Delivery?
  • 77. Mobile Marketing AssociationMobile Marketing Association TxtEagle - Crowd Sourcing & SMS • Alan Moore, Author & CEO of SMLXL tells in his latest book 'No Straight Lines' the story of TxtEagle • TxtEagle uses crowd-sourcing for service tasks such as translations, calculations, programing, text entry... • Most employees are in Emerging World countries • Projects are cut into bite-sized tasks that fit 160 characters of SMS text message Source: Alan Moore book No Straight Lines, 2012
  • 78. Mobile Marketing AssociationMobile Marketing Association Fulfillment?
  • 79. Mobile Marketing AssociationMobile Marketing Association Nigerian m-Constitution • The new Nigerian constitution was made into a mobile phone version, for Android, Symbian/Ovi, Blackberry and mobile web/WAP. It has been downloaded 330,000 times Sources: Guardian 26 Aug 2012, Twitter 30 Aug 2012
  • 80. Mobile Marketing AssociationMobile Marketing Association Customer Questions?
  • 81. Mobile Marketing AssociationMobile Marketing Association SMS Auto-Calling Center • mInfo Inc out of Shanghai has deployed response efficiency system for calling centers • Using artificial intelligence and continuous refinement the system rapidly learns and is able to respond to over 90% of calling center types of questions, when sent in via SMS • Remainder get automatically forwarded to humans • Enormous cost savings compared to human call centers Source: mInfo Inc presentation, at X Media Lab Malmo 21 Jan 2011
  • 82. Mobile Marketing AssociationMobile Marketing Association Prevent Wrong Use?
  • 83. Mobile Marketing AssociationMobile Marketing Association Mobile Sunscreen Alarm • A sunbathing service trialled by a Finnish integrator and Nivea the cosmetics brand - the mobile phone sunscreen alert service • Users register their skin type etc to their phone • Sunscreen lotion intelligent bottle tells phone when lotion was applied • Location-based beach service tells how sunny it is (cloudy, full sunshine etc) • Sends SMS to your phone when need shade or stronger sunscreen. • Test customers loved it.. Source: DiViA 2010
  • 84. Mobile Marketing AssociationMobile Marketing Association Inventory Management?
  • 85. Mobile Marketing AssociationMobile Marketing Association • Finnair started mobile check-in late in 2001. SITA & Air Traveller World 2011 survey 4 continents found 17% use mBoarding pass • In 2010 Finnair passed 50% of fliers using it • Latest version by Book It offers Finnair instant upgrade: After passenger checked in economy, offered instant upgrades paid by credit card on mobile or frequent flier miles! Sources: Book It 2010, SITA 2011 Finnair Mobile Check In
  • 86. Mobile Marketing AssociationMobile Marketing Association Digitize the Real World
  • 87. Mobile Marketing AssociationMobile Marketing Association Jay-Z Gamefied Book • Rap artist Jay-Z released a biography with a twist - he created a treasure related to every page, that fans would be invited to go explore and find in New York City. The first person to find all 300 hidden treasures received a lifetime pass to any Jay-Z concert. • The winning woman took 30 days to find all 300, and recruited others to help find her them Source: Gamificication Presentation at ICT Qatar 5 Feb 2012
  • 88. Mobile Marketing AssociationMobile Marketing Association Beyond the Real World?
  • 89. Mobile Marketing AssociationMobile Marketing Association AXE Wake Up Girl • AXE deodorant brand offered personalized wake-up for mobile phone users in Japan • Featured 1 of 14 avatars made based on real girls • Wake-up girl also to laptop PC. Collect all 14 girls, featured videogame where object to discover hidden treasures. • 200K unique users - Created by Bascule for Unilever Japan • Increased sales by 300% Source: MMA Asia June 2010
  • 90. Mobile Marketing AssociationMobile Marketing Association After-care?
  • 91. Mobile Marketing AssociationMobile Marketing Association Spore SMS after store visit • In Singapore all three operators will send you an SMS directly after your visit to their store - asking you if you were satisfied with your visit • If you respond (with an SMS that is not charged, of course) and say you were not satisfied - you will receive a call from senior sales mana- gement at headquarters asking why • This is competitive customer care!
  • 92. Mobile Marketing AssociationMobile Marketing Association Loyalty Rewards?
  • 93. Mobile Marketing AssociationMobile Marketing Association • Idea originally from Japan, where Marlboro cigarettes put unique codes in packets of cigarettes in contest • Now Pepsi runs similar campaigns, sometimes with SMS codes under the cap of the bottle, other times using QR codes on the label • Idea is to get unique mobile phone user info on how frequently they consume Pepsi products • And which flavors they prefer • Incentive is contests and awards Pepsi Tracks Use by Bottle
  • 94. Mobile Marketing AssociationMobile Marketing Association 360 Degree View to Marketing • Only mobile can reach the consumer in every point where the brand connects with its customer • The more brands, companies (and governments and NGOs) learn how powerful mobile is - in '4 Ps Marketing' - the more they will produce satisfied customers • Only 2 entities will collect that data - the brand - and the mobile operator! • When the data is aggregated, soon mobile operators will know 'everything' about us - much like Amazon knows all of our tastes in books, movies and music
  • 95. Mobile Marketing AssociationMobile Marketing Association Garanti Bank Integrated Campaign • Garanti Bank of Turkey did award-winning integrated online, email and mobile campaign for new clients • Garanti had online video in style of news report, where anchor said they had reached the point of the last person in Turkey who had not signed up to mobile banking. Then they said they were now calling that last person - at which point YOUR phone rang (with recorded message, m-banking application) Source: Rabarba presentation at MMA Turkey 28 June 2011
  • 96. Mobile Marketing AssociationMobile Marketing Association Gap in Consumer & Business SMS • Textmarketing survey of 1,368 UK consumers finds dramatic gap between what consumers want, and what UK businesses offer via SMS text messaging: • 89% would like to receive delivery notices via SMS, but only 26% have received any (gap 63%) • 84% would like appointment reminders via SMS but only 29% have received any (gap 55%) • 68% would like SMS offers or discounts from brands they purchased from in past 3 months - yet only 12% had received any (gap 56%) • 61% would like to receive order confirmations via SMS yet only 16% have received any (gap 55%) Source: Textmarketing UK survey Oct 2012
  • 97. Mobile Marketing AssociationMobile Marketing Association Gap in Consumer & Business SMS • Textmarketing survey of 1,368 UK consumers finds dramatic gap between what consumers want, and what UK businesses offer via SMS text messaging: • 89% would like to receive delivery notices via SMS, but only 26% have received any (gap 63%) • 84% would like appointment reminders via SMS but only 29% have received any (gap 55%) • 68% would like SMS offers or discounts from brands they purchased from in past 3 months - yet only 12% had received any (gap 56%) • 61% would like to receive order confirmations via SMS yet only 16% have received any (gap 55%) Source: Textmarketing UK survey Oct 2012
  • 98. Mobile Marketing AssociationMobile Marketing Association Gap in Consumer & Business SMS • Textmarketing survey of 1,368 UK consumers finds dramatic gap between what consumers want, and what UK businesses offer via SMS text messaging: • 89% would like to receive delivery notices via SMS, but only 26% have received any (gap 63%) • 84% would like appointment reminders via SMS but only 29% have received any (gap 55%) • 68% would like SMS offers or discounts from brands they purchased from in past 3 months - yet only 12% had received any (gap 56%) • 61% would like to receive order confirmations via SMS yet only 16% have received any (gap 55%) Source: Textmarketing UK survey Oct 2012
  • 99. Mobile Marketing AssociationMobile Marketing Association Gap in Consumer & Business SMS • Textmarketing survey of 1,368 UK consumers finds dramatic gap between what consumers want, and what UK businesses offer via SMS text messaging: • 89% would like to receive delivery notices via SMS, but only 26% have received any (gap 63%) • 84% would like appointment reminders via SMS but only 29% have received any (gap 55%) • 68% would like SMS offers or discounts from brands they purchased from in past 3 months - yet only 12% had received any (gap 56%) • 61% would like to receive order confirmations via SMS yet only 16% have received any (gap 55%) Source: Textmarketing UK survey Oct 2012
  • 100. Mobile Marketing AssociationMobile Marketing Association So Retail? They seem to be discovering mobile now, finally...
  • 101. Mobile Marketing AssociationMobile Marketing Association Mobile Kills Impuse Mag Buys • WARC reports that a major cause for the fall in USA magazine sales in 2012 is due to retail impulse buy decline • That is primarily caused by mobile phones - as consumers are not idle at the check-out counter but rather paying attention to their phones. • AAM (ex ABC) which audits magazine circulations in the USA reports that total magazine circulation is down 9.5% during 2012 Source Business Insider 11 Feb 2013
  • 102. Mobile Marketing AssociationMobile Marketing Association 48% Changed Mind in Store • Survey by Deloitte of US smartphone owners found: • 48% have used their smartphone in-store at physical shops to influence their decision • Shopping related activity on smartphone increases during the first 6 months of ownership by 40% • Deloitte estimates smartphones will influence 19% of US total retail decisions by 2016 worth $689 Billion Source: Time Business 3 July 2012
  • 103. Mobile Marketing AssociationMobile Marketing Association Retail Behavior Tipping Point • A December 2012 survey of 5,000 US consumers users about their Christmastime shopping found: • 48.1% said they would do most of their shopping in traditional bricks- and-mortar stores (51.9% said would mainly use online digital and mobile shopping) • 44.4% said they would shop online on laptops or desktop PCs • 4.0% said they would shop on their tablets • 3.4% said they would shop on smartphones • More than half made at least 1-3 purchases on a mobile phone. 39.9% checked product-review on their mobile phones Source Mediapost 18 March 2013
  • 104. Mobile Marketing AssociationMobile Marketing Association M Coupons - 5B in 2012 • The mobile coupon era is emerging. Juniper measured 5 Billion m- coupons were delivered in 2012, almost one m-coupon per mobile phone subscriber (per year). That number expected to to double now for 2013 Source Juniper 30 Jan 2013
  • 105. Mobile Marketing AssociationMobile Marketing Association QR Codes Used by 10% Globally • TNS Survey of 48,000 mobile users in 57 countries reported on QR Code use. When analyzed by TomiAhonen Consulting, QR Codes have 380M unique users: 9.5% of global unique mobile owners • Leading countries according to TNS were Japan 60%, Hong Kong 47%, South Korea 43%, Singapore 33%, UK 26%, Canada & Taiwan 25% • Regionally, QR codes used by 27% of advanced APAC, 19% of N America, 14% of W Eur, 12% of Lat Am, 6% of Middle East, 5% of E Eur, and 1% of Developing Asia and Africa Sources: TNS Survey April 2012 and TomiAhonen Consulting May 2012
  • 106. Mobile Marketing AssociationMobile Marketing Association Future of Money is... • Visa Europe showed a corporate Visa video to the Slovakian Mobile Marketing Forum with a stunning statement about mobile phone based credit cards and payment cards. The official Visa view is that: • "The Visa card of the future is a Visa mobile card." • And the video ended with the position of Visa about the future of money: • "The future of payments is mobile." Source: Visa Europe corporate video shown at MMMMXI Conference Bratislava 10 May 2011
  • 107. Mobile Marketing AssociationMobile Marketing Association Future of Money is... • Visa Europe showed a corporate Visa video to the Slovakian Mobile Marketing Forum with a stunning statement about mobile phone based credit cards and payment cards. The official Visa view is that: • "The Visa card of the future is a Visa mobile card." • And the video ended with the position of Visa about the future of money: • "The future of payments is mobile." Source: Visa Europe corporate video shown at MMMMXI Conference Bratislava 10 May 2011 STOP PRESS: Nov 21, 2011: Turkey announces target date of 2025 to end cash!
  • 108. Mobile Marketing AssociationMobile Marketing Association m-Banking 48% of Kenya GDP • M-Pesa by Safaricom is now 6 years old, with 15M users. Rival Airtel (ex Zain) has 3M users. • Kenya pop 40M (26M age 18+) 69% of adults have m-banking account, 2.2x more than 'real' bank acct • M-Pesa and Airtel have 75,000 merchants • Central Bank of Kenya says average transaction now 32 USD and 2012 total Kenya mobile transactions worth 16.2B USD. Kenya's GDP is 33.6B USD • So as of 2012, 48% of Kenya GDP runs via mobile Sources: Business Day 22 Mar 2012, Africa News 21 Jan 2013
  • 109. Mobile Marketing AssociationMobile Marketing Association First Virtual Credit Card for Mobile • Mastercard, Airtel & Standard Chartered bank launched the world's first virtual credit card for mobile • The SMS based service launch country is Kenya using Airtel Money and will be rolled across Airtel Africa's footprint in coming months • Anyone who needs Mastercard payment, can order 16 digit Mastercard code via the service, receive it with one-time authorization code via SMS Source: Mobility 14 Sept 2011
  • 110. Mobile Marketing AssociationMobile Marketing Association Quotes Eric Schmidt • Eric Schmidt CEO of Google wrote in Harvard Business Review that Google's number 2 priority is.. mobile money! Source: HBR Agenda 2011
  • 111. Mobile Marketing AssociationMobile Marketing Association Ikea AR Ads • Ikea Augmented Reality app that lets consumers to 'test' how furniture would appear in your home Source: Tomi T Ahonen book The Insider's Guide to Mobile, 2011
  • 112. Mobile Marketing AssociationMobile Marketing Association Camphone Shopping Home Plus • Tesco's South Korean supermarket Home Plus offers home delivery as most supermarkets do. They launched the virtual shop for cameraphones at underground train stations. Source: MIT Technology Review, 5 July 2011
  • 113. Mobile Marketing AssociationMobile Marketing Association Camphone Shopping Home Plus • Tesco's South Korean supermarket Home Plus offers home delivery as most supermarkets do. They launched the virtual shop for cameraphones at underground train stations. • Increased sales 130% Source: MIT Technology Review, 5 July 2011
  • 114. Mobile Marketing AssociationMobile Marketing Association Carrefour Mobile Shopping App • I talked about this coming. Now Carrefour the big retailer in France has deployed its smartphone app to help shoppers find what have on their shopping list • It seems innocent enough at the start - you can use it to create your shopping list - and to help you, you can use the 2D barcode scanner while in the store to easily add items to the shopping list • But here is the magical benefit - you tell it which Carrefour store you will shop in, and the shopping list will be re-arranged in the order of the items in the shopping aisles! • Similar also Albert Heijn in Netherlands Source: Lebensmittel Zeitung 5 Oct 2012
  • 115. Mobile Marketing AssociationMobile Marketing Association • BMW ran targeted and timed MMS campaign to sell snow tyres. Target: those who bought BMW in Germany in summer when snow tyres not required. • 117,000 MMS sent on first day of snow • Personalization: Each BMW owner got customized ad with their car and color. • Result: 30% conversion rate! • Total cost incl creative: $120,000. • Total revenues earned $45 Million! • What happened to Marc Mielau? he is now CMO of Rolls Royce Source: Tomi Ahonen book The Insider's Guide to Mobile, 2011 BMW Snow Tyres via MMS
  • 116. Mobile Marketing AssociationMobile Marketing Association • BMW ran targeted and timed MMS campaign to sell snow tyres. Target: those who bought BMW in Germany in summer when snow tyres not required. • 117,000 MMS sent on first day of snow • Personalization: Each BMW owner got customized ad with their car and color. • Result: 30% conversion rate! • Total cost incl creative: $120,000. • Total revenues earned $45 Million! • What happened to Marc Mielau? he is now CMO of Rolls Royce Source: Tomi Ahonen book The Insider's Guide to Mobile, 2011 BMW Snow Tyres via MMS
  • 117. Mobile Marketing AssociationMobile Marketing Association If you like my slides...
  • 118. Mobile Marketing AssociationMobile Marketing Association I am here to meet YOU..
  • 119. Mobile Marketing AssociationMobile Marketing Association Who Wants My 10th Book? Available Now Free on Lulu.com: 350 pages
  • 120. Mobile Marketing AssociationMobile Marketing Association A Few Teasers... ..come see me at the end of Friday
  • 121. Mobile Marketing AssociationMobile Marketing Association Quotes.. • WPP CEO Sir Martin Sorrell "Our competitive set is no longer Omnicom and IPG and Publicis. It is Nielsen and GFK. It’s the data companies." Source Harvard Business Review March 2013
  • 122. Mobile Marketing AssociationMobile Marketing Association Want More Ads? • Alan Moore said this would happen • A Qustodian user Andrew Manley wrote at Facebook: "I never thought I would be asking this question in my life but how can I receive more ads?" Source: Message left at Qustodian page on Facebook on 2 Nov 2011
  • 123. Mobile Marketing AssociationMobile Marketing Association "Ads + money = advocurrency." - Jonathan 'JMac' MacDonald
  • 124. Mobile Marketing AssociationMobile Marketing Association And finally, some magic.. Try to make your new concepts seem magical
  • 125. Mobile Marketing AssociationMobile Marketing Association Guinness Hidden QR • Guinness introduced promotional glasses with hidden QR codes. The QR codes would not be visible until beer is poured into the glass, then the QR codes would appear • The QR codes led to various Guinness mobile websites, promotions, games and info about the beer • If other beer (more yellow in color) used in same glass, the QR code won't show • Ad concept by BBDO New York • Source: Ads of the World 30 April 2012
  • 126. Mobile Marketing AssociationMobile Marketing Association Alarm if Sun Shining • Nivea Sun Alarm is an alarm app for smartphones that checks the current weather. It then will alarm and wake you up early if its sunny, it lets you sleep later if its raining.. Source PSFK 17 Feb 2013
  • 127. Mobile Marketing AssociationMobile Marketing Association Alarm if Sun Shining • Nivea Sun Alarm is an alarm app for smartphones that checks the current weather. It then will alarm and wake you up early if its sunny, it lets you sleep later if its raining.. Source PSFK 17 Feb 2013 So Nivea is now in the alarm clocks & weather forecasting businesses
  • 128. Mobile Marketing AssociationMobile Marketing Association Two thoughts to end on..
  • 129. Mobile Marketing AssociationMobile Marketing Association "The world will change more in the next 10 years, than it has in the previous 100 years." - Chetan Sharma, 7 July 2011
  • 130. Mobile Marketing AssociationMobile Marketing Association "Put your best people on mobile." - Eric Schmidt, Google
  • 131. Mobile Marketing AssociationMobile Marketing Association Tomi T Ahonen, Author & Consultant Competitiveness, Business Case, Marketing, and Profitability • Provides workshops, training and consulting in how to make money with mobile adn converged services. • The world's most prolific new mobile service evangelist, has introduced over 1,200 new service concepts at public conferences; is quoted in 140 books by his peers • Quoted in over 400 press stories in a dozen languages; keynotes at over 300 major conferences on 6 continents; his daily blog is syndicated on CNBC, NY Times, etc • Lectures at Oxford University on 3G and Convergence • Available as a motivational speaker at your event! • Read his bestsellers "Digital Korea", "Communities Dominate Brands", “Mobile as 7th of the Mass Media” etc website: www.tomiahonen.com e-mail: tomi@tomiahonen.com blog: communities-dominate.blogs.com twitter: @tomiahonen Tomi's newest book "The Insider's Guide to Mobile" Earlier Tomi Ahonen has set up & run Nokia’s 3G Business Consultancy. Previously he worked for 3 operators where he created the world’s first fixed- mobile service bundle and set a world record for taking market share from the incumbent "Service creation and marketing will be key to 3G," Ahonen said. Total Telecom 12 October 2000
  • 132. Mobile Marketing AssociationMobile Marketing Association Bonus Info
  • 133. Mobile Marketing AssociationMobile Marketing Association 10 Commandments of mAd Kim Dushinski author of Mobile Marketing Handbook issued 10 Commandments of mobile marketing: 1 Thou shall not send mobile spam 2 Thou shall only cause mobile action with QR codes 3 Mobilize thy site 4 Thou shall only create a mobile app if there is a valid reason to 5 Honor your mobile campaigns by marketing them fully and accurately 6 Mobilize thy email 7 Thou shall not ignore mobile, for thy neighbor won't 8 Thou shall provide relevant value 9 Obey the context in which your customers are interacting with you 10 Use only mobile when it is the right tool for the job
  • 134. Mobile Marketing AssociationMobile Marketing Association • TomiAhonen Mobile Forecast 2012-2015 gives following dates of major milestones coming in mobile: • Smartphones to sell 1B units annually by year 2013 • More people vote via SMS on TV shows than total TV sets in world by year 2013 • Total handset sales to pass 2B annually by 2014 • More active users of SMS than humans alive 2014 (obviously this means many of us using 2+ accounts) • Half of new phones sold to have touch screens 2014 • Half of internet users will never use a PC to access the internet by 2014 (rest are mobile & PC users, and diminishing slice of 'only PC' users) Source: TomiAhonen Mobile Forecast 2012-2015 - see more at tomiahonen.com Major Milestones Coming Soon
  • 135. Mobile Marketing AssociationMobile Marketing Association Mobile Subscribers, Unique Users, Phones Source: Tomi Ahonen Amanac 2012 - see www.tomiahonen.com - 191 page eBook only 9.99 Euros
  • 136. Mobile Marketing AssociationMobile Marketing Association Price Pyramid of Mobile Phones Source: TomiAhonen Phone Book 2012 - see www.tomiahonen.com - eBook only 9.99 Euros Premium Smartphones Over $450 11% Mid-Price Smartphones $150 - $449 13% Low cost Smartphones $80 - $149 17% Featurephones $40 - $79 21% Ultra-cheap phones Under $40 38%
  • 137. Mobile Marketing AssociationMobile Marketing Association Smartphones & 3G Users: by Region 3G Migration Rate Smartphone Penetration Rate 0% 20% 40% 60% 80% 100% USA & Canada Europe West Europe East APAC advanced Asia developing Middle East Africa Latin America Source TomiAhonen Phone Book 2012 3G Penetration Rate Smartphone Migration Source: TomiAhonen Phone Book 2012 - see www.tomiahonen.com - eBook only 9.99 Euros
  • 138. Mobile Marketing AssociationMobile Marketing Association • TomiAhonen Consulting provides exclusive ranking of world's largest corporations when measured by only their mobile industry revenues (removing other revenues). The top 12 are: 1 China Mobile*, China Operator $87B 2 Verizon Wireless**, USA Operator $75B 3 Apple iPhone**, USA Smartphones $74B 4 Samsung Galaxy**, S Korea Handsets $69B 5 AT&T Wireless**, USA Operator $62B 6 Vodafone Mobile**, UK Operator $60B 7 Telefonica Movil**, Spain Operator $55B 8 NTT DoCoMo*, Japan Operator $48B 9 T-Mobile**, Germany Operator $47B 10 Orange Mobile**, France Operator $46B 11 America Movil**, Mexico Operator $39B 12 Nokia Mobile**, Finland Handsets $37B *real company under this name, **virtual company with estimated revenues Source: TomiAhonen Almanac 2013 - see more at www.tomiahonen.com Largest 'Mobile' Companies 2012
  • 139. Mobile Marketing AssociationMobile Marketing Association Tomi Ahonen Index of Mobile Leadership 2012 Source: Tomi Ahonen Amanac 2013 - see www.tomiahonen.com - 194 page eBook only 9.99 Euros
  • 140. Mobile Marketing AssociationMobile Marketing Association Tomi Ahonen Report TomiAhonen Mobile Forecast 2012-2015 86 pages, eBook format only, May 2012 - Cost only 99 Euro TomiAhonen Consulting's forecast of the 110 most requested mobile industry numbers is in ebook format. Table of contents: Chapter 1 - Intro (4 pages) Chapter 2 - Size of Industry (8 pages) 3 charts, 7 tables Chapter 3 - Customers (7 pages) 1 chart, 10 tables Chapter 4 - Handsets Overall (10 pages) 6 charts, 8 tables Chapter 5 - Handset Market Shares (25 pages) 24 charts Chapter 6 - Mobile Data (18 pages) 15 charts, 15 tables Chapter 7 - Smartphone Apps (2 pages) 1 chart, 1 table Chapter 8 - Customer Types (5 pages) 3 charts, 3 tables Chapter 9 - Annual Statistical Summaries (5 pages) 4 tables More info see www.tomiahonen.com eBooks only via tomiahonen.com
  • 141. Mobile Marketing AssociationMobile Marketing Association Tomi Ahonen eBooks Pearls Vol 2: Mobile Social Networking Foreword by Mark Curtis, CEO of Flirtomatic, 171 pages, eBook format only, April 2009 - Cost only 9.99 Euro Tomi's second volume of "Pearls", has 50 case studies of real world services around topics of mobile social networking and digital communities covering all biggest stories including Mixi, Mobage, Flirtomatic, Itsmy, Qik, Twitter, Cyworld, Habbo, Mogi, Tohato, MTV, i- Report etc. Pearls Vol 1: Mobile Advertising Foreword by Russell Buckley, SVP Admob, Chairman Mobile Marketing Association 171 pages, eBook format only, January 2009 - Cost only 9.99 Euro Launching an eBook series of Tomi's "Pearls", this first volume has 50 case studies of real world services around topics of mobile advertising and marketing from 19 countries including location-based, coupons, viral, advergaming etc eBooks only via tomiahonen.com
  • 142. Mobile Marketing AssociationMobile Marketing Association Tomi Ahonen eBooks Pearls Vol 3: Mobile Money 171 pages, eBook format only, June 2011 - Cost only 9.99 Euro Tomi's third volume of "Pearls", has 50 case studies of real world services around topics of mobile social money, mobile payments, mobile banking and mobile wallets. Includes all biggest stories such as Coca Cola, M-Pesa, NTT DoCoMo Osaifu Keitai etc. eBooks only via tomiahonen.com
  • 143. Mobile Marketing AssociationMobile Marketing Association Tomi Ahonen eBooks Tomi Ahonen Almanac 2013 190 pages, eBook format only, February 2013 - Cost only 9.99 Euro Comprehensive industry review and almanac with 93 tables, charts and diagrams, covering all major aspects of the mobile telecoms industry from handsets to services, from customers to networks, from SMS text messaging to content from mobile internet to mobile advertising. eBooks only via tomiahonen.com "Whenever I need a stat, Tomi seems to have it, so I'd highly recommend this." - Russell Buckley, MD Admob Europe, Chairman Mobile Marketing Association "Speaking of statistics, Tomi Ahonen has put together the Tomi Ahonen Almanac as an eBook for mobile nuts. In it, you can quickly find mobile penetration of say, Thailand, or that 51% of the Earth's population has at least one cellphone, and one in 8 mobile walks around with 2 phones in their pockets!" - Ricky "The Guru" Cadden at Symbian Guru "Tomi Ahonen is the king of mobile statistics and knows more about the mobile space than any one I know" - Paul Poutanen founder and President of Mob4hire "If you're interested in mobile statistics, you really need to pick up a copy of Tomi Ahonen's Almanac. The Almanac is full of hard to find information." - WAP Review
  • 144. Mobile Marketing AssociationMobile Marketing Association Tomi Ahonen eBooks Tomi Ahonen Phone Book 2012 173 pages, eBook format only, September 2012 - Cost only 9.99 Euro Complete update of the volume, data current to December 2012. Comprehensive review and almanac of handset side of mobile industry with 100 tables, charts and diagrams, with all market shares, average sales prices, features, operating systems etc for smartphones, dumbphones and major brands in handsets. It is the companion piece to highly popular TomiAhonen Almanac. eBooks only via tomiahonen.com
  • 145. Mobile Marketing AssociationMobile Marketing Association Tomi Ahonen six hardcover books Mobile as 7th of the Mass Media, 2008 explains the media opportunities in mobile from music and gaming to TV and social networking and even internet and adertising. 322 pages. Digital Korea, 2007 with Jim O'Reilly is case study in digital convergence from the most advanced information society of South Korea. covers internet, TV, mobile, ecash, egoverment, robotics, telematics, virtual reality etc 282 pages. Communities Dominate Brands, 2005 with Alan Moore first business book on social networking 280 pages. 3G Marketing, 2004, with Timo Kasper & Sara Melkko is marketing handbook for mobile operators M-Profits 2002 Still only complete business book for mobile, 360 p Services for UMTS, 2002, with Joe Barrett was first services and applications book for 3G, 373 pages all six hardcover books are available at Amazon
  • 146. Mobile Marketing AssociationMobile Marketing Association Tomi Ahonen Books: 2013 TomiAhonen Almanac 2013 (ebook: tomiahonen.com) 2012 TomiAhonen Phone Book 2012 (ebook: tomiahonen.com) 2012 Mobile Forecast 2012-2015 (ebook: tomiahonen.com) 2011 Pearls Vol 3: Mobile Money (ebook: tomiahonen.com) 2010 The Insider's Guide to Mobile (free ebook: lulu.com) 2009 Pearls Vol 2: Mobile Social Networking (ebook: tomiahonen.com) 2009 Pearls Vol 1: Mobile Advertising (ebook: tomiahonen.com) 2008 Mobile as 7th of the Mass Media (hardcover: futuretext) 2006 Digital Korea (hardcover: futuretext) 2005 Communities Dominate Brands (hardcover: futuretext) 2004 3G Marketing (hardcover: John Wiley) 2002 M-Profits (hardcover: John Wiley) 2002 Services for UMTS (hardcover: John Wiley) see all Tomi T Ahonen's books with links at www.tomiahonen.com
  • 147. Mobile Marketing AssociationMobile Marketing Association Selected TomiAhonen Workshops • Changing Customer Needs in Mobile Most requested workshop currently, includes “steps” to addiction, “split” personalities, time to change.. • Mobile as 7th Mass Media Tomi's latest workshop discussing media convergence and unique aspects of mobile. Also adopted for Oxford Univ. • Social Networking / Mobile Digital Communities based on his book Communities Dominate Brands, may be run with SMLXL. Adopted for Oxford U. • New Mobile Service Creation From ideas to money-making, for mobile and fixed, for operators, vendors, content partners etc, includes 6 M’s and Early 8 • Business of Mobile Telecoms (2G, 2.5G, 3G) Adopted for Oxford U • 3G TV covering video and TV convergence with mobile. Adopted for Oxford U • Mobile Marketing and Advertising featuring "Engagement Marketing" • Segmentation and Customer Understanding may be run with Xtract • Launch Marketing for 2.5G and 3G also adopted for Oxford University • MVNO, Revenue Sharing & Partnerships can include building a model • Forecasting and Business Modelling in Telecoms Popular workshop • Competitiveness in Telecoms Workshop form or competition simulation: • Workshops are very cost-effective ! Write tomi@tomiahonen.com for more.
  • 148. Mobile Marketing AssociationMobile Marketing Association Tomi's Mobilista Primus Inter Pares TW List • If you are in mobile and on Twitter, the 'must follow' Twitterati in addition to @TomiAhonen are Tomi's Primus Inter Pares list: • @AjitJaokar - author of tons of mobile books, advisor to governments • @ChetanSharma - Chetan Sharma author, best view to US stats & industry • @DW2 - David Wood ex CEO of Symbian • @EOrtiz - C Enrique Ortiz author on mobile tech • @Ew4n - Ewan MacLeod, editor of Mobile Industry Review • @FjordMark - Mark Curtis author ex CEO of Flirtomatic, now at Fjord • @JMacDonald - JMac Jonathan MacDonald the author and superguru • @KimDushinski - Kim Dushinski author on mobile marketing • @MTrends - Rudy De Waele what can I say, a mobile social butterfly • @PGolding - Paul Golding author on mobile apps, web, tech • @RussellBuckley - Russell Buckley author ex MMA Chair ex Google ex Admob • @TechnoKitten - Helen Keegan runs Swedish Beers • @Textually - Emily Turrettini editor of Textually and Ringtonia • @TonyFish - Tony Fish mobile author but also guru on digital identity & privacy • @Torgo - Daniel Appelquist author & mobile strategist now with Bluevia • @Wireless_Watch - Lars Cosh-Ishii editor Wireless Watch Japan, MoMo Tokyo
  • 149. Mobile Marketing AssociationMobile Marketing Association The Guru's Bookshelf in Mobile: • Mobile as 7th of the Mass Media, Tomi T Ahonen, 2008 • Communities Dominate Brands Ahonen & Moore, 2005 • Mobile Marketing Handbook (2nd ed), Kim Dushinski, 2012 • Mobile Advertising, Sharma, Herzog & Melfi, 2008 • My Digital Footprint, Tony Fish, 2010 • Digital Korea, Ahonen & O'Reilly, 2007 • No Straight Lines, Alan Moore, 2011 • Social Gaming, Schmid, Talos & Aguilina, 2013 • Mobile Internet for Dummies, O'Farrell, Levine, et al 2008 • Digital Money Reader, Dave Birch (ed), 2011 • Next Generation Wireless Apps (2nd ed), Paul Golding, 2010 • M-Profits, Tomi T Ahonen, 2002 • 3G Marketing, Ahonen, Kasper & Melkko, 2004 • ...And of course The Dilbert Future by Scott Adams..

Notes de l'éditeur

  1. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  2. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2013 Tomi Ahonen Phone Book (an eBook) 2010-2012 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  3. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2013 Tomi Ahonen Phone Book (an eBook) 2010-2012 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  4. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  5. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  6. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen workshop on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  7. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  8. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  9. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  10. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized and Tomi Ahonen does not have to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  11. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized and Tomi Ahonen does NOT need to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  12. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  13. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  14. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized and Tomi Ahonen does NOT need to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  15. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  16. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  17. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  18. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  19. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized and Tomi Ahonen does NOT need to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  20. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  21. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  22. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  23. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  24. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  25. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  26. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  27. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  28. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  29. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  30. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 The Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2011 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  31. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  32. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  33. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  34. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  35. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  36. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  37. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 The Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2011 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized and Tomi Ahonen does not have to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  38. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  39. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  40. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  41. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  42. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  43. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  44. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  45. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  46. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized a nd Tomi Ahonen does NOT need to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  47. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized a nd Tomi Ahonen does NOT need to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  48. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized a nd Tomi Ahonen does NOT need to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  49. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen workshop on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be freely forwarded and re-utilized and Tomi Ahonen DOES NOT NEED TO BE credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  50. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  51. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  52. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  53. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  54. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  55. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  56. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  57. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  58. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  59. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized and Tomi Ahonen does NOT need to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  60. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  61. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be freely forwarded and re-utilized and Tomi Ahonen DOES NOT NEED TO BE credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  62. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  63. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  64. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  65. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  66. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  67. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  68. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  69. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  70. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  71. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  72. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  73. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized and Tomi Ahonen does NOT need to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  74. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  75. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized a nd Tomi Ahonen does NOT need to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  76. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  77. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized a nd Tomi Ahonen does NOT need to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  78. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized a nd Tomi Ahonen does NOT need to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  79. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen briefing on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  80. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen briefing on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  81. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen briefing on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  82. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen briefing on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  83. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  84. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized and Tomi Ahonen does NOT need to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  85. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  86. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  87. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  88. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  89. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  90. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 The Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2011 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  91. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  92. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized a nd Tomi Ahonen does NOT need to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  93. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  94. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 The Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2011 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  95. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  96. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen workshop on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized a nd Tomi Ahonen does NOT need to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  97. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized and Tomi Ahonen does NOT need to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  98. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized and Tomi Ahonen does NOT need to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  99. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described on one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  100. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described on one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  101. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described on one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  102. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized and Tomi Ahonen does not have to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  103. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  104. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  105. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  106. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  107. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  108. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  109. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  110. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  111. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  112. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Global update for the MMA Board in New York City in May 2013 This slide may be forwarded and re-utilized and Tomi Ahonen does not have to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  113. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  114. Slide by Tomi T Ahonen, 3G Author and Strategy Consultant His books are: Mobile as 7th of the Mass Media Digital Korea, with Jim O'Reilly Communities Dominate Brands, with Alan Moore m-Profits: Making Money from 3G 3G Marketing: Communities & Strategic Partnerships, with Timo Kasper and Sara Melkko Services for UMTS: Creating Killer Applications, with Joe Barrett Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G “ Pearls” are real mobile services that have been discussed in the public domain, described on one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 at public conferences. For more Pearls including the latest Pearl of the Month and Pearl of the Year, see www.tomiahonen.com This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  115. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  116. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  117. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  118. Slide by Tomi T Ahonen, 3G Author and Strategy Consultant His books are: Mobile as 7th of the Mass Media Digital Korea, with Jim O'Reilly Communities Dominate Brands, with Alan Moore m-Profits: Making Money from 3G 3G Marketing: Communities & Strategic Partnerships, with Timo Kasper and Sara Melkko Services for UMTS: Creating Killer Applications, with Joe Barrett Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G “ Pearls” are real mobile services that have been discussed in the public domain, described on one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 at public conferences. For more Pearls including the latest Pearl of the Month and Pearl of the Year, see www.tomiahonen.com This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  119. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  120. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 The Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2011 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  121. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 The Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2011 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  122. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 The Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2011 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  123. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 The Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2011 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  124. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 The Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2011 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  125. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 The Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2011 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  126. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  127. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 The Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2011 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  128. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 The Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2011 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described on one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com